20-Minute PPC Work Week

FEATURING:TIM WARNER

HOUSEKEEPING

oRecording

oTwitter – conversation #PPC20

oQ&A

MEET THE EXPERT

TIM WARNERDirector of Sales

o 10+ years search marketing experience

o 6 Years with WordStream

oCertified AdWords Professional

TODAY’S AGENDA

Who is WordStream?

What are the 5 Mission Critical tasks to achieve success with your paid efforts?

Why are they so critical?

How can WordStream help you complete these tasks in just 20 minutes a week?

Q&A: Send us your questions!

LET’S LEARN A LITTLE ABOUT YOU…

? ? ?

HOW MUCH TIME DO YOU SPEND ON PPC EACH WEEK?

a) I'm supposed to do work in my PPC account every week?

b) Less than 1 hour per week

c) 1-10 hours per week

d) 10-39 hours per week

e) 40+ hours per week – it’s my full time job!

WHAT’S YOUR BIGGEST TIME SUCK IN PPC MANAGEMENT?

a) PPC bid management

b) Reporting & analysis

c) Writing ad text

d) Keyword research / negative keyword research

e) Landing page optimization

WE HAVE DEEP INDUSTRY INSIGHTS

50% of accounts

have not been

optimized in 30

days & 25% in the

last 3 months!

Low Quality

Scores wreak

havoc on

campaign

performance

1 in 4 accounts

have zero

negative

keywords

We’ve Graded $9 Billion in Ad Spend

ADWORDS PERFORMANCE GRADER

Baseline your AdWords performance

Free, instant PPC audit in under a minute

Grade your AdWords account performance

based on 10 key paid search metrics

Compare how you’re doing against other

accounts of similar size (monthly spend)

www.wordstream.com/google-adwords

STEP BY STEP:5 MISSION CRITICAL TASKS TO BE SUCCESSFUL

Add Negatives

Add Converting Keywords

Optimize Ads Bid

Management

Review Where Budget is

Being Spent

ADD NEGATIVES Add Negatives

ADD CONVERTING KEYWORDS

OPTIMIZE ADSOptimize Ads

BID MANAGEMENTBid

Management

REVIEW COSTLY KEYWORDSReview Budget

How WordStream Helps You

Accomplish All 5 Tasks in

20 Minutes Per Week

20 MINUTE WORK WEEK

What about

paid social?

FACEBOOK MADE EASY

Drive relevant traffic

to your site through

Google AdWords

97% of traffic

doesn’t convert

initially!

HOW WORDSTREAM STREAMLINES THE PROCESS.

SUMMARY

Most AdWords accounts are full of missed opportunities for higher ROI

Review the 5 mission critical tasks you need to take in order to be

successful in PPC on a weekly basis

WordStream Advisor now fully supports AdWords, Bing AND Facebook

advertising, meaning you can manage your paid search and paid social

campaigns from ONE unified dashboard.

SPECIAL OFFERS

a) Live demo of the WordStream Advisor to learn how to manage your PPC in 20 minutes a week

b) 1-1 AdWords Assessment with AdWords Certified Consultant

c) I don’t want any free assistance with my AdWords account

Q&ATIM WARNER

[email protected]