1.Final Project Report

8/8/2019 1.Final Project Report

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MARKETING RESEARCH PROJECT REPORT

GROUP- 1 : SECTION-A : MARKETING MAJOR

Group Members: 1) Asad anwar

2) Debosmita Dutta

3) Manbir Singh

4) Pallavi Chattaraj

5) Rohit Bothra

6) Ritu Sharma

7) Sabathullah Khan


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Topic- Your client is a 2 & 3-wheeler Indian major that wants to enter intoultra cheap 4- wheeler automobile segment within three years following thesuccess of TATA Nano.

Problem Objective- To gauge the viability of entering into the ultra cheap4-wheeler automobile segment

Problem Statements-

1) What is our client s target market? What is the targeting strategy?

2) What is the nature of industry in question?

3) What is the brand equity of our client and to what extent they are in aposition to cross sell their products?

4) Would entering this market dilute the core competency of our client?

5) What is the competitive situation with regard to this particular industry?

6) What is the nature of the technological infrastructure that would beutilised? Would it be indigenous or we should go for tie -up?

7) What is the financial viability of the project?


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ASSUMPTIONS:

a) A J.V. with a German company has been finalised for

technological and other support.

b) The existing two wheeler plants can accommodate the productionof ultra cheap cars (with slight modifications).

c) Delhi Govt is ready to provide with another 85 acres of land near Dwarka at subsidised rates, which will be a SEZ.

d) The existing logistics (established transport system) anddistribution (outlets) channel for the supply of two wheelers will beused for the four wheeler variant as well, this will reduce the cost

per unit.

e) The company is in the final leg of negotiations with the localvendors (for vital spare parts).

f) The design and technology has been approved and cleared by theIndian Govt and Bharat Stage III norms.

g) An initial research shows that this move of the company will notdilute the parent brand in any way.


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RESEARCH DESIGN

he projec t i di ided i t o par t :

1) Prob lem iden ti ication

2) Prob lem so l tion

DescriptiveStudy

Secondarydata

collection

Medium DatabaseFormat

Primary datacollection

single crosssectional

Ex plora tory s t dy

Secondary da taco llec tion

Q ues tionnair e m e thod, DI and

GDInterne t

our ce/ Re e re nces

Source

Exte rnal


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O ur pro ject is divided into 2 parts: 1) problem recognition and 2) problem solution . With regard to the 1 st part our research design is exploratory study anddata collection would be secondary data collection . This is primarily becausethe pro ject we are dealing with has enough relevant information regarding its

availability on the internet. By going through the various sites we will be in acomfortable position to gauge the market scenario.

With regard to the 2 nd part we are using descriptive research design . In this casewe are using both primary and secondary method of data collection. This is

because, while secondary data collection would give us an idea of the currentmarket situation, and the problems which should be taken care of, the primarydata collection would give us a fair view of the views, issues, tastes and

preferences of both the customers and also the views from the suppliers side,which in turn will lead to a better assessment of the entire situation.

In case of secondary data collection the source will be external, as it will bedifficult to get hold of the internal data of the various companies, moreover suchdata will be biased to some extent as they are published by the companiesthemselves, so it is better to take recourse of neutral third party external data;the medium will be internet, because of the volume of data avail able on theinternet; and database format like source and references might be used if necessary.

With regard to the primary data collection in the problem solution stage we will be following single cross sectional design for collecting the primary data. Thisis because we will be going for data collection for only once and not at regular intervals, and we will be gathering the views of our respondents only once, andnot after regular time period.

Research Method: Survey research conducted through personal interviews

Questionnaire Design: Structured and Undisguised

Mode of communication: Self-administered

Research instruments: Questionnaire (primarily qualitative open endedquestion), DI, FG D

Contact Method: Personally


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Decision on sample plan:

Sampling Unit: The entire sample is divided into 5 groups:

i) Showrooms

ii)

High and medium end car ownersiii) Low cost car ownersiv) O wners of 2 & 3-wheelersv) Prospective future car owners

In some cases, like showrooms and low cost car owners the number of respondents has been kept low as it is difficult to get hold of a large number of respondents in those segments. However, in cases like high & medium end car owners, owners of 2-3 wheelers and prospective future car owners the number of respondents will be comparatively more than the above mentioned segmentsof respondents.

