2007 Analyst Meeting 2007 Analyst Meeting Delivering Superior Delivering Superior Shareholder Value Creation Shareholder Value Creation Presentations by: Presentations by: Jim Craigie, CEO Jim Craigie, CEO Matt Farrell, CFO Matt Farrell, CFO NYC NYC - - February 6 February 6 th th , 2007 , 2007
75
Embed
2007 Analyst Meeting - library.corporate-ir.netlibrary.corporate-ir.net/library/11/110/110737/items/230302/CHDQ... · 2007 Analyst Meeting Delivering Superior Shareholder Value Creation
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
2007 Analyst Meeting2007 Analyst Meeting
Delivering SuperiorDelivering SuperiorShareholder Value CreationShareholder Value Creation
Presentations by:Presentations by:Jim Craigie, CEO Jim Craigie, CEO Matt Farrell, CFOMatt Farrell, CFO
NYC NYC -- February 6February 6thth, 2007, 2007
Safe Harbor Statement
This presentation contains forwardThis presentation contains forward--looking statements relating, among others, to shortlooking statements relating, among others, to short--and longand long--term financial objectives, sales and earnings growth, margin impterm financial objectives, sales and earnings growth, margin improvement, rovement, marketing spending, new product introductions, the timing of newmarketing spending, new product introductions, the timing of new product launches, product launches, consumer demand for the Companyconsumer demand for the Company’’s products, the effect of the Orange s products, the effect of the Orange GloGloInternational, Inc. (International, Inc. (““OGIOGI””) acquisition, and earnings per share. These statements ) acquisition, and earnings per share. These statements represent the intentions, plans, expectations and beliefs of therepresent the intentions, plans, expectations and beliefs of the Company, and are subject Company, and are subject to risks, uncertainties and other factors, many of which are outto risks, uncertainties and other factors, many of which are outside the Companyside the Company’’s s control and could cause actual results to differ materially fromcontrol and could cause actual results to differ materially from such forwardsuch forward--looking looking statements. The uncertainties include assumptions as to market statements. The uncertainties include assumptions as to market growth and consumer growth and consumer demand (including the effect of political and economic events ondemand (including the effect of political and economic events on consumer demand), consumer demand), raw material and energy prices, the financial condition of majorraw material and energy prices, the financial condition of major customers, unanticipated customers, unanticipated delays in the transition of the delays in the transition of the OGIOGI business, and increased marketing spending. With business, and increased marketing spending. With regard to the new product introductions referred to in this presregard to the new product introductions referred to in this presentation, there is entation, there is particular uncertainty relating to trade, competitive and consumparticular uncertainty relating to trade, competitive and consumer reactions. Other er reactions. Other factors, which could materially affect the results, include the factors, which could materially affect the results, include the outcome of contingencies, outcome of contingencies, including litigation, pending regulatory proceedings, environmenincluding litigation, pending regulatory proceedings, environmental remediation and the tal remediation and the divestiture of assets. For a description of additional factors divestiture of assets. For a description of additional factors that could cause actual that could cause actual results to differ materially from the forward looking statementsresults to differ materially from the forward looking statements, see the Company, see the Company’’s s quarterly and annual reports filed with the SEC.quarterly and annual reports filed with the SEC.
This is Church and Dwight
Strong and Growing CapabilitiesGreat history
Iconic brands give us an advantage• Arm & Hammer • First Response• Trojan • OxiClean
Leading position in attractive markets• Laundry • Diagnostic Test Kits• Condoms • Pet Care
Strong operational track record
Successful M&A track record• Small market cap allows M&A to have
significant impact
Aggressive and committed management team
Delivering Strong Shareholder Value
CHD’s Total Shareholder Return (‘TSR’) is more than 2x the S&P 500 since 1996• 30% in 2006• 20% over last 5 years• 20% over last 10 years
Delivered outstanding TSR results while dramatically improving portfolio• Trojan• OxiClean• SpinBrush
High Free Cash Flow (FCF) generation
Strong financial discipline
Our Vision is Clear
To be a leading midTo be a leading mid--cap cap CPGCPGcompany, primarily with company, primarily with #1 #1 or #2 brandsor #2 brands or or defendable defendable nichesniches, with sustainable , with sustainable competitive advantages, competitive advantages, delivering top quartile delivering top quartile TSRTSRversus the versus the S&PS&P 500500
Competitive Strength
Competitive scale inCompetitive scale in key ckey categories:ategories:
MarketMarket PositionPositionCondomsCondoms #1#1Baking SodaBaking Soda #1#1Diagnostic KitsDiagnostic Kits #1#1Battery ToothbrushBattery Toothbrush #1#1PrePre--Wash AdditivesWash Additives #1#1Clumping Cat LitterClumping Cat Litter #2#2DepilatoriesDepilatories #2#2Laundry DetergentLaundry Detergent #3 (#1 in value)#3 (#1 in value)
Fun Facts About Our Company
CHD is Building a Strong Future
External Trans-
formation
InternalTrans-
formation
Our History
Small-cap household company with an iconic brand
Mid-cap consumer package goods company with portfolio of leading brands
Our Future
Strong financial discipline• Enhanced branding capabilities• Intense focus on innovation• Continued financial discipline
Proven M&A capabilities Continued M&A success/discipline
Good supply chain Great supply chain
Implicit shareholder value focus Explicit shareholder value focus
Superior Leadership and Functional ExcellenceSuperior Leadership and Functional Excellence
Overall, the A&H trademark is on par with other leading Overall, the A&H trademark is on par with other leading consumer package goods companies and retailers.consumer package goods companies and retailers.
