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A Sweet Lullaby for World Music
Stel'en ridd
T b~gin ~ the music globali za tion .commonplace~ th.a~ arc n~o~
t br~ad ly ci r~ul 01ailllg 111 Western Intellectual dt~course a:-.
m.: tualtttes or Im mediate predic-tion~ at the entl or the twent
ieth century:
I. Music's tleep connection to !->OCial itlentitics ha~ been
distinctively i nten~ ified by globalita tion. Thi:-.
intensification i ~; due to the way!. cultural :-.cparation and
i>Ocial exchange arc mutually m:cclcratcd hy transnational flows
of technology, media. and popular culture. The re~ul t is that
mu-,ical identities and styles arc more vi:-,ibly transient. more
audibl y in state~ of constatll fission and fusion than ever
before.
2. Our era is increasingly dominated by fantasies and n:a
li7ations of -;onic virtuality. Not only does comemporary
technology make all musical worlds actually or potentially
tran:-.portablc and bearable in all others, but thi 'i
transportabil ity is ~ometh i ng fewer and fewer people take in any
way to be remarkable. As 'onic virtuality i ~ increaard, for t h~
un~nding mix of cd~hralion nnd a nxiety in their recording' or
Rorog" ..:lu: to Maril Lte. Odd Arc Bcr~aak. ;tnd l lugo Zcmp lor
Ihctr friendship. cummcnL\. and provi,tun ul do~umcnh: 111 Arjun
Appadur;u. Vet! l: rlmann. Li'a llcndcr-.,on. AIIM>n Lcitch.
D:t\ 1d S:unueb. Tim Ta) I or. und Public Crllwre's reader' for '
uggc,uon ..... tnd Ill Spring 191J9 cnlloqu1a audience' al Ml
Holyokc College. Amhcn.l Collcg
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Public Cu lture lorie~ or trave l. migration. contact,
colonization, diasrora. and di -.per:-.a l. ll is thererore the
recorded form. m. it cin.:ulate~ cummen.: iall y, that ddines the
authenticity of mu~ic glohalia Hion. The hero and vi llain of thi ~
~ ituation . the mu:-.ic industry. ha~ triumphed through
cominuou'> ,cn ical and hori tontal merger and corN)Iidation. By
aligning technologie' or recording and repro-duction with the di
~'cmination caraci ti c~ of other entertainment and ruhlica-tion
media. the indu'-!ry ha:-. accomplished the key capitali~t goal or
unl.'nding marketplace ex pan, ion.
4 . Mu-.ical globalin llion i-. experienced and narrated"'
equally cclehra tory and contemiou ~ hceau-.e ewryone can hear
equally omnipre~ent '>ign-. or augmented and dimini -,hcd mu
-.ical diver'>ity. Tenf'OC.:Cse called globalitation the!>e
day:-.. thi:-. ver,ion i-. clear!) about increasingly complin llcd
rluralities, uneven cxreriencc-,. and consolidated power ... But
io.; there anything di c.; tinctivc about how thi~ i~ happening in
the world or mu -, irltl ' ' 11h "Rotin~c' m it ~ Llndlcn: a 'er)
"\eel Yiddi' h lull.ahy.
146
- non-Wes tern mu!>ics and musics or ethnic minonue~. Like
etlmomusicology, world music had an academicaiJy liberal m is ion,
to oppo'>e the dominam ten-dency of mu
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Public Culture If thl:!se reco rding~ had much in com mon it was
often their rolitics of repre-sentati on. Th ey were frequently
ckpictions or a world where the audibility of intercu lwral
inlluence~ was mi xed down or muted. Acad~m ics wen: particu-larly
comp.licit with co mmerce here. becoming guarantors of a musica l
authen-tic ity mea nt equally to sign ify authoritative documentary
rea lism and cultural uniqucncs:-.. Ironicall y it was the
turbulence of independence movement ~. anti-colonial demonstrati
ons, and the power ru l nationalist ~ trugg l es or th e late
1950-, and earl y 1960s in Al"ricu. A:,ia. and Latin America that
l"ueled this mar-ketplace creation or and commercial desire for
authentic (and orten nos talgic) musical ebewhere),. Soundprint~ or
tho~e political stru ggles would not be widely hearahle on popu lar
recordings or celebrated in the commercial music marketplace for
thei r own stunningly powerful authentici ty for another dec ade.
