2 0 21 CO LORFORE CAST

National Institute of Fashion TechnologyMinistry of Textiles. Govt. of IndiaRajiv Gandhi Salai, Taramani, Chennai- 600113Mail: [email protected]: 91766 55090

Nippon Paint (India) Private LimitedNo. 3, Club House Road, 3rd Floor, Chennai - 600 002, Tamil Nadu, India.Tel: 044 4298 2222 | Email: [email protected] | SMS NIPPON to 56070Toll-free: 1800 425 3636 | www.nipponpaint.co.in

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2020 - 2021 CO

LOR

FOR

ECA

ST - IN

DIA

INDIA

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INDIA

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Next year, as Japan hosts the Olympics, the great nation will look

to revive its once prevalent traditional architecture style. Japanese

architect Kengo Kuma has designed “Over the hump”, the largest

wooden roof stadium for Olympic using traditional techniques.

This is just one of the sustainable activities in Japan’s long list

of planned measures for a better tomorrow. India, the world’s

largest democracy, will evolve through its self-discovery into

neo-agile-determination, love and positivity amid anxiety over

sleeplessness, human divide and social bias.

By 2020, India will have 410 million millennials spending a whopping

USD 330 billion annually. Even rural India will see a huge increase in

spending. On the flip side, research shows that there is a huge

increase in mental disorders and suicide rates in the country. A lot of

this is owing to stress, sleepless nights, technology addiction and so

forth. In fact, India is the second most sleep-deprived country in the

world. That’s why we need to make well-being with ‘good sleep’, the

theme and goal for 2020-21.

This 20-21 Nippon Color Vision mega tendency is the first ever

zonally categorized home color forecast in India for better focus

and agility of themes and color preferences in each zone. The

Forecaster and Nippon Paint team believes that every zone in India

has its distinct mindset and color preference which indeed needs

to be celebrated as uniqueness and identity. Hence, the forecast

is elaborately divided into ‘North Zone’ and ‘South Zone’. We also

have a well-segmented category called ‘YOUth’ which is specially

developed for the millennials and Gen Z of India.

Nippon Paint Color Vision forecast is developed by Dr. Kaustav

SenGupta and his team from NIFT, Chennai. Dr. SenGupta an

Indologist, Futurist, Color Analyst and academician holds

a Doctorate degree in Color Psychology with more than 20 years

of experience in color forecasting, color psychology and brand

strategies based on colors of India. With his copyright protected

color-image-emotion model and color-systems (along with various

internationally practiced tools) the mega mindsets and color stories

were mapped for this forecast. The team must thank all the

influencers, color experts, designers, architects, creative, volunteers

and specialists from Nippon Paint team for sharing their invaluable

insights to sculpt this forecast. This forecast is dedicated to all the

architects, interior designers, product designers, creative individuals,

academicians and anybody who would like to understand the colors

that suit our mindset and homes.

Let’s celebrate the plurality and enjoy the BLOOM.

A COLORFUL, SUSTAINABLE FUTURENippon Paint is a pioneer in the paint industry, with innovative products and sustainable work practices. What sets

the company apart is the underlying desire to subscribe to a better way of doing things. Ultimately, the goal is to

make life better for everyone.

This year, we are doing it through stories and themes involving color. By making these themes a part of everyday life,

Nippon Paint aims to inspire people to shed their inhibitions, cut ties with whatever is holding them back and live to

their fullest potential.

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ACTIVITIES AND EVENTSAs Paul Klee rightly stated “Color is the place where our

brain and the universe meet”. The subconscious nature

of color allows it to impact the deeper essence of our

lives. However, multiple researchers prove that color

preferences and color emotions are culture specific

and not universal. In a pluralist country like India, color

psychology is also wide and varied depending on the

cultural synthesis, climate, ethnography, origin,

demography and socio-political scenarios. Keeping

the very essence of this pluralistic and culturally vibrant

country, Nippon Paint color forecasting process started

in March 2018 through 6 focus group discussions, round

tables and color-mapping workshops with 114

participants (influencers, industry experts, peer leaders,

social catalysts and color-thinkers) from across India.

The participants were from varied industries (Home,

Fashion, Automobile, Industrial Design, Lifestyle

Products, Furniture, Media, Event Planning, Hospitality,

Visual Communication, Craft and Education).

We also brought influential bloggers and vloggers,

social media influencers, bikers, visual artists and

musicians to participate.

The workshops were guided with the

color-image-emotion association model and

Dr. SenGupta’s copyright system of Color-consciousness.

All the workshops were coordinated, curated and

anchored by Dr. SenGupta (color expert, futurist,

youth insights expert, color system developer with

more than 2 decades of experience) and his able team

in the presence of Nippon Paint’s core team. Over a year,

Dr. SenGupta and a team of 34 visual analysts and

designers from NIFT worked relentlessly to map the key

mega mind-sets to develop the first ‘impressions’ for the

mega-color direction. The same was further refined

and re-aligned to emerge as the first ever zonal color

direction of India.