No Other Brand Covers More Aisles Than Arm & Hammer
Deodorizers Household Cleaners
Laundry Products
Pet Supplies
Baking Supplies
Personal Care
1
Source: IRI Household Menu Analysis
57% of US households purchase Arm & Hammer products. Of those households…
59% buy one Arm & Hammer product exclusively
25% purchase two A&H products
15% purchase three or more brands—accounting for 36% of A&H volume and 39% of dollars
1A Brand With GreatGrowth Potential
“Carpet Deodorizer! I would use this . . .I just never saw it on the shelf before”
“I get it… Arm & Hammer is putting the benefits of baking soda into more products. Well, isn’t that smart!”
“Had I known that Arm & Hammer
made toothpaste, I would have
switched years ago.”
“My baby has skin allergies and I’ve been looking for alternatives to clean with. I had no idea that A&H made all
this stuff!”
1The Opportunity to Drive Multiple Purchases Became Very Clear
We are Building on Our “Strong Yet Gentle”Heritage via Holistic Marketing!
New creative for TV to drive multiNew creative for TV to drive multi--usage and build usage and build awareness in nonawareness in non––advertised categoriesadvertised categoriesMajor PR campaignMajor PR campaignA new look at RetailA new look at Retail——with consistent look and more with consistent look and more impactimpact--full packagingfull packagingJoint Trade Events and Consumer Promotions Joint Trade Events and Consumer Promotions
A MORE NATURAL WAY TO CARE FOR YOUR HOME AND FAMILY
#1 Brand in North America; awareness & loyalty at #1 Brand in North America; awareness & loyalty at ““Icon StatusIcon Status””−− Over 73% share in U.S. for condoms Over 73% share in U.S. for condoms andand vibrating ringsvibrating rings
Trojan offers a range of targeted brands and subTrojan offers a range of targeted brands and sub--brands, designed brands, designed to meet the needs of different consumersto meet the needs of different consumers
1
In the United States: In the United States: 65 million people have an incurable STD65 million people have an incurable STD15 million people are infected with STDs each year15 million people are infected with STDs each year2/3 of STDs occur in people younger than 252/3 of STDs occur in people younger than 251 in 4 people will have an STD by age 251 in 4 people will have an STD by age 25STDs can cause genital warts, blisters, infertility, STDs can cause genital warts, blisters, infertility, spontaneous abortion, cancer and deathspontaneous abortion, cancer and death900,000 teen pregnancies occur each year (80% unwanted900,000 teen pregnancies occur each year (80% unwanted))
Source: CDC
1Increasing Health Benefits of Condom Use Requires Changing Consumer Behavior
“Condoms are the only effective means to help reduce the transmission of STDs, including AIDS.”
AND“Condoms are highly effective at preventing unwanted pregnancies.”