Respondent Segment No. of respondents Research Technique

Showrooms 2 DI & Questionnaire

High & medium car owners 10 +10 DI & Questionnaire

Low cost car owners 5 DI & Questionnaire

O wners of 2 & 3-wheelers 5+5 DI & Questionnaire

Prospective future car owners 10 FG D &Questionnaire

The Questionnaire method used in this case is qualitative open ended question.In most cases we are going for DI. However, in case of prospective future car owners we are going for FG D as only in this case we are able to organize all therespondents at one place as in this case our respondents would be our classmates themselves. Primarily, our approach towards the pro ject is a

qualitative one. However, in some cases we might use quantitative techniques if need arises.


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We are using combinations of research techniques in all the cases. This is because while DI & FG D will help us to record detailed views of therespondents, Questionnaire will help us to assess various trends among thevarious respondents on aspects which can be measured ob jectively. That will

also help us to do inter-segmental comparisons if needed.For each of the 5 segments separate questionnaires will be prepared. However,separate questionnaires do not mean all the questionnaires will contain differentand distinct questions. There will be overlapping of questions, with everyquestionnaire having few distinct questions.

Sampling Procedure: Non-Probability Sampling

i) C onvenience sampling- Showrooms, Low-cost car owners & prospective future car owners

ii) Snowball sampling- High & medium end car owners & 2-3 wheelers

Time and Financial Viability:

As we are armed with a constraint of time and also resources, thus it is not possible for us to deal with a huge number of respondents. Given these

restrictions we have selected the number of respondents which we think isviable for the study. Moreover, in some cases we are interviewing ou r fellowclassmates (i.e., students of GBS) who are meeting the necessary recruitmentrequirements. This is certainly saving a lot of time on our part. Through these

practices we are also being able to deal with the financial constraints.

N.B.: The details given in this report are subject to modifications, as we gofurther ahead with the research work, if it is felt that those modifications

will help us to deal better with the research work and would help us atcoming at a more coherent and concrete solution.


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Da ta Su ar isa tion a nd Ana lysis:

Hi h End Car Ow n rs:

Total numb er of car s own ed b y 10 res pond e nt s: 19

ollowing chart show s th e division of th e 19 car s ba se d on th e brand s of car s own ed

Me diu End Car Ow ner s:

Total numb er of car s own ed b y 10 res pond ent s: 13

ollowing chart show s th e division of th e 13 car s ba se d on th e brand s of car s own ed

Low End Car Ow ner s:

Honda37%

S oda10%

Volk swagan21%

Toyota32%

Car s on we d by Hi h End Car Ow ner s

Maruti31%

Hyundai39%

Chev rol e t15%

TATA15%


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Since in our stud y lost e nd car own e rs includ e onl y NANO own e rs, thu s all th e 5res pond ent s ar e own ers of TATA Nano.

T w o-w hee ler ow ner s:

The 5 res pond ent s own altog e th e r own fi ve two -wh ee le rs.

The following chart show s th e distribution of th e two-wh ee le rs according to th e ir brand s:

T hree -w hee ler ow ner s:

The 5 res pond ent s altog e th er own 5 vehicles .

The following pi e chat show s the distribution of th e vehicles as p er th e ir brand s:

Ba ja j80%

He roHonda

20%

Ba ja j60%

TVS40%


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R e spond ents hav in on e car a nd m o re th a n on e car :

Hi h End:

Me diu m End

Low End

From thi s anal ysis we can see that mo st of th e res pond ent s, b e longing to th e high andm edium se gm ent s, ar e own e rs of multipl e car s. This show s that eve n if out car i s not a highor m edium end car, it can still ha ve a mark e t in su ch se gm e nt s as th ese peopl e can alwa ys afford an extra car. How eve r, out of th e 5 res pond ent s in th e low end car se gm ent onl y 1

ha s mor e than 1 car, whi ch m e an s that thi s se gm ent g en erall y do es not go for multipl e car s.

02468

1 Car Mor e than 1 Car

Series1

0

24

6

8


Series1

012

34


Series1


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How ma ny pe opl e in th e fam ily kno w to d rive a car :

Hi h end

Me diu m e nd

Low e nd

Since , in mo st cases mor e than 1p erson in th e famil y know s to dri ve a car it i s a fa vourabl e

situation for u s, b ec au se eve n if th e pot ential cu stom e rs alr ead y own a car, th ey will b e willing to bu y a car for som e oth e r m e mb e r of th e famil y who i s se lf suffi cient to dri ve a car.

