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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
Provocative Statement:Provocative Statement:
Truly interactive stories have yet to be Truly interactive stories have yet to be successfully done outside of live successfully done outside of live
theater.theater.
Christopher StapletonChristopher StapletonDirector, Media Convergence Director, Media Convergence
LaboratoryLaboratoryFaculty, School of Film & Digital MediaFaculty, School of Film & Digital Media
Florida Interactive Entertainment Florida Interactive Entertainment AcademyAcademy
University of Central FloridaUniversity of Central Florida
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
Mission Statement:Mission Statement:
To create a truly interactiveTo create a truly interactive
and immersiveand immersive
story experience story experience
successfully outside of a live theater.successfully outside of a live theater.
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
I create story I create story experiences…experiences…
Universal Studios Islands of Adventure
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
QuickTime™ and aSorenson Video 3 decompressorare needed to see this picture.
Discovery Channel: Daily Planet
By melting the boundaries By melting the boundaries between real and virtual with between real and virtual with
Mixed RealityMixed Reality
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
It’s more than technology…It’s more than technology…It’s more than content…It’s more than content…
Mixed Reality Aquarium
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
It’s the Power of the It’s the Power of the Interactive ImaginationInteractive Imagination
““What is in the book What is in the book is only one fourth is only one fourth of the story. It is of the story. It is like an iceberg like an iceberg where three-where three-quarters of the quarters of the story you don’t story you don’t see, it is beyond see, it is beyond the page.”the page.”
Ernest HemingwayErnest Hemingway
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
Media Evolution Media Evolution (without (without Interactivity)Interactivity)One hundred years of successful passive One hundred years of successful passive mediamedia
From capturing motion to capturing From capturing motion to capturing imagination…imagination…
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
Media EvolutionMedia EvolutionExpanding capabilities to overwhelm the Expanding capabilities to overwhelm the sensessenses
Leaving little to the imaginationLeaving little to the imaginationand participation of the audienceand participation of the audience
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
Media Evolve = Audience Media Evolve = Audience DevolveDevolve
Television even laughs and applauds for usTelevision even laughs and applauds for us
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
Media Revolution, Beyond Media Revolution, Beyond InteractivityInteractivity
From mechanical & electronic capture…From mechanical & electronic capture…
to digital interactivity…to digital interactivity…to simulated to simulated
experience...experience...
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
Experiential Media: Experiential Media: Convergence of Media Convergence of Media
As immersive as Military As immersive as Military SimulationSimulation
As Intuitive as As Intuitive as PlayPlay
As Meaningful as As Meaningful as educationeducation
As visceral as a As visceral as a Theme parkTheme park
As compelling as As compelling as motion picturesmotion pictures
As interactive as video As interactive as video gamesgames
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
A hybrid of video game and theme park (on steroids)A hybrid of video game and theme park (on steroids)
Story ExperienceStory Experience
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
Is it interactive story or game?Is it interactive story or game?Same Characters, Emotions, Events, Same Characters, Emotions, Events,
EnvironmentsEnvironments
From Movie… to theme park… to video From Movie… to theme park… to video game…game…
From Story…to Play… to GameFrom Story…to Play… to Game
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
Game Developer:Game Developer:
““Too much story ruins a good game!”Too much story ruins a good game!”
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
Game Developer:Game Developer:
““Too much story ruins a good game!”Too much story ruins a good game!”
““You stop the flow of the game…You stop the flow of the game…
…but it is OK for a reward at the end.”…but it is OK for a reward at the end.”
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
Game Developer:Game Developer:
Too much story ruins a good game!Too much story ruins a good game!
Story Teller:Story Teller:
Too much game ruins a good story!Too much game ruins a good story!
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
Game Developer:Game Developer:
Too much story ruins a good game!Too much story ruins a good game!
Story Teller:Story Teller:
Too much game ruins a good story!Too much game ruins a good story!
““You stop the flow of the story You stop the flow of the story Leave the interactivity to the game”Leave the interactivity to the game”
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
Expanding the Interactivity of Expanding the Interactivity of StoryStory
PASSIVEPASSIVE INTERACTIVEINTERACTIVE
GameGamessStoriesStories
Either / OrEither / Or
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
Expanding the Interactivity of Expanding the Interactivity of StoryStory
PASSIVEPASSIVE INTERACTIVEINTERACTIVE
Stories and gamesStories and games
ToTo
TelevisionTelevision
MindlessMindlessCaptivatingCaptivating
EntertainingEntertaining
FunFun
ExperiencExperiencee
EnthrallingEnthralling
Non-LinearNon-Linear
All-SensoryAll-Sensory
Interactive- Interactive-
ImaginationImagination
Sports/Sports/
TrainingTraining
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
Expanding the Interactivity of Expanding the Interactivity of StoryStory
PASSIVEPASSIVE
REACTIVEREACTIVE
TelevisionTelevision
MindlessMindlessCaptivatingCaptivating
EntertainingEntertaining
FunFun
INTERACTIVEINTERACTIVE
ACTIVEACTIVETwitchingTwitchingExploratoryExploratory
Story-Story-
BranchingBranching
Peripheral-Peripheral-
SensorySensory
CuriosityCuriosity
Puzzles Puzzles
GamesGames
ANDAND
ExperiencExperiencee
EnthrallingEnthralling
Non-LinearNon-Linear
All-SensoryAll-Sensory
Interactive- Interactive-
ImaginationImagination
Sports/Sports/
TrainingTraining
WigglingWigglingExhilaratinExhilaratin
gg
VisceralVisceral
Multi-Multi-
SensorySensory
TactileTactile
Theme Theme
ParksParks
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
Interactive Spectrum of StoryInteractive Spectrum of Story
PASSIVEPASSIVE
REACTIVEREACTIVEWigglingWigglingExhilaratinExhilaratin
gg
VisceralVisceral
Multi-Multi-
SensorySensory
TactileTactile
EngagingEngagingCompellingCompelling
IntellectualIntellectual
EmotionalEmotional
TelevisionTelevision
MindlessMindlessCaptivatingCaptivating
EntertainingEntertaining
FunFun
INTERACTIVEINTERACTIVE
ACTIVEACTIVEExperiencExperienc
eeEnthrallingEnthralling
Non-LinearNon-Linear
All-SensoryAll-Sensory
Interactive- Interactive-
ImaginationImagination
DREAMSDREAMS
TwitchingTwitchingExploratoryExploratory
Story-Story-
BranchingBranching
Peripheral-Peripheral-
SensorySensory
CuriosityCuriosity
CinemaCinema Theme Theme
ParksParksPuzzles Puzzles
GamesGames
MUDDsMUDDs
RPGsRPGsSports/Sports/
TrainingTraining
User-User-DrivenDriven
EngagingEngaging
UnpredictablUnpredictablee
User-Created User-Created
ContentContent
HapticHaptic
PUZZLEPUZZLESTORYSTORY GAMEGAME PLAYPLAY
ANDAND
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
GameGamessStoriesStories
What is the difference?