And complex ly intcrcu lturalmusics. like the one moment in an
introduction to a colkc-tion of ea rly IASPM conference paper~,
Simon Frith ( 1989, 5) writes: "Perhaps it is not a c.:oincidenec.:
that l ASPM has grown a~-, an academic orga ni D.t ti onju ~ t a:-.
world mu ~ic; the sounds or countries other than North America or
Western Europe. ha~ begun to he recordctl. packaged. and ~old a~ a
success ful new rop genre:
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This commercial potential of world music begun developing
rapidly in the 1980">. as did the di~cur~ive shift in the term
from acutlemic de:-.ignation to di~tinct marketing ca tegory.
Reprising an earlier trend. signa led commcn.:ially in the
promotional relationship or the BcaLlc~ to Ravi Shankar. pop star
co lluhorulion and curation became the central world music
marketplace ~ignifier ror the mid-
1980~ . This wa~ made po~:-.ible by the ability of Western pop
mu~ic elite and their record companic:-. to finance artistic forays
into a world that would quick!) come to be experienced a~
geographically expan~ive and aesthetically familiar. The key
example:-. were Paul Simon'
- Public Culture thetic po, sibilities for promoting both an i~
tic equity and wealth distributi on. The key examples were Peter
Gabriel's WOMAD (World or Music and Dance) rest i-vals and Real
World label. and hi ~ collaboration with ani:-. ts as diverse as
You~;.ou N. Dour and Nu~r
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c-mail info-ti sement!>: hcsH .. eller l i t!>. critic\
hot pick\. downloadahle sample'>, lullaby for World Music and
other promotional fare. Likewise there wa-.. a proliferation of
recording laheb devoted to world mu~ic and even diqinct marketing
plans '>pecifically devoted to the genre - for example, the
Putamayo compilations. now ubiquitous in Starhucks and other
chain:- (Zwerin !993).
So if the 1990s created a world of consumer~ incrca:-.. ingly
familiar wi th musi-cal groups a. diverse in hi ~ tory, region. and
sty le a'> Ladysmith Black Mambazo and The M ysteriou:..
Bulgarian Voices. or The Chieflam. and Zap Mama. or Car-lo!. akai
and The Gipsy Kings. or Apache Indian and Yothu Yindi. or Ofra Haza
and Manu Dibango. it wa~ due to a major rewnfiguration or how the
musica l globe was being curated. recorded, marketed, advertised,
and promoted. World music was no longer dominated hy academic
documentation and promotion of traditions. Rather. the phrase
-,wept through the public sphere lir '> t and foremost signify
ing a global indu5.try. one focused on marketing danccahlc
ethnicity and exotic alterity on the v. orld pleasure and commodity
map. By century\ end. ll'orld music had come to signify "a small
world with a huge number of po..,!-.ibili-ties: \onic cxcur'>
ion. a.., clo-..e a!-. a CD player, .. in the memorable phrasing of
the Ne11' York Ttmes' "Pop View" columnist .Ion Pareles ( 1999, E I
).
Anxiety and Celebration
That any and every hybrid or traditional ~ t yle could ~o
successfully be lumped together by the single market labelll'or/d
11111.\h' ~ i gnilied the commercial triumph of global mu. ical
industrial izat ion (Chanan 1995). But the same proce\~ ~ignified
something more cri tical to scholars in cthnomu icology and
cultural ::. tudie:-. of
mu~ic, namely, the relative ea~e with which the music industry
could. in Jocc-lync's Guilbault\ ( 1993, 40) phrase, 'banali;rc
diffcrcm:c." Cone..,pondingly. the first decade of ac:.~dcmic inves
tigation of the making of world mu-;ic focu-;es on how difference
ha.., fared in thi world mu~ ic i ndu~t ry {for example, Erl rnann
1993, 1996a. J996b: Feld 1988. 1994. 1996: Garofalo 1993: Goodwin
and Gore 1990: Gui lbauh 1993, 1997: llayward 1998; LipsitL 199-t:
Mitchell 19%: euen-fe ldl 1997: Sharrna. Hutnyk. and Sharma 1996;
Taylor 1997). These works ask how musical differcntc ha~ been
represented, exalted and feti ~hi/cd : how its market shares have
ri ~en and fallen. where they have been depreciated and mort-gaged;
how they have been traded. merged. and cashed out. Thc:-..e
storie!-> first and foremost arc about the uneven reward~. the
un!->eLL i ing representation'>. and the complex ly entangled
desires that lie underneath the commercial rhetoric of global
connection. that is. the rhetoric of "free" now and "greater"
acccs-... They
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Public Culture pre~elll :-.tories of how mu:-.ic':-. form!>
of local. regional. and ~;odal di~tinction arc more and more
tensely poi:-cd, living the contradiction" encountered through
embracing and re~>ii>ting dominant hcgemonic trends in the
global popular music indu-; try.
