Dec 17, 2015
Jeff Walker - [email protected]
ProductLaunchFormula.com
Call Overview
• Big picture first
• Marketing and launch stuff second
Jeff Walker - [email protected]
ProductLaunchFormula.com
My Background
• Alaska
• Mr. Mom
• Disposable Income: $400
• Learned about some tools
• Planning
• New Business
Jeff Walker - [email protected]
ProductLaunchFormula.com
Creating Time
It obviously can’t be done. This call is about the tools that I have found that help use time more
effectively.
Jeff Walker - [email protected]
ProductLaunchFormula.com
Yearly Planning
• Starts with your life roles
• Here are some of my life roles:
– Father
– Husband
– Son
– Entrepreneur
– Health and outdoors
– Athlete
– Community Member
– Friend
– Spiritual
Jeff Walker - [email protected]
ProductLaunchFormula.com
First Step
• Review your year (and life)– Look at your various “roles”
• Did well / do differently– Keep what works. Get rid of the
rest.
Jeff Walker - [email protected]
ProductLaunchFormula.com
So what is your vision for each of your
roles?
** The more vivid and real that you make your “vision”, the more successful you will be at achieving it.
Jeff Walker - [email protected]
ProductLaunchFormula.com
Perspective
• The Death Clock– Google “Death Clock”– Deathclock.com– FindYourFate.com/deathmeter/deathmter.html
• How many springs do you have? How many summer vacations? How many ski seasons? How many family vacations?
Jeff Walker - [email protected]
ProductLaunchFormula.com
Vision How-To
• “Goals” are how “Visions” become reality
• For each role, write down the ACTIONS that you need to take to make the vision reality.
• Those actions are GOALS.
• I am usually generating three to eight goals in each area.
Jeff Walker - [email protected]
ProductLaunchFormula.com
More How-To
• Big sheet of paper (from a flip chart pad) – so I can see all the goals.
• I turn it into a mindmap. Connect the dots.
• Make the GOALS measurable
Jeff Walker - [email protected]
ProductLaunchFormula.com
Tools
• Journal
• Whiteboard
• Flip chart pads
Jeff Walker - [email protected]
ProductLaunchFormula.com
Software
• Calendar / Scheduling Software
• Mind Map Software–My choice: Mindmanager Pro – from
Mindjet.com, $350 (basic version: $230)– Freeware: Freemind – available at
http://freemind.sourceforge.net
Jeff Walker - [email protected]
ProductLaunchFormula.com
A plan for a BIG Life• On the first pass, you will end up with
a LOT of goals.• The Ying and Yang of goals.• Time for a reality check.• Check against your calendar…– Vacations– Holidays– Planned events and travel
• Sketch out your plan on your calendar
Jeff Walker - [email protected]
ProductLaunchFormula.com
Monthly Goals
• Driven by yearly goals
• Created the beginning of each month. Starts with a review of the previous month.
Jeff Walker - [email protected]
ProductLaunchFormula.com
Goals
• Use whatever system works best for you.
• It’s important that they are “visible” in your day-to-day life.
• Don’t beat yourself up.
• Remember: worked well / do differently.
Jeff Walker - [email protected]
ProductLaunchFormula.com
Product Launches and Promotions
• Everything takes longer than expected.
• Two ways to plan:– ASAP– Date based
• Critical path.
• All major launches have the launched date moved out.
Jeff Walker - [email protected]
ProductLaunchFormula.com
The Crux Moves
• Graphics
• Merchant accounts
• Getting physical product created
• Working with JV partners ahead of the launch
Jeff Walker - [email protected]
ProductLaunchFormula.com
Graphics
• First 80% is easy. Last 20% is what takes the time.
• Text, text, text.
• Make sure you have the right designer.
Jeff Walker - [email protected]
ProductLaunchFormula.com
Merchant accounts
• Start early, stay in contact.
• Redundancy is good.
Jeff Walker - [email protected]
ProductLaunchFormula.com
Physical Products
• Review process… budget for at least two iterations in your time line.
• Have your designer ready and waiting during your proofing process.
• Disk.com – Cindy Tonne, [email protected]. Tell her I sent you.
• Expect the proof and review process to take two weeks.
• Professional photos take at least another week.
Jeff Walker - [email protected]
ProductLaunchFormula.com
JV Partners
• Start early. Give them lots of notice.
• Stay in touch.
• Budget time during the launch.
Jeff Walker - [email protected]
ProductLaunchFormula.com
Marketing Calendar
• What are your promotions going to be this year?
• What are key dates and seasons? Christmas? Summer? Valentines?
• What are you going to do each month to drive more prospects into your business and make more sales to your prospects?
Jeff Walker - [email protected]
ProductLaunchFormula.com
A Few More Tools…
• Roboform – roboform.com, saves me at least 10 minutes a day.
• Desktop search – free from either Google or Yahoo. Saves me another 10 minutes a day.
• Meditation – increased focus, it feels like it gives me a half hour a day. Book recommendation: Meditation Made Easy, by Lorin Roche.
Jeff Walker - [email protected]
ProductLaunchFormula.com
On one slide…
• Your vision for your life drives everything.
• Identify your roles, and a vision for each role.
• Create yearly ACTION oriented goals for each role.
• Yearly goals drive your monthly goals.• Review goals for what worked well and
what you need to do differently.