2007-3b-5

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The Pitt News Dining Guide, a resource for restaurant listings, reviews and

food-related stories, will have a long shelf-life.

H O M E C O M I N G W E E K E N D 2006Friday October 20 - Sunday October 22

35,000 Students, Faculty and Staff are inviting their Families and

PITT Alumni to share this weekend with them.

After the game, what else is there to do?

Let them know.Advertise with The Pitt News

on Friday, October 20.The deadline is Wednesday, October

18.

To reserve space, call your Advertising Representative TODAY!

ph: 412.648.7979fax: 412.648.8491

Fax To: ________________________ Fax Number: ______________

From: _________________________ Date: ___________________

______________________________________________________

_______________________________________________________________

_______________________________________________________________

_______________________________________________________________

_______________________________________________________________

_______________________________________________________________

_______________________________________________________________

Fax To: ________________________ Fax Number: ______________

From: _________________________ Date: ___________________

______________________________________________________

_______________________________________________________________

_______________________________________________________________

_______________________________________________________________

_______________________________________________________________

_______________________________________________________________

_______________________________________________________________

ph: 412.648.7979fax: 412.648.8491

To reserve space, call your Advertising Representative TODAY!

Who’s the in town?

We’ve been voting in The Pitt News’ Best Of poll all

month, and can’t wait to see the results.

Let them know.Advertise with The Pitt News

on Tuesday, November 14.The deadline is Friday, November 10.

The Pitt NewsBest Of...

_______________________________________________________

_____________________________________________________________________________________________________________________________________________________________________________________________________

35,000 students, faculty, and staff are ready to start a new year at Pitt.

Whether you’re a Pitt tradition, or a new business to Pittsburgh, be a part of the

most important issue of The Pitt News all year.

With a week-long shelf life, your message is sure to be seen!

Issue Date: August 22, 2006Deadline: August 4, 2006 at 3:00 p.m.

Score BIG with the Hokies!Full Court Press Basketball Preview

Rundate: Nov. 10thEarly Bird Deadline (10% off): Oct. 23rdRegular Deadline: Nov. 1st

The basketball preview will introduce everyone to the new team and give a glimpse of the upcoming season. As an added bonus, we're printing extra copies of the paper that will be distributed for the first home game. Make sure to talk with your Account Executive today to find out more. (Special section sizes and rates will apply.)

Rundate: on all ACC games

This season we'll be covering 12 ACC games plus the season opener. When you place for 12 runs you get the 13th for free! In order to participate, make sure you place in the Basketball Preview special section.

There are only 6 spaces available for the whole season so talk to your Account Executive ASAP! And you must complete a contract in order to reserve your space.

1/8 Page: $70.55 1/4 Page: $141.11 1/2 Page: $282.21 Full page: $564.42Sizes & Prices:

618 North Main Street • Blacksburg, VA 24060 540.961.9860 • [email protected]

1/8 Page 5.08"x2.875" $70.55

1/4 Page 5.08"x5.75" $141.11

Half Page (Horizontal) 10.285"x5.75" $282.21

Half Page (Vertical) 5.08"x11.5" $282.21

Full Page 10.285"x11.5" $564.42

Local Sizes & Prices

Earlybird Deadline: August 31st by 3 PM

Regular Deadline: September 6th by 3 PM

Hey Boss,I'm Waiting For YOU.

Reach the best of this year's wave of jobseekers.This special section will be published the week

before career fairs begin at Virginia Tech.

Friday, September 15thThe Fall Career Guide will be published on

540.961.9860 · 618 N. Main St. · Blacksburg, VA 24060 · advertising.collegiatetimes.com

Just like job opportunities, availability fills up fast.Call today to reserve your space and reach your future employees.

1/8 Page 5.08"x2.875" $70.55

1/4 Page 5.08"x5.75" $141.11



Full Page 10.285"x11.5" $564.42


1/8 Page 5.08"x2.875" $119.28

1/4 Page 5.08"x5.75" $238.57



Full Page 10.285"x11.5" $954.27

National Sizes & Prices

Earlybird Deadline: August 31st by 3 PM

Regular Deadline: September 6th by 3 PM

Hey Boss,I'm Waiting For YOU.

Reach the best of this year's wave of jobseekers.This special section will be published the week

before career fairs begin at Virginia Tech.

Friday, September 15thThe Fall Career Guide will be published on

540.961.9860 · 618 N. Main St. · Blacksburg, VA 24060 · advertising.collegiatetimes.com

Just like job opportunities, availability fills up fast.Call today to reserve your space and reach your future employees.

How YOU livin’?The right life starts with the right apartment. Show your clients that you have the right place for them to live by advertising in this year’s Collegiate Living issue.

618 North Main Street • Blacksburg, VA • 540.961.9860

Local Sizes & Prices1/16 $65.441/8 $128.841/4 $257.671/2 $527.61full $1055.22

Earlybird Deadline: October 4, 2006 (10% off your ad)

Regular Deadline: October 13, 2006

See your ad in Collegiate Living on

Nat’l Sizes & Prices1/16 $110.641/8 $217.821/4 $435.651/2 $871.29full $1784.07

What is it exactly? A broadsheet sized special section, completely devoted to local off-campus housing. It is on a first come, first served basis with premium placement on the first page, and we can run any size ad. Be sure to get your complex in this special section because as you know, vacancy fills up fast!

How YOU livin’?The right life starts with the right apartment. Show your clients that you have the right place for them to live by advertising in this year’s Collegiate Living issue.

618 North Main Street • Blacksburg, VA • 540.961.9860

Earlybird Deadline: October 4, 2006 (10% off your ad)

Regular Deadline: October 13, 2006

See your ad in Collegiate Living on

Nat’l Sizes & Prices1/16 $110.641/8 $217.821/4 $435.651/2 $871.29full $1784.07

What is it exactly? A broadsheet sized special section, completely devoted to local off-campus housing. It is on a first come, first served basis with premium placement on the first page, and we can run any size ad. Be sure to get your complex in this special section because as you know, vacancy fills up fast!

University organizations automatically

receive a

10% discount!

618 North Main Street, Blacksburg • Phone: 540.961.9860 • Fax: 540.953.5057

Expect more.

The Collegiate Times publishes 14,000 copies Tuesday–Friday throughout the year, and reaches 26,000 readers each day. Our products include classified and display advertising in regular and special sections in print and online at www.collegiatetimes.com. We can help you boost event attendance, recruit new members, entice new customers, expand your exposure, and help you be heard through our various advertising products.