Witnc~sing and chronicling these :-.torie~ has prmlucctl a new
discour-;e on ::wthenticity. a discourse forged out of narrati
ve:-. equally anxiou:-. and celebratory about the world-anti the
mu~ic-of world mu-.ic. Anxiou-; naJTative~ !-ome-time">
">tart from the o;u-;picionthat capi tal i:-.tconcent ration and
competition in the recording 111du~try i), alway~ productive of a
lc:-.l>er arti'>try. a more commercial. diluted. and
M.:llahlc ver),il) Jl o f a world once more "pure: real, .. or
lel>~ com-rnodi lied. Thi!> su:-.picion fuel !> a kintl or
policing of the lm;atilln:-. of musical authen-ticity and
traditions. lt que!>tion~ whether world music does more to
incite or cra\e mu:-.ical divcr'>ity, a~l-,ing why and how
mu:-icalloiC!..
In re~ponse. ce lebratory narratives counter the:-e anxieties h)
ic tend to normali;e and naturali;e gloh:JI-iL.ation. not unlil-,e
way:-. "moderni;ation .. narrative~ once naturali7eu other grand
and -.weering currents that tran,formcd and rerigured intercullural
hi~tories. A
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it will include a joyful and chaotic mix of many !>Ounds. a
music that plays on Lullaby for World Music while no one knows how
it"s going to end .. ( 1998. 88). Celebratory narrative!> then
imagine a natural tenacity of the past rcr-.ounding in pos~ibi
lities for an ampl ified present. one that Scan Barlow and Banning
Eyre characteriLe in their celebratory book AfmPop! as an
"endlessly creative conversation" between " local roots and
international pop culture .. ( 1995. vii).
On the anxiou.., side we read narra tives that ino;ist on the
complicity of world music in commodifying ethnici ty. locuting it
in the .. finanscapcs and .. media-stapes" of global popular
culture (Appadurai 1996) and the .. noise'' or ''channel-izcd
violence of music'~> industrial economy (Attali 1985). Anxiou!'.
mmati ve~> see lillle possibil ity ror resisting
commodifications or ethnicity and rocu-;, instead, on understanding
the hegcmonic location they occupy within global ia uion pructices
and instiltltions. In Veil Erlmann's ( 1993. 130) phrasing: The
global musical pas-tiche i-. more an attempt at coating the sounds
of the full y commodified pre-;ent wi th the patina of use value in
some other time and place ... In particular. it i !> the
production and di ssemination of world music in cosmopolitan and
metropolitan centers that clearly underscores the character of the
exotic labor it impom and sell . Ashwani Shanna ( 1996. 22) locates
it this way in Dis-Oriellling Rhyr!tms: T!te Po/irics of 1/te Ne11
Asion Dance Music, an exemplary collection of anx iou~ eio.says:
"instances of mu..,ical and cultura l conversation' validated under
the sign of World Music too easi ly ma~k the exploitati ve labour
rc lation:-.hip of the very powerful transnational corporations
with the 'Third World' mm.icians, let alone with tho. e or the
Third World with only their photogenic poverty to !-.C l I. ..
A t the same time. anxious narrati ves also chronicle indigeni
zation as a respon~e to globaliLation, a response that i~ resistant
either to trends in cultural imperialism or to incrcascd cultural
homogeneity. Likewise, anxiou '> narrati ves also insist on
world music\ abilities to reassert place and locale against
global-ization. Indeed. in "ome anxiouc; narrati ves. the very term
glohal comes tu be synonymous wi th di:,p/aced. In other words. di
-.placement metaphorites global-inttion as a simultanei ty of
alienation and dispersal. Anxiou\ narrati ves then want to
dic;cover a CO~> I of globalization, want to calculate the kind\
of lo~s and diminution of musical heterogeneity that proceed from
its practices. AI the same time anxious narratives want to claim
the potemial and hope that every loss opens up for resistance. for
reassertion. for reclamation. for response.
