2. research(2)

Research

Fraser Hardwick

Existing ProductThe Vault Tec kid is used to advertise a massive franchise known by many with his signature thumbs up and the slogan welcome home giving a feeling of safety and comfort, this is a good type of false advertising because most fallouts are gritty horrible post war apocalypse game. This advertising idea is bringing fallout the real world mixing the two. This immerses the viewer into the world and really brings it to life for them.

The gameplay in fallout 4 introduced the franchise to the next generation of consoles therefor able to handle more making the game run smother and having new mechanics that help the game feel better to the audience. Lighting in fallout 4 was brighter than 3 this was because the engine could handle more and make more complex shadows and lighting for the world and everything in it. While keeping a post apocalyptic landscape it made it a much more enjoyable and brighter experience.

Existing ProductThis is a simplistic design that advertises the game shown. Although this is a very different poster showing T45 power armour that is a high level armour you can get in the game. This poster is a dark morbid looking one this tells the viewer that this is a very different type of game they maybe used to. As seen in both bottom corners on the left we have age rating for the game. And on the right we have the games developer. Giving an idea on what to expect from the game (to previous fans).

This shows gameplay from the actual game, this was a fresh change in the franchise that would forever change it switching it from a point and go genre of game to a first's and third person RPG. With a VATS system this kept the pace if a player wanted slower gameplay. Suiting multiple play styles.

Existing ProductThis advertising is similar to the previous although it gives us much more context to location. This is told in the name “new vegas” and a city in the background that looks like is still alive in a morbid wasteland. The cover makes it look like a western game with the protagonist hold a revolver and is unknown and masked to the viewer. They sky give a post apocalyptic feel to it due to the dark colours and its lit up like a atomic bomb. The gameplay in New Vegas was a lot like its previous game (fallout 3) with the same engine keeping the same feel and look to the game.

Research Analysis• What common features do the researched products have?• All different versions of the same franchise that I want to recreate in my game. • Two of them have an unknown protagonist in the cover wile all have things that

we know about the main game concept in. • All post apocalyptic looking. • The gameplay differed due to the time it was made with the older games having

much darker grittier colures limiting them to what they could do while the newer one had much brighter colures and was able to do more with the landscape.

• What aspects of the research will you include within your on work?• For cover art I may combine the two or use the vault kid and dress him for

different scenarios changing the character. This will tell the viewer that this is going to be a very different fallout game but keep man concepts of the game.

Audience

Audience ProfileCategory Demographic Content to appeal to this audience

Age Range18-40’s • Heavily story based

• Quite violent, so not for young audiences

GenderAll • The game will have a full custom character

therefor you can play as a male or female.

PsychographicFans of the fallout franchise and Bethesda's work.• Social conscious (A)• Needs Driven • Belonger• Achiever

• It will play like there previous games and be in a very similar play style

• Story will be a fresh change to the game also.

• Suits multiple play styles

Social Status• C2DE• C2• AB1

• For multiple people with spare time on there hands after work or if they work from home, this allows a bigger range of audience.