In Nippon Paint Color Vision 20-21, North and South

Zones exhibit 4 themes or color stories each. The YOUth

section is absolutely unique, as before this, there was

no such e�ort taken in India to present colors to Gen Z

and Millennials. For this section, curated participants

across domains and interests joined the focus group.

This forecast presents 7 color stories pertaining to

youth. Our forecast is explorative in nature and well

segmented so that designers, architects, design

students and design enthusiasts can refer to the stories

for their color explorations and design.

TM

Color is all about life; and vice versa. At Nippon Paint, we are happy to embark on a new journey

- Color Vision - where we identify themes that govern our lives, and we associate a palette of colors

with them. This will be a key driver in enhancing lifestyles and quality of life across all homes, industries,

o¤ce spaces, etc. We are working with Dr. Kaustav, a professor in NIFT, and an expert in the field of color

forecasting and color vision. Deep study and research have revealed that the themes we have chosen have

deep cultural and social relevance.

We are such a diverse and colorful society and country. With so many hues and shades thrown in our day

to day lives! Hence an array of colors and themes will only do justice to the mosaic that is India.

Mahesh S. Anand, President - Nippon Paint India, Decoratives

We do not believe that picking just one color as a theme for the year ahead does justice to the

multi-dimensional lives we all lead. Which is why we have zeroed in on a few significant themes and color

swatches to complement those themes. This will be extremely useful for several industries like architecture,

design, interior planning etc. When your client loves the theme of 'sleep' for instance, Nippon Paint o�ers

a swatch that will complement that theme.

Mark Titus, Director, Marketing - Nippon Paint India, Decoratives

Colors are omnipresent in our daily lives and indeed a fundamental aspect of human perception.

Individual human cognition, experience and behaviour as social swarm influence the color tendency.

Nippon Color Vision is the first ever such mega forecast in Indian subcontinent that addresses the zonal mind

sets and has been developed using the various copyright protected systems and methods. Process of

mapping the color tendency became easier by using large-scale color fan-decks of Nippon Paint. Must thank

all the participants, interns, NIFT and Nippon Paint team for the support. We sincerely hope that this open

source color forecast will be widely used by architects, interior designers, product designers, visual artists,

students etc. for their inspiration and reference.

Dr. Kaustav SenGupta, Head Futurist, Color Researcher and Team Lead - Color Vision

03

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ACTIVITIES AND EVENTSAs Paul Klee rightly stated “Color is the place where our

brain and the universe meet”. The subconscious nature

of color allows it to impact the deeper essence of our

lives. However, multiple researchers prove that color

preferences and color emotions are culture specific

and not universal. In a pluralist country like India, color

psychology is also wide and varied depending on the

cultural synthesis, climate, ethnography, origin,

demography and socio-political scenarios. Keeping

the very essence of this pluralistic and culturally vibrant

country, Nippon Paint color forecasting process started

in March 2018 through 6 focus group discussions, round

tables and color-mapping workshops with 114

participants (influencers, industry experts, peer leaders,

social catalysts and color-thinkers) from across India.

The participants were from varied industries (Home,

Fashion, Automobile, Industrial Design, Lifestyle

Products, Furniture, Media, Event Planning, Hospitality,

Visual Communication, Craft and Education).

We also brought influential bloggers and vloggers,

social media influencers, bikers, visual artists and

musicians to participate.

The workshops were guided with the

color-image-emotion association model and

Dr. SenGupta’s copyright system of Color-consciousness.

All the workshops were coordinated, curated and

anchored by Dr. SenGupta (color expert, futurist,

youth insights expert, color system developer with

more than 2 decades of experience) and his able team

in the presence of Nippon Paint’s core team. Over a year,

Dr. SenGupta and a team of 34 visual analysts and

designers from NIFT worked relentlessly to map the key

mega mind-sets to develop the first ‘impressions’ for the

mega-color direction. The same was further refined

and re-aligned to emerge as the first ever zonal color

direction of India.

In Nippon Paint Color Vision 20-21, North and South

Zones exhibit 4 themes or color stories each. The YOUth

section is absolutely unique, as before this, there was

no such e�ort taken in India to present colors to Gen Z

and Millennials. For this section, curated participants

across domains and interests joined the focus group.

This forecast presents 7 color stories pertaining to

youth. Our forecast is explorative in nature and well

segmented so that designers, architects, design

students and design enthusiasts can refer to the stories

for their color explorations and design.

TM

Color is all about life; and vice versa. At Nippon Paint, we are happy to embark on a new journey

- Color Vision - where we identify themes that govern our lives, and we associate a palette of colors

with them. This will be a key driver in enhancing lifestyles and quality of life across all homes, industries,

o¤ce spaces, etc. We are working with Dr. Kaustav, a professor in NIFT, and an expert in the field of color

forecasting and color vision. Deep study and research have revealed that the themes we have chosen have

deep cultural and social relevance.

We are such a diverse and colorful society and country. With so many hues and shades thrown in our day

to day lives! Hence an array of colors and themes will only do justice to the mosaic that is India.

Mahesh S. Anand, President - Nippon Paint India, Decoratives

We do not believe that picking just one color as a theme for the year ahead does justice to the

multi-dimensional lives we all lead. Which is why we have zeroed in on a few significant themes and color

swatches to complement those themes. This will be extremely useful for several industries like architecture,

design, interior planning etc. When your client loves the theme of 'sleep' for instance, Nippon Paint o�ers

a swatch that will complement that theme.