The broad picture then. is that today\ world music. li J...e
global itation dis-cour~e more generall y, i~ equally routed
through the public of anxiety and celebration. While c;ometimes
quite tl itinct. these narra ti ve posi tions on anxiety and
celebration :.ecm increasingly more intertwined, seamlcssly
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Public Culture indexing the ~ tatu ~ or world music a ... a
tensely modern category. Where anx iou~ and celehrmory narrati
ve'> typically merge i~ in the space or a guarded optimism for
mu sical future!>. Rccogni 7ing how. in a n.:mar!..ably short
time, the dive rpecter or one world mu:- ic - its antithesis-the
anxiou and celebratory both embrace mu~ica l plurality a:- a
dialectical necc ... -.ity in a world where world mu..,ic circu
lation is increasingly dominated hy predictable mu-..ical
C\)ll11110ditie:-.
Sweet Lullaby
I :-.hirt now from world music a.., a discourse to world music
as a contact t.one or activitic~ and representation\. I part icul
arly want to explore ..,nme of the ~.:xperiential eiTccts
ofworldmu..,ic. a ... !..ing how it~ routes. circuits. and traffic-
the now familiar motional and tran~pon metaphor. indu-. try
players, journali::.t'>. and academics. The particular
t:tt'>e I review is one that begin' with the unaha'>hcd
reproduction of primiti vism in world mu.,ic. Thi ' is a theme that
has already pro-duced con, iderab lc critica l commentary. ye t
it..; pcr'\i\ tcncc continues to cxpO'>C signiticant i:-sue:- in
under'> tanding mu'>ical power and difference. The question
I" 11 pose concern ~ how the notion of being into world music .. in
Will I Kerr\ recent po collection re lea,cd an LP titled Solomon
l.llalld.l: 1-'t.ite/eka mu/ Buegu Musicjimn /vlolaito. recorded in
1969 and 1970 hy llugu Zemp of the Ethnomu~ico lugy Department of
the Mu:-l!c de rf-lomme and Centre National de la Rechcn.:he
Seientili4ue. The LP wa:-. rc-relea:-eJ a-; a CD in 1990. in the
reorganized UNESCO 'erie:-. Mmic:-. and Mu:-.i-ciam. of the World.
di!->lrihuted by AuviJi :-.. Among the :-election'> on the LP
and CD is a Baegu lullahy from orthern Malaita. Titled .. Rorog\\
ela." it i~ an unac-companied vocal !-.Ung by a woman named
Afunal..wa. While this recording is well known to cthnomusicologis
t~ or tht: Pacific bland .... it received liulc airplay. limited di
:- tri bution. and minimal ~a l es.
All of this changed in 1992 when .. Rorogwcla began a ca reer as
a popular hit ~ung in the '~orld mu:,ic marketplace. Thi -, took
place when Zcmps recording or Arunal..wa was digitally sampled by
Eric Moquet and Michcl Sanchc; for /)eep Forest. a CD produced by
Dan Lacbman for Ccline Mu:-ic and marl..cted by 550 Mu:-idEpic. a
di v i~ ion of Sony Mu:-ic. The ::.ong appea red under the title ..
Sweet Lullaby .. and includes Afunakwa\ voice singing .. Rorogwcla
.. to a dance bl.!a t
t54
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provided by a drum machine. The recording abo include~
~ynthesi1.cr accompa-niments and imerludes of digital samples from
Cemral Aflican forest watcr-
!>pla~hing game'> and 'ocal yodels. On the first choru:-.
Afunal-. wa:-. voice i'> solo: on the second chorus ~he is
backed by digital YOice multiplica tion and a swdio choru
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Public Culture
Figure 3 Till mayhc ... )OUr luiUrc" 1>f prinuti'c and '
Pintualm. cutrogcna, Coca-Cola. Por..,che. Sony. and The Bod) Shop
(fig. } )_
In 1996 llug.o Zemp wrote an article in the Yearlmok for
Traditional Mu~ic. clhnomu~icology\ main international journal: hi~
pic
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spoke out abou t hi ), presumed "!>uppon for Deep f (Jre.w-
indeed. he sharply challenged the legal and moral circumstancc5. of
UNESC0'1- cont racLUal rela-tionship to the recording. Hi1- protest
contains the following key narrative points:
Noriko Aikawa, UNESCO's Chief of Cultural Heritage. from the
division in charge of their recording series. contacted Zemp in
1992 to seek his permission to license to Deep Forest samples from
a UNESCO recording he had made in West Africa. Zernp was told that
Deep Forest wished to sample several U ESCO recordings for a
projcct in honor of Earth Day: UNESCO was will ing to grant license
for the samples as long as Zemp and the other recon.Jists agreed.
