©2003 Wolters Kluwer Health. All Rights Reserved. Navigation of the e-Journal “Jungle” CONCERT 2004 – Taipei Terry Mac Manus Asia Pacific Sales Director.

©2003 Wolters Kluwer Health. All Rights Reserved.

Navigation of the e-Journal “Jungle”

CONCERT 2004 – Taipei

Terry Mac Manus

Asia Pacific Sales Director


Ovid Technologies is a Wolters Kluwer company

Our sister companies offer many well known products/brands- Facts and Comparison- ADIS International - PUBLISHER- Lippincott, Williams & Wilkins - PUBLISHER- SKOLAR MD- CCH Legal

Our headquarters is in New York. We have Asia Pacific offices in- Sydney- Hong Kong- Kuala Lumpur - Beijing - Tokyo


Agenda

• Introduction

• Review E- Journal challenges currently faced by Librarians

• Potential Strategies for the Librarians

• Summary and Questions


• Librarians across the world have a difficult challenge• They are finding that their library budget is not keeping up

with electronic journal costs

• 1998 – 2003 avge cost of journal rose by 58% (UK CPI = 11%)

• 1996 – 2001 info resource budget of Uni decreased by 29% in real terms and avge journal increased by 41%

• % of library information resource expenditure rose from 47% to 52% but the increase has not kept the same number of journals

• Many publishers are bundling content and libraries are paying for content they do not want

“…a clear pattern emerges of increasing prices against decreasing library budgets…” (UK government committee)

Review E- Journal challenges : (1) Budget, Cost & Pricing Model


• “…ten years ago, scientific journals took about 25 per cent of the materials budget, and currently that is 33 per cent and rising, which means in our situation that that is taking about half a million pounds a year out of the resources available for purchasing books and journals outside the scientific area - maps, music and electronic resources and so on. ….” (Cambridge University, UK Librarian)

http://www.publications.parliament.uk/pa/cm200304/cmselect/cmsctech/uc399-iii/uc39902.htm

• “…we buy journals we do not necessarily want in order to acquire things that are wanted and is pushing more of our budget in the pockets of a smaller and smaller number of publishers. It is skewing the budget and reducing the money available for other things…” (UK Parliamentary Committee 2004)




• In 2003 Cornell University reviewed its policies on journal acquisitions. In the course of the review it noted

• 1986 – 2001 the library budget at the main campus increased by 149%

• 1986 – 2001 the number of periodicals purchased grew by 5%(Economist – August 7th 2004)

Library budget does not keep up the same pace of cost increase!!


• The electronic full text market now has many players compared to several years ago

• Internet is now the medium while only a few years ago it was local intranets

• The owners of the content increasingly want to sell the content themselves

• Titles appear to be continually fluid on aggregator platforms

• The world is moving quickly to electronic titles away from print

It is increasingly hard for librarians to keep up!!

Review E- Journal challenges : (2) Keeping up with the Market and Technologies


Librarians want to provide a comprehensive range of electronicPremium Content.

Many librarians are great proponents of Open Access/free titles• Often librarians pay the bill and it is they that have to balance

declining budgets with the need to deliver quality content to end users. They know that more expenditure in one product area means cutbacks elsewhere

• Librarians do not influence where academics place their research. They may prefer the Open Access approach but the academics may have a different agenda

• Librarians encourage and promote Open Access to their usershttp://www.doaj.org/articles/about

Many vendors understand and accept this• Ovid provides many full text links to free Highwire and internet

journals. More will be added over the coming months.

Review E- Journal challenges : (3) Accessing Quality Titles for Less $$

It is essential for librarians to make use of Open Access!!



Review E- Journal challenges :(4) Meeting ‘User’ Expectations

• Let’s recognise that users are not the same• Few have detailed knowledge on content/publishers itself• The reasons for requiring content vary dramatically • Levels of experience and ability to search are inconsistent• The need for speed of access; currency of content and precision of

searching varies from user to user• Many just want full text, full text, full text

• Let’s agree users generally • Want up to date content which is integrated to their work

environment and accessible via their desktop• They expect the technology to work 24 hours a day from home, work

and the library

• They give little consideration to the cost of buying the content.