Unsure of how to get your message heard? The classifieds section is an amazing resource to reach the people you want to hear it. You can even place your own classifieds online at www.collegiatetimes.com.

We’ve Moved On UpAnd we don’t just mean up the street.

Stop in for a visit or call our office at (540) 961-9860 to speak to an Account Executive. Parking can be found behind the building (at the end of the Bogan's parking lot).

The Collegiate Times has moved to better serve your advertising needs. Our new location is 618 North Main St., Blacksburg (next to TCBY).

We’re hungry for food!Hungry for Business?

618 North Main S treet • Blacksburg, VA • 540.9 61.9860

Runda te: October 6Ea rlybi rd: September 18Regular: September 27

Deadlines:

• Coffee table guide to the local restau rant scene.

• Any advertising will include a f ree ad online on our dining guide websi te.

• Includes editorial and free restau rant listings.

This special section is a great wa y to showcase your restau rant and is perfect for menu specials.

1/8 Page 5.08"x2.875" $70.55

1/4 Page 5.08"x5.75" $141.11



Full Page 10.285"x11.5" $564.42


We’re hungry for food!Hungry for Business?

618 North Main S treet • Blacksburg, VA • 540.9 61.9860

• Coffee table guide to the local restau rant scene.

This special section is a great wa y to showcase your restaurant and is perfect for menu specials.

1/8 Page 5.08"x2.875" $119.28

1/4 Page 5.08"x5.75" $238.57



Full Page 10.285"x11.5" $954.27

National Sizes & Prices

• With the purchase of an ad, you receive a personal listing in the print edition and in our new searchable online dining guide. The print listing will include a restaurant description of 200 words or less. *

*Deadlines:

September 18: EarlybirdSeptember 27: Regular

October 6: Rundate

Restaurant description (.doc)Ad materialOnline form from ad rep

Items Due:

• we reserve the right to edit based on content and length

raduation Brings More Than Just Caps and Gowns

$50 Maroon Spot Color Promotion

G

618 North Main Street • Blacksburg, VA 24060 • 540.961.9860

Graduation season is quickly approaching, as is our Hokie maroon spot color promotion. With thousands of families and friends coming into town, how will you stand out? Whether you can offer a great meal, a comfortable hotel room, or are simply looking to gain exposure, this is the perfect way to get attention. Make sure to talk to your account executive today.

Publication Dates:November 28November 29

Deadlines:November 16November 17

The Collegiate Times Business office will be closed between November 20th–26th and December 5th-January 8th due to exams and winter break.

Expect more.

Fall Into Our Specials

618 North Main Street • 540.961.9860

For placing ads in our regular paper check out advertising.collegiatetimes.com, or ask your Account Executive for more information.

Whether you're selling costumes or decorations take this opportunity to tell students about your

Halloween specials.

Enjoy receiving a 2 x 4 premium placement, full color ad for only a fraction of the standard cost. Ask your Account Executives any questions you

might have.

Rundate: October 25thDeadline: October 20thRate: $150

Halloween Theme Page

Take advantage of this great opportunity to run spot color (Hokie Orange) for only $50. That's a

$75 savings off the standard rate.

Since there's limited space for these ads it will be on a first come first sever basis, so make sure to talk

to your Account Executive to sign up today.

Rundate: October 31stDeadline: October 26thRate: $50 spot color

Halloween Spot Color

APARTMENT GUIDETURN WASH U STUDENTS INTO YOUR FUTURE TENANTS...

The Student Life newspaper at Washington University has begun planning for the 2007 Apartment Guide that will be provided to Wash U students. Washington University holds a housing lottery every year in mid-February for on-campus housing. As a result, a limited number of students will receive their choice of on-campus housing and others will begin to look off-campus. The guide will act as a resource for the many students looking for an off-campus solution to the housing shortage on campus.

Distribution:

This guide will appear in the 7,000 copies of Student Life printed that day and distributed all over campus as well as select areas that students frequent off-campus. The guide publishes in mid-February in the first issue following the housing lottery.

Outreach:

95% of Washington University students read Student Life. This gives you the oppourtunity to reach many interested students looking for off-campus housing possibilities with an ad promoting your rental property and amenities. You will also receive a free classified that will run for two weeks in both the print and on-line editions of Student Life.

Ad Size Actual Size (WxH) Rate

Full Pg 11.625” x 21” $975Half Pg Horizontal 11.625” x 10.5” $550 Vertical 5.75” x 21”Quarter Pg 5.75” x 10.5” $300Eighth Pg 5.75” x 5.25” $175

For advertising questions or to reserve space:

Call: 314-935-6713E-Mail: [email protected]: 314-935-5938Mailing Address:Student Life NewspaperBox 10391 Brookings Dr.St. Louis, MO 63130

Publication Date: Mid-February 2007*Deadline: TBD**Exact dates will be set once the date of the housing lottery is announced by WU Residential Life.

STUDENT LIFETHE INDEPENDENT NEWSPAPER OF WASHINGTON UNIVERSITY IN ST. LOUIS

Rates and Mechanics

Full Color: $150

E-Mail PDF ads to: [email protected]

YES! I am interested in advertising in the APARTMENT GUIDE.

Business Name: ______________________________________________________________________________

Contact Name: ______________________________ Phone Number: _________________________________

Contact Address:______________________________________________________________________________

Fax Number: _________________________________Email: __________________________________________

Mail to: Student Life Apartment Guide • One Brookings Drive #1039 • St. Louis, MO 63130-4899OR Fax to: 314-935-5938


Washington University • One Brookings Drive • Campus Box 1039 • 42 Women’s Building • Saint Louis, MO 63130-4899Advertising (314) 935-6713 • News (314) 935-5995 • FAX (314) 935-5938 • www.studlife.com

March 14, 2006

Dear Parent:

Commencement is an exciting time for both you and your child - it's a time of recognition and pride. Student Life would like to offer you a special opportunity to join hundreds of other WU parents in congratulating your child.

Student Life, Washington University's award winning student-run newspaper, will be publishing an entire special issue dedicated to the Class of 2006. Filled with stories looking back at the last four years, as well as perspectives from faculty and staff, this keepsake issue is always memorable and is eagerly anticipated by the graduating class.