and i f the source musicians and recordings were properl y
credited. Zemp listened to a Deep Forest extract over the phone and
re fused to give his permission; in opposi-tion he encouraged A
ikuwa and UNESCO to suppon project:- that more directly benefit
indigcnou~ nwsics and musicians.
Sometime later Francis Bebey called Zcmp, urging him to
reconsider his refusal. Of this episode Zcmp ( 1996. 45) writes:
since Bcbey, a well known African compo~er and musician (who wrote
also a book on tradit ional African music), gave his personal
support to the matter, I reconsidered my point of view. and out of
respect to him.J .,aid O.K. on the telephone to him. After all , I
thought, it wa~ for a justifiable aim: pre-;erving and protecting
tropical rain forests in the world."
Zemp's next encounter with the recording was unrelated. After
Oeep Forest wa!-1 released, Le Chant du Monde. the publ isher of
the cthnomusicological record series Zemp direct:-. at the Musce de
l ' llomme. informed him that Deep Forest had. without license.
sampled material from an African recording in the
mu~cum series. Le Chant du M ondc pursued the case. eventually
wi nni ng an out-of-court financial selllcmcnt from Celine
Mu~ic.
Only after thi ~ episode, plus press repon o; of the CD\
mounting marketpl ace succe!.~ and two lcuers from overseas
colleague' inquiring about his adveni~ed compl icity in Deep
Forest. did Zcmp actually receive and li~ten to a copy of the CD.
While he heard no :-.amples taken from his Wchampoo commercial on
French TV. Zemp rcque-. tcd meetings with both Francis Bebey and
Noriko A ikawa.
Franci ~ Bebey confirmed that he had been enlisted by the
producer ut Celinc Music to persuade Zcmp to rewnsider. Bebey's ~u
bscquentlcncr to Cel ine Music. quoted by Zcmp ( 1996, 47). put it
this way: 'Mr. Zemp, after making sure that I
157
lullaby for World Music
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Public Culture really believed in the value of u;;ing his
recordings in the context of a modern musical crea tion a~ yours,
was remarkabl y cou rteou~ and under~ta ntling. At the end of our
telephone conver'iation. he consented to let you use forty
'>econds of music taken rrom his disc ... I hope that thi o.,
allows you to fini ~h your project for The Day of the Earth
successfully. Yours ..... Based on this lener and their meet-ing
Zemp decided that Celine Music had misled Behey to helieve that the
record-ing was a limited relea"e for a noncommercial purpose,
comparable to other UNESCO recording~.
In his meeting with Noriko Aikawa. Zemp reviewed three items in
the UNESCO correspondence tile. First was A ikawa's letter to A
uvidis (the company that holds licensing rights on UNESCO'-;
behall') indicating that Zcmp had denied permission for his West
African recording to be ..,ampled. Second. there was a let-ter from
Ce line Music to Auvidis ao.,king for confirmation that Zemp had
recon-sidered. Finally. there was a
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V Rtwltktunul Bmgu \ hLnr i1almto Solmnon /.Omething else
important happened to Afu-nakwa's lullahy in 1996. An acoul. tic
and instrumcntnl adaptation of"Rorogwela"' was recorded by Jan
Garharek. a Norwegian saxophoni:>t. on his ECM CD tit led
Visible World. Garbarek didn't encounter Rorogwcla .. though Zcmp\
UNESCO recording but ra ther through Deep Fore.11 . Since Deep
Forest gave no '>Ource for sweet Lul laby: Garbarek a ... sumed
that the ... ong originated in Cent ral A frica. at the si te of
many of the CD'. sources. So on Visible World hi~ adaptation i~
titled
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lulla by for World Music
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Public Culture
Figure 6 f'thno-tcdmn "'und doe~ "' ;H::ou,ric .111d 'p1rirual
'uuud,.:apc
'Pygmy Luiit grome (the modernl',t "111 rrayer-lik.c "Pygmy
Lullaby" was on Ill) mind when I went to a mL...,ic glob-alintion
\erninar in orway in June J9(}H to Ji -.cu'" my research on "p)gmy
por." the hi~tor) of jaa. rock.. and uvant-garde appropriations and
extension' of mu,ic-. from Central Africa's rainfore'-t people-.