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
GameGamessStoriesStories
EMPATHY ME
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
PLAYPLAY GameGamessStoriesStories
Author Intent
Players Pursuit
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
Experiential Movie TrailerExperiential Movie Trailer
Immersed like a theme parkImmersed like a theme park
Looks like a filmLooks like a filmPlays like a gamePlays like a game
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
Convergence of story Convergence of story conventionconvention
StoryStory
GameGame
PlayPlay
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
Convergence of story Convergence of story conventionconvention
ExposureExposureStoryStory
GameGame
PlayPlay
QuestionQuestion
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
Convergence of story Convergence of story conventionconvention
ExposureExposure
UnderstandingUnderstandingCreateCreate
StoryStory
GameGame
PlayPlay
QuestionQuestion
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
Convergence of story Convergence of story conventionconvention
ExposureExposureShareShare
ExpressionExpression
UnderstandingUnderstandingCreateCreate
StoryStory
GameGame
PlayPlay
QuestionQuestion
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
Convergence of story Convergence of story conventionconvention
ExposureExposureShareShare
Memorable Memorable ExperienceExperience
ExpressionExpression
UnderstandingUnderstandingCreateCreate
StoryStory
GameGame
PlayPlay
QuestionQuestion
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
Entertainment, Training, Entertainment, Training, EducationEducation
The business of making memories for a lifetimeThe business of making memories for a lifetime
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
Interactive Narrative in Interactive Narrative in CyberspaceCyberspace
EnvironmentalEnvironmental EncyclopedicEncyclopedic ParticipatoryParticipatory ProceduralProcedural
-Janet Murray, Hamlet on the Holodeck-Janet Murray, Hamlet on the Holodeck
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
Interactive Story Research:Interactive Story Research:Passive to Interactive to experiential Passive to Interactive to experiential StorytellingStorytelling
Agency AbsorbingAuthoring
Actor
Audience
Author
Screen Play
Interactive Acting
Improvisation Theater
Participatory Theater
Screen Play
Role Playing Games
Video Games
Artificial Intelligence
Screen Play
Author’s Intent Player’s Pursuit
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
Procedural: Story Procedural: Story EngineEngineMR Engine: Modeling Human ExperienceMR Engine: Modeling Human Experience
Real-time, immersive, 3D, visceral multi-modalReal-time, immersive, 3D, visceral multi-modal
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
Mixed Fantasy ContinuumMixed Fantasy Continuum(adding imagination to (adding imagination to
technology)technology)
AugmentedAugmented Virtuality (AV)Virtuality (AV) Augmented Reality (AR)Augmented Reality (AR)
Imaginary Reality(Story)
FilmFilm
Magic ShowMagic Show NovelNovel
Virtual Reality(Media)
Compelling Mixed Reality
(The Play)
Traditional Traditional Theme parkTheme park
Ari
stot
le’s
-Med
ia-
Ari
stot
le’s
-Med
ia-
Imag
inat
ion
Con
tinu
um
Imag
inat
ion
Con
tinu
um
Milgram’s Reality-Virtuality ContinuumMilgram’s Reality-Virtuality Continuum
P.T
. Bar
nu
m R
ealit
y-P
.T. B
arn
um
Rea
lity-
Imag
inat
ion
Im
agin
atio
n
Con
tinu
um
Con
tinu
um
Physical Reality
(Interface)
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
We have just begun We have just begun inventing the future of inventing the future of
interactive storiesinteractive stories
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
We have just begun We have just begun inventing the future of inventing the future of
interactive storiesinteractive stories
We need to beWe need to beMaking Creative LeapsMaking Creative Leaps
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
We have just begun We have just begun inventing the future of inventing the future of
interactive storiesinteractive stories
We need toWe need toMaking Creative LeapsMaking Creative Leaps
Not just repeat successNot just repeat success
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
Melting the Boundaries Melting the Boundaries Between Science and Between Science and
FictionFiction
The Shared ImaginationThe Shared Imagination
http://www.mcl.ucf.edu © 2003 University of Central Florida [email protected]
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©2005 University of Central Floridawww.mcl.ucf.edu Media Convergence Laboratory
We wish to thank our partners
Institute for Simulation and TrainingSchool of Computer ScienceSchool of Film and Digital Media