Mark Titus, Director, Marketing - Nippon Paint India, Decoratives

Colors are omnipresent in our daily lives and indeed a fundamental aspect of human perception.

Individual human cognition, experience and behaviour as social swarm influence the color tendency.

Nippon Color Vision is the first ever such mega forecast in Indian subcontinent that addresses the zonal mind

sets and has been developed using the various copyright protected systems and methods. Process of

mapping the color tendency became easier by using large-scale color fan-decks of Nippon Paint. Must thank

all the participants, interns, NIFT and Nippon Paint team for the support. We sincerely hope that this open

source color forecast will be widely used by architects, interior designers, product designers, visual artists,

students etc. for their inspiration and reference.

Dr. Kaustav SenGupta, Head Futurist, Color Researcher and Team Lead - Color Vision

03

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In a world where the youth is bombarded with targeted, media-curated messages, the concept of natural curiosity has slowly started to fade away. Asking questions is fast becoming a forgotten art. Qur!ous,as the name suggests, celebrates the freedom to ask questions,get surprised and learn more.

Heart of GoldNP YO 1092 A

Dark SecretNP PB 1561 A

Unbreakable NP N 3072 A

Muted Nude NP N 3167 P

Orange Originality NP AC 2057 A

Talk Of The TownNP AC 2070 A

Courtyard GreenNP BGG 1806 A

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Everyone is di�erent, which means everybody sees and interprets the world through their own eyes.

Flawsome is about recognizing the power of individuality and expressing it through colours, DIY experiments andpersonal statements.

Green SlingNP BGG 1734 P

Yellow ChimesNP YO 2556 P

Orange MarmaladeNO YO 2438 T

Light AlcoveNP PB 1451 P


Iris Bouquet NP PB 1400 A

Shaded GrayNP N 3097 D

Termont Blue NP PB 1519 A

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We live in a time when being ‘followed’ and ‘tracked’ are the metrics by which social supremacy is judged. Unfortunately, this has led to privacy being relegatedto the bottom of the table. The best way to ‘hide’ from being trackedis to escape ‘beyond reach’ - to a place where ‘human network’is not available.

Annie’s CapNP R 2336 P

VivaciousNP YO 1162 A

Turned EarthNP N 1919 D

Granite Rock NP N 1980 T

Pearly ShellNP OW 2153 P

Creek SandNP BGG 17105 P

CardamonNP N 3147 T

EsplanadeNP BGG 1757 A

Hot Shot NP AC 2069 A

Opera NightNP PB 1470 A

Volcanic BlackNP N 1918 A

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It’s time to give digital existence and armchair activism a break. Your ‘ground’ could be about fighting for the right reasons, actively participatingin environmental renovation or taking simple measures to make eartha better place - like cycling to workor walking barefoot.The GE-O-GRO theme encourageslow tech artisanal DIY activities, o-grid living and self-sustainable existence.

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Hyde ParkNP BGG 2725 A

Objet D’artNP N 3221 P

Orchard BoulevardNP BGG 2667 D

Creamy ChocolateNP N 3179 P

Khaki PackNP N 3187P

Hot SpiceNP N 3375 A

Deep MarigoldNP AC 2054A

Almond Chip NP N 1831 P

CardammonNP N 3147 T

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Living with no purpose is no way to live. This theme reflects the ideologyof being driven by the passion of finding purpose, which starts by looking inwards. Be it finding the right profession or making a di�erence to the society, finding purpose has rightfully taken precedence in the lives of today’s youth.

Orange TangoNP YO 2439 D

Mash PotatoNP N 3209 P

Tremont BlueNP PB 1519 A

Fiery BossNP AC 3417 A

Puritan BlackNP N 1982 D

Sherlock’s Cap NP N 3094 P

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Anxiety, social competition, chaos, digital addiction - this is the season when everything that’s been keeping you awake takes a back seat. All the noise will make way for some well-deserved rest and rejuvenation.

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Special TouchNP OW 1049 P

Orchid GardenNP OW 1048 P

Nature WalkNP N 1880 P

Little Lullaby NP BGG 1761 P

Black Night NP N 1995 A

Whetbone NP N 1994 T

Enchanted State NP N 1922 P

Lonesome NP PB 1481 P

Blue CrotchetNP PB 1586 P

Drifting LavenderNP PB 1432 P

Cool HeatNP OW 1065 P

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BlusherNP R 1292 P

Pink StockingsNP R 1270 P

DragonfruitNP R 2350 D

Daylights NP YO 1201 P

Bunny's BobNP OW 2220 P

Too ShyNP R 1313 P

Forever Young NP PB 1405 P

Innocensuality is about innocently making things sensual. The Insta-Lolitas and their innocence packed in the bottle of sensuality are spreading across the digital and non-digital space.The overtly loud erotic expressions are replaced with intellctualism, creativity and fitness bytes.

