1 Network Node Manager (NNMi) Toolkit START
1
Network Node Manager (NNMi)Toolkit
S TART
N e t w o r k N o d e M a n a g e r
Value PropositionWhen speaking with customers, use the following statements to succinctly articulate the value that they can expect from NNMi.
Micro Focus® Network Node Manager i (NNMi) delivers powerful capabilities enabling NOCs to manage modern networks. NNMi Smart Plug-ins expand NNMiinto specialized environments, helping your team reduce time to resolve issues. NNMi is a core component of Network Operations Management.
• Discovery & monitoring of unified physical, virtual, SDN & wireless infrastructure• Scalability and device support to manage the largest enterprise environments• Intelligent automation to enhance real-time issue analysis• Multi-tenant capabilities to securely manage multiple customers, depts or sites
NNMi provides out-of-the-box support for visualization and management of SDN and virtualized infrastructure, allowing network operators to have a consistent view across their physical and virtual infrastructure. NNMi software is specifically designed to increase network operator efficiency. Its exception-based management model enhances their productivity.
Overview
OVERVIEW KEY MESSAGES PERSONAS SELLING SCENARIOS
DISCOVERY QUESTIONS
OVERCOMING OBJECTIONS COMPETITION LICENSING CUSTOMER
COLLATERAL
FOR MICRO FOCUS EMPLOYEES AND CHANNEL PARTNERS ONLY – DO NOT DISTRIBUTE
Reduce the cost of delivering improved network availability
Consolidate your network management infrastructure
Achieve low total cost of ownership with features such as wizards and a continuous discovery process
Achieve greater staffproductivity and efficiency with intelligent automation, an exception-based management paradigm, and a modern GUI
Reduce mean-time-to-repair(MTTR) with a deterministic and adaptive RCA and other intelligent automation features
N e t w o r k N o d e M a n a g e r
Key Messages
OVERVIEW KEY MESSAGES PERSONAS SELLING SCENARIOS
DISCOVERY QUESTIONS
OVERCOMING OBJECTIONS COMPETITION LICENSING CUSTOMER
COLLATERAL
#1 – Optimize fault management
In too many enterprises, network growth and complexity have outrun the capabilities of
outmoded network management toolsets. To deliver the levels of reliability and availability
that today’s operations demand, a system for network fault management needs the ability to
manage, scale and organize network service and risk.
Supporting Features
• Update topology in real time
• Discover and understand physical network, virtual services and the
relationships between them
• Identify and assess the impact of issues with intelligent diagnostics, automated
root cause analysis and service state determination
#2 – Unify fault and performance management
Unifying fault and performance information monitoring in a common console streamlines
network operations and provides a much richer view of how the network is actually
performing than disparate point tools could ever provide.
Supporting Features
• Base investigation process on performance issues and hard faults
• Reduce the number of incidents that need to be escalated to specialists
#3 – Automate network change, configuration and compliance
Network change and configuration management (NCCM) is a long-established discipline
that involves establishing, recording, and verifying configuration settings for network devices
to avoid downtime caused by configuration errors.
Supporting Features
• Avoid errors caused by manual processes
• Compliance with and reporting for internal standards or regulations, e.g.
Payment Card Industry Data Security Standard (PCI DSS) and the Health
Insurance Portability and Accountability Act (HIPAA)
#4 – Automate common operator tasks
With the size and complexity of network infrastructures growing continually, network
operations teams need to enable tier-one operators to handle as many incidents as possible
when they come in, without escalating to tier-two or tier-three level engineering teams.
Supporting Features
• Automated diagnostics keep pace with events when rapid changes occur in the
status of networks
• Collect key information before device failures
• Detect issues via performance monitoring systems
FOR MICRO FOCUS EMPLOYEES AND CHANNEL PARTNERS ONLY – DO NOT DISTRIBUTE
N e t w o r k N o d e M a n a g e r
PersonasHaving the right conversations with the right people is key in every selling engagement. Use the following information to understand who NNMi’s key buyers and influencers are, their roles, responsibilities, and concerns, as well as suggested conversation topics.
