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1.Amarel’s activities 2008. 2.Pipeline overview. 3.2008 summary (main conclusion). 4.Amarel’s 2009 business plan. 5.Amarel’s exclusivity.

Jan 20, 2016

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Page 1: 1.Amarel’s activities 2008. 2.Pipeline overview. 3.2008 summary (main conclusion). 4.Amarel’s 2009 business plan. 5.Amarel’s exclusivity.
Page 2: 1.Amarel’s activities 2008. 2.Pipeline overview. 3.2008 summary (main conclusion). 4.Amarel’s 2009 business plan. 5.Amarel’s exclusivity.

1. Amarel’s activities 2008.

2. Pipeline overview.

3. 2008 summary (main conclusion).

4. Amarel’s 2009 business plan.

5. Amarel’s exclusivity.

Page 3: 1.Amarel’s activities 2008. 2.Pipeline overview. 3.2008 summary (main conclusion). 4.Amarel’s 2009 business plan. 5.Amarel’s exclusivity.

1. Contacted more than 300 different companies

(demo meeting with more than 60 companies- nearby 150,000 sits).

2. Participated in main conventions.

3. Designed and developed training materials.

4. Established partnerships with consultancy firms and

complementary product companies.

Page 4: 1.Amarel’s activities 2008. 2.Pipeline overview. 3.2008 summary (main conclusion). 4.Amarel’s 2009 business plan. 5.Amarel’s exclusivity.

1. Amarel’s activities 2008.

2. Pipeline overview.

3. 2008 summary (main conclusion).

4. Amarel’s 2009 business plan.

5. Amarel’s exclusivity.

Page 5: 1.Amarel’s activities 2008. 2.Pipeline overview. 3.2008 summary (main conclusion). 4.Amarel’s 2009 business plan. 5.Amarel’s exclusivity.

Presentation/ demoExecutive buy-inselecting

Page 6: 1.Amarel’s activities 2008. 2.Pipeline overview. 3.2008 summary (main conclusion). 4.Amarel’s 2009 business plan. 5.Amarel’s exclusivity.

Presentation/ demoExecutive buy-inselecting

Page 7: 1.Amarel’s activities 2008. 2.Pipeline overview. 3.2008 summary (main conclusion). 4.Amarel’s 2009 business plan. 5.Amarel’s exclusivity.

Presentation/ demoExecutive buy-inselecting

Page 8: 1.Amarel’s activities 2008. 2.Pipeline overview. 3.2008 summary (main conclusion). 4.Amarel’s 2009 business plan. 5.Amarel’s exclusivity.

Presentation/ demoExecutive buy-inselecting

Page 9: 1.Amarel’s activities 2008. 2.Pipeline overview. 3.2008 summary (main conclusion). 4.Amarel’s 2009 business plan. 5.Amarel’s exclusivity.

Presentation/ demoExecutive buy-inselecting

DIFFERENT CLIENTS

Page 11: 1.Amarel’s activities 2008. 2.Pipeline overview. 3.2008 summary (main conclusion). 4.Amarel’s 2009 business plan. 5.Amarel’s exclusivity.

1. Amarel’s activities 2008.

2. Pipeline overview.

3. 2008 summary (main conclusion).

4. Amarel’s 2009 business plan.

5. Amarel’s exclusivity.

Page 12: 1.Amarel’s activities 2008. 2.Pipeline overview. 3.2008 summary (main conclusion). 4.Amarel’s 2009 business plan. 5.Amarel’s exclusivity.

The main opportunities in the Israeli market:

A monotonous LMS market.

New “talent management system” market (CSOD/ SABA).

An opportunity for change in the military sector.

A need for an organization social network (the only ready solution).

Page 13: 1.Amarel’s activities 2008. 2.Pipeline overview. 3.2008 summary (main conclusion). 4.Amarel’s 2009 business plan. 5.Amarel’s exclusivity.

The main obstacles in the way of success:

Language.

SAAS.

“Talent Management” culture.

The Depression.

Page 15: 1.Amarel’s activities 2008. 2.Pipeline overview. 3.2008 summary (main conclusion). 4.Amarel’s 2009 business plan. 5.Amarel’s exclusivity.

DepressionTalent man.SAASHebrewsector

XXXfinancial

XXhealthcare

XXhigh-tech

XXmanufacturing

XXMilitary man.

XXXcommunication

n/rXNon profit

Page 16: 1.Amarel’s activities 2008. 2.Pipeline overview. 3.2008 summary (main conclusion). 4.Amarel’s 2009 business plan. 5.Amarel’s exclusivity.

1. Amarel’s activities 2008.

2. Pipeline overview.

3. 2008 summary (main conclusion).

4. Amarel’s 2009 business plan.

5. Amarel’s exclusivity.

Page 17: 1.Amarel’s activities 2008. 2.Pipeline overview. 3.2008 summary (main conclusion). 4.Amarel’s 2009 business plan. 5.Amarel’s exclusivity.

Goals:

Obtain at list 3 significant client by 12/2009 in the following sectors:

Financial Services, Manufacturing and High Tech (estimate of 5000 users).

Position CSOD as a leading LMS in the local market – Obtain

significant academic client.

Obtain significant client for connect (JAFI, Ministry for Foreign Affairs)

Page 18: 1.Amarel’s activities 2008. 2.Pipeline overview. 3.2008 summary (main conclusion). 4.Amarel’s 2009 business plan. 5.Amarel’s exclusivity.

Partnership with Partnership with the main the main

consultancy consultancy firmsfirms

Partnership with Partnership with complementary complementary

product product companiescompanies

Direct Direct Marketing to Marketing to

the target the target clientsclients

decentralized decentralized marketing marketing ((mailing-list, mailing-list,

conference s etcconference s etc.).)

