2 Staff Dick Wootton NASULGC Greg Crosby CSREES Linda Williams- Willis Prairie View A & M University Terry Gibson University of Wisconsin Larry.

2

Staff

Dick WoottonNASULGC

Greg Crosby CSREES

Linda Williams-WillisPrairie View A & M University

Terry GibsonUniversity of Wisconsin

Larry LippkeTexas A&M University

Ron BrownAssociation of Southern Region Extension Directors

Steve WyattUniversity of Missouri

Fred Piazza Louisiana State University

3

CSREES is an interested and active partner

e-Extension should evolve to be a content provider of choice within USDA and for agencies external to USDA

CSREES has an internal e-Extension committee linked to the core staff

USDA Commitment

4

Information Technology enables doing business in new ways

e-Extension will be a showcase for ways publicly funded agencies/universities can better serve taxpayers

e-Extension will be a model example ofe-Government

e-Extension will be a favorite site for external audiences

USDA Commitment

5

6

Why e-Extension?

Changes in society

Vision for the 21st Century

Change in information-seeking behavior

ECOP Leadership Advisory Council

7

Customer-Driven Information Systems

“When the rate of change outside exceeds the rate of change inside,

the end of the organization is in sight.”

– Jack Welch, former CEO, General Electric

8

A Vision for the 21st Century

“… to enable people to improve their lives and communities through learning partnerships that put knowledge to work” remains

Extension’s mission

* The Extension System: A Vision for the 21st Century Resource Document

9

Adoption Curves for Various Media

Time to reach Time to reach 200 Million Users:200 Million Users:

350

300

250

200

150

100

50

01922 1930 1938 1946 1954 1962 1970 1978 1986 1994 2000

Radio

Cable TVWWW

Television

TV ….… 25 Years

Radio ….55 Years

Cable ... 12 Years

WWW…. 5 Years

Million

s o

f U

sers

(U

S)

YearSource: Morgan Stanley Technology Research

10

% Internet Access by Age

71%

93%

72% 70%

43%

0%

10%20%

30%40%

50%

60%70%

80%90%

100%

Age 3-8 Age 9-17 Age 18-24 Age 25-49 Age 50 +

* Based on the September 2001 U.S. Census Bureau’s Current Population Survey - a survey of approximately 57,000 households and more than 137,000 individuals across the United States.

11

Leadership Advisory Council Report -- 2003

Outstanding Personnel– Major challenge is expanded use of technology– The future of CES depends on high-touch

complemented by high-tech

Organizational Efficiency– It is not only impossible for each land-grant to be

everything to their constituents, it is inefficient and redundant.

– Ways need to be found to have strong local branding and system identity that will give clients confidence in information wherever it originates in the land-grant system

12

Leadership Advisory Council Report -- 2003

Organizational Efficiency (cont.)– Multi-state cooperation allows the system to

develop and provide excellent resources through various technologies including e-Extension

Quality Products– CES should evolve into a 24/7 organization with

interactive learning available at teachable moments for clientele

– CES should promote credit and non-credit learning, as well as respond to more immediate requests for answers to questions

13

Leadership Advisory Council Report -- 2003

Easy Access

– Serve clients with both technology-based and face-to-face delivery that ranges from a simple question and answer to the need for a conference or a distance education course

– CES needs e-Extension to provide well-developed, comprehensive content within an Internet delivery system

– e-Extension also offers the benefit of bringing together a federation of 105 partner land-grants into “one system”

14

15

Draft one presented to Directors and Administrators based on:– Four regional meetings

(Atlanta, KC, Pittsburgh, LV)– DART– External advisory group of executives– Think Tank– 2 electronic chats– More than 350 people – From 47 states and 3 territories

Who Has Had Input?

16

Who Has Had Input?

Draft two – November, 2003– Director/Administrator input– Two workgroups

(April, June 2003)– Interested individuals– Accenture -- (Business Plan)

Elements of draft two– Working demonstration– Revised web site– Interpretive Documents

17

Goal

Plan and implement a national web-based information and education network for current and new Extension clientele that will support just-in-time learning by providing coordinated access to LGU expertise

18

Vision

Trusted and valued source of information

Help most people at some point in their lives

Users will have not only access, but success

– In finding qualified resources

– In interacting with the site

– In applying information

19

Philosophy

Aid in diffusing useful and practical information

Represent the entire LG system

Provide aggregated, best of the best information

Minimize duplication

20

CES Strategic Advantage

3000 local outlets

Source of unbiased information

Two-way link to university research and knowledge

Trusted source of information by established clientele

Local / State brand identity established

21

Benefits

Richer array of resources (learning objects) to choose from for programming on-campus, off-campus and via distance learning

Less time and energy invested in reinventing and creating new materials

More responsive to diverse needs - language, literacy, learning style, ADA

22

Benefits

Increased time for face to face contact on in-depth problems / issues

Single starting point for access to the total Cooperative Extension system

23

24

Content creators are not web experts

Weak peer / editorial review process for Web deliverables

Fewer staff members than before

Most web content is static:

– Potential legal issues with out-of-date content

– State / Federal regulations (ADA)

Current Issues

25

What do successful large firms use?