Title Role Responsible for Cares about What to talk about
Director of Network Management
• Manages all aspects of network infrastructure
• Drives efficiencies for both tools and personnel
• Support requirements for increased regulation
• Enable agility with automation and orchestration
• New infrastructure – support for physical and virtual devices
• Extended network outage – need to drive faster MTTR
• Skype issues – high-bandwidth apps that impact productivity
• App-celebration – agile development requires greater agility
• Large support for network vendors and devices
• Analytical, automation, monitoring and compliance capabilities
• Single point of view across infrastructure
OVERVIEW KEY MESSAGES PERSONASSELLING
SCENARIOSDISCOVERY QUESTIONS
OVERCOMING OBJECTIONS COMPETITION LICENSING CUSTOMER
COLLATERAL
FOR MICRO FOCUS EMPLOYEES AND CHANNEL PARTNERS ONLY – DO NOT DISTRIBUTE
N e t w o r k N o d e M a n a g e r
Selling ScenariosWhen speaking with customers, always tell the whole IT Operations Management (ITOM) story. You should tailor the story to emphasize the benefits to your customers’ existing investments.
Selling Scenarios What to Discuss
Risk Mitigation / Compliance
SLA compliance penalties and network device outages
Identify, prioritize, and remediate devices with critical vulnerabilities
Exposure to outages and hackers
Greatly reducing MTTR
Network complexity
Recent acquisitions
Unifying IT infrastructures
Cost reductions in managing operations
Deployment of SDN
Poor end user experience / Team silosLarge number of tools and/or disparate tools
Finger pointing between operations and engineering
Longer MTTRs
OVERVIEW KEY MESSAGES PERSONAS SELLING SCENARIOSDISCOVERY QUESTIONS
OVERCOMING OBJECTIONS COMPETITION LICENSING CUSTOMER
COLLATERAL
FOR MICRO FOCUS EMPLOYEES AND CHANNEL PARTNERS ONLY – DO NOT DISTRIBUTE
N e t w o r k N o d e M a n a g e r
Discovery QuestionsThe following discovery questions will help you to understand your customers’ current situation, identify needs and business issues, uncover competition, and confirm business requirements.
Questions for operationally mature and complex environmentsGood candidates for NNMi
Questions below that can be answered in detailGood candidates for adding NOM to NNMi
New Device Setup• How do you onboard new devices?
• How often do you deploy new device types?
Discovery & Configuration Management
• How do you manage configuration items in your CMDB?
• Please describe your configuration management process
Standardization & Automation
• What standards do you follow for your network device configurations?
• Are you able to automatically update the configuration and OS on your network
devices?
• How do you monitor and respond to events or incidents?
Multi-site
• If you have multiple sites, describe your cross-site operations
Credentials• How do you update your device credentials?
• How often do you update your device credentials?
Audits
• What types of audits do you perform?
• How often do you perform audits?
Maintenance/Updates
• How do you maintain your device firmware?
• How do you update your firewall ACLs
Miscellaneous
• How do you manage your pool of load balancer resources
OVERVIEW KEY MESSAGES PERSONAS SELLING SCENARIOS
DISCOVERY QUESTIONS
OVERCOMING OBJECTIONS COMPETITION LICENSING CUSTOMER
COLLATERAL
FOR MICRO FOCUS EMPLOYEES AND CHANNEL PARTNERS ONLY – DO NOT DISTRIBUTE
N e t w o r k N o d e M a n a g e r
Overcoming ObjectionsBusinesses will inevitably have questions and concerns about any new solution. The following highlights the typical issues that customers could raise and the recommended responses to them.
Category Customer Objections Counter Questions Follow-up Response
CostMy network isn’t big enough to
warrant an expensive tool
- How will network managers ensure they future-proof their
deployment with an enterprise-grade solution as the demands of
the business push scale and complexity beyond the ability of
lesser tools?
- How will you save money when staff spends most of their time
sorting through thousands of incidents to find a root cause?
Network discovery isn’t automatic or continuous
Mixed set of legacy tools makes performance problems very difficult to
diagnose and repair due to a lack of a consolidated view of the network
TechnologyWhy don’t we just use open
source tools
- How will you integrate into a cohesive tool set?
