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1 TRUSTWORTHINESS 20 Year High Performance, Highly Personal Marketing Plan Rhea G. Jardin June 21, 2012 V57 MARKMA Prof. Bong de Ungria www.slideshare.net/rgjardin
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20 yearmarketingplan

Oct 21, 2014

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V57 Marketing Management
Prof. Bong de Ungria
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Page 1: 20 yearmarketingplan

1

TRUSTWORTHINESS

20 Year High Performance, Highly

Personal Marketing Plan

Rhea G. Jardin

June 21, 2012

V57 MARKMA

Prof. Bong de Ungria

www.slideshare.net/rgjardin

Page 2: 20 yearmarketingplan

High Performance, Highly

Personal Road to the Finals

A. Daily Rounds Vision/ Mission

Roles

Trustworthiness

B. End in Mind

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Page 3: 20 yearmarketingplan

I align daily…

VISION / MISSION

My purpose in life is to act accordingly to my values

and maintain the TRUST that I gained from my

family, friends, colleagues and associates. With the

help of God and the talents and skills that He gave

me, I bowed to be responsible in all the decisions that

I will make to preserve the credibility, respect and

trust that were bestowed upon me.

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Page 4: 20 yearmarketingplan

Winning means doing 6 roles well

daily

Believer and follower of Christ

Loving and sweet wife

Doting Mother

Supportive daughter, sister and buddy

Considering to be a Math Professor

Trustworthy Finance Manager

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Page 5: 20 yearmarketingplan

Believer and follower of Christ

My Discipleship Group

(DGroup) family w/

GALA kids

“Do not neglect to

do good and to

share what you

have, for such

sacrifices are

pleasing to God” - Hebrews13:16

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Page 6: 20 yearmarketingplan

A Loving and Sweet Wife…

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Page 7: 20 yearmarketingplan

A Doting Mother . . . . . . .

August, Alyssa, Karl & Lucas

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A supportive daughter, sister

and buddy…..

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Page 9: 20 yearmarketingplan

Considering to be a Math Professor……

As a graduate of Bachelor or Science in Mathematics and hopefully earning a Masters Degree, I consider teaching to be an option in the future in case of fall backs.

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Page 10: 20 yearmarketingplan

Trustworthy Finance Manager

Working with the company for 11 years

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Page 11: 20 yearmarketingplan

This is My Brand Today

Rhea Gayoso Jardin, Finance

– Angping Securities

Rhe (ray) -

yah!!!

yA (yah) Gay -

(special agent) Oso

Jardin (garden) tAng - t Finance Securities

Ping (pong)

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Page 12: 20 yearmarketingplan

Five waves of trust

1. Self trust

2. Relationship trust

3. Organizational trust

4. Market Trust

5. Societal Trust “Speed happens when people…..

truly trust each other” - Edward Marshall

The Speed of Trust

by Dr. Stephen M. R. Covey

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Page 13: 20 yearmarketingplan

Core 1: Integrity – Are you congruent?

- I act according to my values and to what I believe in

Core 2: Intent – What’s your agenda?

- To maintain the trust of the people around me

Core 3: Capabilities – Are you relevant?

- I strive to be excellent in every thing that I do

Core 4: Results – What’s your track record?

- 11 years with current employer, working for a total of 17 years in the stockbrokerage industry

1st wave: Self Trust The Principles of Credibility

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Page 14: 20 yearmarketingplan

Behavior 1: Talk straight

Behavior 2: Demonstrate respect

Behavior 3: Create transparency

Behavior 4: Right wrongs

Behavior 5: Show loyalty

Behavior 6: Deliver results

Behavior 7: Get better

Behavior 8: Confront reality

Behavior 9: Clarify expectations

Behavior 10: Practice accountability

Behavior 11: Listen first

Behavior 12: Keep commitments

Behavior 13: Extend trust

2nd wave: Relationship Trust The Principles of Behavior

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Page 15: 20 yearmarketingplan

Organizational Trust

The Principle of Alignment

- I see to it that I maintain the trust of my colleagues, as well as our clients, suppliers and affiliates

Market Trust

The Principle of Reputation

- I’m carefully making decisions to maintain the integrity and reputation of the company I’m working with

Societal Trust

The Principle of Contribution

- Share with the community thru charitable works

3rd, 4th & 5th wave: Organizational, Market and Societal Trust

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Page 16: 20 yearmarketingplan

The 20 year journey is worth

everyday of it…

Here and Now 37 yrs old

Loving Wife

Energetic Mom

Private Employee

Manager

Php100,000 loan

Living day to day

End in Mind A healthy 57 yrs old

Enjoying every moment with husband

Playful grandmother

Teaching or Managing own business

Professor or Businesswoman

Debt free

Living each day to the fullest as if it is the last

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Page 17: 20 yearmarketingplan

Monitoring to make sure…

Continuous learning

Date and time check

Trainings and seminars

Healthy and balance diet

Diary

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Page 18: 20 yearmarketingplan

The daily road to the finals

As a person who is trusted with so many things in life, I succeed if I maintain the trust that was given to me by my family, my colleagues, and the people around me.

The ability to build trust with family, friends and colleagues is essential to business, as well as personal, success. As what is always said: trust is not freely given, it is earned.

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Page 19: 20 yearmarketingplan

19

TRUSTWORTHINESS

20 Year High Performance, Highly

Personal Marketing Plan

www.slideshare.net/rgjardin

Rhea G. Jardin

June 21, 2012

V57 MARKMA

Prof. Bong de Ungria