2-1-1 is not just another community investment. It’s a community impact tool that when leveraged can increase the effectiveness of all of United Way’s.

Connecting 2-1-1 to United Way’s Work 2-1-1 is not just another community investment. It’s a community impact tool that

when leveraged can increase the effectiveness of all of United Way’s work. Whether your 2-1-1 is local or statewide, in-house or contracted out, there are tactics you can

use to integrate 2-1-1 and enhance your results in education, income and health.

2-1-1

United Way Campaign

United Way Investments

Advocacy Volunteerism

Special Projects

Connecting 2-1-1 to United Way’s work

Tactics for integrating 2-1-1 into existing work in

Education, Income & Health (campaign,

investments, advocacy, volunteerism)

Examples of special projects where 2-1-1

can have a role in projects to enhance results in Education,

Income & Health

Integration Tactics

• Move 2-1-1 off the back page of the brochure. Add 2-1-1 data tidbits (call volume, # of resources, etc.) throughout where they relate to Education, Income & Health. Example

• Publish local (county-specific) 2-1-1 results on your website.

• Include links to 2-1-1 database on varying community service topics in your Social media.

Integration Tactics

• Use 2-1-1 as a source of success stories. Example

• Use 2-1-1 tidbits (need statistics) to illustrate compelling situations in your community.

• Don’t miss the opportunity when talking about United Way to use 2-1-1 to position United Way as a problem-solver for the residents of our community in speeches.

Integration Tactics

• Add 2-1-1 to your recorded phone greeting/on hold message.

• Print 2-1-1 cards on the back of business cards and 2-1-1 posters on the reverse side of campaign posters. Examples

• Invite board members & campaign volunteers to visit 2-1-1 center, observe calls, etc.

• Include 2-1-1 call center in impact tours, agency fairs, etc.

Integration Tactics

• Use 2-1-1 recorded calls (or mock calls) to convey importance of community investment fund.

• Require funded agencies to list and update their

programs in the 2-1-1 database.

• Provide 2-1-1 logos/web banners/templates to funded agencies to use as a tool on their websites to link their customers with community resources. Example

Integration Tactics

• Share 2-1-1 needs reports with funding volunteers. Example

• Train funding volunteers to use the 2-1-1 online database as a tool for researching community resources.

• Use 2-1-1 as a “watchdog” on agencies using enhanced follow-up procedures.

• Analyze 2-1-1 data and use to support the case when doing system advocacy work.

Integration Tactics

• In communities where there is no volunteer center, use 2-1-1 to track volunteer opportunities & donation needs/wish lists

• Share 2-1-1 information with human resource contacts at companies with workplace campaigns.

• Use 2-1-1 data to map resources and needs (2-1-1 online map, google maps, GIS, etc.) Example

• Write 2-1-1 into your United Way’s strategic plan as a way to gain information about community needs and link people with solutions.

Special Projects - Roles for 2-1-1Information

Referrals

Enhanced Referrals

Pre-Screening

Intake/Enrollment

Coaching

Follow-up

Data Collection

Reporting

Volunteer Matching

Continuity/Capacity in Disaster

Multi-channel Access

24/7 Access

Multilingual Access

Special Projects - Education •2-1-1

community resource data about services was mapped and used by United Way and community partners in a youth success initiative to increase the availability and quality of services to support middle school youth. (Asheville, NC)

Youth Success Initiative

•United Way created a public education campaign calling on parents to ask more questions about the quality of their child care. Radio, TV & billboard ads promote 2-1-1 as the number to call for information. (Indianapolis, IN) Example

Kids Need Quality

•In collaboration with a TV station, United Way and 2-1-1 will be a part of a year-long media campaign to educate their audience regarding bullying and its affect on children. 2-1-1 will be the number to call for resources. (Cleveland, OH)

Bullying Line

Special Projects - Income •2-1-1 is the

promoted number for a “Get Not Out of Your Life” workforce campaign to encourage people to take the first step to increasing their skills and finding employment. (15-counties, NC) Billboard

Get Not Out

•2-1-1 was a promoted number to call for income tax help and also offered information to people who called 2-1-1 for other reasons. 2-1-1 set appointments for people to receive free volunteer income tax assistance. (Greenville, SC)

Tax Help

•As part of “Going Home to Stay” project, 2-1-1- creates and mass-produces a directory of services targeted persons about to get out of prison, ex-offenders, family members, churches and community organizations. (Cleveland, OH)

Going Home

•“My Body, My Test” is a research study to help prevent cervical cancer by enabling them to test for HPV at home and connecting them with clinics for additional services. 2-1-1 offered information about the study to callers, conducted pre-screenings, and provided referrals for the health intervention. (NC) Promotional Piece

My Body, My Test

•Researchers partnered with United Way to explore using 2-1-1 for voluntary participation in six types of cancer screenings. Callers who were interested and willing to access prevention and screening services were provided additional services (transportation, appointment reminders, follow-ups, etc.) by 2-1-1. (St. Louis, MO)

My 2-1-1 Coach

•The 2-1-1 center operates a specialized, statewide hotline for problem gambling and provides information and referrals for services such as support groups, gambling counseling, and self exclusion programs. (Cleveland, OH)

Problem Gambling Line

Special Projects - Health

Special Projects - Principles for Partnerships

Mission Fit for 2-1-1

Alignment with UW goals

Database Inclusion Policy

Training Requirements

Data Requirements

Cost to do the Work

Value of Access to 2-1-1 Callers

Funding Availability

Impact on Service Levels

Staffing Options

Technical Requirements

Relationships With Other Agencies

Timeline & Exit Plan

Exit Plan

Sustainability

Contact Us• Marti Morris, NC 2-1-1 Director, (704) 996-0422,

[email protected] • Rachael Nygaard, NC 2-1-1 Asheville Center Director, (828) 239-1037

[email protected]

Appendix

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Brochure Example

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