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1k Customers Paul Dejoe Igniters meetup @vorkspace 9th sept 2013 Hackerdojo Mountain View

Aug 29, 2014

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Sales Hacking: Sales, Drugs and Remote Teams - by Paul DeJoe

Learn how to get your 1st 1000 paying customers and run a remote SALES team.



As a startup founder, there's no bigger challenge than how to acquire customers. Paul DeJoe shares his detailed, step-by-step process on how to get customers for your business.

This interactive, step-by-step guide isn’t some high level courseware or general sales tips; but a comprehensive, real-world process for implementing a successful customer acquisition strategy.

You can implement the steps within this guide right now to:

Understanding Who Your Customers Are - Paul takes you through his methodology of developing comprehensive customer portfolios and how to turn them into evangelists.

How To Master Your Messaging - Get the basics of copywriting, effective headlines, and how to create findable and shareable content.

Increase Retention And Paid Conversion - Paul covers how to develop Key Pivotal Indicators, define a sales event trail, and a referral system to get users on board faster.

Interactive Content - Dozens of expert insight directly from Paul to help you get the most out of each step; authentic documents used by Paul many times over; and the benefits of the Accel.io platform to interact with others using the same guide!

Don't fall into the "build it and they will come" trap - make getting your first customers simpler with this comprehensive process Paul has refined and used over his past 3 startups.

FREE DOWNLOAD:

Beginner's Guide to Sales: https://itunes.apple.com/us/book/the-beginners-guide-to-sales/id645775469?mt=11

About Paul DeJoe:



Paul is the CEO of Ecquire, software for lead management. He serves as the Entrepreneur in Residence at Fairbridge Venture Partners, has been featured in the Wall St. Journal, Business Insider, Forbes, Inc., is a Mentor for the Thiel Fellowship, and advisor to 4 startups. He has built three different startups from idea to sustainability and beyond.

