As an elite PR consultancy firm, PRima aims to provide first-class services for our clients
Dec 14, 2014
As an elite PR consultancy firm, PRima aims to provide first-class services for our clients
Club for students
Main aim: PR students at Murdoch University
Network Socialize Work experience
SWOT SWOT ANALYSIANALYSISS
Strengths: Wide potential consumer base.
Weakness: Lack of promotion of . Lack of networking opportunities Lack of support by PR professionals
Opportunities: Bringing PR students together
Threats: Just a social club with no emphasis on PR
MESSAGMESSAGEE
MESSAGMESSAGEE
… … Because you Because you think aheadthink ahead.
Pure provides an active social life Pure provides an active social life while offering first class opportunities while offering first class opportunities
to get a first class career.to get a first class career.
Target Target PublicPublic Primary Target AudiencePrimary Target Audience
Focus on 1st and 2nd year internal studentsFocus on 1st and 2nd year internal students PR students at Murdoch University –PR students at Murdoch University –
Major: PRMajor: PR Double major: with PR as one of Double major: with PR as one of
themthem Minor: PR Minor: PR
Secondary Target AudienceSecondary Target Audience Potential students Potential students Third year studentsThird year students
ObjectivesObjective 1:
To recruit 40% of internal PR students in Murdoch University as members by February 2010.
Objective 2:Reach an average member attendance of 70% to social events until February 2010.
Objective 3:Attain a minimum of 5 professional public relations consultant contacts by February 2010.
Strategic DevelopmentStrategy 1:
Generate publicity for Pure through both media and other promotional activities (by giving information to target audiences).
Strategy 2:Increase frequency of meetings and social networking events to increase member attendance and maintain brand loyalty to Pure.
Strategy 3:Foster work experience opportunities and relationships between members and public relations practitioners through increased social events.
TacticsStage 1: Stage 1: RecruitmentRecruitment
Introduce upcoming recruitment event and give brochures at all PR and media studies lectures.
Utilize local Murdoch Radio for promotion.
Icon on My Murdoch for PR students
Presentation of gift bag upon confirmed membership.
Events- Orientation Week Semester 1 & 2Orientation Week Semester 1 & 2- Open Day- Recruitment EventRecruitment Event
Tactics
Stage 2: Stage 2: Retaining MembersRetaining Members Regular emails on latest updates Events
Purification
Stage 3: Stage 3: PR professionalsPR professionals Event
Pure NightPure Night
Orientation WeekOrientation Week
Orientation WeekOrientation Week “Blackout”
Light sticks “Pure”
“Join Pure”
Lights on- Banner ‘Join Pure for an active PR life’ incl. reference to stall outside
PurificationPurification
Casual get-togethers at the Tavern
After classes, 5pm – 8pm
Sausage Sizzle- Gold coin donation
Pure Members 15% off drinks
Pure DayPure Day Extensive Re event at Bush Court Personalized PURE T-shirt upon membership
Guest lecturer sharing experience
Pure NightPure Night
Theme: ‘Pure White Glamour’
Opening held by Pure
Introductory speeches by PR professionals• Question and Answer Session• Booze and Schmooze
Dinner & Dance
TimelineTimeline
February
•Orientation Week
March
•Purification
•Quantitative
April
•Pure Day
May
•Purification
•Survey
June
Semester 1
Semester 2
August
•Orientation Week
•Open Day
September
•Purification
October
•Pure Night
November
•Purification
December
•Purification
•Survey
July
January
February
FinancialsFinancials
62%
4%1%
1%1%
31%
Expenditure
100 Showbags
Sundowners
O-week
Recruitment Event
Flyers
Ball
EvaluationEvaluation
Beginning (March): Quantitative Research Modification phase (May): Informal
Evaluative Research (February): Mixture of closed and open ended
Because you Because you think aheadthink ahead