WelDest Health and Well-being in Tourism Destination Project Nr.: 527775-LLP-1- 2012-1-FI-ERASMUS-ECUE This project has been funded with support from the European Commission. This presentation reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
WelDestHealth and Well-being in Tourism Destination
Project Nr.: 527775-LLP-1-2012-1-FI-ERASMUS-ECUE
This project has been funded with support from the European Commission. This presentation reflects the views only of the author,and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Pr
oje
ct
Nr.
: 5
27
77
5-L
LP
-1-2
01
2-
1-F
I-E
RA
SM
US
-E
CU
E
h t t p : / / w e l d e s t . b l o g s p o t . c o m
WelDest Project
Aim of the project:To create a development framework to be used by public bodies, destination management organizations and privatecompanies when developing holistic health and well‐being
(H&WB) tourism destinations.
Main research question:How can a destination be developed into a health andwell‐being destination?
5 Higher Education Institutes, 10 industry and 15 associate partners from Austria, the Czech Republic, Finland, German and the UK
h t t p : / / w e l d e s t . b l o g s p o t . c o m
RESEARCH: Results
We asked stakeholders: “Why do consumers come to your destination?”
• Natural scenery
• Image of our destination
• Doing something for their healthTrue?
We asked consumers: “What are your reasons for visiting a H&WB destination?”• To do something for their health• Natural scenery• Image of the destination YES