2 seo-fundamentals-in depth keyword research (part 2)-slides

SEO FundamentalsIn Depth Keyword Research (Part 2)

Paul Wilsonhttp://[email protected]

Thoroughly Analyzing Keywords

In Depth Keyword Analysis

Recommended Tools

KEYWORD TOOLhttp://plw.me/12BTSM

K

GOOGLE SEARCH BING SEARCH

KEYWORD TOOLhttp://plw.me/XaOYmP

KEYWORD ANALYSIShttp://plw.me/X9IWDM

MOZBARhttp://plw.me/Ymap6Y

http://plw.me/WosuRL http://plw.me/15u3KeQ

Step-by-Step Keyword Analysis

CONSOLIDATE

Step-by-Step Keyword Analysis

CONSOLIDATE SEGMENT

1,000 Monthly Searches

999 Monthly Searches

Step-by-Step Keyword Analysis

CONSOLIDATE SEGMENT

CONSIDER

Step-by-Step Keyword Analysis

CONSOLIDATE SEGMENT

CONSIDEREXTRAPOLATE

This Extrapolation Excel Sheet can be Found in Pluralsight’s Exercise Files

Step-by-Step Keyword Analysis

CONSOLIDATE SEGMENT

CONSIDEREXTRAPOLATE

COMPILE

68%1,833

Root Domain = yourdomain.comRoot Domain ≠ yourdomain.com/page.php/

72,9959666mayoclinic.com/h68%1,833

72,9959666mayoclinic.com/h68%1,833 1

72,9959666mayoclinic.com/h68%1,833 1

72,9959666mayoclinic.com/h68%1,833 1 1

72,9959666mayoclinic.com/h68%1,833 1 1 47%

1,470 54%

1,470 54% life.gaiam.com/ 870 550,636

1,470 54% life.gaiam.com/ 870 550,636 1

1,470 54% life.gaiam.com/ 870 550,636 4,350 1

1,470 54% life.gaiam.com/ 870 550,636 4,350 1 600

Step-by-Step Keyword Analysis

CONSOLIDATE SEGMENT

CONSIDEREXTRAPOLATE

COMPILE ANALYZE

Step-by-Step Keyword Analysis

CONSOLIDATE SEGMENT

CONSIDEREXTRAPOLATE

COMPILE ANALYZE

FINALIZEMy Spread Sheet: Pluralsight’s Exercise Files

Keyword Research Forever

Key Take Aways

YOU ARE ONLY AS GOOD AS YOUR DATA --

VERIFY EVERYTHING

DEEP ANALYSIS WILL HELP YOU UNEARTH

KEYWORD GEMS

DILIGENT KEYWORD RESEARCH IS THE

FOUNDATION OF SEO

ALLOW THE DATA TO DECIDE THE PATH A

CAMPAIGN SHOULD GO

SEO FundamentalsIn Depth Keyword Research (Part 2)

Paul Wilsonhttp://[email protected]