© Copyright 2010 2.0 Adoption Council. All rights reserved. Engage. Evangelize. Empower. 2.0 Adoption in the Enterprise The “Before” This webinar is sponsored by:
May 16, 2015
© Copyright 2010 2.0 Adoption Council. All rights reserved.
Engage. Evangelize. Empower.
2.0 Adoption in the EnterpriseThe “Before”
This webinar is sponsored by:
2© Copyright 2010 2.0 Adoption Council. All rights reserved.
Housekeeping
• This webinar is being recorded
• For assistance during the call
• Press *0 to reach a ReadyTalk operator
• Your lines are muted
• Please ask questions via the chat window
• We will address questions at the end of the presentation
• After the webinar
• A copy of the presentation slides will be sent to you
3© Copyright 2010 2.0 Adoption Council. All rights reserved.
Webinar Series
• NewsGator is sponsoring a 4-week webinar series exploring adoption
strategies and tactics from representative members.
• January 28th Webinar #1: Social Computing Adoption in the Enterprise
"the Before" - learn how to best develop the business case, gain buy-
in, select technology and establish the team
• February 4th Webinar #2: Social Computing Adoption in the Enterprise
"the After" – gather best practices on implementation, policy formation,
training, and community management
• February 11th Webinar #3: EMC Enterprise 2.0 Case Study
• February 18th Webinar #4: Raytheon Enterprise 2.0 Case Study
4© Copyright 2010 2.0 Adoption Council. All rights reserved.
Agenda
Introduction
The Change Management Approach (MetLife, Swiss Re)
The “Groundswell approach” (Alcatel-Lucent)
Questions and Answers
5© Copyright 2010 2.0 Adoption Council. All rights reserved.
Introduction
• The 2.0 Adoption Council is a member-driven peer forum ofbusiness and IT leaders from large organizations currentlyengaged in various stages of 2.0 adoption.
• Presenting members for today’s webinar, “The Before” include:– Bruce Galinsky, Director IT, MetLife– Anu Elmer, Senior Communications Consultant, Swiss Re– Greg Lowe, Social Media Architect/ Strategist, Alcatel-Lucent
6© Copyright 2010 2.0 Adoption Council. All rights reserved.
The Change ManagementApproach
• Assess organizational readiness
• Develop a strategy
• Sponsorship and team building
• Develop the change managementplan
• Lessons learned
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Assess Organizational Readiness
• Select the assessment team– Consultants, employees, or both?
• Identify assessment targets
• Develop assessment criteria– Evaluate process and culture “culture eats process for lunch”– Identify current “pain points”– Technology
What’s in place now? Potential for “platform zealots?”
– Other stakeholders Legal, compliance
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Develop a Strategy
• Tie it to the company’s business strategy: e.g., increasecollaboration, innovation; reduce costs through less duplication;increase quality and speed of decision making; increase employeeengagement etc
• Start small: do not roll-out a fully-featured solution to everybody.Start with a small subset of employees. Use them as the pilot testcase and your success case.
• Set targets and track metrics: these help show usage and adoption.Use the metrics to justify continued funding and ROI.
• Create a business case that includes a well thought out budgetthat makes sense for your company.
• Strong evangelists who know what they are talking about. Embraceearly adopters.
• Refer to case studies of successes at other companies
• Position it as “a business platform,” avoid the “S” word (AndrewMcAfee)
• Decommission outdated tools; develop business case forintegration: e.g., traditional KM solutions
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Focus on returns! Soft returns
Develop a Sound BusinessCase & ROI
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Get Executive Sponsorship &Build a Project Plan
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• Identify your use cases
• Specify your internal and external resource requirements– Don’t underestimate – management needs to understand
• Specify all of your costs – resources, software, hardware,support
• Be careful about specifying hard ROE/ROI
• Develop a metrics plan– Adoption, Satisfaction, Quality, Efficiency
The Business Case
12© Copyright 2010 2.0 Adoption Council. All rights reserved.
Q1/2009 Q2/2009 Q3/2009 Q4/2009
Technical Proof of
ConceptPilot Phase
Global Rollout Preparation
Global Rollout
Global Adoption
Continue Pilot
!
!
!