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The ‘Noise of Wilderness’ is about discovering our own voice through the art of listening. In this world ‘noise’ has become more reliable than pure visuals, blurring the line between what’s real and what’s fake. It is more important than ever to look within and come out of the shell with a voice that is unique to oneself.

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Whispering WhiteNP OW 1001 P

Violet WhisperNP OW 1085 P

Bright LimeNP AC 2048 A

White Lilac NP OW 1050 P

Velvet Touch NP OW 1051 P

BattlestoneNP N 1915 P

Carribean CruiseNP BGG 2799 P

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Yellow SubmarineNP YO 2551 A


Free SpiritedNP YO 2480 P

FirelightsNP AC 2058 A

Lake AloneNP BGG 1803 P

Forever Young NP PB 1405 P

An onslaught of information, a tsunami of zettabytes - everyday we are exposed to content at a rate faster than the mind can grasp. The only way to escape this digital tidal wave is to takea sabbatical, a period of hibernation from the world of likes, comments and shares. ‘You are enough’ will be the mantra of 2020-21.

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Being conscious of others and respectingthe concept of ‘existence’ are feelings that will grow in the coming year. The possession of empathy or the lack of it - apathy - will decide our existence. We will become more aware of the eco-footprint, while social walls will crumble.

Merry Old SoulNP PB 1467 P

Celery StickNP BGG 2627 P

Blue WoolNP BGG 1572P

Blue JiveNP BGG 1573 P

Slight TempoNP PB 1468 T

Snow WhiteNP OW 1002 P


Pebble WalkNP N 1817 P

Green TreatNP BGG 1664 T

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Love Positivity will be a predominant theme for 2020-21.Love for oneself - both our digital and real personas - and the love of well-being will define our homes. We will rise above negativist tendencies by remaining love positive.

Blue MercuryNP AC 2099 A

SpellboundNP AC 3424 A

Artist LoftNP PB 2929 P

Single PetalNP R 1300 P

Sunday MorningNP YO 1132 P

Blue SignatureNP PB 1531 P

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Kolam is an integral part of South Indian tradition. The beautiful curves and dots cohesively blend into one single piece of art, bringing to life individual style and creativity.

Blendentity is a theme for those who believein respecting individuality in a group.

Orange PopNP YO 2444 A


Circus TopNP YO 1134 A


Sashay RedNP R 1260 A

Khaki PackNP N 3187 P

GreenwayNP BGG 1624 A

Barbara BlueNP PB 1525 T

Gold Solitary ShadowNP AC 3447 A

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Life moves at such a fast pace that we don’t have time to slow down and savour the moments that matter. The speed at which we live is taking a toll on our relationships and overall health. SLOLI deals with the themes of well-being, health and blossoming relationships. The theme will also explore ways to show compassion towards the environment.

,Iris Tip

NP OW 1052 PTeal Stone

NP BGG 2693 PGranite RockNP N 1980 T

Garden EarthNP N 1905 D

To DreamNP PB 1559 P

Out At SeaNP BGG 1569 D

Old StuccoNP N 3224 T

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We always dream of a courtyard-like spacefor fearless interaction. A space for everyoneto express their ideas and communicatetheir thoughts.

The emergence of neo-cultural movements through Gen Next Art, music and literature will further strengthen this concept going forward.

ChronatellaNP YO 1111 T

Southwest StoneNP YO 1238 T

FirebushNP YD 1239 D

Dormant GrayNP N 2043 T

BrunetteNP R 1365 A

Dark ExplorationNP AC 3448 A

Absolute YellowNP YO 1113 A

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“Who am I?”. It’s the question that many don’t have the answer to. It’s also the starting pointof self-discovery. Of going on a journey that explores roots and reflects on tradition. Soul Code celebrates the eternal voyage to find the “New Me” in the midst of rapid urbanisation.

Silver LiningNP N 3021 P

Marsh MarigoldNP YO 1156 D

SunbakedNP YO 1233 D

Orange TorchNP YO 1204 A

Fashion RedNP R 1274 A

Parrot GreenNP BGG 1756 T

High TrekNP BGG 1596 A

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COLORGLOSSARY

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Muted Nude NP N 3167 P

Unbreakable NP N 3072 A

Dark SecretNP PB 1561 A

Heart of GoldNP YO 1092 A

Talk Of The TownNP AC 2070 A



Orange OriginalityNP AC 2057 A

Orange MarmaladeNP YO 2438 T

Yellow ChimesNP YO 2556 P


Green Sling NP BGG 1734 P

Shaded GrayNP N 3097 D

Iris BouquetNP PB 1400 A

Light AlcoveNP PB 1451 P

FLAWSOME

Granite RockNP N 1980 T

VivaciousNP YO 1162 A



EsplanadeNP BGG 1757 A

Volcanic BlackNP N 1918 A

Opera Night NP PB 1470 A

Annie's CapNP R 2336 P


Hot ShotNP AC 2069 A

Creek SandNP BGG 1705 P

ATRACKTIVISM

Creamy ChocolateNP N 3179 P

Orchard BoulevardNP BGG 2667 D

Objet D'artNP N 3221 P

Almond ChipNP N 1831 P


Hyde ParkNP BGG 2725 A

Deep MarigoldsNP AC 2054 A



GE-O-GROQUR!OUS

YOUTH

TM

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Little Lullaby NP BGG 1761 P

