20 July Presentation

ThreePM Presentation

• Secure payments• New commission structure• Christmas• Market trends• New partners• New ThreePM team• General housekeeping• Questions

Secure payments system

Secure payments system

• Now live on our test site, www.magbooks.co.uk• Going live across all sites from first week of September• The changes

• Current: we transmit card details to bureau/publisher• New: we take money and send order details to fulfilment and pay money

to your account

• Why we’re doing it• PCI compliance• Flexibility on pricing and increased sales• Opportunities with more partners

• What it will involve• Weekly files and remittances• New contracts

• We need your bank details by 11 August

New pricing structure


• Responding to publisher feedback• Lower rates for lower prices• Majority of publishers would have saved money

in 2010


• Direct debits• No change to standard rates• £10 on trial subscriptions

• Bespoke rates for major promotions• Lower rates on cheaper cc deals

• Sub rate under £20: commission = £10• £20-£34.99: commission = £12• £35-£59.99: commission = £14• £60 and over: commission = 25%


• Publisher benefits• You have choice and flexibility• Most publishers will save money• Improved margins• Lower CPAs on competitive offers• Improved quality of orders

Christmas activity

Christmas activity

• No major offline promotions• 2010 ‘cost share’ model

• Not cost effective for publishers• CPA very high across all channels

• Best = £21• Average = £40

Christmas activity

• Price banded offers• Sophisticated gift selector• 12 days of Christmas email• Partner emails• Reviews

• A whole new range of partnerships…

Christmas activity

Think about price points Review and add copy Flick-throughs work at Christmas Talk to us about bespoke promotions

Calendar Christmas prices for all titles & January start dates by

Friday 23rd September Christmas covers by Friday 21st October New Year prices by Friday 25th November

Market trends

Market trends

• Low consumer confidence• High inflation• Household incomes falling• Job insecurity• Wages trailing inflation• No retail sales growth

• Consumers looking for value • Driving online growth

• £14b spent online in 2003 vs £44b in 2010• Consumers estimated to have saved £18b in 2010

Growth in online

James ManganGroup Circulation ManagerSeymour Distribution

16

Newstrade RSV & Sales Volume

Regular Frequency Product for “closed months” to date

£70,000,000

£80,000,000

£90,000,000

£100,000,000

£110,000,000

£120,000,000

£130,000,000

£140,000,000

£150,000,000

£160,000,000

Feb

- A

pr 0

8

Mar

- M

ay 0

8

Apr

- J

un 0

8

May

- J

ul 0

8

Jun

- A

ug 0

8

Jul -

Sep

08

Aug

- O

ct 0

8

Sep

- N

ov 0

8

Oct

- D

ec 0

8

Nov

- J

an 0

9

Dec

- F

eb 0

9

Jan

- M

ar 0

9

Feb

- A

pr 0

9

Mar

- M

ay 0

9

Apr

- J

un 0

9

May

- J

ul 0

9

Jun

- A

ug 0

9

Jul -

Sep

09

Aug

- O

ct 0

9

Sep

- N

ov 0

9

Oct

- D

ec 0

9

Nov

- J

an 1

0

Dec

- F

eb 1

0

Jan

- M

ar 1

0

Feb

- A

pr 1

0

Mar

- M

ay 1

0

Apr

- J

un 1

0

May

- J

ul 1

0

Jun

- A

ug 1

0

Jul -

Sep

10

Aug

- O

ct 1

0

Sep

- N

ov 1

0

Oct

- D

ec 1

0

Nov

- J

an 1

1

Dec

- F

eb 1

1

RSV

60,000,000

70,000,000

80,000,000

90,000,000

100,000,000

110,000,000

120,000,000

130,000,000

140,000,000

150,000,000

Sale

s V

olum

e

RSV Sales Volume

Linear (RSV) Linear (Sales Volume)