Develop implementation baseDevelop implementation base

( ( manuals, training tools, sales models etcmanuals, training tools, sales models etc) .) .

Mapping military needs for application SuitabilityMapping military needs for application Suitability

Page 19: 1.Amarel’s activities 2008. 2.Pipeline overview. 3.2008 summary (main conclusion). 4.Amarel’s 2009 business plan. 5.Amarel’s exclusivity.

Develop partnerships with consultancy firms:

The main firms in the local market.

Connection to the “target clients”.

No opposing interests.

Page 20: 1.Amarel’s activities 2008. 2.Pipeline overview. 3.2008 summary (main conclusion). 4.Amarel’s 2009 business plan. 5.Amarel’s exclusivity.

Partnership with Partnership with the main the main

consultancy consultancy firmsfirms

Partnership with Partnership with complementary complementary

product product companiescompanies

Direct Direct Marketing to Marketing to

the target the target clientsclients

decentralized decentralized marketing marketing ((mailing-list, mailing-list,

conference s etcconference s etc.).)

Develop implementation baseDevelop implementation base

( ( translation, manuals, training tools, sales models etctranslation, manuals, training tools, sales models etc) .) .

Mapping military needs for application SuitabilityMapping military needs for application Suitability

Page 21: 1.Amarel’s activities 2008. 2.Pipeline overview. 3.2008 summary (main conclusion). 4.Amarel’s 2009 business plan. 5.Amarel’s exclusivity.

Develop partnerships with complementary products :

Redmatch - significant recruitment application.

Hilan tech – The main HRIS in the local market

E- learning - a main eLearning provider.

Page 22: 1.Amarel’s activities 2008. 2.Pipeline overview. 3.2008 summary (main conclusion). 4.Amarel’s 2009 business plan. 5.Amarel’s exclusivity.

Partnership with Partnership with the main the main

consultancy consultancy firmsfirms

Partnership with Partnership with complementary complementary

productproduct companiescompanies

Direct Direct Marketing to Marketing to

the target the target clientsclients

decentralized decentralized marketing marketing ((mailing-list, mailing-list,

conferences etcconferences etc.).)

Develop implementation baseDevelop implementation base

( ( translation, manuals, training tools, sales models etctranslation, manuals, training tools, sales models etc) .) .

Mapping military needs for application SuitabilityMapping military needs for application Suitability

Page 23: 1.Amarel’s activities 2008. 2.Pipeline overview. 3.2008 summary (main conclusion). 4.Amarel’s 2009 business plan. 5.Amarel’s exclusivity.
Page 24: 1.Amarel’s activities 2008. 2.Pipeline overview. 3.2008 summary (main conclusion). 4.Amarel’s 2009 business plan. 5.Amarel’s exclusivity.
Page 25: 1.Amarel’s activities 2008. 2.Pipeline overview. 3.2008 summary (main conclusion). 4.Amarel’s 2009 business plan. 5.Amarel’s exclusivity.

Matching marketing to the market’s needs:

Separate marketing for: HR, Learning, connect.

Emphasize the ROI for depression period.

Focusing on our advantages in contrast of Saba.

Page 26: 1.Amarel’s activities 2008. 2.Pipeline overview. 3.2008 summary (main conclusion). 4.Amarel’s 2009 business plan. 5.Amarel’s exclusivity.

Partnership with Partnership with the main the main

consultancy firmconsultancy firm

Partnership with Partnership with complementary complementary

productproduct

Direct Direct Marketing to Marketing to the targets the targets

clientsclients

decentralized decentralized marketing marketing ((mailing-list, mailing-list,

conference etcconference etc.).)

Preparing implementation’s basePreparing implementation’s base

( ( translation, manuals, training tools, selling models etctranslation, manuals, training tools, selling models etc) .) .

Mapping military needs for application SuitabilityMapping military needs for application Suitability

Page 27: 1.Amarel’s activities 2008. 2.Pipeline overview. 3.2008 summary (main conclusion). 4.Amarel’s 2009 business plan. 5.Amarel’s exclusivity.
Page 28: 1.Amarel’s activities 2008. 2.Pipeline overview. 3.2008 summary (main conclusion). 4.Amarel’s 2009 business plan. 5.Amarel’s exclusivity.
Page 29: 1.Amarel’s activities 2008. 2.Pipeline overview. 3.2008 summary (main conclusion). 4.Amarel’s 2009 business plan. 5.Amarel’s exclusivity.

Translate the datasheet by Amarel (started)

Change interface to “right to left” format

Release the Hebrew format.

Page 30: 1.Amarel’s activities 2008. 2.Pipeline overview. 3.2008 summary (main conclusion). 4.Amarel’s 2009 business plan. 5.Amarel’s exclusivity.

Partnership with Partnership with the main the main

consultancy consultancy firmsfirms

Partnership with Partnership with complementary complementary

productproduct companiescompanies

Direct Direct Marketing to Marketing to

the target the target clientsclients

decentralized decentralized marketing marketing ((mailing-list, mailing-list,

conferences etcconferences etc.).)

Develop implementation baseDevelop implementation base

( ( translation, manuals, training tools, sales models etctranslation, manuals, training tools, sales models etc) .) .

Mapping military needs for application SuitabilityMapping military needs for application Suitability

Page 31: 1.Amarel’s activities 2008. 2.Pipeline overview. 3.2008 summary (main conclusion). 4.Amarel’s 2009 business plan. 5.Amarel’s exclusivity.

1. Amarel’s activities 2008.

2. Pipeline overview.

3. 2008 summary (main conclusion).

4. Amarel’s 2009 business plan.

5. Amarel’s exclusivity.