2008 Annual Sponsor Meeting Goldman Sachs New York, NY JUNE 26, 2008.

2008 Annual Sponsor Meeting

Goldman SachsNew York, NY

JUNE 26, 2008

Welcome and Introductions

ANNUAL SPONSOR MEETING 2008

2007 Forté FORUM: THE MBA VALUE PROPOSITIONNew Board Members: Schools ANNUAL SPONSOR MEETING 2008

Anika Davis PrattAssistant Dean, MBA Admissions & Financial Aid

NYU Stern (new)

Colleen SmithDirector of Diversity Strategies & Programs

Tepper, Carnegie Mellon (returning)

Julie StrongSr. Associate Director, MBA Admissions

MIT Sloan (returning)

2007 Forté FORUM: THE MBA VALUE PROPOSITIONNew Board Members: CompaniesBoard Meeting: October 29-30, 2007

Board Meeting: October 29-30, 2007


Jo WeissDirector, Workplace Strategies - Diversity & Inclusion

Lehman (new)

Paige RossVice President of Human Resources - North America

Avon (new)

Jackie MurrayRegional Head, Graduate Resourcing-Americas

Deutsche Bank (new)

2007 Forté FORUM: THE MBA VALUE PROPOSITIONNew Board Members: CompaniesBoard Meeting: October 29-30, 2007



Caitlin McLaughlinManaging Director, Global Campus Recruiting

Citi (returning)

Julie DeWittManager, Business Recruiting and Staffing Eli Lilly (returning)

Adrienne MartinezThe Johnson School, Cornell

MBA ’08 (new)

Aspen Institute:Where Will They Lead?


RoundtableDiscussions


2007 Forté FORUM: THE MBA VALUE PROPOSITIONRoundtable TopicsBoard Meeting: October 29-30, 2007



• Based on what you have heard, what is one idea that you previously held about women going to business schools or seeking employment following business school that was either confirmed or challenged by these data?

• For the corporate recruiters: What advice would you offer to Mary and Susan as they undertake their job search? Is there a message you could communicate about your company that would help them see that they could have a positive impact on society and also work for you? By the way, students are NOT looking for volunteer or charitable activities. They are looking for work that is meaningful.

• For business school admissions officers: What would you tell Julie—or to prospective students—about how your school prepares students for the wide range of values-based decisions they will face in their careers?

Forté Review:Highlights & Successes

2007-08


2007 Forté FORUM: THE MBA VALUE PROPOSITIONHighlights & SuccessesBoard Meeting: October 29-30, 2007



Financial• Revenue increase of 10.5% from $945K to $1,044K• Received grant funding of $22,500 (Lilly and RGK

Foundation)• Raised $105,000 in support of the Financial Services

Fast Track

Sponsorship• 7 new schools (SDA Bocconi, Rochester, Mills, SMU,

Illinois, UCLA, UC-Berkeley)• 3 new companies (American Express, Intel, Williams)

2007 Forté FORUM: THE MBA VALUE PROPOSITIONHighlights & SuccessesBoard Meeting: October 29-30, 2007



Programs & Events• Hosted 8 undergraduate events (Career Labs)• MBA Video Diaries on website – over 10,700 downloads this year.• Increase in forum attendance of 4% over LY• Increase in Corporate Best Practices Summit registration and

attendance of about 20%• Fellow Symposium transitioned to MBA Women’s Conference; added

pre-conference workshops for MBA women before the Dialogue.• Attendance quadrupled from 89 in 2007 to 377 in 2008

• Developed new program targeting MBA women interested in Financial Services.

