2009-10 on C a mp u s Advertising Media Kit Ohio State University’s faculty/staff newspaper 12TH ANNUAL RESOURCE DIRECTORY • SEPTEMBER 2008 on Campus GUIDE MORE THAN A BUCKEYE From hobbies to community enrichment, six OSU employees define themselves beyond their day job onCampus Faculty | Staff | News 1125 Kinnear Road Columbus, Ohio 43212 Dr. Gee goes to Washington Turning personal trauma into medical milestones Pet pals bring a tender paw to patient care 7 Online poll of the week Percentage of staff/ faculty who donate to one of the campuswide charities. Visit oncampus. osu.edu for the latest online poll. This week in history The NAMES Project Quilt, sewn to remem- ber people who died of AIDS, had 2,000 of its 10,000 panels on display at the Woody Hayes Athletic Center in 1989. Inside Vol. 38 No. 13 9 11 Find the latest classifieds on the Bulletin Board @ oncampus.osu.edu on Campus The Ohio State University Faculty Staff Newspaper | oncampus.osu.edu February 19, 2009 90 O hio State’s Athletics Department is a money- maker. It’s one of the few collegiate athletics programs in the country that operate in the black (although it faces a small deficit this year) and it ranked eighth overall in a Chronicle of Higher Education fundraising survey of 55 college programs in the six major conferences soliciting donations during 2007-08. Were it not for the department’s desire to continu- ously support OSU programs and projects outside of athletics, it most assuredly would have ranked higher in the survey and not come close to being in the red this year. But Associate Vice President and Athletics Director Gene Smith said it has long been a departmental the perfect fit On and off the field, the Athletics Department shares its wealth in helping create ‘One University’ by Adam King See Athletics, page 12 OFF CAMPUS Roller derby rocks these staffers’ off hours, Page 10 OSU’s Athletics Department does a lot more than just bring fans to Ohio Stadium. It invests in other areas of campus as part of its departmental philosophy, including such diverse projects as, clockwise from top, the Thompson Library renovation, programming through WOSU@COSI and the purchase of a new police dog and cruiser for the University Police.
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2009-10 onCampusAdvertising Media KitOhio State University’s faculty/staff newspaper
donate to one of the campuswide charities. Visit oncampus.osu.edu for the latest online poll.
This week in historyThe NAMES Project Quilt, sewn to remem-ber people who died of AIDS, had 2,000 of its 10,000 panels on display at the Woody Hayes Athletic Center in 1989.
Inside Vol. 38 No. 13
9
11
Find the latest classifi eds on the Bulletin Board @ oncampus.osu.edu
onCampusThe Ohio State University Faculty Staff Newspaper | oncampus.osu.edu February 19, 2009
90
The Ohio State University Faculty Staff Newspaper
CampusThe Ohio State University Faculty Staff Newspaper
Campus
Ohio State’s Athletics Department is a money-maker.
It’s one of the few collegiate athletics programs in the country that operate in the black (although it faces a small deficit this year) and it ranked eighth overall in a Chronicle of Higher Education fundraising survey of 55 college programs in the six major conferences soliciting donations during 2007-08.
Were it not for the department’s desire to continu-ously support OSU programs and projects outside of athletics, it most assuredly would have ranked higher in the survey and not come close to being in the red this year.
But Associate Vice President and Athletics Director Gene Smith said it has long been a departmental
the perfect fit On and off the field, the Athletics Department shares its wealth in
helping create ‘One University’
by Adam King
See Athletics, page 12
OFFCAMPUSRoller derby rocks these staffers’ off hours, Page 10
OSU’s Athletics Department does a lot more than just bring fans to Ohio Stadium. It invests in other areas of campus as part of its departmental philosophy, including such diverse projects as, clockwise from top, the Thompson Library renovation, programming through WOSU@COSI and the purchase of a new police dog and cruiser for the University Police.
2 The Ohio State University ı Faculty ı Staff ı Newspaper ı (614) 292-8421 ı oncampus.osu.edu/advertise
Table of Contents
3 onCampus Delivers
4 onCampus Demographics
5 onCampus Advertising Rates & Sizes
6 2009-10 Publication Schedule
7 2009-10 Special Sections
8 onCampus Testimonials
9 onCampus Distribution Spots
10 The Fine Print of Advertising
11 onCampus resource GUIDE
3The Ohio State University ı Faculty ı Staff ı Newspaper ı (614) 292-8421 ı oncampus.osu.edu/advertise
onCampus Delivers!
