2008 Sponsorship Proposal
2008 Sponsorship Proposal
Contents
3 Introduction2
4 Who is HUB RACING?
5 Roster & Results
6 City Bikes Criterium
7 Sponsors
8 Cycling Sponsorship & Demographics
9 Major Media and
Promotional Accomplishments
10 Sponsorship Levels
11 Conclusion
Introduction
Thank you for taking the time to review the 2008
Hub Racing Sponsorship Proposal. The purpose of
this proposal is to introduce ourselves and show
how sponsorship can benefit you.
Cycling is a great opportunity to generate
advertising exposure, increased public interest and
an enhanced public image through the sponsorship
of a professional cycling team.
Hub Racing is an organization which offers
involvement in a complete program that promotes
cycling and a clean healthy lifestyle.
Partnership with a respected, global company
such as yours will strengthen our success, while
promoting your brand across the U.S. The following
program offers an exciting concept and a very
promising opportunity.
Thank you for your time and consideration.
Shawn Blumenfeld
Team Director
(202) 345-1177
Who is HUB Racing?
“Hub Racing” is a Washington DC based USA Cycling
club dedicated to the fielding of an elite international
women’s road racing team as well as promotion of
cycling events in the National Capital Region.
The long list of individual championships held by Hub
Racing’s elite women riders includes three National
Champions from three different continents.
Hub racing also fields a messenger racing team
that has won 14 Cycle Messenger World and
Continental Championships.
Hub Racing hosts Washington DC’s only bicycle
race, the City Bikes Criterium, held for the past four
years at RFK Stadium.
Hub Racing is a proud supporter of the Doug
Gordon Memorial Easter Seals Fund as well as
being the ride leaders for WABA community rides.
2007 Team Roster
Top 25 in National Racing Calender Team Standings
Top 10 Team Standing in USA Criterium Series
2007 New Zealand National ChampionshipsSilver Medal - Time Trial (Dale Tye)
2007 USA Criterium Series5th Place Overall in Series (Jenette Williams)
2007 International Cyclig Classic3rd Place Overall (Jenette Williams)
2007 International Cyclig ClassicStage win - Whitnall Park (Jenette Williams)
2005 Univest Grand Prix1st place (Leeane Manderson)
2005 Bethesda Grand Prix: 1st place (Leeanne Manderson)
2005 Track NationalsQualifier (Nicole Raspa) 2005 City Bikes RFK Criterium1st place (Brooke O’Connor)
2005 Super Week3rd place GC (Brooke O’Connor)
2005 US Criterium National Championship: 12 Place (Brooke O’Connor)
2005 Tour of Sommerville9th Place (Sheba Farrin)
2005, 2006, & 2007 Race Results
Sheba Farrin
2003 American Criterium Series
Winner and 3 time Cycle
Messenger World Champion
Brooke O’Connor
2-time Massachusetts State Criterium
Champion
Becky Broeder
2004 Tour De Toona
Most Aggressive Rider
Rebecca Jones
2001 British National
Champion, 25-mile
Team Time Trial
Cory Bemis 1996
District 20 Criterium Champion
Krystal Jeffs
Dale Tye
2-time New Zealand National Time Trial
Champion
Michele Bote 2-time
Pennsylvania State Best All Around
Rider
Nicole Raspa
2003 Espoirs 500m
National Champion
Leeanne Manderson
2003 Australian National Champion
Flying 200m Tandem and
Former World Record Holder
Hosted by HUB RACING, the City Bikes Criterium is
Washington DC’s only annual bicycle race. In 2006
and 2007 the race boasted a $5000 purse in the
Women’s Pro event.
The race is held on the Grand Prix Race Course
at historic RFK Stadium originally designed for the
Grand Prix Auto race series.
Begun in 2003 as part of the North American Cycle
Courier Championships, the City Bikes Criterium is
now a Show Case event on the MABRA calendar.
The City Bikes Criterium attracts racers from all
over the country and features one of the largest
prize lists in the region.
Portions of proceeds from the race are donated to
the Doug Gordon Memorial Easter Seals Fund and
the race serves as a platform for WABA, the local
bicycling advocacy organization.