This year's issue will be published on May 15 and will be available throughout campus and at commencement ceremonies on May 19.

We're inviting you to be a part of this special issue in a fun and unique way: by placing a personal greeting to your graduate along with photo(s) of them. This is a chance for all seniors to look back and see how far they - and all of their friends - have come! It will be a fun, exciting issue to be saved as a memento of this special occasion and the friendships they've made at WU.

Costs for these special greetings start at just $79. To be a part of this special issue, you'll have to act quickly. We're holding a spot for each graduate right now, but we must receive an order by April 28 to lock in your child's spot.

The enclosed order form details how to get your graduate included in what will become a part of your child's history. Examples of ads placed in this edition last year are shown on the reverse of this letter to aid in you making the choice that's right for you.

A prompt response will ensure than your graduate is included in this special section. And don't worry, those photographs will be returned in pristine condition!

We urge you to join hundreds of other parents who have sent personal messages to their students in the pages of Student Life. It's a great way to end their career at WU.

Congratulations and best wishes from all of us at Student Life!

Sincerely,

Sara JuddAdvertising Manager

Last year's special edition cover

My Baby's Graduating2005

On a warm day four years ago, 1,500 freshmen entered the Quad for thefirst time. Today, their journey ends. To celebrate this joyous occasion,Student Life presents a special section full of congratulatory messagesfrom the family of this year's graduates.

A Special Commemorative Section

2006 Commencement Ad Order FormSTEP 1: Choose Your Package

❑ STANDARDAd Size: 3.79" x 3"

Includes your choice of image (below), 30-word

message and one picture.

$79

❑ QUARTER PAGEAd Size: 5.75" x 10.5"

Includes your choice of image (below), up to

60-word message and up to 3 pictures.

$249

❑ HALF PAGEAd Size: 11.625" x 10.5"



$499

❑ FULL PAGEAd Size: 11.625" x 21"



$999

STEP 2: Choose Your Image

Bear Paws Official WU Bear WU Pennant Cross Star of David

STEP 3: Your Child's Name (as you'd like it to appear)

❑ ❑ ❑ ❑ ❑

STEP 4: Write Your Message (PLEASE PRINT - for more space, please attach a separate piece of paper)

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

PLEASE TURN OVER TO FINISH FILLING OUT THIS FORM.

__________________________________________________________________

See the back of the enclosed letter for examples of ads from last year. Due to their size limitations, "Standard" ads will appear exactly as shown on the back of the enclosed letter. All other ad sizes will be designed at the discretion of our graphics staff, using the images & text specified on this form.

STEP 9: Your Address (your pictures will be returned and your free issue sent to this address)

Name: ___________________________________________________________

Address: __________________________________________________________

City: ____________________________ State: __________ ZIP: ____________

STEP 8: Payment For your convenience, we accept Visa®, Mastercard®, American Express® and Discover®. You may also pay by personalcheck or money order. Checks should be made payable to Washington University Student Media, Inc.

❑ Please charge my credit card.

Card Number: ________________________________________________________________________________

Expiration Date: ____________________________ Name on Card: _____________________________________

Card Type: MC VISA AMEX DISC

❑ My personal check or money order made payable to Washington University Student Media, Inc. is enclosed.

STEP 5: Enclose Your Photo(s)

You may enclose up to 8 pictures of your child, depending on which ad size you've chosen. ALL PHOTOS will bereturned to you after being scanned by our graphic artists. Due to the volume of ads we produce for this specialsection, we ask that you write your child's name on the back of each photo.

STEP 6: Order extra copies The commencement issue will be distributed at the 2006 commencement ceremony. You will also receive (1) copy of the issue via mail when your pictures are returned. If you wish to order additional copies for yourself or for other family members, please fill in the appropriate box below.

STEP 7: Order Total PACKAGE COST EXTRA ISSUES ($2/ea) TOTAL ENCLOSED

+ $$$ =

STEP 10: Mail Completed Form with Payment (BY APRIL 28, 2006) to:

Student Life Commencement Issue1 Brookings Drive • Campus Box 1039 • Saint Louis, MO 63130-4899

Bus

ines

s A

Dva

ntag

e


Save BIG BUCKS and get the frequency you need by taking

advantage of our most popular advertising plan!With Business ADvantage, you'll reach the Washington University market - almost

13,000 prospective customers - while saving 50% off of our local advertising rates!

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Run a business card-sized ad or larger in 20 consecutive issues and you'll receive HALF OFF of our normal

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Renew your ad at the end of your initial commitment and receive an ad twice the size

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Contact us today to take ADvantage of this special opportunity!

Saying Goodbye Has Never Been So Easy.

The commencement issue of Student Life is an extremely popular keepsake issue with the graduating class and their parents.

Distributed on campus and at commencement ceremonies, it contains a look back at the previous four years of campus news and includes perspectives from graduating students, professors and even Chancellor Wrighton.

This is the perfect opportunity for your department or organization to say "thank you" and "good luck" to the class of 2006.

Congratulate your student employees or organization's members before they leave campus and St. Louis. Make sure that when graduates look back at this keepsake issue, they think of your department or organization!

Full Page..............$900Half Page.............$450Quarter Page.......$225Banner*................$175

ASK ABOUT OUR SPECIAL COLOR RATES!

Full Page11.62" x 21"

Half Page11.62" x 10.5"

Quarter Page5.75" x 10.5"

Banner11.62" x 3"

* Only six are available on a first-come, first served basis.

SPECIAL LOWER COMMENCEMENT ISSUE PRICING

Contact us today to place your ad in what will become a commencement keepsake!

(314) 935-6713 • [email protected]

A Holiday Offer from

STUDENT LIFE

Run an ad for Valentine’s Day on

February 12th and get FREE spot color RED!

Contact your Account Executive to redeem this special offer.

(314)-935-6713

Coupon valid for one use & can not be combined with other o�ers, package discounts, or coupons ∙ Expires 5/15/07


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25% Off on any eighth page or

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STUDENT LIFE

Run an ad on Monday & Wednesday,

get Friday for FREE!


Contact your Account Executive to redeem this special offer.

(314)-935-6713

The

Bas

ics


Whether you're a seasoned advertiser or new to reaching the WU community, this FAQ should answer some the most common

questions you have about advertising with Student Life.