Ohio State University is a big place. We have the largest student enrollment in the country (53,715). We have one of the largest athletic programs in the country (36 varsity teams). And we have more than 20,000 employees, our own zip code, and a newspaper with the largest advertising program in the country among university faculty/staff publications.
P Direct-mail distribution. Wedeliverthenewsto19,000full-andpart-timefacultyandstaffand4,000graduatestudentsthroughtheuniversity’scampus-mailsystem.Wealsodistribute1,840issuesat36buildingsitesonandaroundcampus.
P Advertising that works.Morethan80percentofouryearlongadvertisershaverenewedtheircontractsoverthepastthreeyears,proofthatadvertisinginonCampuspaysoff.
P Buying power.ThisisyouropportunitytoreachoneofthemostaffluentandeducatedmarketgroupsinCentralOhio.Twenty-ninepercentofOSU’sstaffhavehouseholdincomesexceeding$100,000.
ONCAMPUS IS A TABLOID NEWSPAPER THAT PUBLISHES 26,100 ISSUES 21 TIMES A YEAR, BIWEEKLY ON THURSDAYS DURING THE ACADEMIC YEAR AND MONTHLY IN DECEMBER, JULY AND AUGUST.
To place an advertisement, call (614) 292-8421 or e-mail Advertising Manager Bill Estep at [email protected].
4 The Ohio State University ı Faculty ı Staff ı Newspaper ı (614) 292-8421 ı oncampus.osu.edu/advertise
onCampus Demographics
n onCampus publishes26,100 issues21timesayear,23,000ofwhicharedeliveredthroughcampusmaileveryotherThursdayduringtheacademicyearto19,000full-andpart-timefaculty/staffand4,000selectgraduatestudentsontheColumbuscampus.Another1,840issuesaredistributedat36majorbuildingsandareabusinesses,and1,260issuesaremailedtoOSU’sfiveregionalcampussites.
n Readership ofonCampus is an impressive 87 percent,accordingtoasurveyofOhioStatefaculty/staffconductedbytheOSUStatisticalConsultingServicein2008.
n 22 percent ofourreaderskeeponCampusuntil the next issue arrives.
n 23 percent offaculty/staffkeep theannual,60-pageresource Guide all year long,and49 percenthangontoitat least through autumn quarter.TheGuideispublishedinmid-September.
Sources: 2008 survey of 804 Ohio State faculty/staff by the OSU Statistical Consulting Services, and data from the Ohio State University Office of Human Resources.
Note: onCampus is printed on 100 percent recycled paper, using recycled soy ink.
n 29 percentofOSUfaculty/staffontheColumbuscampushavehouseholdincomesexceeding$100,000 a year,and64 percenthaveincomesexceeding$50,000 a year.
n 80 percent ofourreadershaveearnedatleastabachelor’sdegree,and57 percenthaveagraduateorprofessionaldegree.
n TheaverageageofOSU’sfaculty/staffis44.
5The Ohio State University ı Faculty ı Staff ı Newspaper ı (614) 292-8421 ı oncampus.osu.edu/advertise
onCampus Ad Rates & Sizes
Inches Size Picas (Approximatesize)
width x height width x height
Full 60 x 89 10 x 14 3/4
A 60 x 44 10 x 7 5/16
B 35p6 x 89 5 7/8 x 14 3/4
C 23p3 x 89 3 7/8 x 14 3/4
D 35p6 x 32p9 5 7/8 x 5 7/16
E 23p3 x 44 3 7/8 x 7 5/16
F 23p3 x 32p9 3 7/8 x 5 7/16
G 35p6 x 21p6 5 7/8 x 3 9/16
H 23p3 x 21p6 3 7/8 x 3 9/16
J 11p3 x 21p6 1 7/8 x 3 9/16
JJ 23p3 x 10p3 3 7/8 x 1 11/16
CC 60 x 32p9 10 x 5 7/16
DD 35p6 x 44 5 7/8 x 7 1/4
HH 60 x 12 10 x 2
Display Advertising SizesAdvertisements must conform to these sizes.