Content Management Systems (CMS)

– Database-driven – Modular – Dynamic– Provides for

“Artificial Intelligence”

26

Benefits of CMS

Collaboration, search, and retrieval

– Meta-data stored – Improved search & retrieval – Individual / organizational credit – Improved collaboration across institutions

27

Format management (Automatic conversion)– Printer-friendly formats – Formats for the visually impaired – Formats for palm computing devices

Revision control

– Revision history– Version roll-back

Benefits of CMS

28

Web-based publishing

– Page templates & publishing wizards

– Automatic routing for peer & editorial review

– Allows ANY employee to submit Web content regardless of Web expertise

Benefits of CMS

29

Current “Index” Models

30

Future “CMS” Models

Easy “Point and Click” Editing

31

Future “CMS” Models

“Fill-In The Blank” Editing

32

User logs on to the system

Future “CMS” Models

© Copyright 2002 LSU AgCenter All Rights Reserved  | Privacy | Disclaimer | EEO | Search | Subjects  | LSU | Contact Us | | LSU College of Agriculture | LSU Continuing Education | Log On |

© Copyright 2002 LSU AgCenter All Rights Reserved  | Privacy | Disclaimer | EEO | Search | Subjects  | LSU | Contact Us | | LSU College of Agriculture | LSU Continuing Education | Log On |

33

blank templates for users to

choose

Future “CMS” Models

34

User copies and pastes or types

information directly into

template

Future “CMS” Models

35

System prompts user to input

metadata information for each item used in the module

Adding Metadata

36

User Saves Webpage

User Saves Webpage

WebEditor

WebEditor

Peer Reviewer

Peer Reviewer

CMS Routing

Consistent Navigation

User-Friendly Concepts

AutomaticUpdates

Search Always

Available

DirectContact with

Experts

Strong Ties to Local Sites

TailoredNavigation

enter zip code:

brought to you by:

AutomaticUpdates

TailoredNavigation

Search e-Extension

Matching TopicCategories

Print and Email Versions

TailoredNavigation

AuthorRecognition

User Feedback

Chat and Discuss

LanguageConversion

Fosters Communities

of Interest

Meta -Information

MultipleBandwidths

Accommodates Multi-media Modules, Videos and Other Resources

LocalizeInformation

45

File Name

radionews08262002.wma

File Type

Windows Media Audio File

Subject

Mosquitoes, encephalitis, West Nile virus

Author

Tobie Blanchard

Institution

Iowa State University

File Name

WestNile08.wmf

File Type

Windows Media Video File

Subject

Mosquitoes, encephalitis , West Nile virus

Author

Cindy Johnson

Institution

Mississippi State University

File Name

preventingencephalitis.pdf

File Type

Adobe Portable Document

Subject

Mosquitoes, encephalitis , West Nile virus

Author

Tom Chan

Institution

University of California

Movie Filefrom Mississippi

Audio Filefrom Iowa

Text Filefrom California

How Does It Work?

46

How Does It Work?

Iowa State

MississippiState

Universityof California

National Index Server

User on TheirLocal University

Website

?

A Possible Scenario:

47

User User User User User

Community of Interest

Question, Issue or Life Event

Basic Info

FAQs

Ask theExperts

Discussionand Chat

DistanceDiagnostics

DecisionTools

Conferencing/Streaming Video

Individual Learning Modules

MultipleLearning Modules

Certificate/Credit Courses

Search

General InformationTailored Packages(fee based)

Collaborative Space

Virtual Teams of Experts

48

Virtual Teams

Comprised of current employees and partners

Organized around Communities of Interest (COIs)

Provide leadership for content development, FAQs, Ask the Experts, and other programming

“Best of the best” – aggregated responsively to life events

Intellectual capital of contributions will accrue to the system

49

Local / state identity and branding preserved

Universal point of access to enable national promotion & links to states

Easy and seamless access to information that includes a common look, structure, and protocols

All resources are qualified by teams of content experts

Validated by usage

Characteristics

50

Principles – Providing Content

Protocol for content solicitation, review and acceptance such that:

– quality is ensured

– duplication is minimized

– appropriate recognition is provided

Multi-branding with links to local and state sources

51

Our Challenge

Extension can be of more value to more people than ever before…

…if we place priority on our customers and decide to work

together as a system.