199837 guidelines big data

Big DataDesign and Copy GuidelinesJuly 2013

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Creative OverviewBackground Information

Oracle’s big data solutions turn raw data of every kind—much of which has never been accessible to business decision-makers—into valuable insight, helping to uncover new patterns and provide insight into future outcomes.

Big data is considered by many to be the biggest development in business since the internet. Companies are scrambling to craft IT strategies for capturing, storing, and managing growing volumes of data—and finding the right tools to analyze this data. This development is also forcing companies to accelerate the adoption of an analytics-oriented business culture throughout the entire enterprise.

Concept

Big data falls under the Oracle Business Analytics campaign, dropping the tagline, but adopting the campaign imagery. Here we see the volume of data, as represented by a red stream with graphs and charts, converge onto a business decision-maker who is literally internalizing this data, which overlays his profile. The figure acts as a prism through which the data passes and transforms into insight. The stream of data is red throughout, highlighting Oracle’s ability to encompass every aspect of big data, from data capture to insight to action. The campaign’s logo appears to the right of the figure, helping to accentuate the transformational processes taking place as data turns into insight by way of the decision-maker.

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Master Look and FeelBelow is the master look and feel. Please pay careful attention to the details and be consistent when creating individual deliverables. However, you should expect to be flexible at all times and find creative solutions to specific project requirements.

The proportional relationships of layout should be retained within all deliverables as much as possible to ensure brand consistency. The relative sizes between logos, type, margins, and clear space should be used as a guide when re-creating new layouts of different sizes.

Product Logo

HeadlineTagline

Artwork

Find the released files for this look and feel on the Resources server: _Dashboard > Oracle Campaign Look & Feels > Big Data_184230

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Oracle Red Band

6" x 9" Print (Event Invite)

The design detail is described below. Please pay careful attention and be consistent on all deliverables. Be careful to observe and maintain the information/typographic hierarchy and pay special attention to the spacing and font styles. The specific type sizes indicated below are for a 6" x 9" print piece. Use them in relative scale when creating layouts with different dimensions.

Alignment

Headline: “Big Data at Work Univers LT Std, 65 Bold, 29.68/30pt Tagline: “Transform Your Business Through Analytics” Univers LT Std, 45 Light, 29.68/30pt

y is equal to 2.43 in.

y

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Oracle logo, headline, and e-mail body copy should flush left. The standard is 20px from margin.

Event Name

Event Title

Product Logo

Corporate Tagline

E-Mail (Event Invite)

E-mail is always a part of campaigns and should be included in every presentation package, unless the job request clearly states otherwise. Follow current standards and specifications for margins, bleeds, and height.

Some e-mails have a button below the header. The 15px right margin should be con-sidered when making alignments of objects near the right side.

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