City Bikes RFK Criterium
HUB RACING Sponsors
Asylum Bar & LoungeAdams Mogan, Washington DC
City Bikes Bike ShopAdams Mogan, Washington DC
Chevy Chase, Maryland
MB Cycling CoachingAustralia
WABA-Washington Area Bicyclist Association
Washington, DC
Cannondale Bicycles
Bell Helmets
Serfas Cycling Products
Timbuk2 Messenger Bags
Bryson-Webb Web ServicesWashington, DC
Easton Bicycle Components
Salsa Bicycle Components
The Reef RestaurantAdams Mogan, Washington DC
Results Gym
Boundless
Drinkmore Water
SAAB/Salomon
Cycling Sponsorship Benefits
Increase Company Visibility
Cycling is a unique opportunity for increased
corporate identification, exposure and brand
awareness.
Entertain Key Customers
Target preferred customers by encouraging
participation in races in select target markets, you
can leverage team relationship and offerings.
Entertain Clients, Employees, etc.
Reward top talent by involving team members in
employee events, give-always, etc. Also include
community partnerships and customer activities.
Create a Positive Image in the Community
A study conducted by Georgia Tech showed that the
Tour of Georgia attracted over 748,000 spectators.
A True Year Long Promotion
Professional cycling runs from January to
December. Depending on budget,
Value
Pro cycling is one of the best values in arena of
International professional sports.
Cycling is...
One of the most popular and fastest grow-ing sports in the USA and the second most popular recreational activity in the world.
65 million people attend professional cy-cling events annually
90 million cyclists & enthusiasts in the U.S. Including six million bicycle commuters in U.S.
Leisure Cyclists
85% are between the ages of 25-54
63% are between the ages of 25 and 44
55% are male 45% are female
63% are professional managers
90% have attended college
39% have post-graduate degrees
52% rate their brand loyalty as high
Median household income is $80,000
Cycling Demographics
Events
-50+ race days
Race Results
Victories
Team and Performance Awards
General Classification (GC) Results
Podium Finishes (1st – 5th)
Spectators (Live at Event)
Major National or International Event
30,000+ persons
National (NRC/UCI) Event
5000+ persons
Regional Event
500+ persons
Media Coverage
Television/Radio Coverage
Photographic Images
Printed Advertisement
Newspaper Print
Charity Involvement
Internet Media
Additional Exposure Opportunities
Sponsored Athlete Appearances
(as requested)
Promotion of charity drives and events
Team hosted race (City Bikes Criterium)
Exposure Statistics
Features in the Washington Post and Bicycling Magazine
Photo on the front cover of Velo News
Syndicated radio piece, CBS News
National Geographic Explorer Special “Wheels on Fire” originally aired 1998 and replayed over 50 times since.
20 minute feature story about the 1998 Cycle Messenger World Championships which we organized and
promoted. Narrator Boyd Matson rode a Cannondale, our sponsor bike, through out the entire show.
Travel Channels “Weird Wheels” feature on our team’s trip to Edmonton for the North American Cycle Courier
Championships including showing our victory.
Washington Area Metropolitan Transit Authority’s “Bikes on Metro” program flyer features two of our riders
including sponsor equipment and logos. Over 1 million printed and distributed to date.
DC Department of Transportation “Safe Streets” flyer lists our website. Over 500,000 printed and distributed
to date.
Several feature article’s about us in the Washington Post including sectional front page photos.
CBS affiliate WUSA news promotion about our bicycle race, Washignton DC’s only bicycle race. Multiple ap-
pearances on local and national news programs in 2006.
Dccourier.com, the largest and most visited bicycle courier website in the world.
Major Media and Promotional Accomplishments
TITLE SPONSORSHIP
$100,000
• Team bears the sponsor’s name
• Primary Logo placement on uniforms, vehicles and website
• Reference in media and collateral materials
• Team members available for Trade Events, Media and Company functions
• Charity events executed by Hub Racing in your company’s name
• Race day Hosting opportunities: provided and scheduled with Hub Racing
• Marketing kit managed by Hub Racing and your brand
CO-SPONSORSHIP
• Logo placement on team clothing, vehicles and website
• Reference in media and collateral materials
Sponsorship Levels
Become a Part of Our Team
HUB Racing has a solid history of sponsor
satisfaction. We would like to have the opportunity to
meet with you and further discuss our partnership
and goals for the upcoming season.
Contact:
Shawn Blumenfeld
Team Director
(202) 345-1177
www.hubracing.com
Thank you for your time!