Q: Do you offer any discounts?A: Yes we do! We offer significant incentives to advertisers who choose to increase advertising frequency or volume over the course of a year. By taking advantage of frequency or bulk discounts, you can save between 10 and 50% on your advertising investment. Doing so will give you the frequent exposure you need while saving serious cash.

One of our most popular frequency plans, Business ADvantage, allows you to save 50% on ads that are business card-sized or larger. Ask for more details today!

Q: What should I expect from advertising in Student Life?A: Just as you wouldn't go to a weight loss clinic and expect to lose 25 pounds after two visits, you shouldn't expect a single ad to perform similar overnight miracles. It takes time to develop awareness for your business. We suggest taking advantage of frequency and bulk discounts to lower your cost and increase your exposure.

Q: I'd like to put a coupon in my ad. Do WU students use coupons?A: College students, as a rule, are not coupon clippers. (Just think - did YOU clip coupons when you were 20 years old)? Washington University students are also a very affluent group and saving money isn't necessarily at the forefront of their thinking.

If you do choose to use a coupon, however, keep in mind that increasing the value of the offer will elicit a better response. A coupon for 25¢ off of a $10 item probably won't motivate students to go find the scissors. But a coupon for a free car certainly would.

Q: I can't afford large ads; won't a small ad get lost?A: It's true that there are many ads in the newspaper, but you do not have to run a large ad to get your message out. As we said above, if you placed a tiny ad offering a free car, you would probably get a great deal of traffic and calls. Although your ad may be small, if it makes a great offer, it will generate traffic.

Remember, in the long run, placing smaller ads more frequently will work better.

Q: How much should I spend on advertising?A: It depends on many factors, but according to many national studies, a good rule of thumb is allocating between 3 and 7% of your sales to advertising and promotion.

Q: Can you help me design an ad?A: Yes! Our in-house graphics department can help you design an eye-catching ad that will get across your message in a creative manner. Remember, white space is key! The goal of your ad is to catch students' attention, not to convey the minutia of an offer or service.

FAXTHE INDEPENDENT NEWSPAPER OF WASHINGTON UNIVERSITY

One Brookings Drive • Campus Box 1039 • St. Louis, MO 63130Phone: (314) 935-6713 • Fax: (314) 935-5938

To: ____________________________________

Company:________________________________

Fax: ___________________________________

From: __________________________________

# of Pages: _____________ including this page

Date: ___________________________________

Message:

FAX FACT: You can save 50% on your advertising investment by enrolling in our Business ADvantage promotion!



To: ____________________________________

Company:________________________________

Fax: ___________________________________

From: __________________________________


Date: ___________________________________

Message:

FAX FACT: Bulk contracts can save you up to 20% off of your advertising investment, making reaching the WU community even more affordable!



To: ____________________________________

Company:________________________________

Fax: ___________________________________

From: __________________________________


Date: ___________________________________

Message:

FAX FACT: According to a 2002 market research study, 95% of students read Student Life regularly. (Survey conducted by Pulse Media Research, Portland, OR)

Why

Fre

quen

cy?


Studies show again and again that frequency of advertising is much more important than ad size. At Student Life, we counsel

our clients to advertise as frequently as possible to maximize their results and investment. Here's why:

• A single ad more than likely will not work.We would rather you keep your hard-earned dollars than to spend them on a method we know will not produce results. To understand why advertising once or twice won't work, think about how you interact with a newspaper, whether it's the St. Louis Post-Dispatch, New York Times or even Student Life:

• Do you read the newspaper each and every day?• Do you read every article and ad in the newspaper?• Of the ads that you do notice, are you in the market for every product or service you see?• Lastly, do you act on every ad that interests you at that very moment (whether it's visiting a business, making a phone call or checking out a website)?

Our readers are no different than you. While we have very high readership, not every student reads every edition of Student Life and not every student needs a product or service that's advertised on any given day.

That's why it's important for your business to advertise as frequently as possible; those who do find the most success in reaching students and growing their business. And, like weight loss, advertising gets the best results over time.

• Frequency offers you the best advertising rates.We offer significant incentives for increasing frequency or advertising volume over the course of a year. Offering these discounts shows that we recognize and value the need for frequent advertising and encourage you to use it.

By taking advantage of frequency or bulk discounts, you can save between 10 and 50% on your advertising investment. You'll get the frequent exposure you need while saving serious cash.

• Frequent advertising helps you beat your competition.If you aren't advertising as much as your competition, who is more likely to reach the student that's ready to shop?

• Frequency helps your advertising cut through the clutter.Muhammed Ali didn't become the heavyweight champion of the world by punching 20 people 1 time each. He became the champ by punching 1 guy 20 times. By applying frequency to the poor opponent's head, he was able to bring his message home. Frequent advertising works the same way. Let us show you how - call us today!



August 21, 2006

Dear Parent:

Are you missing your son or daughter? Already feeling out of touch with what’s going on at Wash U?

Don’t worry…we have the solutions.

Student Life, Washington University’s award-winning, student-run newspaper, will be publishing a special feature dedicated to the Class of 2010. On Wednesday, September 27, you’ll have the opportunity to send a “Note from Home” to your student, just as they finish their first month of classes.

We’re inviting you to be a part of this special feature in a fun and unique way: by placing a personal greeting to your student! (See the sample ad shown on the enclosed flyer). This is a great chance to tell them how proud you are, how much you miss them, or that you’re thinking of them.

The cost for this “Note from Home” is just $45. To be part of this special feature, you have to act quickly. We’re holding a spot for every freshman right now, but we must receive an order by September 18 to lock in your student’s spot.

The enclosed order form (with sample ad on the back) details how to get your student included in what will become a fond part of their history at WU. We urge you to join hundreds of other parents who have sent personal messages to their students in the pages of Student Life!

And, for those of you who want to keep up with what’s going on at WU on a regular basis, see the back of this letter for information on a special subscription offer for parents.

Subscribing to Student Life is an excellent way to keep up-to-date on the happenings at Washington University. Completely run by students, Student Life covers major issues on & off campus. Regular stories include stories on financial aid, tuition costs, curriculum changes and the effectiveness of student government. Your son or daughter may even make it into the pages of the paper!

The enclosed flyer details how easy it is to set up a mail subscription to Student Life. Hundreds of others have taken advantage of this special offer…we hope you will too!

Congratulations again on your student’s enrollment at WU!