(Fcld 1996). While not Ai'rica-dcrived. Gar-h;trck. \ "Pygmy
Lullaby'' nonethclcs-; bore an interesting relation
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or the !>a me or sim ilar material, following on the
tremendous commercial 'iUCCe\!> of lullaby for World Music "
unplugged"' recordings. a trend MTV initiated for rock in 19H9.
One of the seminar participants wa~ Marit Lie of Norway~ NRK
radio. Hav-ing presented programs or Garbareks music, ~he
volunteered to contact him about the '"Pygmy Lullaby"' ~tory. When
she did Garbarck acknowledged Deep Forest's .. Sweet Lullaby"" as
hi.., source and regic.,tered su rpri~e and some dismay about his
miscredit. But. comparing himself to Edvard Grieg. Garharck claimed
folk music to be an important '>Ourcc of inspiration for him and
not a :-.cholarly preoccupation. where auention to source origins
might maner morl.!. He told her that he cou ld not do anything
about the printed allribution on Visible World. hut that hc wou ld
correct the title if he performed the song in concert.
While Garbarek's response indicated concern. it didn't address
the underly-ing legal and financial relation
- Public Culture -.it ion' und performance!-. link and blur the
genres u-;ually called jau. cl
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But before these arrived I receiv~d a !.urpri !>e phone call
, on 12 October, from Lullaby for World Music Jan Garbarek. He
wa~> ted no time asking if I had branded him a thie f to th e
NRK. He !.aid that he did not hear me 1.ay thi ~ hut that it wa:.
implied in the pro-gram\ introduct ion. I ex rlained that my
concern was not to auack him pen.on-ally but to rai '>e the
i::.l>Ue of ownership inequitiel> in intellectual and cu
ltural properLy. He '>aid he was relieved to hear that my
concern ' were ~tructural and not ~pecilic to him. Nonetheless he
~aid he wanted RK 10 issue an apology
becau~e Per Kris tian Olscns statemenh were mi sleading. He said
that the pro-gram !> ingled him out , giving li ~ tener' the
impre~sion that he hadn't paid for songs he recorded.
On thi ~ point Garbard. :. tressed. repeatedly, that he had
indeed paitl for "Pygmy Lullaby"' because in orway. TONO. the
national collecting agency. split the reven ues from ~ong~
auributed to oraltratlition between the pcrl'ormer and a rund to
promote rolk mu.,ic ... TO 0 judges. on a rercentagc ba~i.,, what
portion of a recorded ~ong i~ a uniquely new arrangement and
performance and what portion is the source material. In the ca~e of
"Pygmy Lullaby .. TONO con-sidered 50 percent of the song to be
Garbarek\ original work . From hi., point of view the 50 percent or
withheld royal tie~ (whether or nmthcy went to the ~ong\ original
source) constituted comren required. he insis ted that his case
against Kulturnytt be reviewed by the highest broadcasti ng review
board. The revie\\ that followed uphe ld Kulturnytr s integrity.
The report stated that culture journali~m in orway was once
typically less critical in s tyle and that Kulturnytt\ current
approach was welcome. although it could he accompli~hed with more
a~.:curacy. This comment was not a reference to Per Kris tian
Olscns confusion of Sa moa with the Solomon blands: rather it was a
reference to the inaccurate !.tatcment that Garbarek was "earning
million:. from Third World mu:.ics ... The decision aJ...o stated
~orne sym-pathy for Garbarek'~> predicament , reminding the RK
that the effect of criticic;m may be hurtful. even if the content
is technically correct.
