20 Ideas for Marketing Your Property or Destination with Social Media

For Marketing Your Property and Destination with

Social Media

Hoosier Hospitality ConferenceApril 21, 2015

Get these slides here::http://sarahtpage.com/HoosierHospitality/

Showcase Your Partners

Boost Your Posts

Facebook Boosted Posts

Participate on Yelp! and TripAdvisor

Respond to Reviews

Respond to Reviews

Use LinkedIn for Meetings & Group Travel

Use Hashtags

Be Human

The most awesome example EVAH!

Create a Sense of Urgency

Get Mobile

Mobilegeddon

Feature Amenities

Add User-Generated Content

CASE STUDY

Experience Columbus Year-round Instagram

WHYShowcase things to see

and do in the destination

Increase followers and engagement on @ExperienceColumbusaccount

Encourage use of common hashtags like #ExpCols and #CbusFoodScene

HOW Post original content when possible

Comment and like photos with Columbushashtags

Repost exceptional photos that use Columbus hashtags

Try Photo Repost

RESULTS95% of photos are

reposted images

During 2014:

Photos tagged with #expcols increased 191%

Followers increased 107%

Interactions increased 55%

Use Facebook Offers

Facebook Offers

• Affordable and great for brand awareness

• Spent $3.70 and drove over $200 in business

• 102 offers claimed/5 redeemed

• Redemption rate on this offer was low

• Ask your community to share!

Facebook Offers

Engage with Customers

Ask Questions

Tie In To Trending Topics

Host a Contest

CASE STUDY

Instagram / Facebook Photo

Contest

WHYCreate awareness of

Bastrop’s “Buy It In Bastrop” shop local initiative

Promote the many ways to enjoy downtown Bastrop

Build a repository of photos

Increase @BuyBastropTXInstagram followers

HOW

Ran Dec. 1-31, 2013

Contest announced on Facebook, Twitter, & Instagram

Photos must depict shopping, food, and fun during the holidays

Must use #BastropHolidays

Weekly winners

Fan vote for grand prize

$200 shopping spree in a Bastrop store

Instagram Promotional Graphic

RESULTSFacebook likes

increased 29%

Instagram fans increased 35%

126 contest entries

68 new photos to promote downtown Bastrop

Provide Excellent Customer Service

That’s Brandi! That’s the Four

Seasons Hotel Austin!

Use Twitter for Market Research

Start a Blog/Become aSubject Matter Expert

Use Local Experts

Embrace Controversy

Can I Help?

Call Me!

Follow Me

Linkedin.com/in/sarahpage

Facebook.com/SarahTPageConsulting

@pagetx

Sarah Page, PrincipalSarah T. Page Consulting, LLC

http://[email protected]

512.914.8873

Instagram.com/stpconsulting

Pinterest.com/sarahtpage

Thank You!Questions?