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2008 Marketing Presentation

Jun 20, 2015

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Business

Beth Mellor

Presentation to the Membership about marketing priorities in 2009
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Page 1: 2008 Marketing Presentation
Page 2: 2008 Marketing Presentation

How do you illustrate collaboration

Page 3: 2008 Marketing Presentation

IShow the diversity!

One Card, One County…Infinite Possibilities

Page 4: 2008 Marketing Presentation

Make it Mobile!

Page 5: 2008 Marketing Presentation

Platform

.

Page 6: 2008 Marketing Presentation

2009 Marketing Priorities

• Improve awareness

• Maintain and grow strategic partnerships

• Support advocacy efforts

• Improve local and state support for libraries and library services

Page 7: 2008 Marketing Presentation

2009 Marketing Committee

• Central Region – Suzanne Thinnes• East Region – Christy Fusco• West Region – Brad Wulfkhule• South Region – Carrie Stanney• North Region – Sharon Helfrich• Ad Agencies – Palmo Inc, and Redhouse• Corporate Rep – Christine Gzyb, Bank of New

York Mellon• ACLA – Beth Mellor

Page 8: 2008 Marketing Presentation

Literacy support, local support, community input

Page 9: 2008 Marketing Presentation
Page 10: 2008 Marketing Presentation

One Book Partnerships

OASIS 

Joseph-Beth Booksellers  

Highmark PALS (People Able to Lend Support) Program 

Area Agency on Aging 

Barnes & Noble Booksellers 

Carlow University 

Duquesne University

Eastern Area Adult Services 

Penn State Extension---Allegheny County 

Osher Lifelong Learning Institute at the University of Pittsburgh 

Retired and Senior Volunteer Program of Allegheny County 

Mentoring Partnership of Southwestern  

Homeless Children’s Education Fund 

Allegheny County

Pittsburgh Public Schools •

Page 11: 2008 Marketing Presentation

www.aclalibraries.org