20 online public relation tips for leather product industry to engage customers

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Tip 1: Promote your story and be certain to share any media you receive with your team,

clients and potential clients.

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Tip 2: Use Google Plus.

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Tip 3: Using video lets people share short newsworthy stories and post it for others.

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Tip 4: Use LinkedIn Inmails.

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Tip 5: Using video heightens your core audience senses by adding credibility.

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Tip 6: You can draw attention to new company activities by arranging & publicizing

special events such as news conferences, seminars, outings, trade shows, exhibits,

contests, competitions, & anniversaries that will reach the target publics.

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Tip 7: You can build goodwill by contributing money and time to good causes.

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Tip 8: Corporate communication- Promoting understanding of the organization through

internal and external communications.

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Tip 9: Lobbying—Dealing with legislators and government officials to promote or defeat

legislation and regulation.

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Tip 10: Counselling—Advising management about public issues, and company positions

and image during good times and bad.

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Tip 11: Building the corporate image in a way that reflects favourably on its products.

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Tip 12: You can rely extensively on published materials to reach and influence your target

markets. These include annual reports, brochures, articles, company newsletters,

magazines, & audio-visual materials.

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Tip 13: PR consultants offer services, information and advice that can help you

position your business.

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Tip 14: You can promote your brands and corporate name by sponsoring and publicizing

sports and cultural events and highly regarded causes.

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Tip 15: Your company executives must field questions from the media or give talks at trade associations or sales meetings, and

these appearances can build the company’s image.

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Tip 16: Create an effective brand name.

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Tip 17: Maintain relationships with journalists.

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Tip 18: Know what’s newsworthy to publish.

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Tip 19: Ask journalists, authors, or bloggers to write positive about your industry.

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Tip 20: Know what’s newsworthy to publish.