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A marketing information system (MIS)marketing information system (MIS) consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.
A marketing intelligence systemmarketing intelligence system is a set of procedures and sources used by managers to obtain everyday information about developments in the marketing environment.
Internal SourcesInternal Sources Government PublicationsGovernment Publications Periodicals and BooksPeriodicals and Books Commercial DataCommercial Data On-LineOn-LineAssociationsAssociationsBusiness InformationBusiness Information
Is scientificIs scientific Is creativeIs creativeUses multiple methodsUses multiple methodsRealizes the interdependence of models Realizes the interdependence of models
& data& data Acknowledges the cost & value of Acknowledges the cost & value of
informationinformationMaintains “healthy” skepticismMaintains “healthy” skepticism Is ethicalIs ethical
Survey of Buyers’ IntentionsSurvey of Buyers’ Intentions Composite of Sales Force OpinionComposite of Sales Force Opinion Expert OpinionExpert Opinion Past Sales AnalysisPast Sales Analysis Market Test MethodMarket Test Method
World trade enablersWorld trade enablers Asian economic powerAsian economic power Rise of trade blocsRise of trade blocs International monetary crisesInternational monetary crises Use of barter & countertradeUse of barter & countertrade Move towards market economiesMove towards market economies ““Global” lifestylesGlobal” lifestyles
World trade enablersWorld trade enablers Asian economic powerAsian economic power Rise of trade blocsRise of trade blocs International monetary crisesInternational monetary crises Use of barter & countertradeUse of barter & countertrade Move towards market economiesMove towards market economies ““Global” lifestylesGlobal” lifestyles