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THE VOLVO FAMILY

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For family and business budgets,superb comfort, and value for moneythe 340 is the perfect car

The distinctively styled 340 combines driving pleasurewith safety - to Volvo's traditionally high standards.

This beautifully balanced car inspires confidence withprecise handling in all weather conditions. Even whencarrying a maximum load, the 340 behaves impeccably;impressive when you consider that the load capacity canbe increased to 42 cubic feet with the rear seat folded.

With the choice of 1.4 or 1.7 litre engines to providespirited performance and reliability, and a five-speedmanual gearbox or four-speed automatic transmission,the 340 suits individual motoring needs.

Above all, the 340 is a safe car. Front and rear crumplezones, a rigid steel safety cage, front and rear inertia reelsafety belts are all standard. And with its usual attentionto detail, Volvo has designed the interior to ensure thedriver remains alert yet comfortable.

Standard features include electrically heated frontseats, headlamp wash/wipes and a stereo radio/cassette.

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With a sleek and stylish exterior, the 440combines traditional Volvo virtues with modernrefinement and imaginative design

The advanced technology behind the development of the 1.7 litre engine has created a highly responsive

power unit which comfortably meets the stringent legis-l ation on exhaust emission.The unique self-correcting action of the front wheel

drive geometry ensures the 440 grips the road in allweather conditions. The result, a five-water car withexcellent performance and roadholding.

Powerful servo-assisted front disc brakes and Volvo'srenowned reliability and safety, incorporating front andrear crumple zones, steel bars and safety cage, creates theframework for all-round protection and security.

The 440's superb comfort has evolved from Volvo'sbelief that a comfortable driver is a safer driver. Themulti-positional driver's seat, expansive leg and head-room, clear instrument panel and carefully designeddashboard serve to maximise driving comfort.

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The fine, sculpted lines of the 460 revealits Volvo pedigree. Elegance with practicality,safety with performance

Few people would deny that the 460 is in a class of its own.Stylish elegance combined with modern design hascreated a technically advanced and refined car which ispractical, safe, but also possesses spirited performance.

All models in the 460 range are powered by a 1.7 litreengine which provides crisp power delivery through allthe gears. Superb roadholding and handling propertieshave produced a car of refinement.

And the 460 does not compromise on comfort. Gener-ous interior space allows five adults to be accommodatedwith ease - with their full complement of luggage easilytucked away in the huge loadspace. All major controls arethoughtfully positioned within comfortable reach.

The 460 is equipped to the highest level with electricallyheated front seats, electric sunroof, tinted glass andstereo radio/cassette as standard.

The result is a unique blend of quality and style, idealfor family and business motoring.

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One of the most distinctive sporting coupes,the 480 offers exhilarating performance withVolvo's high standards of motoring safety

The 480 has personality and refinement. Innovativedesign has created a stylish car which is deceptivelyspacious, offering generous leg and headroom for driverand passengers. Standard equipment features an elec-tronic information centre, sunroof, central locking,burglar alarm and halogen pop-up lights.

But it is when you get behind the wheel that you mostappreciate the 480's impeccable road manners. The 1.7litre fuel-injected engine is served by computerisedcontrol technology which helps maximise fuel efficiencyand ensures instant throttle response.

The 480 turbo can accelerate from 0 to 60 mph in 9.1seconds. Powerful, but it is reassuring to know that the480 still has all the inherent safety features of a Volvo.

The 480 is an impressive example of modern design

and technology applied to traditional principles.

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The 240 has helped build Volvo'sworldwide reputation for practical automotivedesign which stands the test of time

The 240 is a contemporary classic. Designed and built toi ncorporate Volvo's world-famous qualities of reliability,safety and durability, it offers traditional refinementwith a very spacious interior.

The combination of carefully balanced chassis, econ-omic and durable 2.0 or 2.3 litre engines and power-assisted disc brakes ensures that the 240 provides asmooth, comfortable ride with superb roadholding.Even over long distances, driving is always a pleasure.

The high level of equipment reflects Volvo's concernfor the comfort and safety of the driver and passengers.Heated front seats, electric windows, central lockingand headlamp wash/wipe are standard. As are Volvo'srenowned safety features of tough steel cage, front and

rear crumple zones and side impact bars, which are builti nto every car.The 240 has established itself as something of a

legend. It is, for many people, the perfect spacious car,an impressive example of style with staying power.

