Business and management creation August-December 2013: Jonathan Colín Pichardo 20 session
Oct 21, 2014
Business and management
creation
August-December 2013: Jonathan Colín Pichardo
20 session
Organizational objectives
Organizational Objectives
Organizational Objectives
• What do you understand by the term objective?
• Do you think is important that Chipotle should have clear objectives? Explain
• Why do you think the Chipotle CEO is thinking of changing the objectives for their business over time?
Organizational Objectives
• You should set clear objectives
• Sometimes their are not formalized
• Agree on the direction their business should take
Why are they important?
Why are they important?
What is an AIM?
Long-term goals which a business hopes to achieve.
What is an AIM?
“To increase shareholder returns each year through business
expansion”
What is an AIM?
Provide guidance to the whole organization, not just part of it.
Why are they important?
Aim
Mission
Corporate Objectives
Divisional Objectives
Departamental Objectives
Individual Targets
What is an AIM?
Express the corporate in one sort paragraph
What is an AIM?
Express the corporate in one sort paragraph
Mission Accomplish
What is our purpose,
why do we exist?
Deliver WOW Through Service Embrace and Drive Change Create Fun and A Little Weirdness Be Adventurous, Creative, and Open-Minded Pursue Growth and Learning Build Open and Honest Relationships With Communication Build a Positive Team and Family Spirit Do More With Less Be Passionate and Determined Be Humble
Which are our core values?
What makes us
Our mission: to inspire and
nurture the human spirit, one person, one cup and one
neighborhood at a time.
Google’s mission is to organize the world‘s
information and make it universally
accessible and useful.
Shared Vision
A brilliant new business strategy won't succeed
unless employees are stoked about the idea
—Creating a picture of what success will be at a particular time in the future—
Mission vs Mantra
Mission vs Mantra
“The mission of Wendy’s is to deliver superior quality products
and services for our customers and communities through leadership,
innovation, and partnerships.”
Mission vs Mantra
• If I were the CEO of Wendy’s, I would establish a corporate mantra of “healthy fast food.” End of story.
• Federal Express: “Peace of mind” • Nike: “Authentic athletic performance” • Target: “Democratize design” • Mary Kay “Enriching women’s lives” • The ultimate test for a mantra (or mission statement) is
if your telephone operators (Trixie and Biff) can tell you what it is. If they can, then you’re onto something meaningful and memorable. If they can’t, then, well, it sucks.
Activity
• To increase annual sales form $1 billion to $2 billion in five years.
• To enter a new market every 18-24 months • To achieve 30% of sales each year from products
not in the company’s product line five years earlier
• To be the lowest cost, highest quality producer in the household products industry
• To achieve a 15% average annual growth in sales, profit and earnings per share