Alliances• Wall Street Journal and Universum• Initial discussions with Hispanic College Fund and NSHMBA

2007 FORTE FORUM: THE MBA VALUE PROPOSITION2007 Forum Registration

0

1000

2000

3000

4000

5000

Registered 1464 1255 2408 4090 4589 4105

Attended 612 934 1188 1695 1893 1977

2002 2003 2004 2005 2006 2007


2007 FORTE FORUM: THE MBA VALUE PROPOSITIONCareer Labs 2007-2008 ANNUAL SPONSOR MEETING 2008

0

100

200

300

400

500

600

700

800

Registration 366 784 768 615 683

Attendance 179 293 300 268 214

Fall 05 Fall 06 Winter 07 Fall 07 Winter 08

2007 FORTE FORUM: THE MBA VALUE PROPOSITIONHighlights & Successes: Fellow Profile

Class of 2008

Class of 2009

Class of 2010

Average GMAT 685 694Average GPA 3.42 3.46Average work exp.

4.60 4.70

Asian American 22% 12%African American

7% 10%

Hispanic 1% 4%Multi-ethnic/Other

4% 11%

White 65% 64%


CO

MIN

G S

OO

N

2007 FORTE FORUM: THE MBA VALUE PROPOSITIONH&S: Fellow Career StatisticsClass of 2008 Class of 2009

(interns)

Average Salary $103,370 $19,228

Top Companies Lehman (3)

Goldman (2)

Deloitte (2)

Deutsche Bank (2)

McKinsey (2)

Merrill (2)

Morgan Stanley (2)

McKinsey (4)

Johnson & Johnson (3)

Bank of America (2)

Goldman Sachs (2)

IBM (2)

% at Forté Cos. 33% 24%

Industries Consulting (17%)

Food/Beverage (11%)

Investment Banking (18%)

Investment Management (9%)

Consulting (13%)

Food/Beverage (12%)

Investment Banking (10%)

Healthcare (6%)

Non-Profit (6%)


2007 Forté FORUM: THE MBA VALUE PROPOSITIONFinancial Services FAST TrackBoard Meeting: October 29-30, 2007



Objective• To offer industry specific value added programming.• To educate women about careers in finance and to differentiate

Forte companies as best place to work for women in finance.

Program – Grow the Pipeline!• Short-Term Talent Acquisition: MBA’s• Long-Term Talent Development: College & Early Career / Pre-MBA• Annual Fee: $15,000. Sponsors include: Citi, Deutsche Bank, Lehman

Brothers, Fidelity, MetLife, Goldman Sachs, Wachovia

June MBA Conference – Results to Date• 2 ½ day Conference targeting incoming MBA’s• Over 100 speakers• 137 applicants; 113 admits; 97 accepted seats

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MBA Database (current students and alumnae)

2007 FORTE FORUM: THE MBA VALUE PROPOSITIONPower Tools Quarterly Update

1149 active candidates (+37%)

174 Fellows

March: 28 active jobs June : 21 active jobs

Various Degrees (college students and college graduates)

1581 active candidates (+41%)

March: 27 active jobs June: 40 active jobs

52 Forté employer logins and 20 employer searches this quarter

16 employer searches this quarter

45 orders: online resume database (since 8/2007)

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2007 FORTE FORUM: THE MBA VALUE PROPOSITIONPower Tools Quarterly Update

FORTÉ MONTHLY JOB ALERTS - NEW POSTINGS!To better support your career search efforts, Forté Foundation is providing you with this once-a-month Job Alert service. Top employers are seeking talented women, so check out the newly-posted jobs available to you.

RECENT JOB POSTINGS: …

May 08 Job Alert Activity – MBA

Email Open Rate: 1,112 (20%)

Click Thru Rate: 193 (3%)

May 08 Job Alert Activity – Various Degree

Email Open Rate: 2887 (16%)

Click Thru Rate: 385 (2%)

http://www.fortefoundation.org/site/R?i=MYCqTU10GqJ_V_BqMpnoFw..