  • H O W T O G E T 1K CUSTOMERS Sunday, August 11, 13 Cost of Customer Acquisition LTV Must be at least three times of CAC
  • PRODUCT Sunday, August 11, 13
  • WHY YOULL FAIL Sunday, August 11, 13 Cost of Customer Acquisition LTV Must be at least three times of CAC
  • PRODUCT MARKET FIT THE MARKETYOU Sunday, August 11, 13 Cost of Customer Acquisition LTV Must be at least three times of CAC
  • In a terrible market, you can have the best product in the world and an absolutely killer team, and it doesn't matter -- you're going to fail. -MARK ANDREESEN Sunday, August 11, 13 Product that can satisfy the market.
  • Even if you aren't the smartest person around, and your product is kind of ugly and broken, you can still be very successful, if you just build the right product. Humilityand Pay Attention -PAUL BUCHHEIT Sunday, August 11, 13 Cost of Customer Acquisition LTV Must be at least three times of CAC
  • CAC 3x LTV COST OF CUSTOMER ACQUISITION Sunday, August 11, 13 Cost of Customer Acquisition LTV Must be at least three times of CAC
  • CAC 3x LTV LIFETIME VALUE Sunday, August 11, 13 Cost of Customer Acquisition LTV Must be at least three times of CAC
  • ONE QUESTION QUALIFICATION YOUR SOLUTION THEIR PROBLEM Sunday, August 11, 13 One question qualication - Should be about the biggest pain point your product solves. If they have it then you've qualied them as well. Qualication is the most important step in the process. (use the same build you did for the latest ecquire slide where the two circles move in to overlap. The two circles would be just a question mark and maybe an icon for qualication)
  • ONE QUESTION QUALIFICATION QUALIFIED Sunday, August 11, 13 One question qualication - Should be about the biggest pain point your product solves. If they have it then you've qualied them as well. Qualication is the most important step in the process. (use the same build you did for the latest ecquire slide where the two circles move in to overlap. The two circles would be just a question mark and maybe an icon for qualication)
  • 1. AHA AHA MOMENT 2. EARLY 3. OFTEN Sunday, August 11, 13 Cost of Customer Acquisition LTV Must be at least three times of CAC
  • AARRR ACQUISITION ACTIVATION RETENTION REFERRAL REVENUE Sunday, August 11, 13 Cost of Customer Acquisition LTV Must be at least three times of CAC
  • VIRALLY Sunday, August 11, 13 Cost of Customer Acquisition LTV Must be at least three times of CAC
  • 7 in 10 K Sunday, August 11, 13
  • VIRAL COEFFICIENT # of new customers that each existing customer is able to successfully convert Sunday, August 11, 13 Creating your feedback loop NPS graph (Look for an image of NPS) also use Mixpanel and Kissmetrics logo
  • VIRAL COEFFICIENT # of new customers that each existing customer is able to successfully convert 10 Initial customers at time 0 10 number of invites set out by each new customer Conv% 20% Conversion rate of invites into customers. k = 2 Sunday, August 11, 13 Creating your feedback loop NPS graph (Look for an image of NPS) also use Mixpanel and Kissmetrics logo
  • CYCLE TIME How long it takes for a new customer to come to your site and get a friend to try your application. Sunday, August 11, 13 Creating your feedback loop NPS graph (Look for an image of NPS) also use Mixpanel and Kissmetrics logo
  • CYCLE TIME How long it takes for a new customer to come to your site and get a friend to try your application. Custs(t) = Custs(0) * (K ^ (t/ct +1) - 1) / (K-1) Sunday, August 11, 13 Creating your feedback loop NPS graph (Look for an image of NPS) also use Mixpanel and Kissmetrics logo
  • CYCLE TIME The most important factor to increasing growth is not the Viral Coefficient, but the Viral Cycle Time (ct) which should be made as short as possible. This will have a dramatic effect on growth. Sunday, August 11, 13 Creating your feedback loop NPS graph (Look for an image of NPS) also use Mixpanel and Kissmetrics logo
  • CYCLE TIME Sunday, August 11, 13 Creating your feedback loop NPS graph (Look for an image of NPS) also use Mixpanel and Kissmetrics logo
  • CYCLE TIME Custs(t) = Custs(0) * (K ^ (t/ct +1) - 1) / (K-1) Sunday, August 11, 13 Creating your feedback loop NPS graph (Look for an image of NPS) also use Mixpanel and Kissmetrics logo
  • CYCLE TIME Custs(t) = Custs(0) * (K ^ (t/ct +1) - 1) / (K-1) Custs(t) = 10 * (2 ^ (20/2 +1) - 1) / (2-1) Sunday, August 11, 13 Creating your feedback loop NPS graph (Look for an image of NPS) also use Mixpanel and Kissmetrics logo
  • CYCLE TIME Custs(t) = Custs(0) * (K ^ (t/ct +1) - 1) / (K-1) Custs(t) = 10 * (2 ^ (20/2 +1) - 1) / (2-1) Custs(t) = 20,470 Sunday, August 11, 13 Creating your feedback loop NPS graph (Look for an image of NPS) also use Mixpanel and Kissmetrics logo
  • CYCLE TIME Custs(t) = Custs(0) * (K ^ (t/ct +1) - 1) / (K-1) Custs(t) = 10 * (2 ^ (20/2 +1) - 1) / (2-1) Custs(t) = 20,470 Custs(t) = 10 * (2 ^ (20/1 +1) - 1) / (2-1) Sunday, August 11, 13 Creating your feedback loop NPS graph (Look for an image of NPS) also use Mixpanel and Kissmetrics logo
  • CYCLE TIME Custs(t) = Custs(0) * (K ^ (t/ct +1) - 1) / (K-1) Custs(t) = 10 * (2 ^ (20/2 +1) - 1) / (2-1) Custs(t) = 20,470 Custs(t) = 10 * (2 ^ (20/1 +1) - 1) / (2-1) Custs(t) = 20,971,510 Sunday, August 11, 13 Creating your feedback loop NPS graph (Look for an image of NPS) also use Mixpanel and Kissmetrics logo
  • EVANGELISTS Sunday, August 11, 13 Cost of Customer Acquisition LTV Must be at least three times of CAC
  • 100 EVANGELISTS Sunday, August 11, 13 Building your evangelist list where do you nd them. If getting 1,000 customers is a milestone, the one before that is the right way to build 100 evangelists.
  • Sunday, August 11, 13 places In conversation - This is what you're searching for on feed burner and twitter (Twitter advanced search Image of CRM sucks), (LinkedIn search of job title)
  • NET PROMOTER SCORE DETRACTORS PASSIVES PROMOTERS Sunday, August 11, 13
  • NET PROMOTER SCORE DETRACTORS PASSIVES PROMOTERS Sunday, August 11, 13
  • MANAGING EXPECTATIONS Sunday, August 11, 13 3 concentric circles (the circles are dened by expectations you set with them) (Have 3 circles that are overlapping from small to big)
  • MANAGING EXPECTATIONS EVANGELISTS WATCH THEM USE YOUR PRODUCT REFER ? CONFIRM YOURE SOLVING A PROBLEM DONT TRUST THEM Sunday, August 11, 13 3 concentric circles (the circles are dened by expectations you set with them) (Have 3 circles that are overlapping from small to big)
  • MANAGING EXPECTATIONS EVANGELISTS INDUSTRY EXPERTS WATCH THEM USE YOUR PRODUCT REFER ? CONFIRM YOURE SOLVING A PROBLEM DONT TRUST THEM YOUR CUSTOMERS LISTEN TO THEM Sunday, August 11, 13 3 concentric circles (the circles are dened by expectations you set with them) (Have 3 circles that are overlapping from small to big)
  • MANAGING EXPECTATIONS EVANGELISTS INDUSTRY EXPERTS PRESS WATCH THEM USE YOUR PRODUCT REFER ? CONFIRM YOURE SOLVING A PROBLEM DONT TRUST THEM 5 ENTERPRISES WITH DATA YOUR CUSTOMERS LISTEN TO THEM Sunday, August 11, 13 3 concentric circles (the circles are dened by expectations you set with them) (Have 3 circles that are overlapping from small to big)
  • ENTERPRISE Sunday, August 11, 13 Cost of Customer Acquisition LTV Must be at least three times of CAC
  • HIGH RISK & HIGH REWARD Sunday, August 11, 13 Industries that attract the best sales professionals BioPharma, Energy, Finance because this is the industry with the highest risk and highest reward for using or not using their prouct.
  • BIG PHARMA ENERGY FINANCE HIGH RISK & HIGH REWARD Sunday, August 11, 13 Industries that attract the best sale