- Are you willing to accept a high TCO to develop and maintain a
network management solution from a set of point tools?
How will you support for future features or additional devices?
How will your solution be certified to run in environments with compliance
requirements?
OVERVIEW KEY MESSAGES PERSONAS SELLING SCENARIOS
DISCOVERY QUESTIONS
OVERCOMING OBJECTIONS
COMPETITION LICENSING CUSTOMER COLLATERAL
FOR MICRO FOCUS EMPLOYEES AND CHANNEL PARTNERS ONLY – DO NOT DISTRIBUTE
N e t w o r k N o d e M a n a g e r
CompetitionNNMi offers many advantages over the competition. ONLY MICRO FOCUS:
• Continuous spiral discovery delivers a real-time view of topology – an accurate view is critical for timely problem resolution
• Fast identification of root cause – rapidly identifies actionable problems improving MTTR
• Scalable – flexible distributed architecture supports critical always-on infrastructure
• Resilient deployment architecture – required for todays high-availability networks
• Contextual Integration – holistic view of network configuration, quality assurance, network health and application traffic
Refer to specific Battlecards for more information.
OVERVIEW KEY MESSAGES PERSONAS SELLING SCENARIOS
DISCOVERY QUESTIONS
OVERCOMING OBJECTIONS COMPETITION LICENSING CUSTOMER
COLLATERAL
FOR MICRO FOCUS EMPLOYEES AND CHANNEL PARTNERS ONLY – DO NOT DISTRIBUTE
Vs. CA Spectrum & Perf Mgmt & Network Flow Analysis
• Multiple tools required to match functionality
• Data not presented in a single context or pane
• New device support only at release
• Centralized architecture limits scale
• Episodic discovery produces a stale view of topology in virtual environments
Vs. SolarWinds Network Performance Manager
• Succeeding in low/mid market, but architecture is a limitation to winning enterprise opportunities
• Limited nodes per instance (10k) and no ability to consolidate a view of a large-scale network across multiple instances
• Lacks quality assurance capability required for today’s high-availability networks
EMC Smart Network Protocol Manager
• Not a focus area for existing EMC business
• Lacks robust network performance analysis tool
• Missing advanced capabilities like application flow
IBM Netcool and Precision
• Not an integrated piece of the IBM toolset
• Focused on event management versus root cause
• Events overload support staff at large scale
• Lacks strong network performance analysis tool
N e t w o r k N o d e M a n a g e r
Licensing
OVERVIEW KEY MESSAGES PERSONAS SELLING SCENARIOS
DISCOVERY QUESTIONS
OVERCOMING OBJECTIONS LICENSINGCOMPETITION CUSTOMER
COLLATERAL
NNMi Premium
Capabilities
NNMi Advanced iSPI Performance for Metrics iSPI Perfromance for Quality Assurance NNMi Developer Toolkit IBM Tivoli Netcool/OMNIbus Integration Network Topology Discovery Fault and Availability Monitoring Root Cause Analysis Port Aggregation Monitoring Global Network Management Router Redundancy Monitoring IPv6 Support
Capabilities
NNMi Premium iSPI Network Engineering Toolset iSPI for IP Telephony iSPI for IP Multicast iSPI for MPLS iSPI Performance for Traffic and the Traffic Collector Connector
FOR MICRO FOCUS EMPLOYEES AND CHANNEL PARTNERS ONLY – DO NOT DISTRIBUTE
NOM Ultimate
N e t w o r k N o d e M a n a g e r
Customer CollateralUse the following customer-facing materials when engaging directly with your customers about NOM. CLICK THE LINKS TO VIEW.
OVERVIEW KEY MESSAGES PERSONAS SELLING SCENARIOS
DISCOVERY QUESTIONS
OVERCOMING OBJECTIONS LICENSING CUSTOMER
COLLATERALCOMPETITION
FOR MICRO FOCUS EMPLOYEES AND CHANNEL PARTNERS ONLY – DO NOT DISTRIBUTE
ANALYST PAPER WHITE PAPER DATASHEETCASE STUDY CASE STUDY
VIDEO VIDEO