1Prof. Dr. Luiz Cesar Barçante. 1. INTRODUCTION 2. WHAT IS THE MEANING OF LEARNING: ESSENTIAL, IMPORTANT OR ACCIDENTAL? 3. LEARNING THROUGH S&G 3.1 What.

DEVELOPMENT AND APPLYING OF A BRAZILIAN BUSINESS GAME USING EXCEL SPREADSHEET

Luiz Cesar Barçante

CEFET-RJ (BRAZIL) [email protected]

1Prof. Dr. Luiz Cesar Barçante

Development and Applying of a Brazilian Business Game Using Excel Spreadsheet

1. INTRODUCTION

2. WHAT IS THE MEANING OF LEARNING: ESSENTIAL, IMPORTANT OR ACCIDENTAL?

3. LEARNING THROUGH S&G 3.1 What are Business Games?

4. A BRAZILIAN MODEL OF BUSINESS GAME 4.1 Raw Material 4.2 Evaluation Criteria 4.3 The Game Modeling 4.4 Excel Spreadsheet

CONCLUSIONS

REFERENCES 2Prof. Dr. Luiz Cesar Barçante


1. INTRODUCTIONMany Brazilian professionals developing and applying

games on logistics, HR, finance, marketing, whether or not computer-based, and each author develops and applies the game that is more convenient to them. However, according to the bibliography referenced, there has not been much concern about developing a game based on Excel spreadsheet.



2. WHAT IS THE MEANING OF LEARNING:ESSENTIAL, IMPORTANT OR ACCIDENTAL?Essential is something that you will have to take care of immediately. Taking care of the essential is what people should have as a priority.Important is something that is about to become essential, but is not quite there yet. Therefore, preparing for the important is “important”, but not more than taking care of the essential.What about the accidental? That is something that we do not know when or even if is going to happen. If learning is an activity in which motivation plays a significant role, how can someone be motivated to learn something that they consider accidental?



3. LEARNING THROUGH S&GAccording to Barçante (2010) the literature on S&G deems some aspects as critical:• Enabling the immediate application of the material learned;• Promoting the participation of the trainees;• Offering the opportunity of interaction with peers;• Emphasizing the individual as a whole: emotion and cognition;• Creating conditions to get in touch with the environment;• Including situations of variability and uncertainty;• Proposing the exercise in a structured and oriented manner;• Enabling the assessment of the experience by the participants;• Including feedback comments offered by the teacher.



3. 1 What are Business Games?Beppu (1984) … as a simplified mathematical abstraction of a situation in connection with the business world … means of management decisions for successive and sequential periods.

Martinelli (1987) … as a method of teaching and personal development, as well as the sequential aspect, which motivates and brings them as close as possible to the business reality which they are trying to simulate.



3. 1 What are Business Games?Wilhelm (1997) … as structured corporate systems that by simulating various activities inherent to a company … creating situations that involve issues related to production, distribution and consumption …

Gramigna (1993) … is a previously planned activity … that reproduce their day-to-day reality.



4. A BRAZILIAN MODEL OF BUSINESS GAMEJOGAI (Industrial Administration Game) & JEI (Industrial Engineering Game) are used in the Corporate Simulation subject of the 8th term of the Industrial Administration and Simulation subject of the 10th term of the Industrial Engineering undergraduate program at CEFET-RJ. The classes involve contents such as Vision and Mission; Excellence Principles; Costs x Pricing; Revenues x Expenses; DLP; Assets x Liabilities and Balance Sheet.

In general, teams are divided into: Three Mines ; Five Goldsmiths; Three Jewelry Stores ; One Auditor Committee.



4.1 Raw MaterialElka Magic Pins, “Fig. 1”, are used. They come in five colors and four shapes, for a total of twenty different pins.

White – Platinum;Yellow – Gold;Blue – Aquamarine;Green – Tourmaline;Red – Rubellite.

Figure 1. Raw Material



4.2 Evaluation CriteriaThe Evaluation Questionnaire is based on the Excellence Criteria of the National Foundation for Quality, using a scale of 1 (worst) to 5 (best) in each criterion.

Leadership – 110 points (AC)1. The Vision defined by senior management is clear.2. The Mission defined by the senior management considers the organization’s values, focus on the customer, mutual respect and trust, ethical behavior, the participation of people, and high performance expectations.3. The manager assumes his/her place in the company.