The muller didn't end there. Unsatisfi ed by NRK\, re!>pon.
e, Garbarek then asked the Norwegian Pres\ Council. the highest
journalism body in the country. to review the case. documenting his
grievances in a 17 ovcmber letter of over
163
- Public Culture 2.500 words. The Norwegian Press Council agreed
tO review the case. even though they more typically deal with
social and political complaints involving censorship and free
:-.pecch. Fir:-. t among Garbarek's grievances wa:-. that NRK
personalized the story. In this contex t he cited our phone conve
r~a ti on as evi-dence that Per Kristian Olsen had overstated my
concerns. Then. insisting that he adequately paid through TONO for
the use of any unoriginal material. he nrgued that he could hardly
be held accountabl e for a prior error that wa~ made hy Deep
Forest. He said that he was open to correcting the song title. if
and when it was proven to him that he wao; in fact in error
(thereby refusing to take NRK and its .. ex pe rt~ .. at their
word). But mos t criticull y. Garbarek insisted that NRK"s pro-gram
insinuated that he generally gave wrong informati on or ignored the
owner-ship or indigcnou' property. In thi ~ way he suicl that N RK
had manipulated the feelings or its listeners, making him into ..
the ont.: who -;hntthe Bambi."" In '>hort. Garbarek built a
lengthy and emotional case that he was the victim of zcalou ~ j
ournalism founded on misinformation. The Norwegian Prcs-: Counci l
was con-vinced hy thi ~ appea l, indicating, in February 1999. that
they ~ ided with Gar-barek and against the vindica tion or
'"Culture News by the prior hroadca
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Whose Master('s) Voice?
Much more could be detailed about these versions of Rorogwcla:
and the ~onic, aesthetic. and pol itical issues they rai ~e. Much
too could be added about why nobody knows whether ''Sweet Lul laby"
or 'Pygmy Lullaby'' have had a hearing or response from Afunakwa or
the Baegu community. But even this introductory accounting begins
to make clear how companies. performers. rccordi~ts.
organiza-tions. and media ca n now fi nd their identities embroiled
in complex multi local . In Mimesi.\ und Alreriry. Michacl Taussig
writes: "Once the mimetic ha. sprung into being, a terrifically
ambiguous power is established; there is born the power to
represent the world, yet that same power is a power to falsify.
mask and pose. The two powers are inseparable' ( 1993. 42-43). Here
those two in eparable power~ are productive of the anxiety and
celebration that links aura to authenticity, creativi ty to
caricature. difference to dominance. Criti-cally, the musiciu ns
who made "Sweet Lullaby" and "Pygmy Lullaby'' didn't need to know
the name Afunakwa, the name "Rorogwela: or the song's ac tual
geographic location. From the initial s tandpoint of the 1-.ampler,
Afunakwa i1-. not a person but a ~ound ; from the ~ub~equcnt
standpoint of the arranger tha t ~ound is a melody and not a
distinct performance. Thu-;, when it comes to mimetic power. it is
the detachability of their underlying acoust ic material that takes
precedence over hearing 'Rorogwela." "Sweet Lullaby; and ''Pygmy
Lullaby'' as the same song.
These representat ional politics call out for more his torical
contextualitation, which can in part be accompli~hed by juxtaposing
today's world music wi th a moment in its prehistory. one hundred
years ago. at the clol.e of the nineteenth century. Consider then
John Comfon Fill more, a pianist and pioneer field rccordi ~ t of
ati vc North America active at that time. In 1895 and 1899 he wrote
articles in the Journal of American Folklore a nu A111erican
Anthropologist to argue that natural and uni versal acoustic laws
underlie the latent harmonic logic of Native American vocal
melodic:.. Accordingly, he produced transcriptions of early wax
cylinder fie ld recording in the form of harmonized piano
arrangement , and pre-sented them as revelation:. of what American
Ind ians really meant to ~i ng. but couldn't realize. This work
initi ally suckered the most prominent ethnomu!>icolo-gist
(France Dcnsmore) and anthropologist (Fran7 Boas) or the
-
Public Culture both later repudiatcu Fillmorc\ methou'.,
rccogniting them as reflec ti ve more of the romantic nationalism
or his compo~ition:-. ( for exam ple, Indian Famasia Numl1er
OnejiJr Full Orches/ra . 1890) than a scholarl y inquiry into
acou:, tic uni-ver'>ali:-.m.