Marketing Update

BOARD MEETING: MAY 6, 2008

2007 FORTE FORUM: THE MBA VALUE PROPOSITIONWall Street Journal Career Fair ANNUAL SPONSOR MEETING 2008

2007 FORTE FORUM: THE MBA VALUE PROPOSITIONWall Street Journal Career Fair

Held April 1, 2008

Complimentary Booth valued at $5,000

Results– Career Fair “Booth” Traffic: 1028

– 30% of all show attendees visited the Forte booth

– Power Tools New Registrants: 110 on 4/1/08 Daily average: approx. 20

Forte Website New Registrants: 50 on 4/1/08 Daily average: approx 10

Website Traffic: 1629 visits Daily average (April 08): 784


2007 FORTE FORUM: THE MBA VALUE PROPOSITIONForte Website Statistics: May ‘08

Forte Database: Almost 30,000 working email addresses! +23% vs. prior quarter +61% vs. YAG (+12,300 emails)

Web Traffic 20,790 unique visitors in May ‘08 (+120% vs. YAG) Greatest number of monthly visitors – all time!

Key Drivers Google Ad Words Campaign Power Tools Event Registration WSJ Virtual Career Fair


2007 FORTE FORUM: THE MBA VALUE PROPOSITION‘07-’08 Constituent Engagement*

10,700 podcasts were downloaded

1,800 MBA Video Blogs were viewed

6,600+ women registered for Forte events – 3000+ Attendees

1,800 women registered for online webinars

2,000+ women posted resumes in Power Tools

12,000+ women joined the Forte online community

*June 07 – May 08


This year…

Forté History2007-08


2007 Forté FORUM: THE MBA VALUE PROPOSITIONGrowth and Change 2002-2008Board Meeting: October 29-30, 2007


2002 2008

Revenue $150K $1.5 million

FTEs 1.5 8

Sponsors 12 64

MBA Fellows 32 per year 150+ per year

MBA Fellowships $1.4 million $6 million

MBA Forums 612 1977


2007 Forté FORUM: THE MBA VALUE PROPOSITIONGrowth and Change 2002-2008Board Meeting: October 29-30, 2007


2002 2008

U/G Career Labs 179* 511

Database 612 29,800

Web visits 63,000** 147,000

Live Events 4 24

Online Events 0 25+

*since 2005 **since 2003


2007 Forté FORUM: THE MBA VALUE PROPOSITIONCumulative 2002-2008Board Meeting: October 29-30, 2007


2002-08

MBA Fellows 372

Fellowships Given $22.6 million

MBA Forum Attendees 8,299

Career Labs 1,250*

Intern Symposium 1,000+

MBA Women’s Conference

NEW

377 registered

*since 2005


2007 Forté FORUM: THE MBA VALUE PROPOSITIONFellows Hired by Forté CompaniesBoard Meeting: October 29-30, 2007

Intern FT

Class of 2005 20%

Class of 2006 10% 26%

Class of 2007 10% 41%

Class of 2008 31%* 33%*

*YTD

2007 Forté FORUM: THE MBA VALUE PROPOSITIONForté Database 2008Board Meeting: October 29-30, 2007


College, 16%

Full-Time, 64%

Part-Time, 3%

MBA/Graduate Student, 17%

Reaching Women Across the Pipeline

2007 Forté FORUM: THE MBA VALUE PROPOSITIONForté Database 2008Board Meeting: October 29-30, 2007


Reaching Women of Color

Hispanic, 9%

African American,

18%

White, 47%

Asian American,

25%

American Indian, 1%

2007 Forté FORUM: THE MBA VALUE PROPOSITIONChanging Perceptions: MBA ForumsBoard Meeting: October 29-30, 2007


Interest in a Business Career

73%83%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Before After

2007 Forté FORUM: THE MBA VALUE PROPOSITIONChanging Perceptions: MBA ForumsBoard Meeting: October 29-30, 2007


Interest in an MBA

68%

85%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Before After

2007 Forté FORUM: THE MBA VALUE PROPOSITIONChanging Perceptions: MBA ForumBoard Meeting: October 29-30, 2007

Status after Attending 2006 Forum

No longer interested

5%Applying

26%

Deferred20%

Enrolled49%

2007 Forté FORUM: THE MBA VALUE PROPOSITIONChanging Perceptions: CollegeBoard Meeting: October 29-30, 2007


Before After

Very Interested 57% 70%

Interest in a Career in Business

Before After

Very Interested 27% 43%

Interest in an MBA

Lunch & Networking


Forté Preview2008-09


2007 Forté FORUM: THE MBA VALUE PROPOSITIONBoard Meeting: October 29-30, 2007



Build the pipeline of future women business leaders by increasing women’s awareness of business and the opportunity to have impact through careers in business and graduate business education

