2 nd Business in the Parliament Conference
Jan 01, 2016
2nd Business in the Parliament Conference
Kevin SneaderDirector
McKinsey & Company
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Scotland’s International Image: The Challenge and the Opportunity Business in Parliament
Kevin SneaderSeptember 9, 2005
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TODAY’S DISCUSSION
1. Scotland’s international image
2. The U.S. in detail
3. A call to action
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REFERENCE POINTS FOR TODAY’S DISCUSSION
Source:OECD, 2001
PopulationMillions
GDP/Capita$ US Thousands
GDP$ US Billions
5.1 121.3
23.63.8
118.630.5
4.594.1
21.2
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NINE COUNTRIES ASSESSED
U.S.
Germany
France
Canada
Australia
Dubai
Russia
China
India
GDPUSD Billions
11,700
2,800
2,020
990
620
250
580
1,650
610
PopulationMillions
294
83
60
32
20
24
144
1,300
1,087
GDP/capitaUSD
40,000
33,400
33,400
31,000
30,600
10,500
4,040
1,272
561
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Dubai
OVERALL MENTIONS LAST 12 MONTHS
U.S.
Germany
France
Canada
Australia
Russia
China
Scotland
61
252
166
409
139
95
42
138
65India
Ireland
83
593
339
148
275
144
97
205
139
Singapore
357
636
126
112
1,218
281
78
649
305
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UNITED STATES: MENTIONS IN THE LAST 12 MONTHS
Total
Other
Culture/tourism
Sport
Politics
Business
Source:McKinsey analysis of “The Wall Street Journal”, June 2004-05
61
0
8
0
6
47
83
3
15
3
26
36
357
8
13
13
65
258
Mostly business with a little culture
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U.S. HEADLINES IN THE LAST 6 MONTHS
1. It’s Auld Lang Syne for Watson in ScotlandThe Washington Post, July 25, 2005
2. In Scotland, a Grand Finale: Nicklaus’s Final Appearance in a Major Will Be at a Pace He ReveresThe Washington Post, July 13, 2005
3. The Writing’s On the Board for Woods in ScotlandThe New York Times, July 11, 2005
4. Bombings Rewrite Agenda for World Leaders in ScotlandThe New York Times, July 8, 2005
5. Vast Crowd Attends Rally for the Poor in ScotlandThe New York Times, July 3, 2005
6. Enron and Royal Bank of Scotland Settle LawsuitThe New York Times, June 18, 2005
7. Generations of Residents Settle Down in ScotlandThe Washington Post, June 18, 2005
8. World Briefing Europe: Scotland: First Royal DutyThe New York Times, April 15, 2005
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GERMANY: MENTIONS IN THE LAST 12 MONTHS
Source:McKinsey analysis of mentions in Frankfurter Allgemeine Zeitung
Total
Other
Culture/tourism
Sport
Politics
Business
252
12
48
139
31
22
593
25
63
173
125
207
636
32
54
83
77
390
Sport, culture and some politics
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FRANCE: MENTIONS IN THE LAST 12 MONTHS
Source:McKinsey analysis of “Le Monde”, June 2004-05
Total
Other
Culture/tourism
Sport
Politics
Business
166
14
27
62
44
19
339
38
48
65
158
38
126
13
16
20
22
55
Sport, politics and culture
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CANADA: MENTIONS IN THE LAST 12 MONTHS
Source:McKinsey analysis of Globe and Mall, June 2004-05
Total
Other
Culture/tourism
Sport
Politics
Business
409
9
119
0
252
29
148
2
28
0
83
35
112
9
14
0
38
51
Politics and culture; little business
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AUSTRALIA: MENTIONS IN THE LAST 12 MONTHS
Source:McKinsey analysis of mentions in Australian Financial Review, June 2004-05
Total
Other
Culture/tourism
Sport
Politics
Business
139
21
17
20
10
70
275
30
27
9
48
171
1,218
88
176
9
173
772
Business but Singapore dominates
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GULF: MENTIONS IN THE LAST 12 MONTHS
Source:McKinsey analysis of Gulf News, June 2004-05
Total
Other
Culture/tourism
Sport
Politics
Business
95
3
15
61
11
5
144
0
12
85
39
8
261
0
30
54
90
107
Sport for the expats
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RUSSIA: MENTIONS IN THE LAST 12 MONTHS
Source:McKinsey analysis of Veddmosti, June 2004-05
Total
Other
Culture/tourism
Sport
Politics
Business
42
3
12
0
4
23
97
4
13
1
11
68
78
0
2
3
4
69
Business and culture
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CHINA: MENTIONS IN THE LAST 12 MONTHS
Source:McKinsey analysis
China Daily
People’s Daily
China Business
138
29
1
205
80
61
649
331
97
Overshadowed by others
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INDIA: MENTIONS IN THE LAST 12 MONTHS
Source:McKinsey analysis of “Economic Times”
Total
Other
Culture/tourism
Sport
Politics
Business
65
20
11
4
11
19
139
56
16
6
13
48
305
51
72
22
18
42
Limited but equally spread presence
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Dubai
BUSINESS MENTIONS LAST 12 MONTHS
Scotland
47U.S.
22Germany
19France
29Canada
70Australia
5
19Russia
19India
Ireland
36
207
30
35
171
8
48
48
Singapore
258
390
55
51
772
107
42
42
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TODAY’S DISCUSSION
1. Scotland’s international image
2. The U.S. in detail
3. A call to action
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MENTIONS OF SCOTLAND IN THE U.S. PRESS
Source:McKinsey analysis of New York Times, Washington Post, CNN, Wall Street Journal, Forbes Fortune
2003-04
Other
Culture/tourism
68
133
Sport 218
Total 764
Politics
Business
181
163
2004-05
58
197
251
750
143
101
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MENTIONS IN U.S. PRESS
Source:McKinsey analysis of New York Times, Washington Post, CNN, Wall Street Journal, Forbes Fortune
2003-04
764
1,034
1,037
2004-05
750
1,296
1,139
All
Singapore gaining
2003-04
163
323
735
2004-05
101
280
676
Business
All declining
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TODAY’S DISCUSSION
1. Scotland’s international image
2. The U.S. in detail
3. A call to action
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SIX FACTORS THAT SHAPE ECONOMIC IMAGE
PeopleCapital
Tax and regulatory
NetworksInnovation/ideas
Infrastructure
Business
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ONE WORD
FOCUSFOCUS
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GOVERNMENT: TWO ACTIONS
2 Support regulatory reform
1 Stimulate/nurture competition
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THE PUBLIC SECTOR: THREE POINTS
1 Articulate a vision of reform
2 “Borrow with pride”
3 Drive best practice and organizational change
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THE PRIVATE SECTOR: THREE POINTS
1 Act as if your sector is twice as competitive
2 Be ruthless about getting value from IT
3 Seek out best practice
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WHAT DO THE FOLLOWING HAVE IN COMMON?
2nd Business in the Parliament Conference