Color costs: $120forOSUred(Pantone200);$230forotherspotcolors;and$335for4-coloratfullpageandAsizes,and$167.50foradssmallerthanA-size
A
10x75/16inches
57/8x57/16inches
37/8x75/16inches
57/8x39/16inches
37/8x57/16inches
37/8x39/16inches
17/8x39/16inches
D E
G
F
H J
57/8x143/4inches
37/8x143/4inches
B C
10x57/16inches
57/8x71/4inches 37/8
x111/16inches
DDJJ
CC10x2inches
HH
FULL
10x143/4inches
RatePerInsertion
1-3 4-9 10-14 15-19 20-21
Full $ 1,234 1,172 1,109 1,048 987
A $ 753 716 679 640 603
B $ 741 703 666 628 595
C $ 495 471 444 420 394
D $ 329 312 295 279 263
E $ 299 284 270 255 239
F $ 197 186 177 168 155
G $ 197 186 177 168 155
H $ 135 129 119 114 107
J $ 74 71 68 65 60
JJ $ 74 71 68 65 60
CC $ 525 498 472 447 418
DD $ 372 345 318 291 271
HH $ 175 167 157 148 139
Size Rate Per Insertion
Preferred Client Rate Card
6 The Ohio State University ı Faculty ı Staff ı Newspaper ı (614) 292-8421 ı oncampus.osu.edu/advertise
onCampus Publication Schedule
Issue Date Ad Space Deadline News/Ad Materials Deadline
July16 July1 July7
Aug.13 July29 Aug.4
(2009 autumn quarter classes begin Wednesday, Sept. 23)
Ackerman Library, 600AckermanRoad (northentrance)Office of Admissions, 15EnarsonHallOSU Airport, 2160W.CaseRoadBarnes and Noble/ OSU Bookstore, 1595N.HighSt. (magazinerack)The Blackwell (frontdesk)Bricker Hall (northwestentrance)Buck I Mart, 2049MillikinRoadMallComprehensive Transplant/General Surgery, 770KinnearRoad,Suite100Cramblett Medical Clinic (firstfloorlobby)Doan Hall (2ndfloornexttocoffee stand/DentistryClinic entrance&ground-floor employeeelevator)Drake Center (first-floorentrance)Faculty Club(lobby)Fawcett Center(lobby)
Graduate School, 247UniversityHallHuman Resources Center, 1590N.HighSt.,Suite300James Cancer Hospital (lobby&ground-floor vendingareanearRadiation Therapy)Lincoln Tower (southfoyer)Longaberger Alumni House (lobby)Martha Morehouse Medical Tower, 2050KennyRoad(firstfloor)Medical Center Administrative Offices, 660AckermanRoad(lobby)Meiling Hall (lobby)Nationwide Children’s Hospital, 700Children’sDrive9th Avenue Parking GarageNorth and South Cannon Parking Garages (intersectionofgarages nearelevators)Ohio Union at Ohio Stadium (betweengates22and24)Recreation & Physical Activity Center (RPAC) (mainentrancelobbyarea)
Rhodes Hall/University Hospital (lobbyarea)Student Book Exchange, 1806N.HighSt.Tai’s Asian Bistro, 1285W.LaneAve.12th Avenue Parking Garage OSU Transportation & Parking Services (northeastentranceof BevisHall)University Hospital East, 1492E.BroadSt.Wexner Center for the Arts (northwestentrance)Wolfgang Puck Express, TheShopsonLaneAvenue 1625W.LaneAve.
For onCampus circulation issues, contact Adam King at (614) 292-8419 or [email protected].
10 The Ohio State University ı Faculty ı Staff ı Newspaper ı (614) 292-8421 ı oncampus.osu.edu/advertise
onCampus Fine Print
The Fine Print of AdvertisingDigital Submission.onCampusacceptsdigitaladvertisementspreparedbyclients.Thepreferredfileformatishigh-resolutionPDFfiles,followedbyEPSandTIFfiles.Foradditionaldesignguidelines,call(614)292-8421.Adsmaybesubmittedviae-mailtoestep.47@osu.eduorthroughanFTPsite(callforinstructions).Alladsaresubjecttoapproval.
Color Ink.Blackinkisstandard.Colorcostsare:$120forOSUred(Pantone200);$230forallotherspotchoices;$335for4-colorforadsatfull-pageandAsizes,and$167.50foradssmallerthantheA-size.
Limitation of Liability. BysubmittingadvertisingtoonCampus,theadvertisermustagreetoindemnifyandholdharmlessonCampusfromanyandallclaims,actions,suits,proceedings,costs,expenses,damagesandliabilitiesarisingoutof,connectedwith,orresultingfromanyadvertisement(includingillustrations,text,layout,positioning,etc.)publishedattheadvertiser’srequest.