Nature WalkNP N 1880 P

Orchid GardenNP OW 1048 P

Cool HintNP OW 1065 P

Drifting LavenderNP PB 1432 P

Blue Crotchet NP PB 1516 P

Enchanted StateNP N 1922 P

Special TouchNP OW 1049 P

LonesomeNP PB 1481 P

WhetstoneNP N 1994 T

Black NightNP N 1995 A

DEEPSLEEP

Sherlock's CapNP N 3094 P


Mash PotatoNP N 3209 P

Orange TangoNP YO 2439 D

Fiery BossNP AC 3417 A

Puritan BlackNP N 1982 D

PURPASSION

DaylightsNP YO 1201 P

DragonfruitNP R 2350 D

Pink StockingsNP R 1270 P

BlusherNP R 1292 P

Too ShyNP R 1313 P

Forever youngNP PB 1405 P

Bunny's BobNP OW 2220 P

INNOCENSUALITY

YOUTH

24

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Blue SignatureNP PB 1531 P

Velvet TouchNP OW 1051 P

White LilacNP OW 1050 P

Violet WhisperNP OW 1085 P

Whispering WhiteNP OW 1001 P

BattlestoneNP N 1915 P

Bright LimeNP AC 2048 A

Carribean CruiseNP BGG 2799 P

N.O.W

FirelightsNP AC 2058 A

Turned earthNP N 1919 D

Free SpiritedNP YO 2480 P

Yellow SubmarineNP YO 2551 A

Lake AloneNP BGG 1803 P

Porcelain BlueNP PB 1526 A

CONSUME

Single PetalNP R 1300 P

Artist LoftNP PB 2929 P

SpellboundNP AC 3424 A

Blue MercuryNP AC 2099 A

Sunday MorningNP YO 1132 P

LO+VE

Blue WoolNP BGG 1572 P

Slight TempoNP PB 1468 T

Merry Old SoulNP PB 1467 P


Snow WhiteNP OW 1002 P

Celery StickNP BGG 2627 P

Green TreatNP BGG 1664 T

Pebble WalkNP N 1817 P

Blue JiveNP BGG 1573 P

HUMAPATHY

NORTH

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GreenwayNP BGG 1624 A

Sashay RedNP R 1260 A

Circus TopNP YO 1134 A

Solitary ShadowNP AC 3447 A



Orange Pop NP YO 2444 A


Gold

Barbara BlueNP PB 1525 T

BLENDENTITY

Garden EarthNP N 1905 D

Granite RockNP N 1980 T

Teal StoneNP BGG 2693 P

Iris TipNP OW 1052 P

To DreamNP PB 1559 P

Out at SeaNP BGG 1569 D

Old StuccoNP N 3224 T

SLO.LI

Dormant GrayNP N 2043 T

FirebushNP YO 1239 D

Southwest StoneNP YO 1238 T

ChromatellaNP YO 1111 T

Absolute YellowNP YO 1113 A

BrunetteNP R 1365 A

Dark ExplorationNP AC 3448 A

S.P.A.C.E

Orange TorchNP YO 1204 A

SunbakedNP YO 1233 D

Marsh MarigoldNP YO 1156 D

Silver LiningNP N 3021 P

Parrot GreenNP BGG 1756 T

High TrekNP BGG 1596 A

Fashion RedNP R 1274 A

SOUL.CODE

SOUTH

25

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- -

INTERIOR COLOUR RATIO REFERENCE

26

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03_Nippon_16_49.pdf 33 13/12/19 12:44 PM


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Base coat NP PB 1487 PGlazed over with 01

Base coat NP BGG 1682 T (1054T)Glazed over with 01

Base coat NP YO 1119 TGlazed over with 01

YellowbandPearl Frost

Villa GreenGold Frost

September RainPearl Frost

Dzine

Top Coat SilverBase Coat NP YO 1204 A

Silver Lining

Top Coat NP PB 1527 DBase Coat NP YO 1167 P

The Braided Spell Negasi

Tuscany Brown Sapphire Calm Reefs

MOMENTO TEXTURES*S

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421904001_50_60F.pdf 1 13/12/19 2:35 PM

Dzine


30

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Aanchal MaheshwariArtistGoa

Amrita PandaDesign EducatorDelhi

Aanchal Maheshwari co-created the creative laboratory, ColourBus, engaging with �elds of surreal, visionary, conceptual and mythical art.

Amrita Panda is interested in contributing to the Design education Industry and has been a part of Cluster initiatives and study. She is also the �nalist of North Zone of Mrs. India.

Apoorva Jayarajan DancerPune

With a degree in fashion designing, Apoorva is a self-learned yoga and an Acro-Yoga practitioner. She is also an Instagram celebrity with over 117k followers.

Avijit DuttFilmmakerDelhi

Binaifer BharuchaPhotographerMumbai

Avijit Dutt is a popular Indian �lmmaker, actor, theatre director and communications consultant from Delhi. He has done over 75 plays in English, Hindi & Bengali. Jolly LLB2, Gandhi to Hitler and Madras Café being a few of his great works.