Be a strategic and valuable partner to our school and corporate sponsors in helping them recruit and retain top female talent

2008 Objectives

Grow the Forté audiences in an effort to educate more women about business careers and business education

Create offerings that provide women with a meaningful and valuable relationship with Forté in order to keep them actively engaged with the Foundation

Continue to grow the reach and awareness of the Forté Brand to position the Foundation as a leading authority on women in business

Effectively measure and communicate Forté’s value proposition to school and corporate sponsors in order to make Forté an even more valuable partner

COMMITMENT

QUALITY

INCLUSIVENESS

To substantially grow the number of women business leaders by increasing representation of women in educational and business networks -- accomplished through programming at key stages in their professional development

Shared Values

Shared Values

Organizational Goals

Mission

2007 Forté FORUM: THE MBA VALUE PROPOSITIONShared ValuesBoard Meeting: October 29-30, 2007



COMMITMENT - Forté sponsors are collectively committed to advance the mission of the organization with thoughtful consideration of stakeholder interests.

QUALITY PROGRAMS AND RESOURCES – Forté is committed to providing timely, high quality resources and programs to its constituents.

INCLUSIVENESS – Forté’s focus will be on building the pipeline of women who aspire to business leadership. Our outreach will be broad-based and not limited solely to Forté sponsors.

2007 Forté FORUM: THE MBA VALUE PROPOSITIONOrganizational GoalsBoard Meeting: October 29-30, 2007



• Build the pipeline of future women business leaders by increasing women’s awareness of business and the opportunity to have impact through careers in business and graduate business education.

• Be a strategic and valuable partner to our school and corporate sponsors in helping them recruit and retain top female talent.

2007 Forté FORUM: THE MBA VALUE PROPOSITIONAudience GoalsBoard Meeting: October 29-30, 2007



• Impact women in a meaningful way at specific life or career stages (college, early career, and the MBA) to influence their choice of careers.

• Educate college women about the many career opportunities available to them in business no matter the undergraduate major they choose.

• Educate early career/pre-MBA women about graduate business education – how it builds critical thinking skills and confidence, is an investment that continues to pay off throughout your career, and provides the flexibility they need to advance in their career.

2007 Forté FORUM: THE MBA VALUE PROPOSITIONObjectives 08-09Board Meeting: October 29-30, 2007



• Grow the Forté audiences (college, early career/pre-MBA, and MBA) in an effort to educate more women about business careers and business education.

• Create offerings that provide women with a meaningful and ongoing relationship with Forté in order to keep them actively engaged with the activities of the Foundation.

• Effectively measure and communicate Forté’s value proposition to school and corporate sponsors in order to make Forté an even more valuable partner.

• Continue to grow the reach and awareness of the Forté Brand to position the Foundation as a leading authority on women in business.

2007 Forté FORUM: THE MBA VALUE PROPOSITIONCareer Lab Online Toolkit Board Meeting: October 29-30, 2007



www.fortefoundation.org/toolkitMarketing Resources • Promotion plans, Intern hiring, best practices, collateral

Logistics Resources • Timeline, registration process, sample budget, logistics outline

Content Resources• Sample program schedules, speaker “ask” templates, steps to

get started planning

Leadership Lunch Toolkit• Coming soon!