0

468

10

No. of famili es inwhi ch onl y 1 person

know s dri ving

No. of famili es inwhi ch mor e than 1

pe rson know s dri ving

Series1

0

4

6

8

10

Mor e than 1 pe rson 1 Pe rson

Seri es1

0

1

3

4

1 pe rson mor e than 1 pe rson

Series1


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We have clubbed the following 3 dichotomous questions in a combination. If therespondents answers yes in all 3 cases he will be regarded as highly value for moneyconscious ( t pe1 ); if he answers yes in any 2 cases and no in any1 case he will beregarded as value for money conscious ( t pe2 ); if he answers yes in any 1 of thequestions and no in any of the 2 cases he will be regarded as somewhat value for money

conscious ( t

pe3 ) and if he answers no in all the 3 cases then he will be regarded as not atall value for money conscious ( t pe4 ).

The 3 questions are

1. Are you sensitive you are to changing oil prices yes

no2. Are you mileage conscious? yes

no3. Are you planning to buy a fuel efficient car? Yes

No

High end In this segment, 5 respondents fall in the type4 category, 3 fall in the type3

category

Medium end In this segment, 1 respondent fall in the type4 category, 2 fall in the type3, 6fall in the type2 and 1 fall in the type1 category

Low end In this segment, 1 respondent fall in the type3 category, 3 fall in the type2 and 1fall in the type1

2-wheelers In this segment, 4 respondents fall in the type2 category and 1 fall in the type1

3-wheelers In this segment, 3 fall in type2 and 2 fall in type1 categories

Prospective future buyers 2 fall in type 3, 6 fall in type2 and 1 fall in type1 categories

As far as our product is concerned, people falling in the type1, type2 and type3 categoriescan be our potential market. As we can see, most of the respondents belong to thiscategories, and thus we can say, we will be in a comfortable position if we have to gauge theviability of our target market.


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Hi h end: Out of 10 res pond ent s 5 ar e willing to bu y a fu e l e fficient car, 2 of tho se 5 ar e willing to bu y an ultra -ch e ap car

Me diu m e nd: Out of 10 p eopl e , 8 want to bu y a fu e l e fficient car and out of tho se 8, 5 want to bu y an ultra ch eap car

Peopl e whowould bu y an

ultra cheap car20%

Peopl e whowould not bu y an

ultra cheap car

80%

Char t T itle

NO50%

ES50%

Char t T itle


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Low e nd: Out of 5 res pond ent s, 1 want s to bu y a fu e l e fficient car whi ch will al so b e anultra -cheap car

T w o-w hee ler s: Out of 5, 2 res pond ent s want to bu y fu e l efficient ultra cheap car

T hree -w hee ler s: Non e of th e res pond e nt s want to bu y fu e l e fficient car, eve n it it s anultra che ap car

Prosp ec tive f utu re car ow ner s: Out of th e 10 res pond ent s, 8 want s to bu y a fu e le fficient car, out of whom 4 want s to bu y an ultra ch eap car

No80%

yes20%

NO60%

ES40%

Char t T itle

NO60%

! ES40%

Char t T itle


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An important ob se rvation to b e mad e he re is that, whil e in almo st all se gm ent s we can see that th ere is a d emand of our car, thu s we ar e in a po sition to se rvice all th e diff e rent t yp es of mark e ts. How eve r, wh en w e com e to th e thr ee- wh ee le rs mark e t, w e see that th ey ar e not that int e res ted in bu ying our car a s th ey b e lieve that th ey use th e ir vehicle forcomm e rcial purpo ses and thu s, th ey ar e not in n ee d of a famil y car. Thu s, it i s important for

us to d eal with thi s parti cular i ssue if we want to captur e thi s parti cular mark e t se gm ent.

T he f ollo w in " ca teg o ry w ill dea l w ith w he th er th e re spond e nts from differe nt segme nts fee l th a t usin g a n ult ra c hea p car dilut es th e ir so cia l st a tus o r not:

High end:

Me diu m e nd:

Low e nd:

02468

10

NO YES

Series1

0

2

4

68

NO YES

Se ries1

0

20

40

60

80

NO YES

Se ries1


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T w o-w hee ler s ow ner s:

T h ree -w hee ler s ow ner s:

Pr osp ec tive f utu re car ow ner s:

He re we can see , diff e rent se gm ent s ha ve diff erent attitud es toward s an ultra -ch eap car.Thu s, w e should b e abl e to cat er to th e diff e rent a spiration l eve ls of diff e rent se gm ent s, i.e .both of th e high end car own ers as we ll as th e low end or futur e car own e rs. Thu s it is nee d ed to pro vide som e sort of diff e re ntiation through variou s tie rs of mod e ls of th e carwhi ch will h e lp in not diluting th e statu s of th e variou s ec onomi c se gm ent s.