Sobering Statistics Imply There is Ample Room for Category Growth
Source: IRI, FDKTS 13wks ending 10/1/06Note: Sexual Health Includes Condoms and Rings
Condom Category 1985-2006Dollar Share
50
55
60
65
70
75
1985 1990 1995 2000 2006
Innovation and increased marketing support driving record share Innovation and increased marketing support driving record share
%
Record 73.4%
1
Trojan’s Future1
We are not satisfied!We are not satisfied!-- More innovative new productsMore innovative new products
Trojan’s Future
Upgrade 1/07 Upgrade 1/07
1
Expanded presence in adjoining categoriesExpanded presence in adjoining categories
Trojan’s Future1
Testing new TV commercials to continue to crack the code
Created dedicated New Product Development team working with all strategic business units
Increased investment in new products and fostering a culture of innovation
Actively developing alliances and joint ventures to enhance technology capabilities
2Accelerate New Product Development
Some of 2007’s New Products2
Expand core categories in existing marketsLaunch core categories into large emerging markets (Brazil/China)Develop sustainable niche strategies for local brandsGlobalize the R&D/Supply Chain functions
3
Increase Global Leverage
Acquisitions significantly increased Acquisitions significantly increased International scale International scale ---- stronger growth potentialstronger growth potential
InternationalInternational12%12%
20062006
DomesticDomestic88%88%
InternationalInternational20%20%
DomesticDomestic80%80%
20002000
3
Growing International Strength
Deliver 125 bp of gross margin improvement per year
Deliver SG&A growth less than sales growth
Reduce SKUs by 10% annually
4
Achieve Lowest Cost
CHD Will Continue to Utilize Prudent M&A Criteria
TSR accretive acquisitions TSR accretive acquisitions
Build strong market positions in our core categoriesBuild strong market positions in our core categories−− Above average growth and margin potentialAbove average growth and margin potential
Leverage existing capital base in manufacturing, Leverage existing capital base in manufacturing, logistics and purchasing (synergies)logistics and purchasing (synergies)
Acquisitions significantly increased CHDAcquisitions significantly increased CHD’’s Personal s Personal Care business with higher margins and growth potentialCare business with higher margins and growth potential
HouseholdHousehold60%60%
PersonalPersonalCareCare19%19%
OtherOther21%21%
HouseholdHousehold43%43%
PersonalPersonalCareCare44%44%
OtherOther13%13%
20002000 2006*2006*
* Includes results for SpinBrush and Orange Glo
New Portfolio Has GreaterGrowth Potential
5
Major New Acquisition: SpinBrush
Completed purchase of Completed purchase of SpinBrushSpinBrush batterybattery--powered toothbrush product line from P&G powered toothbrush product line from P&G 10/31/0510/31/05Purchase price $75Purchase price $75--105 million, depending on 105 million, depending on nearnear--term performance of the businessterm performance of the businessFY 2005 sales $110 million, over 80% in U.S. and FY 2005 sales $110 million, over 80% in U.S. and CanadaCanadaSpinBrushSpinBrush created batterycreated battery--powered toothbrush powered toothbrush market in 2000, and remains a category leader market in 2000, and remains a category leader with a range of products for adults and kidswith a range of products for adults and kidsAcquisition strengthens Acquisition strengthens CHDCHD’’ss strategically strategically important oral care business. It also creates important oral care business. It also creates China sourcing and other new capabilities.China sourcing and other new capabilities.
Prior category players concerned that growth of batteryPrior category players concerned that growth of battery--powered brushes would cannibalize highly profitable manual powered brushes would cannibalize highly profitable manual and rechargeable brushes, but we do not have the risk of and rechargeable brushes, but we do not have the risk of cannibalizationcannibalization
5
CHD Has Driven SpinBrushBack to Share Leadership
5
20
40
60
80
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
20042004 20052005 20062006
Church & DwightAcquisition
Crest SpinBrushregains #1
share position
Share %Share % SpinBrushSpinBrush $ Share of Battery Toothbrushes & Refills$ Share of Battery Toothbrushes & Refills
Source: Nielsen Scantrack
New SpinBrush Products to Drive Continued Category and Share Growth
SpinBrush Slim
SpinBrushPro Recharge
SpinBrushPro Select
5
Completed purchase of Orange Glo Int’l. 8/7/06
Purchase price $325 million, structured as asset purchase
FY 2005 sales almost $200 million
OxiClean is the #1 brand in the laundry pre-wash additives segment
Premium priced product in a growth category