Sincerely,

Sara JuddAdvertising Manager

YES! Include my student in your special"Notes From Home" feature!

Student Name: _________________________________________________

I want my ad to read (30-word maximum):

_________________________________________________________________

_________________________________________________________________

_________________________________________________________________

My image choice is (circle one):Bear Paws Official WU Bear Pennant Cross Star of David

I'm going to pay by:❑ The enclosed check (made payable to Washington University Student Media, Inc.)

❑ Credit Card (please fill in info below)

Card Number: _________________________________________________

Card Type: MC VI AX Expiration Date: _____________

Name on Card: ________________________________________________

Please send my complimentary issue to:

Name: _________________________________________________________________

Address: _______________________________________________________________

City: _____________________________ State: ________ ZIP: ______________

You will receive one copy of the September 27 edition of Student Life containing the "Notes From Home" feature. If you would like additional copies for yourself or other family members,

we will be happy to mail them to you for $2 each. Total Enclosed: $45 + _______ extra copies ($2 ea.) = $______________

Student Life - "Notes From Home"1 Brookings Drive, Box 1039Saint Louis, MO 63130-4899

Return this form by September 18 to:

"Notes From Home"Jane Doe

We miss you already!Good luck as you begin your

journey at Wash U!

Love, Mom, Dad & Steven

Ad is shown actual size and includes your choice of the images shown below.

Bear Paws Official WU Bear

WU Pennant Cross Star ofDavid

�ey’re college bound and they’re coming to a campus near you!

Make a first impression and put your business into the minds of EVERY Washington University incoming freshman with an ad in Student Life’s Orientation Issue!

This issue will be mailed to the home of over 1,500 incoming freshman in mid-July; only four weeks before they hit the streets of St. Louis!

Additionally, we will distribute copies atour normal points on campus and in St. Louis.

Act now! Space is limited. This is your first chance to put your business in the minds of incoming students. You can’t afford to wait!

Call an Account Executive today to place your ad!

Advertising Deadline: July 10, 2006Publication Date: July 19, 2006

STUDENT LIFET H E I N D E P E N D E N T N E W S PA P E R O F WA S H I N G T O N U N I V E R S I T Y I N S T. L O U I S S I N C E 1 8 7 8

STUDENT LIFE One Brookings Drive #1039#42 Women’s BuildingSt. Louis, MO 63130

Newsroom: (314) 935-5995Advertising: (314) 935-6713Fax: (314) 935-5938

Editor: [email protected]: [email protected]: [email protected] Please Recycle

S U M M E RJ U LY 2 0 0 4V o l . 1 2 6 , N o . 1Hot andHumid

w w w. s t u d l i f e . c o m

INSIDE

Is this man a world-famousglow-stickinventor? This and other rumors—debunked!

PAGE A5

As Washington University once again pre-

pares to serve as a host for a presidential de-

bate, its Career Center and student groups are

relentlessly involved in the behind-the-scenes

work.Although student volunteers are not guar-

anteed tickets to the presidential debate on

Oct. 8, a select few will have access to the

venue that night. Available volunteer positions

include administrative work, such as answer-

ing the phone, sending faxes, and making cop-

ies; ushers who will check the credentials of

debate attendees; production assistants who

will help set up administrative headquarters;

tour guides who will orient outsiders; and er-

rand runners who will help pick up supplies

with their own vehicles.According to Vice Chancellor for Students

Jill Carnaghi, the University supports student

participation in the events.“Getting students involved in the whole

election process [is very rewarding],” said Car-

naghi. “Last time we had 200 volunteers, and

50 percent of the student population entered

the lottery” to attend the debate.

The media will also need a handful of volun-

teers to provide administrative support.

Carnaghi noted that undergraduate and

graduate students with an interest in the

media should apply specifically for these vol-

unteer positions, adding that “in the past, stu-

dents have gotten jobs in the media and gone

to the inaugural [ceremony] in January.”

Due to the heightened security surrounding

the debate and the limited number of posi-

tions available, Carnaghi said that the volun-

teer selection procedure is a “pretty rigorous

process.”All interested volunteers must fill out an

application, send in a resume and write an

essay in addition to undergoing a background

check. All applications must be submitted be-

fore midnight on Tuesday, Sept. 7. Visit http:

//debate.wustl.edu for more information.

For students who are interested in viewing

the presidential debate on Oct. 8 but are un-

able to obtain tickets, the University will set up

remote viewing sites around campus. During

the 2000 debate held at the University, stu-

dents congregated at Ursa’s Café to watch the

event on its large projection screen.

In addition to helping students understand

the election process, the Oct. 8 presidential

debate may peak student interest in the No-

vember electionsProject Democracy, a nonpartisan group of

about 20 members, registered over 400 new

voters last year by setting up tables in Wohl,

Mallinckrodt, and at last spring’s WILD.

Senior Teresa Sullivan, president of Project

Democracy, is trying to capture the attention

of her fellow peers and get them involved in

Debate preparations already well underwayBy Laura GeggelContributing Reporter

� Career Center asks students to volunteer during debate weekend

See DEBATE, page A3

New Yahoo! group lets freshmen meet early� Students share hopes, dreams, and screen names onlineBy Rachel StreitfeldContributing EditorFor those upperclassmen for whom pre-

orientation means only one thing—new

dating prospects—now there’s another

resource, and this one offers more depth

than Faces. Incoming students are sharing their

hopes, dreams and screen names online

with other freshmen on the Yahoo! group

wustl2008. In a trend that started last year,

students newly accepted to the University

have formed an online group to get a head

start on college life. Last year’s members say the concept re-

ally works. “I have been in contact with a lot of

people from last year’s group,” said ris-

ing sophomore Kevin Li. “And some of the

people I met from there are now my closest

friends. I mean it’s really what you make

of it.”Li is so enthusiastic that he’s helping

this year’s freshmen with their group.

This year, though, things are moving

more slowly. As opposed to the 400-odd

students who joined up last year, this

year’s group boasts about 140 freshmen. Getting to know youOn the site, freshmen can post and re-

spond to messages, which are then sent to

every member. Students compare notes on

anything: pre-orientation programs, time

spent on the computer or SAT scores.

These postings give students a chance

to be front-runners in University gossip.

One rumor circulated that Howard Stern’s

daughter will move in with the other new

freshmen this August. (The University tells

Student Life this appears to be untrue.)