0

2

4

No Yes

Series1

01

2

3

4

5

No Yes

Series1

0

2

4

6

NO YES

Series1


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T he f ollo w ing segme nt dea ls w ith w ha t are th e differe nt a tt ribut e s th a t th ere spond e nts from differe nt segme nts are loo kin g f o r in a n ult ra c hea p car : (multipl e coding po ss ible #

High end:

Me diu m e nd:

Low e nd:

02468

$ 0

Price Saf e ty Style BrandNam e

Mil eag e

02468

% 0


Mileag e

0$

23456

Pri ce Saf e ty Style BrandNam e

Mileag e


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T w o-w hee ler ow ner s:

T h ree w hee ler s:

Futu re car ow ner s:

In thi s case also w e see that diff e rent se gm ent s ha ve var ying pr e f e ren ces and prioriti es andthu s, in ord e r to cat e r to th e diff e rent se gm ent s it is n ecess ar y to ha ve diff e rent class of th e sam e mod e l so that it would sati sf y th e re & uir em e nt s of th e diff e rent se gm ent s mo st

e ff ec tive ly.

0

1

2

34


Mileage

012345

'

Pri ce Saf e t y St yle BrandNam e

Mileage

0

2

4

'

8

Pri ce Saf e ty Style BrandNam e

Mile age


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This segment deals with the extent to which the brand o f the car in f luencesthe choice o f the car:

In this case we have used a continuous rating scale, and accordingly we have calculated the

mean scores of the respondents from different segments to give an idea of the perceptions

of the various segments in the market.

High end: 7.9 (very strong influence)

Medium end: 6.4 (strong influence)

Low end: 4.8 (somewhat influences)

Two wheelers: 5 (somewhat influences)

Three wheelers: 4.2 (somewhat influences)

Future car owners: 8 (strong influence)

Thus we see that, in this case, all the segments are top some extent are influenced by thebrand name. Thus, it is very important for us to establish and further strengthen the brandequity of ours so that once the product is launched we are able to command a strong brandname.


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T his segme nt dea ls w ith w ha t are b ra nds p referre d by th e re spond e nts i th ediffere nt segme nt per ta inin g to th e ult ra c hea p car marke t:

High end:

Me diu m e nd:

Low e nd:

012345

Ba ja j TATA MarutiSuzuki

Mission TOYOTA

01234

5

Ba ja j TATA MarutiSuzuki

Nissan TOYOTA

0

2


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T wo-whee ler owner s:

Th ree w hee ler owner s:

Futu re car owner s:

In thi s case it can b e see n that in diff e rent se gm ent s diff e rent brand s tend to dominat e th e mark e t and thu s wh en w e ar e laun ching our produ ct w e should b e awar e of our maincomp e titor s p e rtaining to th e variou s mark e ts.

0

123

0123

0

1

2

3

Bajaj TATA ( arutiSuzuki

Nissan TOYOTA


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Now coming to ce rtain spec ific aspec t s of th e qu es tionnair es:

The low end custom e rs we re asked what wa s th e primar y re ason for th e m to go for TATANano and th e res pon se wa s as follow s:

Again th ey we re asked to rat e , on a continuou s rating scale ,th e leve l o f sa tis fac tion th e y have to war ds th e ir ult ra c hea p car and th e m ean wa s calculat ed a s 7.2, whi ch can b e

con side red a s a d ece nt scor e . This scor e indi cat es that p eopl e ha ve a fa vourabl e idea andres pon se toward s ultra ch eap car and thi s would h e lp our produ ct wh en laun ch ed in th e mark e t.