Acquisition strengthens CHD’s strategically important laundry business− Creates new direct marketing capabilities
Cleaning efficacy has declined with consumer shift from powders Cleaning efficacy has declined with consumer shift from powders to to liquids and from premium to value brandsliquids and from premium to value brands
−− ~80/20 powder/liquid split in 1980~80/20 powder/liquid split in 1980’’s to ~20/80 split todays to ~20/80 split today
−− Value brand segment has doubled in past 10 years (Value brand segment has doubled in past 10 years (CHDCHD #1)#1)
OxiCleanOxiClean boosts cleaning power of liquids to powder levelsboosts cleaning power of liquids to powder levels
OxiCleanOxiClean also boosts cleaning power of value liquid brands to premium also boosts cleaning power of value liquid brands to premium liquid levelsliquid levels
−− Complements Complements CHDCHD’’ss leading value laundry detergent businessleading value laundry detergent business
CHD Ownership Will MaximizeOxiClean Growth Potential
Close distribution voidsClose distribution voids
Improve inImprove in--store merchandising support by leveraging #1 store merchandising support by leveraging #1 status in growing value laundry segmentstatus in growing value laundry segment
Improve strong advertising support to drive greater Improve strong advertising support to drive greater household penetrationhousehold penetration
Launch innovative new products Launch innovative new products that leverage consumer trends that leverage consumer trends (e.g., Spray(e.g., Spray--AA--Way)Way)
CHD Does Not Have Common Executive PerksCHD Does Not Have Common Executive Perks
Superior Leadership andFinancial Leadership
1.1. Bonuses Tied 100% to Business Results:Bonuses Tied 100% to Business Results:-- 40% Net Revenue40% Net Revenue-- 40% Operating Margin40% Operating Margin-- 20% Free Cash Flow20% Free Cash Flow
2.2. Equity Compensation is 100% Stock Options:Equity Compensation is 100% Stock Options:-- Limited Restricted StockLimited Restricted Stock-- ØØ value if stock does not appreciatevalue if stock does not appreciate
3.3. Required to be heavily invested in company stock:Required to be heavily invested in company stock:-- CEO and CFO: 5X SalaryCEO and CFO: 5X Salary-- CEOCEO’’s Team: 3X Salarys Team: 3X Salary
CHD Management Team is 100% in the game
Note: As of December 2006; in descending order for 10 year TSR
CHD’s Historical TSR Compares Favorably to Other CPG Companies
10 Year 5 Year 1 YearChurch & Dwight 20.1% 20.1% 30.0%
Return of cash to shareholdersReturn of cash to shareholders
Capital Structure –as of December 31, 2006
2.4x2.4x
Ba1Ba1
Total Net Debt to Total Net Debt to EBITDAEBITDA
Credit Rating (MoodyCredit Rating (Moody’’s)s)
2.7x 2.7x Total Debt to EBITDATotal Debt to EBITDA$348$348EstEst’’d EBITDA (LTM)d EBITDA (LTM)$823$823Net DebtNet Debt110110Less: CashLess: Cash
$933$933Total DebtTotal Debt100100Convertible BondsConvertible Bonds250250Sr. Subordinated NotesSr. Subordinated Notes100100Asset Based SecuritizationAsset Based Securitization
$483$483Bank DebtBank Debt($ in millions)
Key Priorities for 2007
Organic revenue growthOrganic revenue growth−− Fund disciplined investment in new product Fund disciplined investment in new product
development and commercializationdevelopment and commercializationMargin improvementMargin improvement−− Cost reductionsCost reductions−− Acquisition synergiesAcquisition synergies−− Pricing disciplinePricing discipline
Free cash flow improvementFree cash flow improvement−− With an emphasis on overall inventory reductionWith an emphasis on overall inventory reduction−− SKU reductionSKU reduction
2007 Guidance
With regard to 2007, Mr. With regard to 2007, Mr. CraigieCraigie said, "We expect a strong year said, "We expect a strong year in 2007 and feel comfortable with an earnings per share goal of in 2007 and feel comfortable with an earnings per share goal of $2.34 to $2.36, which is equivalent to a 13%$2.34 to $2.36, which is equivalent to a 13%--14% increase over 14% increase over 2006 results. The cost synergies that we expect to be 2006 results. The cost synergies that we expect to be contributed by the contributed by the OGIOGI business in 2007 will enable us to business in 2007 will enable us to further increase our marketing spending and to build our brand further increase our marketing spending and to build our brand equity." Mr. equity." Mr. CraigieCraigie continued, "However, because of the price continued, "However, because of the price increases announced in early 2006 which drove exceptionally increases announced in early 2006 which drove exceptionally strong results in Q1 2006, we expect that the earnings growth instrong results in Q1 2006, we expect that the earnings growth in2007 will largely occur after the first quarter.2007 will largely occur after the first quarter.