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The 740 is a luxury car with asafety specification as impressive as the highlevel of standard equipment

The 740 is a technically refined, well-equipped caroffering superior levels of comfort. It continues theVolvo tradition of practicality with comfort, safety andgenerous loadspace.

With the well-proven 2.0 litre engine, both saloon andestate offer quality engineering at a competitive price.Superbly weighted power steering imparts plenty of feeland the excellent suspension ensures positive handling atall times in all conditions.

Orthopaedically designed seats, concise, easy-to-readi nstrumentation, good ventilation and excellent all-roundvisibility ensure alert yet comfortable driving.

The 740 is exceptionally spacious - coping easily withthe most demanding of loads. And with multi-positiondriver's seat, reclining and heated front seats, centrall ocking, quadrophonic radio and electric front windows,the standard specification is very impressive.

Equally impressive is the inherent structural safety of

the 740. The tough steel cage, crumple zones and sidei mpact bars ensure a high level of passenger protection.

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driver, the 940 epitomises Volvo tradition,

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Developed for the truly discerning

design and superb craftsmanship

All the flair that has gone into designing the gracefullines of the 940 is matched by Volvo's famous attention todetail and meticulous engineering.

The 940 range offers a wide selection of engines butwhichever you choose you can depend on smooth deliverywith impressive performance - and a car which handlespredictably in all situations. With a three-way catalyticconverter fitted as standard to all petrol engines, harmfulemissions are significantly reduced.

The sumptuous interior is virtually free of engine noise,while comfort and safety are further enhanced by body-contoured seats, an integrated armrest and child cushionwhich folds away into the backrest, excellent all-roundvisibility and comprehensive instrumentation to keep thedriver constantly updated on the performance of the car.

The 940 embodies style and function, crafted withcare. One in every seven cars is water tested to check forwater leakage and you can relax in the knowledge thatthe car has been designed with every aspect of safetycarefully considered.

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A prestigious luxury car which offersthe highest levels of performance andcomfort, the 960 sets new standards

The 960 is a high performance luxury car which deliversall you require for relaxed and pleasurable driving.Spacious and supremely comfortable, it epitomisesVolvo design excellence and high-quality craftsmanship.

The eye-catching streamlined body hints at the stun-ning performance. There is a choice of the well-provenand responsive turbo or an outstanding new 24-valveengine, featuring an electronically controlled automaticgearbox with a choice of gearchanging programmes. All960s are equipped with a three-way catalytic converter.

Volvo has designed a chassis you can trust - safe,reliable and made to match the power of the engine.Levels of interior comfort are outstanding. Leather-

faced, body-contoured upholstery. ABS for the confi-dence of ultimate control, electric sunroof, windows andmirrors, electronic climate control and radio/cassettewith six speakers are all standard features with cruisecontrol standard on the 24-valve model. And even athigh speed, cabin noise is virtually non-existent thanksto extra insulation.

The 960 is a car which reflects the heritage andprestige of all that is best in a Volvo.

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The production and paintingprocesses are highly automated

to provide consistent quality

and long life for every car

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SA F ET Y AN DPR ODU

Volvo has always been at the very forefront of

passenger safety. It is a philosophy which spans

the total process from concept to aftersales care

` The basis for everythingwe do at Volvo is, andmust remain, safety andcare'. Gustaf Larson, Swed-ish engineer and co-founder

of Volvo, 1927.Volvo has been synonymous

with safety ever since. We havewon America's NationalHighway Traffic Administ-ration Award three times,among a wide range of inter-national safety awards. Manyof Volvo's own safety stan-dards have become legalrequirements all over theworld or prove more demand-ing than government legis-lation. UK law, for example,stipulates that every car mustbe able to withstand a 30mphhead-on collision. However,we insist on a 35mph

threshold because the extra5mph improves a car's abilityto withstand impact by afurther 36 per cent.

Each year, we spend a con-

siderable amount of time andmoney on research into carsafety. With the complexityof modern traffic a drivercannot always anticipatehazards. But carefully re-searched car design and en-gineering can minimise theconsequences of an accident.

We simulate hundreds of collisions each year at theVolvo Safety Laboratories,as well as studying thou-sands of road crashes.

Sometimes, the result of this research is a featurewhich provides the driverwith a way to avoid potential

accidents - active safety.Sometimes it is a more defen-sive feature, of vital import-ance should an accident occur-- passive safety.