17

Newstrade RSV & Sales Volume Exc Weeklies

Regular Frequency Product for “closed months” to date

£20,000,000

£30,000,000

£40,000,000

£50,000,000

£60,000,000

£70,000,000

£80,000,000Fe

b -

Apr

08

Mar

- M

ay 0

8

Apr

- J

un 0

8

May

- J

ul 0

8

Jun

- A

ug 0

8

Jul -

Sep

08

Aug

- O

ct 0

8

Sep

- N

ov 0

8

Oct

- D

ec 0

8

Nov

- J

an 0

9

Dec

- F

eb 0

9

Jan

- M

ar 0

9

Feb

- A

pr 0

9

Mar

- M

ay 0

9

Apr

- J

un 0

9

May

- J

ul 0

9

Jun

- A

ug 0

9

Jul -

Sep

09

Aug

- O

ct 0

9

Sep

- N

ov 0

9

Oct

- D

ec 0

9

Nov

- J

an 1

0

Dec

- F

eb 1

0

Jan

- M

ar 1

0

Feb

- A

pr 1

0

Mar

- M

ay 1

0

Apr

- J

un 1

0

May

- J

ul 1

0

Jun

- A

ug 1

0

Jul -

Sep

10

Aug

- O

ct 1

0

Sep

- N

ov 1

0

Oct

- D

ec 1

0

Nov

- J

an 1

1

Dec

- F

eb 1

1

RSV

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

40,000,000

45,000,000

Sale

s V

olum

e

RSV Sales Volume

Linear (RSV) Linear (Sales Volume)

Segment Bubble Graph RSV Feb – Apr 2010 v 2011

Computing (2.3% )

Home Interest (1.2% )

Buying & Selling (0.7% )

Countryside & County (0.7% )

Music (1.9% )

Men's Fash/ Int (2.7% )

Women's Interest (41.1% )

TV Listings (11.7% )

-30%

-25%

-20%

-15%

-10%

-5%

0%

5%

10%

15%

Year

-on-

Year

RSV

Var

ianc

e

Year on Year Decline Supermarkets

May-10 - Apr-11 May-09 - Apr-10 % Change12 month y-o-y (RSV) £649,942,946 £675,859,551 -3.8%12 month y-o-y (Sale) 421,996,356 446,260,963 -5.4%12 month y-o-y (Supply) 625,650,008 650,396,853 -3.8%

Feb-11 - Apr-11 Feb-10 - Apr-10 % Change3 month y-o-y (RSV) £161,134,724 £170,851,678 -5.7%3 month y-o-y (Sale) 105,930,009 112,188,909 -5.6%3 month y-o-y (Supply) 156,526,209 166,868,201 -6.2%

Year on Year Supermarkets

Year on Year Decline WHS HS and Travel



Year on Year WHS HS and Travel

Year on Year Decline Independents



Year on Year Indy Retailers

Subs Need To Support Newsstand

• Traditional newsstand sourced subs:• Cheap but helping decline

• New subscribers are essential:• People who never buy in retail or infrequently

• Web is the key to finding new subs• Current routes – brand sites, PPC, SEO, affiliates,

data for 2nd stage marketing• New routes & audiences

• ThreePM strategy• Provide new routes• Quality and quantity subscriptions

DSLR Photography Magazine

Period ABC Newsstand SubsJ–D ’08 23,000 20,975 2,025J–D ’09 29,208 23,004 6,188J–D ’10 33,184 23,041 9,981

• Dennis Publishing use a multitude of sub sources

• Just under 5,000 trial subs were generated by ThreePM

Partners

Partners

Partners

Partners

Partners

New partners

• Reaching into new markets• Targeting online consumers• In time for Christmas• No extra costs or charges• You are still in control

• Decide which sites you want to be listed on• Exclusive offers

New Team

• Natalie Brooks• Don Brown• Leo John• Katrin Perry• Steve Price• Charlene Spaine

• Emma Bradfield• Tatiana Heredia• Antje Kompa • Alexandra Nicolae

House keeping

• Covers and copy• Cover prices• Flick throughs• Zinio editions• Apps and access• Microsites

Questions?

20 July Presentation

Documents

y sale421

y supply625

y rsv161

y sale88

y rsv55

change12 month yo

change3 month yo

new year prices