2007 Forté FORUM: THE MBA VALUE PROPOSITIONNew ProgrammingBoard Meeting: October 29-30, 2007



Pre-MBA Blog

Purpose• To provide women applying to MBA Programs with information

on the application process and MBA value proposition

Content• Repurposed content from Forte website

• MBA video blogs• Forum podcasts

• Guest bloggers from sponsor schools and Fellows• How to pick an MBA program• Application tips • Return on investment

2007 Forté FORUM: THE MBA VALUE PROPOSITIONNew ProgrammingBoard Meeting: October 29-30, 2007



MBAs• 2009 MBA Women’s Conference in Chicago ?• GWIB webpage to serve as hub of information for GWIB

leaders, exs. event calendar, GWIB leader listserve, speaker database

• Executive Education Webpage Webinar: Exec Ed/Part-time/Non-traditional programs• Fellow Blog – monthly postings to encourage networking

College & Pre-MBAs• Industry Intro Webinar Slam – The path from liberal arts to

business • MBA Jobs Podcast• TOIGO Career Lab at Smith College

2007 Forté FORUM: THE MBA VALUE PROPOSITIONCorporate Audience -- highlightsBoard Meeting: October 29-30, 2007



Recruiting• MBA Career Fair & Resume Book• Virtual Company Presentations in the Fall for MBAs• Job Alert Emails (using Power Tools job postings)

Indirect Recruiting• Forté Fellow Email Introductions by Industry Preference• Industry Table Networking at the Dialogue with Leadership

Luncheon• Speaker sourcing at Forté events (New: Career Fair panels)

Best Practice Sharing• Corporate Best Practices Summit / Blog / Podcast Series• Recruiting Webinars 2x/year• Network of Women’s Networks: 1 day summit & 2 webinars

2007 Forté FORUM: THE MBA VALUE PROPOSITIONSchool AudienceBoard Meeting: October 29-30, 2007



New Resources for Schools• Career Lab & Leadership Lunch Online Toolkits• Forte Fellow Promotional Collateral • Metrics to support value proposition

• Track decisions of pre-MBA women from point of entry to matriculation at MBA programs• Track Forum attendee decisions

Relationship Building• 4-6 campus visits by Director of School Relations to meet with

admissions, career services, Fellows, GWIB leaders and Deans




Forte Career Lab Virtual Campus

(live demo)

2007 Forté FORUM: THE MBA VALUE PROPOSITIONForte Career Lab Virtual CampusBoard Meeting: October 29-30, 2007











ANNUAL SPONSOR MEETING 2008User-Generated Content and Social Networking

• Virtual Campus Discussion Forum, Live Q&A• Pre-MBA Advice Blog: hosted by Elissa Sangster• Wetfeet Women In Business Blog• MBA Video Diaries Season 2• Forte Facebook Group• LinkedIn Group• Event blogs:

– Corporate Best Practices Summit– MBA Women’s Conference

• User-Generated Event Testimonials

2007 Forté FORUM: THE MBA VALUE PROPOSITIONUser-Generated Content and Social Networking












2007 Forté FORUM: THE MBA VALUE PROPOSITIONPublic RelationsBoard Meeting: October 29-30, 2007



• New Agency: Fleishman-Hillard, New York, NY– Thank you to Ellen Glazerman – F-H has PR relationship with Ernst & Young and

Columbia University– Forte has been without a PR agency since June ‘07

• Focus: Strategic media relations tied to upcoming events and current events– Major media outlets– Raise Forte visibility and attract new sponsors– Strategic planning– Long-term: outreach to sponsor PR departments

Leveraging Your Forté Relationship


2007 Forté FORUM: THE MBA VALUE PROPOSITIONIndividual InvolvementBoard Meeting: October 29-30, 2007



Champion Forté Internally• Call a meeting to educate colleagues about Forte partnership• Display Forte posters and collateral in public areas• Host a gathering of Forte Fellows & Follow-up• List Forte on your website and in women’s recruiting materials

Make Sure Forte Champions You• Provide speakers for Forte programming• Provide logo and profile, women of leadership interview,

women’s events, Fellows of the Month for Forte website and resources for e-newsletter articles

• Let us know about your women’s events so we can support you

2007 Forté FORUM: THE MBA VALUE PROPOSITIONOrganizational InvolvementBoard Meeting: October 29-30, 2007



Schools• Host a Career Lab and/or Leadership Lunch on your campus• Attend the Forums and use the registration lists to follow up with

pre-MBA women• Provide speakers at Forte events – promote your school to

college and pre-MBA women• Inform your school community and corporate recruiters about

your partnership with Forte• Meet with your Fellows, encourage them to network and take

advantage of Forte’s resources• Attend the Quarterly Sponsor Webex Meetings and Annual

