Rules of Social Business Success August 9, 2010 - Copyright 2010 - Heardable, Inc. - heardable.com - What's your Heardable Score?
20 Simple Rules of Social Business Success
Jan 17, 2015
Having your brand focus on the 'socially important things' online will better prepare it to influence its brand story so that when a consumer decides to engage with your brand, the experience is effective, stimulating and worth talking about. This 22 page PPT presentation presents a visual blueprint of how to practice what you brand.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
20 Simple Rules
of Social Business Success
August 9, 2010 - Copyright 2010 - Heardable, Inc. - heardable.com - What's your Heardable Score?
2
searchability = visibilitysearchability = visibility2
3
being found is a business imperative
relevancy boosts rank
relevancy boosts rank
4
5
Actionability drives conversionsActionability drives conversions
5
6
Companies are not inherently social(but people are)
6
7
generate awareness
conversations
utilityestablishes goodwill
8
brandparticipation
winsravingfans
9
AUTHENTICITYAUTHENTICITY
10
BUILDS TRUST
11
Originality stimulates word of mouth
12
interactivity aids recall
13
transparency builds trust
14
integrity breeds loyalty
15
portability opens new markets
16
shareability syndicates your stuff 100x
measurability
#417
helps you optimize
#418
empowered customersare in control
19
online experiences define your brand
20
brands who tell the best stories win
Follow the 20 simple rules of social business success
in business, winning is everything
21
22August 9, 2010 - Copyright 2010 - Heardable, Inc. - heardable.com - What's your Heardable Score?
Related Documents
