Italy - 16 April 2008 Giovanni Ciampaglia Web Marketing Manager Workshop Osservatorio Business TV 2008 Welnness TV - Technogym – The Wellness Company
20080416 Wellness Tv Bocconi
Jun 21, 2015
Presentation about Videos and Marketing at Bocconi University.
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Italy - 16 April 2008
Giovanni CiampagliaWeb Marketing Manager
Workshop Osservatorio Business TV 2008Welnness TV - Technogym – The Wellness Company
Video & Comunicazione dal punto di vista del Web Marketing
CONTEXT: WEB 2.0
Web 2.0:
The Internet as a platform
Web 2.0: a story of participation
Web 2.0: a story of Interaction…
Web 2.0: a story of YOUniverses
MARKETING & COMMUNICATIONS CHALLENGE
Opportunity: talking to people who want to hear from you
Real people…
Real attention
THE ROLE OF VIDEO:
EXPRESSION & PARTICIPATION
THE ROLE OF VIDEO:
A NEW STANDARD
THE ROLE OF VIDEO:
UNIVERSAL SEARCH
TECHNOGYM & VIDEO
WellnessTV – www.wellnesstv.tv
Internal & External Communication
SUMMARY
• The Web 2.0 is about (real) people
• Video is the new standard for communications
• Video is everywhere (internet, mobile, etc.)
• Video is real
• Video is effective
• Video is NOW
GrazieGiovanni Ciampaglia
Technogym – The Wellness Company
www.technogym.com
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