Start MBS Mobility Day Steve, Martin, Andy, Simon, and others… Monday 23 rd May 2005
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Start
MBS Mobility Day
Steve, Martin, Andy, Simon, and others…
Monday 23rd May 2005
Agenda10:00 - 10:15 Welcome (Steve Iatropoulos) 10:15 - 10:45 The Mobility market today. (Martin Booth)10:45 - 11:15 Mobility solutions in MBS. (Andy Clark)11:15 - 11:30 Coffee break 11:30 - 12:15 The Microsoft Mobile Platform and
Roadmap. (Martin Booth)12:15 - 12:45 RFID. (Simon Holloway)12:45 - 13:30 Lunch 13:30 - 16:00 Partner Solution Show case:
13:30 - 14:00 Flying Spark CRM14:00 - 14:30 ExpandIT Service Management14:30 - 15:00 Coffee Break 15:00 - 15:30 Anglia Business Solutions15:30 - 16:00 HP
16:00 - 16:30 Q & A / Close / Prize Draw (Steve Iatropoulos)
Start
The Mobility Market Today
Martin Booth
Monday 23rd May 2005
Evolving workplace
The UK workplace has changed dramatically over the past 200 years
1800-1970sIndustrial
1950-90sTransition
2000+Post Industrial
Manual WorkersFactory Automation
MechanicalElectronicRoboticTraditional place of work
Increase in Office Centered WorkOffice Automation
Data, Forms & DocsTelecoms & ITInternetWork is processTele-working
Info-centric staff:InnovatorsCustomer-FacingSupplier-FacingHigh speed networksMass adoption of mobile technologiesFlexible working
Inflexible working…
““I don’t have my calendar I don’t have my calendar with me so can I schedule with me so can I schedule when I get back to the when I get back to the office?”office?”
““Sorry, the data was Sorry, the data was copied incorrectly from copied incorrectly from the field”the field”
““I can’t access our I can’t access our systems remotely systems remotely – it will have to – it will have to wait until wait until tomorrow”tomorrow”
““if only I had my if only I had my customer data with customer data with me…”me…”
““Let me call back to the Let me call back to the office and see if we have office and see if we have that part in stock”that part in stock”
““I’ll send you that I’ll send you that emailemailwhen I get back to the when I get back to the office”office”
The drivers for mobility
Increase productivityAnytime, Anyplace , Anywhere access to applications and dataUsing time effectively (filling down cycles)
Improve customer service and loyaltyDecrease the time to submit informationRemove data journey inefficienciesProvide additional services not normally available Increase self-service
Decrease Costs Shorten cycle times for processes Remove “wait until I’m back in the office” issuesTake control of the mobile workforceStandardize mobile devices, services and applications
Mobility pain points
Business DriversFlexible workingMobile access to business applications
IT ChallengesApplications that work on chosen devicesIntegration with existing infrastructureSecurity and manageabilityStandardisation of mobile solutions
Typical solution evolution
“All I want to do is get email when I'm out and about”"Actually, I want more than just email, so I bought this {pda, smartphone, etc}
How do I leverage my IT investments?How do I manage and secure my data?What application are available off the shelf?
Large % of mobile devices are entering organisations through the back door (>75%)Pilots blur into production and ROI is depleted
Market opportunity“By 2008, more than 80% of mobile knowledge workers will have access to wireless email.”
Gartner Report, October 2004
“VDC estimates the global market for commercial mobile software – which includes operating systems, application frameworks… and provisioning solutions – exceed $560M in 2004 and is expected to reach $1.6B by 2008.”
Venture Development Corporation, April 2005
“93% increase in global sales for the smartphone segment in 2005 in excess of 75M units.”
Yankee Group
“Mobile operators see +37% ARPU uplift and 93% AMPU uplift from customers with Windows Mobile.”
Edge Strategies, December 2004
The UK marketplace
90% of population have mobile phone (48m phones/ 8.6m business phones) v 28m PC users.Average 26% of workers spending >20% of time out of officeToday, an estimated 1% of enterprise users have wireless access to e-mail/PIM on handheld devices. Assuming that at least 50 percent of mobile workers will have access to e-mail/PIM on handheld devices by year-end 2007, the market opportunity is significant. (Gartner 2003)15% of the population will have a smartphone by 2007.
IDC findings
Organisations are changing their views on mobility decision making. After several years of evaluation, mobility is now viewed as a strategic opportunity, and in many organisations, it is becoming a requirement within IT. It is no longer a niche play for a company but an important vehicle for enhancing employee productivity and getting closer to customers. These shifting attitudes provide a foundation for mobility to move from being an emerging phenomenon to a mainstream component within an enterprise.
IDC, December 2004
Global momentum
Windows Mobile#1 worldwide volume share of PDA market40 OEMs and 68 mobile operators in 48 countries>25 different mobile phone designs shipping380,000+ Windows Mobile Developers worldwide18,000+ Windows Mobile applications11,000+ Windows Mobile partners
Who is doing this today?
Easy transfer of skills from desktop to mobile device development
High developer productivity - built by one developer in 8 weeks
Able to integrate with special device capabilities
Pocket PC 2002 devices
C# .NET Compact
Framework
"We're revising our application on a three-week cycle with feedback from the trial. We listen to the issues that the drivers find from
using the application and design solutions to them very fast thanks to the rapid application changes that can be made using Visual
Studio .NET and the .NET Compact Framework."
Tesco.com
While Tesco already had experience with wireless-connected tablet-style PCs in their stores, they wanted to place more rugged, less expensive devices in their delivery vehicles to improve their home delivery service
Tesco.com Case Study
Reduction in time taken to receive and complete jobs
Job details accurate and immediate
Next day call reports available to customers
62% reduction in mobile communications
25% increase in productivity
Pocket PC Phone Edition
TBS TaskMaster solution
“The addition of Windows Mobile Software to our current business processes will enable us to continue to provide the ever-improving level of service to customers that they have
come to expect from our organisation”
KONE
Provide real-time updates to their customers
Increase the flow of people through customers’ buildings
Receive new job allocations on the move
KONE Case Study
The benefits to you
ConsultancyBusiness valueInnovative solutions
Operator PartnershipsApplications
Automate paper-based processesDevelop innovative end to end mobile solutions
InfrastructureExtend infrastructure to mobile workersSecure the environmentDeployment servicesDevice management servicesManaged services
Support Services
Spotting the opportunities
Consider your own businessDo you spend time on the road?Do you want quick, easy access to email, calendar, contacts and more?Do you want a cost effective solution that makes the most of your existing IT infrastructure?Do you want a mobile platform for future growth?
Start with your own business and sell what you use!Are your customers businesses like your own?
© 2005 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.
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