Full text

PlatformProvider

PlatformProvider

PlatformProvider

PlatformProvider

Users do not want…

Full text

Full text

Full text

Review E- Journal challenges

:(4) Meeting ‘User’ Expectations


Full textFull textProvider

Full text

Full text

Full text

Full textProvider

Full textProvider

Full textProvider

or this…


Minimum Number of Platforms

QualityJNL

QualityBook

QualityBook Taiwan

Content

BUT this…Seamless linkage between databases, Journal &

Books, Internet free resources on a minimum number of platforms


How involved are the users (academics) in assisting the librarians?• Researchers are cushioned from the real cost of the publication• Libraries normally have to find the funds to pay for the publications• Academics do have power because they provide the research for the

journals• Academics want their research to be published in the top journals. It

impacts their profile and enhances their job security

Committee Summary“…It is disappointing that many academics are content to ignore the significant difficulties faced by libraries. Until they start to see the provision of journals as, in part, their problem, the situation will not improve….”http://www.publications.parliament.uk/pa/cm200304/cmselect/cmsctech/399/39908.htm#a27

Review E- Journal challenges : (5) Overcoming ‘Academic’ Realities


Agenda

• Introduction


• Potential Strategies for the Librarians



Potential Strategies for Librarians:

Given such challenges discussed, the librarian needs to 1. Review the role of a Librarian

2. Ensure collection development delivers non duplicate titles and internationally benchmarked titles

3. Establish key purchasing criteria

4. Focus on the Added Value of Electronic Content

5. Consider your Vendor as a Partner

6. Work Together and Maximize Resources

-Look for new content models and new pricing models

-Work with the academics and library management to influence publisher behaviour and internal budgetary decisions

-Work with the publishers/aggregators/peers to minimise costs and ensure maximise use of content


Potential Strategies1. Review the Role of a Librarian

• Many librarians• Work with academics to ensure that the electronic content is fully

integrated with the curriculum. This is done on an ongoing basis rather than an adhoc project

• Work with vendors to ensure that users are adequately trained and that service expectations are agreed

• Aim to minimise the number of interfaces users are required to learn• Demand that linking solutions to full text are easy to set up; reliable

and continually being updated• Focus on understanding the world of the academic and the user. • Understand the real cost associated with purchase, implementation

and maintenance of electronic journal collections


When making the journals decisions, librarians consider• Archival/perpetual access to content• PDF and SGML availability• Back files covered• Integration with databases• Price ($ v usage)• Embargoes• Currency of the content • Integration with other resources• Services – local language/local expertise/local implementation• E TOCs Alerts• Searching Requirements (Every word, every article, every image)• Ease of purchase• Stability of Content

Potential Strategies3. Establish specific purchasing criteria


Many users like PDF because they• Get the complete document as it

appears in the journal

• Are re-assured as it looks like the print

• Easy to Save

Many users like SGML because it• Enables full integration with other

journals/databases

• Enables quick access to relevant part of the journals

• Allows increased customisation

• More efficient and precise searching

3.Establish specific purchasing criteria- PDF V SGML


J@O JournalArticle

PublisherCROSSRef

SKOLARMD

OPACS

Aggregators

LocalLanguage

ElectronicBooks

Library WEB Sites

INSPEC,PsycInfo

J@O JournalArticle

J@O JournalArticle

Potential Strategies4. Focus on the ‘Added Value’ of Electronic


Linking MUST be well doneLinking must support Open URLLinking software must be easy/reliableLinking requires vendor honesty




Ask your Linking Vendor about CrossREF


Ask your Linking Vendor about Subscription Agents



Now you can limityour database searches

With your completefull text searches





Even in MULTI filesearches


• You must be able to review objectively what journals are being used and what are not

• You should enable users to have their Current Awareness services automatically linked to the full text

4. Focus on the ‘Added Value’ of Electronic (Continue)


• Is it possible that vendors could • become actively involved in the implementation of their

products in the library environment• provide more detailed information on individual journals and

how they can be integrated into the library environment• recognise that there is more to a long term partnership than

short term dollars• Embrace the concept of partner in deeds not just words• Help in the analysis of content

• Is it possible that librarians could • see vendors as possible allies in securing funding• embrace the concept of partner (within reason)• see ‘vendors’ as something more than sharks waiting to

pounce• Recognise that uneconomic pricing leads to instability of

access

Potential Strategies5. Consider Vendors as ‘Real’ Partners


Minimum Number of Platforms

QualityJNL

QualityBook

QualityBook Taiwan

Content

Potential Strategies6.Work Together and Maximise Resources

Linking MUST a core COMPETENCY and Open URLIt must be easy to set up and reliable





Search for Other SitesYou choose


Search Author/Subject You Choose


Search Open AccessYou Choose





Agenda

• Introduction


• Potential Strategies for the Librarians/Vendors



J@O JournalArticle

PublisherCROSSRef

Other platformsSKOLAR MD

OPACS

Aggregators

LocalLanguage

ElectronicBooks

Library WEB Sites

PsycInfo,INSPEC

J@O JournalArticle

J@O JournalArticle

SummaryMake the Most of the ‘New’ World

Open Access


Questions?

Thank you!

©2003 Wolters Kluwer Health. All Rights Reserved. Navigation of the e-Journal “Jungle” CONCERT 2004 – Taipei Terry Mac Manus Asia Pacific Sales Director.

Documents

avge journal

ejournal jungleconcert

journal acquisitions

avge cost of journal

materials budget

electronic journal costs1998

electronic titles

info resource budget