Group members can also vote in a va-

riety of polls. Students compare potential

majors, where else they were admitted and

plans on going Greek. The polls also help students gauge their

fellow classmates’ political sentiments.

Students can weigh in on the reinstitution

of the draft or the situation in Iraq.

But participants are most likely to vote

on issues more pressing to an apprehensive

college freshman, such as: “Are you still a

virgin?” (Nearly 69 percent say yes.) “What

are you looking for in a guy?” (Looks, sense

of humor, or his soft side.) And most press-

ingly: “Is it pop, soda, or simply coke?” (It’s

soda, evidently.)Moving in

Students say meeting other freshmen

online has helped assuage their first-day-See FRESHMEN, page A3

This fall, faculty and students in Wash-

ington University’s Department of Earth and

Planetary Sciences (EPS) will have a newly

constructed building to call home.

Faculty and staff are already moving

and settling in to the recently completed

building, located to the northeast of Brook-

ings next to Compton Hall. The three-story,

59,000-square-foot structure will provide

students and faculty with additional class-

rooms and state-of-the art instruments that

will assist professors in their research.

The building also houses multiple display

rooms where the department can showcase

its work to the public.“In addition to enhanced instructional

capabilities and solid support of the depart-

ment’s advanced instrumentation facilities,

the new building will include exhibits and

displays connected with Earth and planetary

sciences,” said Richard Heuermann, admin-

istrative officer for EPS. “This space should

provide visitors with a better idea of the

scope of these sciences and the active role

that the University plays in the development

of these sciences.”As well as providing the EPS department

with an improved working space, the newest

architectural addition to the Hilltop Campus

will provide a bit of breathing room for other

University departments. Previously, EPS was

located in both Wilson and McDonnell Halls.

The biology department, which had shared

McDonnell Hall, will now be able to utilize

the entire space. The Psychology-Neurosci-

ence-Philosophy program will take over

Wilson Hall.According to Ray Arvidson, chair of EPS,

the department had simply outgrown its old

locations.“We ran out of space and our work became

hampered as a consequence,” said Arvidson.

“Furthermore, the teaching facilities in Wil-

son were inadequate for the modern instruc-

tion required by a world-class department.

For more coverage of the upcoming election� turn to page A3 and visit studlife.com

By Helen RheeStaff Reporter

Science building set to open� New home for Earth & Planetary Sciences nearly complete

OFFICE OF PUBLIC AFFAIRS

The new Earth & Planetary Sciences Building takes shape during

the late spring. The process of moving into the new facility has

already begun.

The Field House undergoes its transformation from athletic facility to debate hall in fall 2000. Such changes

won’t happen to the Field House again until this October, but other planning for the debate has already begun.

STUDENT LIFE ARCHIVES

See BUILDING, page A3

The road to the Olympics passes through—FrancisField?PAGE A11

Learn them now: names and faces of the most important people around campus.PAGE C6

How do you beat the heat? With ice cream, of course. But where do you get it in St. Louis?PAGE C5

NewsSportsForumCadenzaScene

INDEX

A1A11B1C1C5

STUDENT LIFE(314) 935-6713THE INDEPENDENT NEWSPAPER OF WASHINGTON UNIVERSITY IN ST. Email: [email protected]

They’re on their way !

Make a first impression and put everythingthat you’re department can offer into the minds of EVERY Washington University incoming freshman with an ad in Student Life’s Orientation Issue!

This issue will be mailed to the home ofover 1,500 incoming freshman in mid-July; only four weeks before they hit the Wash U campus!

Additionally, we will distribute copies atour normal points on campus and in St. Louis.

Act now! Space is limited. This is a great opportunity to greet incomingstudents and let them know of upcoming events.

Call an Account Executive today to place your ad!

Advertising Deadline: July 10, 2006Publication Date: July 19, 2006

STUDENT LIFET H E I N D E P E N D E N T N E W S PA P E R O F WA S H I N G T O N U N I V E R S I T Y I N S T. L O U I S S I N C E 1 8 7 8

STUDENT LIFE One Brookings Drive #1039#42 Women’s BuildingSt. Louis, MO 63130

Newsroom: (314) 935-5995Advertising: (314) 935-6713Fax: (314) 935-5938

Editor: [email protected]: [email protected]: [email protected] Please Recycle

S U M M E RJ U LY 2 0 0 4V o l . 1 2 6 , N o . 1Hot andHumid

w w w. s t u d l i f e . c o m

INSIDE

Is this man a world-famousglow-stickinventor? This and other rumors—debunked!

PAGE A5

As Washington University once again pre-

pares to serve as a host for a presidential de-

bate, its Career Center and student groups are

relentlessly involved in the behind-the-scenes

work.Although student volunteers are not guar-

anteed tickets to the presidential debate on

Oct. 8, a select few will have access to the

venue that night. Available volunteer positions

include administrative work, such as answer-

ing the phone, sending faxes, and making cop-

ies; ushers who will check the credentials of

debate attendees; production assistants who

will help set up administrative headquarters;

tour guides who will orient outsiders; and er-

rand runners who will help pick up supplies

with their own vehicles.According to Vice Chancellor for Students

Jill Carnaghi, the University supports student

participation in the events.“Getting students involved in the whole

election process [is very rewarding],” said Car-

naghi. “Last time we had 200 volunteers, and

50 percent of the student population entered

the lottery” to attend the debate.

The media will also need a handful of volun-

teers to provide administrative support.

Carnaghi noted that undergraduate and

graduate students with an interest in the

media should apply specifically for these vol-

unteer positions, adding that “in the past, stu-

dents have gotten jobs in the media and gone

to the inaugural [ceremony] in January.”

Due to the heightened security surrounding

the debate and the limited number of posi-

tions available, Carnaghi said that the volun-

teer selection procedure is a “pretty rigorous

process.”All interested volunteers must fill out an

application, send in a resume and write an

essay in addition to undergoing a background

check. All applications must be submitted be-

fore midnight on Tuesday, Sept. 7. Visit http:

//debate.wustl.edu for more information.

For students who are interested in viewing

the presidential debate on Oct. 8 but are un-

able to obtain tickets, the University will set up

remote viewing sites around campus. During

the 2000 debate held at the University, stu-

dents congregated at Ursa’s Café to watch the

event on its large projection screen.

