The dawn of Application aware systems Avneesh Saxena Group VP Research, IDC Asia/Pacific
2 application aware storage drives business agility & competitive advantage
Jan 23, 2015
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The dawn of Application aware systems Avneesh Saxena
Group VP Research, IDC Asia/Pacific
Re-focusing the IT strategy “Lens”
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 2
Business outcome
driven solutions
Best in class
IT Infrastructure
Smarter design & provisioning
to address cost
Shifting KPIs of CIOs driving new Intent
3
Q: what is the major change in your KPI from 2012 to 2013?
Source: IDC APeJ C-suite Barometer 2013, N=1003 in AP; 496 CIO/CTO, 325 CMO & 182 CFO/other
LoB, April 2013
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Greater focus oncost/biz process
optimization
ICT is now tied tobusiness
outcomes/revenue
A new KPI is tied toinnovations
delivered via ICTsolutions
Noteworthy • Greater focus
on optimization
links to overall
business
priorities &
concerns among
the C-suite
• 55% = business
outcome +
innovation
How to build IT strategy for better business
outcomes
Building IT that helps in aligning with business
goals
• A more agile, flexible and tuned IT infrastructure
Working with IT partners that understand the
whole spectrum from “silicon-to-service”
• Application aware/tuned hardware may get better
results
Building interconnects into “third platform” to
build strategic advantage
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 4
Source: IDC
“Third Platform” Drives ICT Transformation
Millions of Users
Thousands of Apps
Hundreds of Millions of Users
Tens of Thousands of Apps
Billions of Users
Millions of Apps
Trillions of “Things”
Source: IDC Asia/Pacific 4-Pillar Practice, 2012 (All data projected for 2013/by end of 2013 6
3rd Platform dashboard shows increasing
momentum
However, current IT requires rapid
transformation
7
What do you think are your organization's top 2 challenges with respect to
leveraging its ICT resources?
Source: IDC APeJ C-suite Barometer 2013, N=1003 in AP; 496 CIO/CTO,
325 CMO & 182 CFO/other LoB, April 2013
0% 5% 10% 15% 20% 25% 30%
Other
Lack of or ineffective IT-business alignment
Lack of thought leadership in ICT strategy &roadmap
Lack of business unit stakeholders' buy-in
Lack of understanding of new technologies
Governance & regulations
Lack of required skill sets to effectivelyexecute ICT
Growing complexity & varied userrequirements
Limited ICT budget
Explosion in Devices and Data
Challenges the Datacenter
…and Infrastructure needs to be tuned to the task…
Data centers are the cornerstone of business…
2010 2015
Devices
3x
2010 2015
Data
6x
2010 2015
VMs
2x
2010 2015
Users
2x
Virtualization causing exploding application
portfolios
9 © IDC 2013
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
9,000,000
2008
2009
2010
2011
2012
2013
2014
2015
2016
Virtual Machines
Physical Hosts
Total Server Shipment
Virtual machines become
‘nearly free’ and explode
Smart connected device
units will double to 2 billion
by 2016
IDC projects there will be 30
billion connected devices in
2020
5.2 TB of data generation/
person drives real time
analytics
Immersive media intensive
social media
Adaptive web/cloud sourcing
Units (M)
18.9%
16.3%
6.3%
Source: IDC APeJ Server Virtualization Tracker, Q4 2012
+11x
x2
CAGR
2011-16
Digital Universe
Grows 50x
Massive growth in data
10
Data Doubles Every 2 Years
Emerging Markets Overtake Mature
5,200 GB Data/Person
Machine Generated Data: +15x
40ZB of Data
created in 2020
Source: IDC Digital Universe Study Sponsored by EMC, Dec. 2012
Note: Digital Universe represents data creation, not data storage
2.8ZB of Data
created in 2010
The dawn of Application-aware
systems
11 © IDC 2013
Integrated:
• Integrated – Software
optimized/engineered
solutions
• Single or few vendor
integrated infrastructure
stacks
• Pre-engineered and
tuned to workloads or
eco-system