One hundred years later. Deep Fores t take to their sampler),,
synt he~ i t.er-. . and drum machine-;. Lii- tening to old
recording~ . they !>earch for the nat ural rhythm-;: then. in
virtual collaboration'> with the indigene\, they amplify the
latent beat they hear in:-. idc diiTerenee. Li :-. tcning to that
amplification. Jan Garbarek hea r'> ye t more: arranging the
inner harmonic:-.. he i-uggc~ t '> their underl}ing ~piritualit
y. The~e "train arc cele-brated a:, liberatory and in:-.piring,
that they unque:, tionably bring plea"ure and s timulation to many,
retell!> a '> tory of the aflinit ie'> of modern ., and
primiti ve:-. Lil-c varictie-. or primi ti v i~m well chronicled in
other domain-; (for exampk . Rubin IY84: ClilTord 1988, 189 - 214:
Torgovnicl- 1990: Bar"an and Bu-.h 1995), world mul-ic create!-. a
voyage of di-.covery. a sonic experience of contact. an audi-tory
denowering tha t penetrate" the harmony of difference. And like
other ~itcs of di ~cnvery. this one provoke:-. the :-.arne
anxiou.., que~tion : h world mu'> ic a form of artis tic
humiliation. the price primiti 've!-. pay for attracting the
allention Of modems. for gain ing emry in to their world of
rcpre~enta t ion? (on development and humiliati on. sec Sahlins 1
that community tru~t. academic recogni-tion. and in :-. titlllional
prestige mean lillle when you arc up against international
entertainment law. mnjor rccoru companic~ . the media and marketing
''orld. music cDIIccti ng agencic'. and highly paid. highly
protect.:d pop star\ . Here they arc glohali7ure:-. or musical
panicipation. and that is -. till the world mu~ic location where
celebration ru le., mo:-.1. Musician-. are havi ng a great time.
and they arc
166
- very inve:- ted in reminding everyone that for them. world
music means the joy of Lullaby for World Music playing any kind of
mu:,ic. anywhere in the world. with anyone (live or virtual) they
choose. The opportunities arc numerous for crossing what were once
phy~i -cal and aesthetic boundaries. Industry ha-. the abil i ty to
take big risk-; in techno-logical and promotional support of those
crossings, and mu ~ida ns are eager to do the exploring, to be
identifi ed a~ voyagers. Audiences arc happy: there is plenty to
listen to. plenty to buy, plenty to dance to. The marketplace is
Oooded, with fi ve or six times as many title~ a ten years ago. For
many consumer.., thi -. over-whelming amount of product choice is
imagined as . omc kind or sign that democ-racy prevails. that every
voice can be heard. every style can be purcha~cd . every-thing will
be available to everybody. The de~ire to adverti se a democratic
vi
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Figure Credits
Figure 3- Deep Fore.1r. 1992 Celine Mu1.ic/Synsound 1992 Cclinc
Mu~ic/Syn:.ound/550 Mu!.ic- Epic (Sony Mu-,ic. Inc.). Produced by
Dan Lack~man. arranged by E1ic Mouquctand Michcl Sanchct. Dc~ign
and photo~: F.A.W.
Figure 4-U ESCO Collection Mu!ieal Source~. Faraleka and Baegu
Music. Malaita , Solomon Islands. The Primeval Culture~ 1- 1. 197J.
(LP) Edited for the International Mu-.ic Council hy the
Intcrnational lnl>titutc for Comparative Mu~ic Studies and
Documentation. General Editor: Alain Daniclou. Recording'>,
otes, and Photographs by Hugo Zemp. LP 1973 Philip~/U ESCO.
Figure 5- UNESCO Collection Mul> ique~ et Mu~>ic.:ien~ du
Mondc/Mus ic~ and Mu!> icia ns of lhe World. Solomon
Islands/lies Salo111o11: Faw!eka wul Baegu Mt1.1icjro111 Malaira.
Recordings, Notes, and PhoiOgraphl> by Hugo Zcmp. (CD)
Rci~suc with I he support of the French Ministry of Culture and
Communication for lhc International Music Counci i/Consei l
lntemational de la Musique. Auvidis/IIMSD/UNESCO 1990
Auvidi~-UNESCO 197311990. Design: Jacques Blanpain.
Figure 6-Jan Garharek, Vi.1ihle World. Produced by Manfrcd
Eicher. CD 1996 ECM Record:.. "All compositions by Jan Garbare(...
except Pygmy Lullaby. an African traditional melody. arranged by
Jan Garharek ...... Cover photo: Jan Jcdlicka : cover design:
Barbara Wojirsch.
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