Abbreviation: AC – Auditor Committee; SM – Supplier Market;CM – Consumer Market; EO – Everyone; GAME – Performance at JOGAI.


Strategies and Plans – 60 points4. The company has performed customer satisfaction surveys. (post-sale) (CM)5. Actions are taken based on satisfaction surveys and customer complaints. (CM)6. The company searches to set partnerships with its competitors. (AC)7. The company takes actions based on the analysis of its competitors. (AC)8. The company analyses the competitive environment in search of new opportunities. (AC)9. Actions are taken in connection with the analysis of the competitive environment. (AC)10. The company searches to set partnerships with the Supplying Markets. (SM)11. Actions are taken based on the search for partnership with Supplying Markets. (SM) 11Prof. Dr. Luiz Cesar Barçante


Customers (CM) – 60 points

12. The company knows the expectations and the current and

future needs of Customer Markets. (pre-sale)

13. The company evaluates and improves its product based on

the information from Customer Markets.

14. The company has a line of products differentiated by quality.



Society – 60 points

15. People from the work force, suppliers and other stakeholders are made aware and involved in matters concerning social and environmental responsibility. (AC)

16. The company has set an ethics code. (AC)

17. The company communicates to the society the impacts and information concerning its products, processes and facilities. (EO)

18. The level of satisfaction of the community with the company is identified and evaluated. (EO)



Information and Knowledge – 60 points

19. The information about competitors is used by the company. (AC)

20. The information about product quality is used by the company. (AC)

21. The information from customers is used by the company. (CM)

22. The information about operational performance is used by the company.. (AC)

23.The information about financial performance is used by the company. (AC)



People – 90 points (AC)

24. People are satisfied with what they do.

25. The Business function is empowered to act.

26. The Production function is empowered to act.

27. The communication is clear, objective and noise-free.



Processes – 110 points

28. Best average price paid in the purchase of raw-material. (GAME).

29. Best average price received in the sale of raw-material in the product. (GAME)

30. Value added: Price of final product sold / cost of raw-material purchased. (GAME)

31. Delivery lead-time (period from the moment the buyer confirmed the purchase until product is received by such buyer). (CM)

32. The criteria used to select and qualify suppliers are clear and well defined. (AC) 16Prof. Dr. Luiz Cesar Barçante


Results – 450 points

33. The company has met all expectations. (CM)

34. Profitability – ROI (GAME)

35. Market Share: amount of sales. (GAME)

36. Financial Share: Value of sales. (GAME)

37. Organizational Climate. (AC)

38. Ranking of companies that have best dealt with Supplier Market. (SM)

39. Considering all items evaluated, what score would you give the company? (EO) 17Prof. Dr. Luiz Cesar Barçante


4.3 The Game Modeling

Figure 2. The game modeling



4.4 Excel Spreadsheet Figure 3 – Miners 1 Excel Spreadsheet – Bill



4.4 Excel Spreadsheet

Figure 4 – Miners 1 Excel Spreadsheet – Evaluation (there ins’t Goldsmith W)



4.4 Excel Spreadsheet Figure 5 – Miners 1 Excel Spreadsheet – Investments



4.4 Excel Spreadsheet

Figure 6 – Goldsmiths’ Excel Spreadsheet – Financial Report



4.4 Excel Spreadsheet Figure 7 – Companies’ Results Excel Spreadsheet



CONCLUSIONSThe use of Excel Spreadsheet as a business game support in Brazil has been efficient due to some aspects, as follows:• It enables a quick release of data;• The costs are relatively low;• The use of printed forms are unnecessary;• It is easy to access and manipulate it;

One thing is for sure, it is very rewarding to see students who usually just “attend class”, and who are not sure of what they will do for a living, dive headfirst into the simulated market trying, by means of failed attempt vs. successful attempt, to get an opportunity to make a difference in their daily real lives.



1Prof. Dr. Luiz Cesar Barçante. 1. INTRODUCTION 2. WHAT IS THE MEANING OF LEARNING: ESSENTIAL, IMPORTANT OR ACCIDENTAL? 3. LEARNING THROUGH S&G 3.1 What.

Documents

luiz cesar barante slide

business games

business reality

game modeling

business world

meaning of learning

th term

corporate simulation