T he two-whee ler a nd th ree -whee ler owner s were a ske d whe th er th e y w ill be int ere st ed in e xchanging th e ir ve hicle s w ith a ult ra low c ost car if th e c ompany, to which th e ir ve hiclebe lon g to give th em a signif ica nt p rice c on ce ssion and th e res pon se wa s as follow s:

T wo-whee ler owner s:

T h ree -whee ler owner s:

01234

Fue l Efficient Saves ParkingSpa ce

Spar e Car Low Pri ce Oth e rs

012345

NO YES

0

2

4

6

No Yes


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Thu s, again w e can see , whil e two -wh ee le r own e rs ar e quit e op en to th e off e r th e thr ee-wh ee le r own ers do not see m to b e that int e res te d about it and th e reason had alr ead y bee nstat ed in on e of th e pr ev iou s se gm ent. In ord e r to tap th e thr ee- wh ee le rs mark e t th e compan y n ee d s to tak e appropriat e m easur es .

Suppli er s (Sho wr oo m s : *W he th er th e suppli er s are sa tis f ied w ith th e c omm ission th e y rece ive on ult ra c hea p car s:

*Att rac tive ne ss o f th e cre dit term s an d cre dit per iod per ta inin g to ult ra c hea p car s:

Mean= 7 (mor e or l ess sati sfied)

*Whe th er int ere st ed in pushin g th e sa le s o f ult ra-chea p car s:

*The nu mber o f peopl e w ho enqui re f o r car s per m onth:

Mean= High end : 60

Medium end : 90

Low end : 130

*M onthly sa le s o f eac h segme nt o f car s:

Mean= High end : 40

Medium end : 65

Low end : 25

0

1

2

YES NO

0

1

2

Yes NO


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Thus from the above analysis we can say that the distributors of ultra cheap car also have afavourable attitude towards this type of cars, and thus even they will play a co -operativerole in pushing the sales of the cars which is an extremely crucial factor for success of aparticular car model.

We can further summarise the views of the respondents from the differentsegments based on the DI n FGD that had been conducted in the followingway )

High end car owners

PROS 0

1) Parking convenience 0 as they will not have to face any parking problem with the low endcars, as they occupies lesser amount of space

2) It can be used as a spare car.

3) More suitable for new learners, as in the first go they will not be ready to buy a high endcar.

1 ONS 0

1) It may dilute their prestige

2) Lack of dependability

Medium end car owners

PROS 0

1) Safety measures could be a major issue for them

2) More mileage per litre of fuel

1 ons 0

1) Need more garage for parking space

2) It could be a extra baggage for them


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Low end cars:

PROS 2

1) They will have security instead of travelling in the two wheeler or any commercial public

vehicles.

2) Prove to be a family car

3) It`s quite economical also

3 ONS 2

1) Safety issue could be one of the major issues which they can face

2wheelersPROS 2

1) Status upliftment which means instead of having 2 wheeler they would be possessing 4wheeler

2) Security and safety for the family in 4 wheeler instead of travelling in two wheeler

3) A family car

4) It would be their first brand new car, after having a 2 wheeler

3 ONS 2

1) Parking space is required

2) It could give less mileage than a upper priced 2 wheeler

3) Lack of convenience

3WHEELER3 ONS 2

1) Not for commercialization use


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Prospective car owners

PROS 4

1) It quite affordable to them

2) Earlier realization of the first car dream

5 ONS 4

1) Shifting from 2 to 4 wheeler will be a major challenge to them- mental block

2) Maintenance cost will go up

3) Mileage would go down

After going through all the points it is necessary to take particular care of the short comingsthat each segment has towards the product. If the issues are not d ealt effectively then thesuccess of the car may be at s take. However, after doing the entire research it can be saidthat it will not be unwise to enter this particular market provided the issues related to theproduct and the various market segments are dealt with timely and effectively.

Recommendations:

1) 3 variations of model 4 This will help to cater to the various market segment and at thesame time it will not dilute the aspiration level of the different economic classes, each

segment can go as per their financial capabilities and degree of requirements of addedbenefits.

(i) CHEAPEST 4 Basic with power steering

(ii) MEDIUM: Air-conditioner, Power Steering, Power Windows (in front seats)

(iii) HIGH: -conditioner, Power Steering , Power Windows (in all four seats), Tubeless tyres,Deck, Open glass roof top

2) 5 oming up with a SUV model of the car 4 A SUV model is one where there is an additional

luggage keeping space at the back of the car. If we want to target the three wheelersegment then it is extremely necessary to come up with this kind of a model as thisparticular segment is only bothered about commercial usage of the vehicle. Thus, a modelcan be built where the back two seats can be removed and space can be made for goodscarriage purpose.