In addition to helping students understand

the election process, the Oct. 8 presidential

debate may peak student interest in the No-

vember electionsProject Democracy, a nonpartisan group of

about 20 members, registered over 400 new

voters last year by setting up tables in Wohl,

Mallinckrodt, and at last spring’s WILD.

Senior Teresa Sullivan, president of Project

Democracy, is trying to capture the attention

of her fellow peers and get them involved in

Debate preparations already well underwayBy Laura GeggelContributing Reporter

� Career Center asks students to volunteer during debate weekend

See DEBATE, page A3

New Yahoo! group lets freshmen meet early� Students share hopes, dreams, and screen names onlineBy Rachel StreitfeldContributing EditorFor those upperclassmen for whom pre-

orientation means only one thing—new

dating prospects—now there’s another

resource, and this one offers more depth

than Faces. Incoming students are sharing their

hopes, dreams and screen names online

with other freshmen on the Yahoo! group

wustl2008. In a trend that started last year,

students newly accepted to the University

have formed an online group to get a head

start on college life. Last year’s members say the concept re-

ally works. “I have been in contact with a lot of

people from last year’s group,” said ris-

ing sophomore Kevin Li. “And some of the

people I met from there are now my closest

friends. I mean it’s really what you make

of it.”Li is so enthusiastic that he’s helping

this year’s freshmen with their group.

This year, though, things are moving

more slowly. As opposed to the 400-odd

students who joined up last year, this

year’s group boasts about 140 freshmen. Getting to know youOn the site, freshmen can post and re-

spond to messages, which are then sent to

every member. Students compare notes on

anything: pre-orientation programs, time

spent on the computer or SAT scores.

These postings give students a chance

to be front-runners in University gossip.

One rumor circulated that Howard Stern’s

daughter will move in with the other new

freshmen this August. (The University tells

Student Life this appears to be untrue.)

Group members can also vote in a va-

riety of polls. Students compare potential

majors, where else they were admitted and

plans on going Greek. The polls also help students gauge their

fellow classmates’ political sentiments.

Students can weigh in on the reinstitution

of the draft or the situation in Iraq.

But participants are most likely to vote

on issues more pressing to an apprehensive

college freshman, such as: “Are you still a

virgin?” (Nearly 69 percent say yes.) “What

are you looking for in a guy?” (Looks, sense

of humor, or his soft side.) And most press-

ingly: “Is it pop, soda, or simply coke?” (It’s

soda, evidently.)Moving in

Students say meeting other freshmen

online has helped assuage their first-day-See FRESHMEN, page A3

This fall, faculty and students in Wash-

ington University’s Department of Earth and

Planetary Sciences (EPS) will have a newly

constructed building to call home.

Faculty and staff are already moving

and settling in to the recently completed

building, located to the northeast of Brook-

ings next to Compton Hall. The three-story,

59,000-square-foot structure will provide

students and faculty with additional class-

rooms and state-of-the art instruments that

will assist professors in their research.

The building also houses multiple display

rooms where the department can showcase

its work to the public.“In addition to enhanced instructional

capabilities and solid support of the depart-

ment’s advanced instrumentation facilities,

the new building will include exhibits and

displays connected with Earth and planetary

sciences,” said Richard Heuermann, admin-

istrative officer for EPS. “This space should

provide visitors with a better idea of the

scope of these sciences and the active role

that the University plays in the development

of these sciences.”As well as providing the EPS department

with an improved working space, the newest

architectural addition to the Hilltop Campus

will provide a bit of breathing room for other

University departments. Previously, EPS was

located in both Wilson and McDonnell Halls.

The biology department, which had shared

McDonnell Hall, will now be able to utilize

the entire space. The Psychology-Neurosci-

ence-Philosophy program will take over

Wilson Hall.According to Ray Arvidson, chair of EPS,

the department had simply outgrown its old

locations.“We ran out of space and our work became

hampered as a consequence,” said Arvidson.

“Furthermore, the teaching facilities in Wil-

son were inadequate for the modern instruc-

tion required by a world-class department.

For more coverage of the upcoming election� turn to page A3 and visit studlife.com

By Helen RheeStaff Reporter

Science building set to open� New home for Earth & Planetary Sciences nearly complete

OFFICE OF PUBLIC AFFAIRS

The new Earth & Planetary Sciences Building takes shape during

the late spring. The process of moving into the new facility has

already begun.

The Field House undergoes its transformation from athletic facility to debate hall in fall 2000. Such changes

won’t happen to the Field House again until this October, but other planning for the debate has already begun.

STUDENT LIFE ARCHIVES

See BUILDING, page A3

The road to the Olympics passes through—FrancisField?PAGE A11

Learn them now: names and faces of the most important people around campus.PAGE C6

How do you beat the heat? With ice cream, of course. But where do you get it in St. Louis?PAGE C5

NewsSportsForumCadenzaScene

INDEX

A1A11B1C1C5

STUDENT LIFE(314) 935-6713THE INDEPENDENT NEWSPAPER OF WASHINGTON UNIVERSITY IN ST. Email: [email protected]

Let the Washington University community know about your place of worship in the

2006-2007 Religious DirectoryPublished EACH WEEK in Student Life

The Details:For the seventh consecutive year, Student Life will publish a weekly Religious Directory, giving your organization an easy and affordable way to advertise your meeting times and locations. Your ad will be seen by nearly 18,000 students, faculty and staff each week!

What You Get:For a nominal yearly cost, you will receive an ad approximately 2" x 2" that will appear each week in the Religious Directory. This ad will remain the same all year unless your meeting time or location changes.

Additionally, at various times throughout the year, you'll receive the large feature spot in the directory (a $225 value) absolutely FREE.

The Cost:Ads in Student Life's Religious Directory cost $475 for a full year (26 issues). That only comes out to around $18 per week!

How Do I Get Involved?Simply return the form below and we'll contact you later this summer with additional information. Don't delay, though...space is limited and is sold on a first-come, first-served basis.

We urge you to join our many other religious partners and take part in this year's directory. It's a great way to get maximum exposure for your organization at a minimum cost! Act now!

YES! I am interested in advertising in your 2006-2007 Religious Directory.Return to: Student Life Religious Directory • One Brookings Drive #1039 • St. Louis, MO 63130-4899

Organization Name: ______________________________________________________________________________

Contact Name: ___________________________________ Phone Number: _________________________________

Contact Address: _________________________________________________________________________________

Fax Number: _____________________________________ Email: _________________________________________

Learning, Loving,Living in the

Spirit of Christ

LCM

Lutheran Campus Ministry7019 Forsyth BlvdSt. Louis, MO 63105863.8140 [email protected]

www.lcmstl.org

Vineyard ChurchSundays at 10 am in theEsquire Theater6706 Clayton Rd.

