1EMC CONFIDENTIAL—INTERNAL USE ONLY Burnish Your Brand, Using Your Best Talents More Often Sheryl Chamberlain Senior Director EMC Corporate Office of the.

1EMC CONFIDENTIAL—INTERNAL USE ONLY

Burnish Your Brand, Using Your Best Talents More Often

Sheryl ChamberlainSenior DirectorEMC Corporate Office of the CTO

November 6, 2013

2EMC CONFIDENTIAL—INTERNAL USE ONLY

MyBrand

3EMC CONFIDENTIAL—INTERNAL USE ONLY

Journey

Entertainment

Space

Sports

Technology

4EMC CONFIDENTIAL—INTERNAL USE ONLY

5EMC CONFIDENTIAL—INTERNAL USE ONLY

6EMC CONFIDENTIAL—INTERNAL USE ONLY

Start-up accelerator for Social Entrepreneurshipin partnership Clinton Global Initiative created the world's largest student movement for Social Good

7EMC CONFIDENTIAL—INTERNAL USE ONLY

How Israel, with only 7.1 million people, no natural resources, enemies on every border and in an almost constant state of war, can produce more successful start-up companies than Japan, India, Korea, Canada, and the United Kingdom

SerialEntrepreneur

PatentAttorney

8EMC CONFIDENTIAL—INTERNAL USE ONLY

MassChallenge connects entrepreneurs with resources to launch and succeed immediately.

Largest-ever startup accelerator First to support high-impact, early-stage entrepreneurs

9EMC CONFIDENTIAL—INTERNAL USE ONLY

10EMC CONFIDENTIAL—INTERNAL USE ONLY

Provides an exclusive venue where CEOs and Senior Corporate Executives form valuable businessrelationships and link to the future of Silicon Valley

11EMC CONFIDENTIAL—INTERNAL USE ONLY

REFLECTIONSEMC Executives Report From the

Road

12EMC CONFIDENTIAL—INTERNAL USE ONLY

Sponsors

13EMC CONFIDENTIAL—INTERNAL USE ONLY

14EMC CONFIDENTIAL—INTERNAL USE ONLY

15EMC CONFIDENTIAL—INTERNAL USE ONLY

“Surround yourself only with people who are going to take you higher.” Oprah Winfrey

16EMC CONFIDENTIAL—INTERNAL USE ONLY

17EMC CONFIDENTIAL—INTERNAL USE ONLY

18EMC CONFIDENTIAL—INTERNAL USE ONLY

“Don’t limit yourself due to other people’s limited imaginations. And don’t limit others due to your limited imagination.” Mae Jamison

100 Year Star Ship

19EMC CONFIDENTIAL—INTERNAL USE ONLY

20EMC CONFIDENTIAL—INTERNAL USE ONLY

“Every change ultimately is one for the better. You don't know how it is going to be. It is just shuffling the cards, and people who haven't revealed themselves might reveal themselves.” Alice Waters

21EMC CONFIDENTIAL—INTERNAL USE ONLY

22EMC CONFIDENTIAL—INTERNAL USE ONLY

“When you shift people's perceptions, their actions follow.”Rayona Sharpnack

23EMC CONFIDENTIAL—INTERNAL USE ONLY

24EMC CONFIDENTIAL—INTERNAL USE ONLY

“I like to be first, because then there's nothing to compare to and I can do what I want.” ~ Dr. Orna Berry

25EMC CONFIDENTIAL—INTERNAL USE ONLY