1HU Crafting and Executing Strategy Text and Readings Fourteenth Edition Arthur A. Thompson, Jr University of Alabama A. J. Strickland III University of Alabama John E. Gamble University of South Alabama ^XlHO^QU^ GIA HA NOI ^„^^^^. TM6NG TIN THU VlgN McGraw-Hill HI Irwin Graw linifli II will ^ « " , r.1 Ne«D.« S-.go S».u, Singapore S,dne, T»P» T„,cn,o Milan Montreal New
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1HU
Crafting and Executing Strategy Text and Readings
Fourteenth Edition
Arthur A. Thompson, Jr University of Alabama
A. J. Strickland III University of Alabama
John E. Gamble University of South Alabama
^ X l H O ^ Q U ^ GIA HA NOI ^ „ ^ ^ ^ ^ . TM6NG TIN THU VlgN
McGraw-Hill H I Irwin Graw linifli II will
^ « " , r . 1 Ne«D.« S - . g o S».u, Singapore S,dne, T»P» T„,cn,o Milan Montreal New
jntents
part|Oj|e Concepts and Techniques for Crafting and Executing Strategy Section A: Introduction and Overview
1. What Is Strategy and Why Is It Important? 2
2 . The Managerial Process of Crafting and Executing Strategy 16
Section B: Core Concepts and Analytical Tools
3 . Analyzing a Company's External Environment 44
4 . Analyzing a Company's Resources and Competitive Position 86
Section C: Crafting a Strategy
5 . The Five Generic Competitive Strategies: Which One to Employ? 114
6 . Beyond Competitive Strategy: Other Important Strategy Choices 140
7 . Competing in Foreign Markets 172
8 . Tailoring Strategy to Fit Specific Industry and Company Situations 202
9 . Diversification: Strategies for Managing a Group of Businesses 234
1 0 . Strategy, Ethics, and Social Responsibility 282
Section D: Executing the Strategy
1 1 . Building Resource Strengths and Organizational Capabilities 316