Binaifer Bharucha is a freelance photographer based in Mumbai, specialising in interiors, jewellery, food and still life, documenting events curated by ArtOxygen, a public arts initiative, and the photo editor at Pari.

Debangshu MoulikArtistPune

Debangshu Moulik is a comic creator, illustrator and TEDx Speaker based in Pune with an unusually strong visual style and sense of storytelling with a huge fan baseof 42k on Instagram.

KEY PARTICIPANTS AND CATALYSTS

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Apurba SenDigital ExecutiveBengaluru

Apurba Sen is catalysing the Outstream Video / Native Video storytelling market in India for SimpleMagic. He also co-authors the ad agency, Trendspotting - an Adage Power blog.

Oyindrila GhoshStylistDelhi

Oyindrila Ghosh is a celebrity, fashion, runway and advertising stylist and a lingerie design specialist from Delhi. She is also a blogger and Youtuber creating content on luxury fashion, beauty, travel and lifestyle.

Priya DaliDesignerMumbai

Saloni BatraActressMumbai

A designer and illustrator from Mumbai, Priya Dali started a blog “स se SEX”, enlightening others about sex and sexuality through cute doodles. She has about 4k Instagram followers.

Saloni Batra is an actress from Mumbai, known for Soni (2018), Life Sahi Hai (2016) and Love at First Sight (2017). She is also a former design executive at Alpine Apparels and Head Designer at Malaga.

Tarini DixitCreative DirectorMumbai

Veer MisraGraphic DesignerGurgaon

As a designer and creative director, Tarini Dixit from Mumbai is the Mastermind behind the brands Charaswati, Diisaster Designs and Bitchaari along with her sister Gayathri Dixit.

Veer Misra, is a graphic designer, illustrator, and an artist from Gurgaon, who spends most of his time creating thought-provoking art and visuals, for the youth struggling to �nd their true voice with over 5k followers on Instagram.

31

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Sangita Shro�DesignerAhmedabad

Sangita Shro� specialised in Exhibition Design, practised as a professional designer, and is involved as an activist in areas of women's & other civil libertarian issues. She started as the Director of Indian Institute of Cra�s and Design in 2007 and now at Nirma University, Ahmedabad.

Shrishti TehriTravellerDelhi

A solo traveller, photographer and a storyteller from Mumbai, Shrishti Tehri runs a micro blog on Instagram & shares her travel stories and her passion for the environment and dogs with her 15k followers.

Vrinda GuptaDesignerMumbai

Vrinda Gupta, a Design graduate from Mumbai, co-founded GUSH Shoes and accessories to create beautiful, timeless pieces to express her love and passion for design.

Watson DcostaAvid BikerBengaluru

Watson Dcosta is biking enthusiast and store manager at bangalore. A seasoned professional with years of experience. Watson’s biking adventures socio cultural ethos of this country.

Akash KumarVisual MerchandiserBangalore

With a Bachelors in Fashion Technology and then a general management degree from Indian Institute of Management, Kozhikode, Akash Kumar is an experienced visual merchandiser and deputy General Manager with the Landmark Group working at Lifestyle, Bangalore.

Baashobe MajumdarAccessory DesignerBengaluru. FilmmakerDelhiBaashobe Majumdar is an Accessory Designer with experience of over 16 years in the �eld of handcra�ed home accents, watches, leather accessories, specializing infurniture. He owns a company “madeforme.in” in Bengaluru.


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A L AparajithanArtistChennai

Aparajithan is the son of the late renowned artist, K.M. Adimoolam. His work has been exhibited in several shows including the Regional Art Exhibition organized by Lalit Kala Akademi, Hyderabad, in 2003 and ‘Contemporary Art Circle Exhibition’ at the Lalit Kala Akademi, Chennai.

Ashwin ThiyagarajanFashion DesignerChennai

Ashwin �iyagarajan is a Chennai-based fashion designer with his own line of clothing by his very name. Ashwin �iyagarajan, does it all, from well �tted suits to stunning evening gowns; from simple jumpsuitsto heavily embroidered lehengas.

Aswin KumarFood BloggerChennai

Aswin is a so�ware engineer by profession. He started as a Zomato reviewer in 2012. With so many restaurants to review in Chennai, he grew as a food blogger and began expanding his contacts. He gained over 5000 followers on social media.

Ben PhilipFashion IllustratorChennai

Ben Philip is an Internationally recognized fashion illustrator who has worked with renowned designers to create unique and exquisite illustrations and graphics. He is also an educator and biking enthusiast.

Jan Joseph GeorgePhotographerCoimbatore

Jan Joseph George is a freelance photographer, creating stories and getting to know people. He graduated from Karunya University, Coimbatore. He also owns his personal photography handle “Jan Photography” with over 30,000 followers on Instagram. His freelance work includes projects with National Geographic.

Jaytesh SridharContent Creator

Youtube content creator Jaytesh Sridhar’s brainchild is the Youtube channel Paracetamol Paniyaram with over 6,000 followers where the sketches discuss indigenous happenings and issues. He was part of the team of the �lm “His Girl”, a movie about a transvestite that made its way the Cannes Film Festival 2015.