For more info call(314)221-4823 orwww.stlvineyard.com

A church you can relate to...

Advertise your place of worship for $16 per week.Contact us to find out how!

314-935-6713

Your AdHERE

All Saints Catholic ChurchCorner of Westgate & Clemens(One block North of the Loop)

Young Adult MassSunday 6pm

Sunday Morning Mass8am & 10:45am

(314) 721-6403

Wash U Studentsand Staff Welcome!

Catholic Student Center...a “home away from home”tostudy, relax and pray...Everyone is welcome!

Sunday Mass: 11am & 9pm6352 Forsyth • 935-9191www.washucsc.org

AFFIRMING HUMAN WORTHThe Ethical Society is a community ofpeople united in the belief that an ethicallife creates a more just, loving andsustainable world for all.Join us on Sunday mornings for the 9:45Forum and 11:00 Platform Address.Children's Sunday School meets 10am-noon

Ethical Society of St. Louis(1/4 mile west of the Galleria)9001 Clayton Rd.(314) 991-0955

www.ethicalstl.org

presents a guide to places of worship in the WU communityReligious DirectoryFor advertising information, call (314) 935-6713 or email [email protected]

Shabbat at HillelFridays, 5:45 p.m. - Services(Reform, Conservative & Orthodox)6:45 p.m. - Kosher DinnerCost: $9.50 points or cash$8.50 pts. or cash w/Koshermeal plan

RSVP required by Noon each [email protected] - 935-7098

6300 Forsyth Blvd.(314) [email protected]

Since 1878, Student Life has been the official student newspaper at Washington University. Operated by students and free from university control, Student Life monitors the pulse of the university and its surrounding community. Three times a week, 82 times a year, Student Life is distributed on campus free of charge and publishes news, sports, arts, opinions, entertainment and advertising that reflect the interests of Washington University students.

Student Life takes great pride in its vigorous and reasoned editorial voice--a voice heard regularly by nearly every student and faculty member at Washington University. We believe it is our duty to focus on the university’s environment--its strengths and weaknesses--to make Washington University a better place.

Student Life covers major issues on and off campus. Regular coverage includes stories on financial aid, tuition costs, curriculum changes, campus construction, campus safety, tenure decisions, minority issues and the effectiveness of student government.

Student Life also highlights the opinions of Washington University’s distinguished faculty and staff as well as providing information on their latest research and publications. And if you’re interested in stimulating interviews with campus speakers like Kurt Vonnegut, Greg Louganis or Spike Lee, Student Life brings them to your doorstep.

Student Life is more than a news source, it’s provocative and entertaining. For the past 125 years we have been committed to a tradition of excellence, and this commitment lives on. Be a part of our commitment and follow your son or daughter’s college life. Who knows, they may even make it into the pages Student Life!

For subscription questions, please call (314) 935-6713 or email us at: [email protected] for the 2006-07 academic year will resume on August 30, 2006.

YES! I want to renew my subscription to Student Life at the current rate of only $75!

Name: _______________________________________________________________________

Address: _____________________________________________________________________

City: _______________________________ State: __________ ZIP: ____________________

Credit Card # ________________________________________________ Exp: ____________

Check Enclosed for $75

Please charge my MC/VS

Checks should be made payable to:

WU Student Media, Inc.

Mail this form to: Student Life Subscriptions • One Brookings Drive • Campus Box 1039 • Saint Louis, MO 63130-4899

Renew Now & SAVE! Avoid next year's price increase by renewing your subscription to Student Life today for only $75!

Orders received after May 1 will be charged at next year's rate of $80 per year.

We’ll place you in front of Hilltopper fans during their most

devoted time of the semester,

Homecoming Week...

We’ll place you in front of Hilltopper fans during their most

devoted time of the semester,

Homecoming Week...

...in The College Heights HeraldHomecoming Special

...in The College Heights HeraldHomecoming Special

College Heights Herald1906 College Heights Blvd. #11084Bowling Green, KY 42101(270) 745-2653email: [email protected]

Thousands of students, staff, faculty, and alumni will be at Western to pull for the Toppers duringhomecoming week and you can catch their attention by advertising in The College HeightsHerald’s Homecoming Special Section. This is the perfect opportunity for you to remind our visitors what you can offer or tell them what’s new. Make sure your business is remembered as apart of Western’s tradition and Bowling Green’s community by getting involved with theHomecoming Special Section today.

10,000 editions of the Herald’s Homecoming Special Section will be delivered to newsstands allaround Western’s campus and the Bowling Green community on Thursday, October 26. The deadline to submit an ad for the Special Section is Friday, October 20. Call (270) 745-2653 andreserve your ad today!

*Inches count towards your contract

Full Page (11.5 in X 21 in)Free Color...........................................................................$630

1/2 Page (11.5 in X 10.5 in)50% Off Spot Red...............................................................$315

1/4 Page (5.6 in X 10.5 in)50% Off Spot Red...........................................................$157.50

Homecoming Advertising Rates

2006 Commencement Ad Order FormSTEP 1: Choose Your Package

❑ STANDARDAd Size: 3.79" x 3"

Includes your choice of image (below), 30-word

message and one picture.

$79

❑ QUARTER PAGEAd Size: 5.75" x 10.5"



$249

❑ HALF PAGEAd Size: 11.625" x 10.5"



$499

❑ FULL PAGEAd Size: 11.625" x 21"



$999

STEP 2: Choose Your Image

Bear Paws Official WU Bear WU Pennant Cross Star of David

STEP 3: Your Child's Name (as you'd like it to appear)

❑ ❑ ❑ ❑ ❑

STEP 4: Write Your Message (PLEASE PRINT - for more space, please attach a separate piece of paper)

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

PLEASE TURN OVER TO FINISH FILLING OUT THIS FORM.

__________________________________________________________________

See the back of the enclosed letter for examples of ads from last year. Due to their size limitations, "Standard" ads will appear exactly as shown on the back of the enclosed letter. All other ad sizes will be designed at the discretion of our graphics staff, using the images & text specified on this form.

2007-3b-5

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