2007-04-23 Mobile video. Interaction is Key to Success - Gianluca Ferranti - REITEK

8/14/2019 2007-04-23 Mobile video. Interaction is Key to Success - Gianluca Ferranti - REITEK

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23 April 2007

Mobile Video & Mobile TV

Main sponsors


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Mobile VideoMobile Video

Interaction isInteraction isKey to SuccessKey to Success

Mobile Monday Italy

April 23rd 2007


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About Reitek

Founded in 1990, Reitek provides Advanced Multimedia

Communication solutions to the Enterprise, Telco and Vas

markets.

ContaCT Video Platform is a host based software platformdeveloped with the aim of making easier, quickerand more

profitable the creation of Mobile Video Applications which

combine different types of streams - audio and video - coming from

different sources used by different end points.

It is a real innovation able to change the users experience in the

Video Interaction.


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3G Subscribers

-

2.000.000

4.000.000

6.000.000

8.000.000

10.000.000

12.000.000

14.000.000

16.000.000

18.000.000

4Q05 1Q06 2Q06 3Q06 4Q06

Data: Informa 4Q06


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3G Subscribers

Data: Informa 4Q06

3G Share: 23% (17.8 vs 78M subscribers)

The indications are that this might just be a very good yearfor next

generation in Western Europe (Wireless Intelligence Director Garner)

The shift from GSM to WCDMA in the net additions picture has been

particularly remarkable. Although WCDMA was always going to begintaking a greater share of the market during 2006, ajump of this significance

has come two or three quarters earlier than expected.

Attractiveness of WCDMA terminals and growing awareness of3G

multimedia services as key factors driving rapid migration to 3G/UMTS by

European mobile subscribers.

We are also seeing must-have services like mobile TV encouraging

European consumers to opt for 3G/UMTS when they make their mobile

purchasing decision.


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Demand Evolution

Multimedia

adoption

MusicGames

VideoPhoto

MMS

RingtonesRing-back

Presence+ chat

MP3

Mobile TV

Push tovideo

time2.5G

wireline & wireless

IP broadband

Movieclips

SMS+

Voiceportal

Conte

nt

Person

al/Commu

nity

conference

Blogingmessaging

IPTV

Image source : 3 UK at 3GSM


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Scenario

MySpace, eBay, Yahoo, and YouTubeare all going mobile.

That's because new web applications arebringing popular online activities like

video .. to cell phones.

As a result, the mobile services market isexpected to reach $13.1 billion by 2011

Red Herring 16.4.07


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ca 12 Mln

ca 90 Mln

2004 2005

+608%+608% !! 5% of the Total5% of the Total ItalianItalianPayPay Tv marketTv market

Services

48

162

303

2003 2004 2005

+236+236%%

+87%+87%7878

Suppliers

4 4

17

2003 2004 2005

+325%+325%1313

VAS Video Services

!!

NewNew independentindependentSuppliersSuppliers


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The Opportunity to Exploit

DriversConsumers are ready-to-entertain

Enabling technologies are growing

Availability of compelling contents and services

An opportunity to increase revenue (ARPU) for:

Telcos (Wireline e Wireless) and MVNO

BroadBand ISPsMedia Companies Content providers

Barriers

Competing technologies

DRM, IPR and billing solutionAffordable quality handset

Available bandwidth and spectrum

Good business model for all parties in the value chain !


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Market Background

Lots of hype around broadcast Mobile TV - no proven businessmodels; early adopter phase; standards still competing; supporting

handsets not widely available

Video-related services are already offered over a mix of channels

Mobile Video/TV camps:

Broadcast : DVB-H, DMB, MediaFlo

3G network-based : IP-based streaming

3G network-based : 3G-324MDownloads (Pull Push)


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Pricing Models

Monthly subscription

Per channel/month for fixed fee

Bundle of channels/month for fixed fee

Bundle of TV minutes/month for fixed fee

Bundling with Overall calling plan

Premium channels

Pay-per-view

Per minute or per session (of ,say, 5 minute chunks)

Per clip/mobisode

Interactivity

Combine TV experience with innovative value-added services such asvoting, betting, quiz and commerce

Advertising


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Key To Succes

User Generated Contentusers are eager to be part of the show

Participation TV Rush in the programs

Video Blogs

Dynamic Content Creation

one size fits all doesnt workAd-funded services

Branding

One2One Ads

Fun & Viral

Interactivity

User can create their own experience

Cross selling opportunities

What about turning mobile into an innovative video media!innovative video media!


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Target Markets

Mobile

Marketing & Advertising

Interactive3G Mobile TV

Mobile VASCommunity services


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Live Demo

First hand experiencethe services that can be offered on

CONTACT VIDEO PLATFORMCONTACT VIDEO PLATFORM

Dial (video call) +39 02 25291745 *Your personal User ID is 655#

* To access the demo you need a 3G handset that support video calling

Your MNO must support video calls

This is a demo service


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Thank you for yourThank you for your

attention !attention !

Gianluca Ferranti

Marketing Director

[email protected]

Mobile:+39 335 6500035

Skype: g.ferranti.reitek.com

2007-04-23 Mobile video. Interaction is Key to Success - Gianluca Ferranti - REITEK

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