32

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Jikki NairModel

Karuna ReddyEntrepreneurMumbai

Instagram model and photographer whose boundary - pushing, o�en feminist-themed photos have attracted 40,000 followers to date. She is also a writer and �lmmaker who has created short �lms such as Taste of Sin (2015).

What started as an internship at Auroville, Pondicherry blossomed into a more serious a�air of styling and art direction in Mumbai, which with further positive feedback and support deepened to form a career in event planning. Today, she is a successful entrepreneur.

Niranjani SundarCostume Designer

Niranjani, a costume designer & entrepreneur, heads the design team at her own label “�ari” since 2012. �e label derives its inspiration from the indigenous textiles, rich diversi�ed cultures of India, cra�smanship, traditional forms, shapes, �ora and fauna which portrays intricacy.

Rajendra MunjeDesign Director

Tharun SekarArchitect

Mr. Rajendra Munje is the Brand Design Director at the famous Indian advertising agency R K Swamy BBDO.

�arun Sekar is the other half of the duo that brought into existence the band “Othasevuru” named a�er a famous single wall in Madurai, his home town. He too is an architect by profession driven into the music �eld due to his shared passion with Pravekha.

Tina VincentFashion

�ough fashion has only now become more inclusive, Ms. Tina Vincent has always been far-sighted, cra�ing a label speci�cally for plus size women back in 2000 when fashionable western wear was restricted to people on the leaner side which is now extended to cater to men as well.


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Pravekha RavichandranArchitect

An architect by profession, currently studying post-graduation at NID, Pravekha has now forayed into the world of music-writing and composing songs about various aspects of his life and the everyday activities we see around us but seldom cast a second glance at, underthe band name “Othasevuru”.

Venkat RamPhotographer

He is an A-list photographer who has worked with several celebrities in India and for innumerous �lms in Kollywood and Tollywood as well as for various top brand advertisements, magazines and portfolios.

Vaijayanta Singh DekaGraphicsChennai

Vinay NagarajuCo-Creator

Graduating from the Indian Institute of Technology, New Delhi, he is an Industrial Designer and a colour and graphics specialist at Chennai’s own Royal En�eld since 2008.

Co-creator of the famous Instagram handle and blog “What’s On My Plate?” tantalizes one with mouth-watering pictures of his adventures into the world of food.

Ramnath ChadrasekharPhotographer

Mr. Ramnath Chandrasekhar is an accomplished nature photographer who co-founded Youth for Conservation where he helps inform school and college students on the �ner aspects of tiger conservation through screenings and discussions basedon the �lm ‘�e Truth About Tigers’.

Bhagwan ChavanArtist

Known for his de� bold strokes, BhagwanS Chavan is considered one of India’s most brilliant abstractionists. He has been the recipient of the National Award from the Lalit Kala Akademi, New Delhi and the Biennale at Bharath Bhavan, Bhopal.

33

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Vishakha RuhelaCo-Founder of MritthikaPondicherry

�e Creative Head and Co-Founder of Mrittika. �e label exhibits an elevated aesthetic, made with authentic handcra�ed fabrics and leather alternatives, while working directly with a myriad of cra� clusters in India, with emphasis on fair pay, sustainability and transparency.

Vivek KarunakaranDesignerChennai

Vivek created a distinctive identity for himself in the world of fashion. Sought by various celebrities in India and acclaimed for his extensive collection of Menswear & Womenswear in his label VK, he has become the pride of Chennai putting it on the fashion map. He is also the curator for the famous store MaalGaadi.

ChandraprakashPhotographer

He is an ace advertising photographer & proprietor of actinic light photography in Chennai.

Lily VijayaraghavanCrafts expert

Mrs. Vijayaraghavan is an ace art and cra� collector with immense knowledge in Indian tradition, heritage, culture and social expression. Her house is one of the unique living ‘home museum’ of this country with beautiful and rare artefacts that she has painstakingly collected from across the country.

Lakshmi VijaraghavanInterior Designer

As an interior designer and cra� expert, Ms. Lakshmi has contributed immensely in the development of impactful spaces and development of cra� sector.

Suhasini PaulDesigner

An eminent toy designer, post graduate of National Institute of Design (NID) with her specialization in Toys and Children products. Suhasini is also an Electrical engineer and has done Management Program for Women Entrepreneurs (MPWE 2016) from IIM, Bangalore.


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Sonakshi VijayaraghavanMedia Expert

Experienced Marketing Business Development Manager skilled in Negotiation, Sales, Customer Relationship Management, Market Research, and Management with a PGDM focused in Advertising and Marketing from Xavier Institute of Communications.

Naushad AliFashion designer

Naushad Ali is a designer with minimalist inclinations, he believes in revisiting designs to adapt more than to add. He fosters a deep love of Indian traditions and cra�s, creating designs that bring together modern cuts and heritage fabrics.

Dr. Shalini SudAcademician

Shalini is a fashion & design educationalist with 17 years of teaching experience. She has worked in the area of design methodologies and trends research in fashion and leather industry. She is a Professor at the National Institute of Fashion Technology.