Sponsorship and Buy-in• Get executive sponsors officially on board –both on business and IT
side
• Present a clear business case and position it as business tool
• Be prepared to answer questions about key risks
Project Team• Cross-functional, relatively small core team
• Find advocates for the pilot phase, virtual support network
• Clear roadmap
Sponsorship & Team Building
13© Copyright 2010 2.0 Adoption Council. All rights reserved.
Q1/2009 Q2/2009 Q3/2009 Q4/2009
Technical Proof ofConcept
Pilot Phase
Prepara:on for Global Rollout
GlobalAccess toPla@orm
Global Adop:on
Business Case & Requirements
Define Pilot Communi5es & UserSegment
Recruit Advocates
Define Pilot Phase Support
Establish Metrics & Results, Surveys
Legal Check –Ini5al PlaHorm Policy
Develop Rollout Concept
Integrate Applica5ons (e.g. EmployeeDirectory, Instant Messaging)
Service Provider Agreement with Vendor
Change Management & InternalCommunica5ons
Regular reports to Sponsors
Establish produc5on infrastructure
Finalize opera5ons concept
Finalize legal and compliance check
Implement support structure
Plan communica5on
Prepare introduc5on / training material
Plan decommissioning of outdated tools
Con:nue pla@orm as pilot
Regular Metrics
Promote BusinessUse Cases
CommunicateSuccess Stories
Addi5onal trainingfor communitymanagers
Demonstrate mgmtsupport
Start Small – Sample Plan
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Change Management Plan
• Developing a simple governance, process, guidelinescollaboratively with pilot participants
• Execute an effective communication plan by matching topicswith appropriate channels.
• Design an intuitive and closed feedback process
• Include quantitative and qualitative metrics in our successmeasures
• Execute an incentive program to increase user adoption andparticipation
• Refine performance management criteria with HR
• Define appropriate controls and guidelines for sharing withinLegal, Risk, and Audit
• Plan for integrating with other related systems to improveworkflow effectiveness
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Lessons Learned
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REVIEW• Evolution not Revolution
• Don’t get backed into hard deadlines
• Target core business functions, that is where the biggest leveris
• Craft a key message i.e – “Need to know” to “Need to share”
• Ensure visible executive support and endorsement
• Embrace ALL early adopters
Lessons Learned
17© Copyright 2010 2.0 Adoption Council. All rights reserved.
Alcatel-Lucent Fall 2008
Groundswell Approach
70,000+ Employees130 Countries/500+ Locations
Teams spread globallyPlethora of Collaboration tools
No budget for Enterprise 2.0 programs
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Phase 1 – Getting Started
• Shoot the gaps
• Open it to everyone whois interested
• Be open with the risks
• Be informative and lead
• Do it EVERY day
• Make it about yourusers
• "What do we use thisthing for?"
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First Execu:veMen:on in an Allhands call
Next Steps
• Keep the conversationsgoing
• Be Provocative
• Educate outside thetool
• Seek that executivethat believes in thisstuff
• Be Patient
• Try new things
Phase 2 – Mainstream Adoption
20© Copyright 2010 2.0 Adoption Council. All rights reserved.
Preparing for More FormalPrograms
Judging Success
• Measure, measure,measure
• Ask why people areparticipating. What isthe value they see?
• Walk away for a day,see what happens
• Use this groundswellto springboard biggerinitiatives usingtraditional methods
21© Copyright 2010 2.0 Adoption Council. All rights reserved.
Questions and Answers
Engage. Evangelize. Empower.
www.20adoptioncouncil.com
23© Copyright 2010 2.0 Adoption Council. All rights reserved.
Webinar Series
• NewsGator is sponsoring a 4-week webinar series exploring adoption
strategies and tactics from representative members.
• January 28th Webinar #1: Social Computing Adoption in the Enterprise
"the Before" - learn how to best develop the business case, gain buy-
in, select technology and establish the team
• February 4th Webinar #2: Social Computing Adoption in the Enterprise
"the After" – gather best practices on implementation, policy formation,
training, and community management
• February 11th Webinar #3: EMC Enterprise 2.0 Case Study
• February 18th Webinar #4: Raytheon Enterprise 2.0 Case Study