Disaggregated:
Modular – disparate
hardware and
software
Multi-vendor and
best of breed
components
High degree of in-
house or third party
customization
Source: IDC Link “The Dawn of Application Engineered Systems”; Asia/Pacific Converged and Integrated Infrastructure
Application rationalization could drive a
more focused Storage strategy
High
Low
High Low
Redirect
Confidential 12
Retain
Reprioritize
Reengineer
Low Strategic Value
High Priority
High Strategic Value
High Priority
Low Strategic Value
Low Priority
High Strategic Value
Low Priority
12
CRM
Decision
Support
Database
ERP High Performance
Web
Collab-
oration Social
Biz
Data
analytics
Engineering
Financial
Analytics
Supply
Chain
File
AP/AR
HR
apps
Payroll
Pri
ori
ty
Business Value
Scale intensive
Cost effective
Virtualized
Case in Point: Database interaction is going
to phenomenally increase…
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 13
0 0.25 0.5 0.75 1
Hadoop/Mapreduce (e.g. Apache Hadoop,Cloudera, Big Insights, MapR, Hortonworks)
Complex Event Processing
Key Value Stores (e.g. Cassandra, Dynamo,BigTable, etc.)
Graph Databases (e.g. InfiniteGraph,AllegroGraph, Neo4J, etc.)
Columnar or column-oriented database
In-memory technologies (Database,Datawarehouse, Visualization)
Data warehouse/ business analyticsappliances (software pre-integrated with…
Document Store (e.g. MongoDB, SimpleDB,CouchDB, etc.)
Relational database
Already deployed Planning to do so in the next 12-18 months No plans/don't know
Source: IDC APEJ Big Data & Enterprise Apps Survey, Sep 2013, n=757
Q. Does your organization use or have plans to deploy the following technologies?
….and storing and analyzing data will require
tighter play between hardware and software
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 14
0% 25% 50%
Audio
Video
GPS data from mobile devices
Web logs (click stream)
Sensor/ Machine to Machine data
Chatter on social networks
Log files
Text from communication systems: e.g. email,forms, instant messaging, etc
Transactional data
Captured Analyzed
Source: IDC APEJ Big Data & Enterprise Apps Survey, Sep 2013, n=757
Q. Does your organization use or have plans to deploy the following technologies?
Software integration is viewed as a key
strength for current integrated systems
0% 10% 20% 30% 40% 50% 60%
Our current software solutions arefrom the same company & we feel
this is a good value proposition
Better price point since the software& hardware costs are bundled & less
than what we pay separately
Easier to manage expectations sincethere is one vendor responsible for
both hardware & software
Tighter integration of the softwaresolution with the hardware helps in
the overall performance
15
Q. Why Preference for Converged/Integrated over general purpose systems
Source: IDC Asia/Pacific Continuum Survey, 2013 (APeJ N=216)
Essential Guidance Business outcome driven IT will be the norm
with enterprises, and we will continue to see
them provision and build it differently
3rd Platform will attract a lot of interest and
investments, and most enterprise-IT will have to
find ways to connect into this opportunity
Greater agility, reliability, and better ROI
expectations will drive new IT infrastructure
frameworks
Application aware systems will slowly gain
ground as customers realize the business value
of these investments
16 © IDC 2013
Customer expansion and innovative
offerings are critical business needs
18
2011
Escalating cost of operations &
expansion
Identifying new innovations to gain competitive edge
Acquiring new customers &
reducing churn
2012
Acquiring new customers &
reducing churn
Expanding into new markets
Identifying new innovations to gain
comp. edge
2013
Finding new customers/ segments
Escalating cost of operations
Finding new innovations to
compete
1
2
3
Source: IDC APeJ C-suite Barometer 2013, N=1003 in AP; 496 CIO/CTO,
325 CMO & 182 CFO/other LoB, April 2013
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