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Appendix:

Q uestionnaires

HIGH END CAR OWNERS 1. You are a proud owner of________ car2. How many cars do you have?3. Who all in your family know how to drive a car?4. You are a proud owner of________ car5. How many cars do you have?6. Who all in your family know how to drive a car?7. Are you sensitive you are to changing oil prices 6 yes

7


7

no

9.

Are you planning to buy a fuel efficient car? Yes

7

No10. 8 an that car be an ultra cheap car? Yes

7

no11. When you are using an ultra cheap car does it dilute your social status? Yes

7

no12. If you are buying an ultra cheap car what are the attributes you are looking for?

a) Price b) Safety c) Style d) Brand name e) mileage

10. To what extent does the brand name of the low cost car influences your choice of thecar

10 1Strongly influence does not influence

11. What are the brands of the car we would like to have from the following 6

a) Bajaj b)Tata c) Maruti Suzuki d) Nissan e) Toyota


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MEDIUM END CAR OWNERS

1. You are a proud owner of________ car2. How many cars do you have?3. Who all in your family know how to drive a car?

4. Are you sensitive to changing oil prices 9 yes@


@


@

No7. A an that car be an ultra cheap car? Yes

@

no

8. If you are buying a ultra cheap car what are the attributes you are looking for?a) price b) safety c) style d) brand name e) mileage

9. When you are using an ultra cheap car does it dilute your soci al status? Yes@

no



11. What are the brands of the car we would like to have from the following 9



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LOW END CAR OWNERS (NANO Owners)

1. How many cars do you have?2. Who all in your family know to drive a car?3. Are you sensitive you are to changing oil prices B yes

C

no

4. Are you mileage conscious? yesC


C

No6. D an that car be an ultra cheap car? Yes

C


C

no

8. If you are buying an ultra cheap car what are the attributes you are looking for?a) Price b) Safety c) Style d) Brand name e) mileage

9. Why did you go for a TATA NANO?

a) Fuel efficient b) saves parking area c) as a spare car d) low price e)other reasons

10. Are you satisfied with your current low cost car? Rate accordingly B

10 1

(highly satisfied) (highly dissatisfied)



12. What are the brands of the car we would like to have from the following B



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2/3 WHEE LERS OWNERS

1. You are a proud owner of________ vehicles?2. How many vehicles do you have?3. Are you mileage conscious? Yes

E

No

4. Are you sensitive are you to changing oil prices? YesE

No5. Are you planning to buy a fuel efficient car? Yes

E

No6. F an that car be an ultra cheap car? Yes

E


E

No

8. To what extent does the brand name of the low cost car influences your choice of the car


9. What are the brand of the car we would like to have from the following G a) Bajaj b) Tata c) Maruti Suzuki d) Nissan e) Toyota10. If you are buying a ultra cheap car what are the attributes you are looking for?


11. If the company, to which your vehicle belongs to, provides you an exchange offerthat by exchanging your current vehicle you can get a new ultra cheap car, forwhich you have to pay only 50 H of the price of the car would it be a viable optionfor you, will you be going for it? Yes

E

No


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Prospective Future Car Owners

1. Are you planning to buy a car within the next 3years? 2. Are you mileage conscious? Yes

I

No

3. Are you sensitive are you to changing oil prices? YesI

No

4. Are you planning to buy a fuel efficient car? YesI

No5. P an that car be an ultra cheap car? Yes

I


I

No7. To what extent does the brand name of the low cost car influences your choice of

the car


8. What are the brand of the car we would like to have from the foll owing Q a) Bajaj b) Tata c) Maruti Suzuki d) Nissan e) Toyota

9. If you are buying a ultra cheap car what are the attributes you are looking for?



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SUPPLIERS (SHOWROOMS)

1. Are you satisfied with the commission given by the ultra cheap car? YesR

No2. How attractive is the credit terms and credit period with regard to low -cost cars

as compared other cars?

10___________________________________________________1

(highly attractive) (highly unattractive)

3. Are you willing to push the sale of ultra cheap car? YesR

No4. Monthly what are the number of people who enquire for S a. High end car b. Medium ended car c. Low end ed car5. Monthly how many units are sold for each of these segments?a. High end car b. Medium ended car c. Low ended car6. What is the level of involvement of the car owners in the following cases

respectively?a) high end segment b) medium end segment c) low end segment

10 17. How important is after sales service in case of the low segment car? _________________________________________________10 1

(very important) (not at all important)

1.Final Project Report

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