20 Ways To Be A Compelling Public Speaker - Univision Presentation

20 Ways To Become A

Compelling

PresenterBy

Michelle Villalobos

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Objectives Setting

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What is your biggest challenge with public speaking?

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Fear

AnxietyContent Development

Delivery Forgetting stuff

Lack of honest feedback

What is your biggest challenge with public speaking?

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Is your main issue EMOTION-based or SKILLS-based?

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1. Get Ready For

Anxiety & Fear in Advance

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Are you focused on a negative outcome?

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• nothing = 0% improvement• practice = 24% improvement• creative visualization = 23% improvement

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Learn the skills, practice them & visualize yourself being successful

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2. Know Your Audience

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What’s In It For Me?

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What’s their ?

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How can you help?

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3. Identify The Outcome You Seek

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You could give the best presentation in the

world... but if you don’t identify the outcome you seek, you could miss a

huge opportunity!

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4. Plan Content

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TraditionalOutline

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Mindmapsallow the brain to work non-linearly, which is great for the first stages of planning

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getting exposure for corporate brands using

gifts, gimmicks, and giveaways

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choosing products

designing products

pricing products

planning & timing

the printing process

things to watch out

for

the printing process

getting exposure for corporate brands using

gifts, gimmicks, and giveaways

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choosing products

designing products

pricing products

planning & timing

the printing process

things to watch out

for

the printing process

getting exposure for corporate brands using

gifts, gimmicks, and giveaways

internet scams

shipping charges

rush fees

setup charges

bait & switch

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Now, put it in order.

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5. Establish the WHY

behind your talk...

make it IMPORTANT

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1. Objectives Setting (10 minutes)A.Why are you here?B.What do you hope to have by the end of the day?C.Where are you stuck?D.What have you tried?

2. Strategy (1 hour)A.Business ModelB.Sales Funnel

i. Chez Badeaux as an exampleii. Come up with each of their sales funnels

3. Identify Profitable Target (& How To Reach Them) (30 minutes)A.Where to find them?B.Idenitfy organizationsC.Where do they congregate?D.How can you get in there?E.Whatʼs their PAIN? What can you teach them?

opening with WHY is the best way to go - then get into WHAT, and

finally HOW

...and so on.

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1.WHY• Position why itʼs important • What do they stand to LOSE vs. what they can GAIN

2.WHAT• What youʼre offering / teaching, the overview -

introduce any “mental shifts” here (i.e., “youʼll have to change the way you think about talent”)

• Position with respect to VALUE and OUTCOMES not process

3.HOW• Teach what youʼre going to teach

4.RECAP • Highlights (VERY QUICKLY)

Easy Breezy Basic Structure

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6. Understand How The Brain Works

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Rightvs.

Left Brain

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StorySelling for Financial Advisors: How Top Producers Sell (Scott West & Mitch Anthony)

“...If you focus on logic, numbers, reasons and rationale

when you sell, you’re putting half your client’s brain to sleep... [the

half that makes decisions]”

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“Communication is the transfer of emotion.”

– Seth Godin

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7. Add Color: Stories, Metaphors, HumorAnalogies & Visuals

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example:“Survival Of The Fittest, blah, blah, blah, [long explanation....]”

OR

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“A picture is worth a thousand words”

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Google Image Search

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YouTube Search

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8. Interaction

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Confucious say...

“I hear, I forget. I see, I remember. I do, I understand.”

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People love to interact...

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...and through interaction, we are

BORN to learn – and love learning.

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Interaction

use popular references people connect with (Star

Trek is a personal fave)50

Interview your audience

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1. "Without Socrates, we

wouldn't have the Socratic Method, the

greatest way of teaching things known to man (apart from

juggling chain saws.)"

Use Questions

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9. Use PowerPoint Wisely

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Oh no Bill, they got you too?!

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One concept per slide!

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10. Make more eye contact

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1Eye contact is the most basic form of human interaction... even newborns do it

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11. Command Attention!

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Stand firm

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12. Passion trumps Perfection

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“Mirror Neurons”

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People will feel what you feel... so watch

your attitude!

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http://www.youtube.com/watch?v=qR3rK0kZFkg

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13. Microphones are Good, Use Them When Offered!

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14. Use Your Whole Body

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Practice Gesturing

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try:

“um”“you know”

“ahhh”“like”

...pausing...rhetorical question

...dramatic pause

...drop altogether

instead of:

15. Eliminate Verbal Filler

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onlyjust

you knowreally

in my opinionsort ofkind of

apparentlyI’m not an expert, but

I may not be qualified, butbut

maybeI guess

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16. Var y YourInflec

tion

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17. Look Like A Million Bucks

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Your brand is most readily conveyed by

what you wear (& how you

wear it). Make sure it’s aligned with your brand when you are in public, especially

when you’re speaking!

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By the way... that doesn’t

mean BORING. In fact, having some “flair” will make you

memorable AND approachable.

Just make sure it’s aligned with who you are

and what your target needs.

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18. Watch How The Experts Do It

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19. Practice. Practice. Practice.

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Mirror, mirror on the wall, who’s the

best presenter of them all?

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Practice over the phone

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Become familiar with your stage!91

Timing.

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20. Record Yourself!

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There’s an app for that!

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Or do even better & record

yourself on video

(tripods are cheap and

universal to all cameras)

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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

www.MichelleVillalobos.com

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