Sponsor Meeting




Companies – Forté Programming• Host an event at your Company (Forum, Summit, Forte Meeting)• Provide speakers at Forte events• Ensure your executives attend the Best Practices Summit and

Dialogue with Leadership Luncheon and join the Women’s Network

• Use Forte events to promote your company to women in business

Companies – Be Active with the Foundation• Attend and participate in the annual sponsor meeting and quarterly

webex meetings• Develop a strategy on how to leverage Forte throughout your

company. Recruit “ambassadors” to support Forte efforts• Consider a senior executive in your firm for a Forte board seat




• MONTHLY E-MAILS TO DATABASE: 25,000+ recipients– Quarterly Newsletter articles; Forté Family and Upcoming Events– Provide contacts for interviews and gain exposure for your people, programs, and

products.

• JOB ALERTS– Power Tools Job Alerts average 10,000 recipients per message

• EVENT POSTINGS– Submit your events to Forté for the Additional Events page, Event Calendar, and

inclusion in monthly database e-mailings

• FORTE WEBSITE: Branding opportunities include:– Women of Leadership; Fellow Profiles– Rotating Logo featured prominently on the Forté website homepage– Sponsor Webpage, with a listing of all Forté sponsors with direct links to your URL– Sponsor spotlight, a description of your organization’s commitment to women

– Featured Sponsor – a different sponsor is posted to the Forté home page via logo and direct link to the sponsor spotlight description.

Questions to Companies


2007 Forté FORUM: THE MBA VALUE PROPOSITIONQuestions to CompaniesBoard Meeting: October 29-30, 2007



• Do companies see women in part-time, exec ed, re-entry, and non-traditional full-time programs to be a source of talent as strong as full-time programs?

• Students are concerned about the job market—what can schools say on behalf of companies that is reassuring? What is the reality right now?

• A lot of the women enrolled in MBA programs have families—how can schools promote companies’ work/life programs?

• What should schools keep in mind as they are selecting Fellows?• Would like to hear stories from companies on how they support their

MBA women—how they run the summer internship programs—stories that schools can use in their recruiting process.

• How are companies involved in the college space—building the pipeline? What innovative ideas do companies have for introducing women into the MBA pipeline?

Questions to Schools


2007 Forté FORUM: THE MBA VALUE PROPOSITIONQuestions to SchoolsBoard Meeting: October 29-30, 2007



• How can companies best partner with b-schools to reach women students?

• Are Forté Fellows the top 5% of your class? Top 10%? How are Forté Fellows selected versus other top scholarship recipients?

• What were the greatest admissions challenges this past year?• Based on your admissions goals for the Class of 2010, how

would you evaluate the results?• Do b-schools have suggestions on how to improve the on-

campus recruiting process (undergrad and MBA)?• Please provide feedback on the b-school perspective of

companies talking to incoming MBA students.• Have there been any significant shifts in what women MBA students are

looking for when pursuing an MBA? From their MBA career? Shift in industry or function preferences?

• What can companies do to better communicate with women MBA students?

• Are there any gaps in the MBA cycle that companies can fulfill?

What’s Next?


2007 Forté FORUM: THE MBA VALUE PROPOSITIONWhat’s Next?Board Meeting: October 29-30, 2007



TONIGHT

FRIDAY, JUNE 27

SATURDAY, JUNE 28

• Fellow Dinners with School Representatives

• MBA Women’s Conference

• MBA Workshops

• Dialogue with Leadership Luncheon

• Career Fair/Industry & Functional Introductions

• MBA Women’s Conference

2008 Annual Sponsor Meeting Goldman Sachs New York, NY JUNE 26, 2008.

Documents

schools annual sponsor

companies board meeting

fort forum

cornell mba

forum attendance

new schools sda bocconi

new companies american

fort review