2 cents' worth - mobile marketing why it is profitable and shouldn’t be ignored

2 C E N T S ’ W O R T H

MOBILE MARKETING WHY IT IS PROFITABLE AND

SHOULDN’T BE IGNORED.

REAL ESTATE LEADS PROSPECTORwww.realestateleadsprospector .com

http://www.realestateleadsprospector.com/

T I M E F L I E S A N DS O D O E ST E C H N O L O G YI t used to be a myth wherepeople can do t ransact ionsus ing the i r phones , the c losestwe got was by ca l l ingestabl ishments to purchaseproducts and or ask forserv ices wi th l imi ted coveragegeographica l ly .

We have indeed surpassed th istoday , most t ransact ions aredone onl ine us ing mobi lephones . And bus inesses tookthe necessary opportuni ty andexpanded the ir geographica lconsumer reach.



I T I S N O L O N G E RA M Y T H . . .

8 0 %of internet users

own a smartphone.Research has shown

the inev i tab legrowth of mobi le

users .

o f companies haveintegrated mobi le

market ing into the i rovera l l market ing

strategy .


6 8 %

smart ins ights .com


http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

I T I S N O L O N G E R AQ U E S T I O N W H E T H E R

M O B I L E M A R K E T I N G I SI M P O R T A N T , W E A L R E A D Y

K N O W T H A T I T I S .T H E M O R E C R E D I B L E

Q U E S T I O N I S H O W D OM O B I L E U S E R S B E H A V E ?



Average smartphoneconvers ion rates are up 64%

compared to the averagedesktop convers ion rates .

6 4 %of consumers who search fora type of loca l bus iness on amobi le dev ice ca l l or go tothat bus iness wi th in 24hours .

8 8 %

MOBILE MARKETING UPTREND

C O N V E R S I O N R A T E

cmsreport .com

nectafy .com



https://cmsreport.com/articles/the-5-mobile-marketing-mistakes-infographic-14849

http://nectafy.com/mobile-marketing-trends-mash-up/

T H E F U T U R E I S N O TT H A T F A R . .

STATISTICS SHOW THAT CONTENT FOR ONE IS IMPORTANT, ANDMAKING IS SEAMLESSLY ACCESSIBLE BY MOBILE USERS SHOULD ALSO

BE A PRIORITY.

8 3 % of mobi le users say

that a seamlessexper ience acrossa l l dev ices i s very

important

of mobi le users saythat a seamless

exper ience acrossa l l dev ices i s very

important

9 1 % 7 2 % o f d ig i ta l AD

spending sha l l bea l lot ted to mobi le

market ing by 2019 inthe US a lone.


market ing land.com

http://marketingland.com/report-u-s-companies-send-emails-global-average-1-47-million-sent-per-month-114180


U N D E R S T A N D I N GB E H A V I O R A N A L Y T I C S

Project ions from 2015 have predicted s igns that mobi le internetusage wi l l not fa lter at a l l in the next 5 years .

15%

30%

45%

60%

Other Devices Desktop/Laptop Mobile0%

Internet usage from2008-2015 stat ist ics Mobi le at 51%Desktop/laptop has41% Other devices 7%





U N D E R S T A N D I N G A P P SA N D B R O W S E R U S A G E

Apps - when a user downloads an "APP"for quick website access (p laystore, appstore etc . . )

Browser - when a user opens googlechrome, safar i and other using theirmobi le phone to access a website .

Apps

90%

Browsers

10%

90% on mobi le are spenton apps where 10% as aminority use browsers tosearch.





W H Y T A K EA D V A N T A G E N O W ?

Despi te the growth of media usage , advert isersare not at par wi th the t rend. Major i ty of d ig i ta l

market ing industry budget i s geared towardsmobi le .

Th is on ly s ign i f ies that you should grab th isadvantage now!



S I G N I F I C A N T V A L U E S I NT H E N E X T Y E A R S :

14B

28B

42B

56B

2015 2016 2017 2018 2019

70B

0B

Mobile Ad spending (Bi l l ions $)

28.7

40.5

65.8

49.8

57.7

20%

40%

60%

80%

2015 2016 2017 2018 20190%

Percentage of dig ital adspending

49%

60.4%

66.6%69.7%

72.2%





S E V E R A L K E Y P O I N T S T OP O N D E R B E F O R E Y O U D E C I D E

T O H A V E Y O U R O W N A P P .

1. Th is i s a no bra in ier for e commerce s i tes - on l ine shopping isat i ts peak .2 . For Rea l Estate - mobi le “app” s i tes for c l ient database ormobi le l i s t ing s i te . Deve lop an idea by creat ing a “Scope ofWork” . F igure out a workf low and where the s i te leads to .3 . Consul t a profess ional in bui ld ing the app.4 . Ask for onl ine deve loper referra ls to bui ld your own app 5 . Do cons ider server qual i ty - mobi le apps should not crash atany point whi le users are scanning through i t . Ask the deve loper .



T A K E A W A Y S !I t is by assumption that i f your buyer persona has internetthey more l ikely have a smartphone.You can use apps that are direct ly related to yourbusiness, or you can create a support ing app that drawsattention to your brand.Determine i f i t a l lows a customer to interact with yourproduct or service in a more meaningful way than yourwebsite .Mobi le appl icat ions require a lot of p lanning. Your options, design, and interface should be c lean,effect ive, and look good.Spend more now and save in the future - take in mind thatapp development can be cost ly , a lthough an expense thatcan be more rewarding in the near future.Better mobi le app performance wi l l help increaserecommendations, hence your conversions.



M O B I L E M A R K E T I N G I SN O T R O C K E T

S C I E N C E . . . Y O U J U S T N E E DT O K N O W W H E R E T O S T A R T

A N D W E C A N H E L P Y O UW I T H T H A T



MOBILE MARKETING MODULESARE ON ITS MERRY WAY. . .

STAY CONNECTED!VISIT : WWW.REALESTATELEADSPROSPECTOR.COM

Confused? When and where to s tar t your mobi lemarket ing campaign? Get in touch wi th us andwe wi l l prov ide the ass is tance you need.

Email : Les@RealEstateLeadsProspector .comDirect l ine: 407 401 9225






2 cents' worth - mobile marketing why it is profitable and shouldn’t be ignored

Marketing