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20 Minute PPC Work Week - Agency

Jan 11, 2017

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Page 1: 20 Minute PPC Work Week - Agency
Page 2: 20 Minute PPC Work Week - Agency
Page 3: 20 Minute PPC Work Week - Agency

JOIN THE CONVERSATION ON TWITTER

#PPC20

@WordStream

Page 4: 20 Minute PPC Work Week - Agency

MEET THE EXPERTS

Sean CruiseAgency Team Lead

o 9+ years of PPC experience

oCertified AdWords Professional

Jeff WalshSenior Agency Account

Executive

o 4+ years of PPC experience

o Certified AdWords Professional

Page 5: 20 Minute PPC Work Week - Agency

TODAY’S AGENDA

How to manage more accounts in less time

How to get better results for all of your PPC clients

How to make PPC more profitable for your business

Q&A: Send us your questions!

Page 6: 20 Minute PPC Work Week - Agency

LET’S LEARN A LITTLE ABOUT YOU…

? ? ?

Page 7: 20 Minute PPC Work Week - Agency

DO ANY OF THE FOLLOWING HOLD YOU BACK FROM ACHIEVING YOUR PPC GOALS?

a) Bandwidth

b) Results/Efficiency

c) Pitch Process

d) Expertise

e) None of the above

Page 8: 20 Minute PPC Work Week - Agency

WHAT AREA OF YOUR WORKFLOW CAUSES THE MOST HEADACHES?

a) Search query report management

b) Ad copy optimization

c) Bid management

d) Keyword management/optimization

e) Reporting

Page 9: 20 Minute PPC Work Week - Agency

ADWORDS PERFORMANCE GRADER

Baseline your AdWords performance

Free, instant PPC audit in under a minute

Grade your AdWords account performance

based on 10 key paid search metrics

Streamline prospecting

www.wordstream.com/google-adwords

Page 10: 20 Minute PPC Work Week - Agency

TRACK WHAT’S WORKING

Is tracking conversions an

issue?

Page 11: 20 Minute PPC Work Week - Agency

GET THE WHOLE PICTURE

Page 12: 20 Minute PPC Work Week - Agency

20-MINUTE WORK WEEK

Page 13: 20 Minute PPC Work Week - Agency

NEGATIVE KEYWORDS

Page 14: 20 Minute PPC Work Week - Agency

ADD KEYWORDS

Page 15: 20 Minute PPC Work Week - Agency

AD COPY

Page 16: 20 Minute PPC Work Week - Agency

OPTIMIZE KEYWORD BIDS

Page 17: 20 Minute PPC Work Week - Agency

REVIEW COSTLY KEYWORDS

Page 18: 20 Minute PPC Work Week - Agency

PAUSE DUPLICATE KEYWORDS

Page 19: 20 Minute PPC Work Week - Agency

KNOW HOW YOU’RE PERFORMING

Page 20: 20 Minute PPC Work Week - Agency

SPECIAL OFFERS

a) Live demo of the WordStream Advisor to learn how to manage your PPC in 20 minutes a week

b) 1-1 AdWords Assessment with AdWords Certified Consultant

c) I don’t need help with my PPC

Page 21: 20 Minute PPC Work Week - Agency

THANK YOU

Sean Cruise

Agency Team Lead

[email protected]

Jeff Walsh,

Senior Agency Account Executive

[email protected]

Benchmark your AdWords account today!

www.wordstream.com/google-adwords