Sandeep PaulDesigner

Paul is an international award winning industrial product designer, alumni ofthe prestigious National Institute of Design (NID), Electrical Engineer and aCartoonist who re-de�nes everyday objects led by consumer focused innovation.

SivakumarIndustrial Designer

�e Design Head of Royal En�eld, Sivakumar is from Tamil Nadu. He is a graduate from IDC, IIT Delhi in product design. His works include the Royal En�eld classic series.

Sujitha ArvindArchitect

Considered a modern architect but all her designs are deeply rooted in the cultural heritage, with carefully cra�ed spaces, elements and materials, yet able to bring in the freshness of contemporary architecture.

Pradeep Vijay, Business,Trivandrum

A second generation entrepreuneur of India’s well known paint retailer - Santha Paint House, Trivandrum. He has done his graduation in Civil Engineering and has been part of �e Sadolin Paint (Oman) LTD for seven years. On his return back to India, he co-founded Sleek Wood Care store, which is an exclusive SPH showroom for wood coating retail.

34

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NIFT Core Team: Research and InsightsDr. Kaustav SenGuptaHead Futurist, Color researcher and Team lead - Color Vision

Research InternsMs. Tanisha TiwariMs. Bhavitraa �ilagarMs. Suneyna TandonMs. Lipika Aggarwal

NIFT Core Team: Project Management Dr. Kaustav SenGupta - Associate Professor and Project Head Dr. R Nandhakumar, RAMr. Arun Pillai, MTSMrs. Shaswati SenGupta - Guest Faculty

Interns for Boards, Shoots and Illustrations Mr. Martin �omas - Shoots and boardsMs. Sulakshana- Shoots, boards and illustrations Mr. Sayed Ayan Sulaiman - Shoots and boardsMs. Keerthana Chandrasekhar - Shoots and boardsMs. Kaninica SenGupta – Boards & Illustrations

Nippon Paint Core Team: Management and support Mr. Mahesh Anand, President - DecorativesMr. Mark Titus - Director, MarketingMr. Sathish Kumar - Area Marketing Manager - South & Special ProductsMs. Shveta Vishwanath - Divisional Manager - Speci�ers SegmentMr. Arulprakash - Senior Executive - Colour Marketing & Retail MerchandiseMr. Aswin Kumar - Assistant Manager - Digital MarketingMs. Sanjana Murali - Management Trainee

Book design Team Rubecon Communications

Website design and developmentDeepsense Digital

PhotographyMr. Srivatsan Sankaran Mr. Aswin Kumar

Printed ByPragati O�set Pvt. Ltd., Hyderabad

We must thank the students (Batch 2017-2019) of Master of Design (Design & Space), NIFT, Bangalore and the students of PG IDM – AD (Batch 2018-2020, Master of Fashion Management NIFT Chennai) for contributing in the insights.

Our special thanks to dear Director of NIFT Chennai Prof. Dr. Anitha Mabel Manohar for the immense encouragement, support and participation during the whole process of executing this �rst ever pan India initiative.

DISCLAIMER:All rights reserved. All content in this color forecast book is owned/copyrighted/trademarked by Nippon Paint. No part of this book may be reproduced, modi�ed, transmitted, reprinted or published in any form or by any means without prior permission in writing from Nippon Paint and Color Vision teams.

Credits

421904001_50_60F.pdf 11 13/12/19 2:35 PM

Email: [email protected] | SMS NIPPON to 56070 | Toll-free: 1800 425 3636 | www.nipponpaint.co.in

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WESTCHATTISGARHNIPPON PAINT (INDIA) PRIVATE LIMITEDNear Shri Vinayaka Vihar Marriage Palace, Ring Road No. 1, Raipur - 492 005

GUJARATNIPPON PAINT (INDIA) PRIVATE LIMITEDNo. 2-9, Vidya Estate, B/H Hotel Ujala, Ujala Circle, Sarkhej, Ahmedabad - 382 210

MADHYA PRADESHNIPPON PAINT (INDIA) PRIVATE LIMITEDNo. 29/3, 29/4, 25/9, Patwari Halka No. 18, Gram Talawali Chanda �ehsil, Indore - 452 010

MAHARASHTRANIPPON PAINT (INDIA) PRIVATE LIMITEDNo. 155 & 156, Jay Mangalam Moorty Housing Society, Khadan Road, Wadi, Nagpur - 440 023

NIPPON PAINT (INDIA) PRIVATE LIMITEDS. No. 133/4, Behind Hotel Radhika, Pune-Saswad Road, Village Uruli Devachi, Pune - 412 308

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National Institute of Fashion TechnologyMinistry of Textiles. Govt. of IndiaRajiv Gandhi Salai, Taramani, Chennai- 600113Mail: [email protected]: 91766 55090

Nippon Paint (India) Private LimitedNo. 3, Club House Road, 3rd Floor, Chennai - 600 002, Tamil Nadu, India.Tel: 044 4298 2222 | Email: [email protected] | SMS NIPPON to 56070Toll-free: 1800 425 3636 | www.nipponpaint.co.in

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