The ability to acceleratequickly and smoothly, anti-lock braking and well-de-signed suspension systems in

MANY OF VOLVO'S OWNSAFETY STANDARDS

HAVE BECOME LEGALREQUIREMENTS ALL

OVER THE WORLD

terms of roadholding andhandling are all positive as-

pects applied to reduce therisk of an accident.

Every Volvo offers thesame fundamental protection:a rigid steel safety cage,computer-designed front andrear crumple zones, roll-overprotection b ar i n the roof andsteel bars in the doors. Inthe event of an accident they Jall absorb impact and deflectshock waves from the passen-gers. The collapsible steeringcolumn reduces the risk of chest injury to the driver andthe door locks are designed tohold the doors closed during

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an impact, but open easilystraight afterwards.

Comfort is an importantfactor (a comfortable driver is

always a safer driver). All theseats are body contouredand orthopaedically designed,and the front seats containl umbar support to ease strain

on the back; instrumentationi s clear and easy to read so thedriver's eyes need never leavethe road and thorough venti-

l ation ensures the driver re-mains alert and aware.

The 22-stage programmeof surface treatments, includ-i ng 13 coats of primer and

high-gloss paint, along withzinc-coating and resin appli-cation provides effective pro-tection against rust. It's no

wonder that the average lifeexpectancy of every Volvofrom Sweden we produce is20.7 years (Swedish govern-ment figures).

Personal protection. The whole of

the passenger compartment fitsinto Volvo's renowned

steel safety cage construction

Computer-monitored sensors on

the Volvo family of dummies

measure precisely the effects of a

crash on the human body

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The sophisticated catalytic

converter designed to reduce

harmful toxic emissions by 90 to 95

per cent. Fitted as standard from

1991 model year on all new petrol-

driven Volvos

Volvo has a long-standing tradition of extensive

research and development to use its technological

expertise for the benefit of the environment

More and more companiesare becoming aware of thedetrimental effects thatmanufacturing processes arehaving on the environment.But it is important that everystatement of good intent isbacked by a determined,long-term plan of action.Words and intentions areeasy. Actions are harder tocome by.

Volvo believes that a moreresponsible attitude towardsthe environment is the con-cern of every manufacturerand that is why the company

has always taken a lead inmaking cars that are environ-mentally cleaner.

Volvo's environmental re-search began in 1965 with the

development of emissioncontrols. Volvo was the firstto introduce a fully regulatedcatalytic converter for un-leaded petrol and to produceone which could meet thestringent requirements set byCalifornia in the 1970s.

At the UN EnvironmentalConference in 1972, Volvowas the first manufacturer todeclare its environmentalapproach by stating:`

Volvo does not wish to pro-tect the car at any price andunder all conditions. It is inVolvo's best interest that the

car is used in such a way as itdoes not cause environmentaldamage.'

More recently, Pehr G.Gyllenhammar, chairman of

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CARING FORTHE FUTURE

E NVIRONMENT

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Volvo since 1971, stated:`

Volvo customers are very in-terested in the environmentali mpact of our cars. What weare doing certainly isn'tcharity, but fits very welli nto the overall aims of ourcustomers.'

Again, actions speak loud-er than words. Which is whyevery new petrol-drivenVolvo comes with a catalyticconverter as standard.

Furthermore, we are doingeverything we can to eradi-cate or reduce pollutantsfrom each stage of the pro-duction process.

For example, we haveeliminated CFCs from allfoam plastic used in seat-padding, and the same willsoon be true of harder foamslike those used in steeringwheels. We were the first

European car maker to adopta water borne paint systemthat reduces by 60 per centthe release of solvents intothe atmosphere and we be-came the first manufacturerto introduce a completely sol-vent-free underseal for corro-

sion-proofing our cars.

VOLVO HAS ADOPTED ASTRATEGY OF

ENVIRONMENTAL CAREIN EVERY PART OF ITS

ORGANISATION

And now we are using nat-ural gas for heating our fac-tories, which cuts sulphuremissions by 90 per cent.

Volvo has adopted astrategy of environmentalcare in every part of its organ-isation and has developed aclear and carefully planned

agenda for the future. Ourplans include: replacingCFCs in all air conditioning;studying better scrappingmethods; continuing the de-velopment and use of envi-ronmentally friendly plasticsand car care products; further

radical solvent discharge re-duction; and more extensiveresearch into improving recy-cling methods.

However, more must bedone. As with all environ-mental matters, when it com-es to transport there must bea concerted effort. To quoteGyllenhammar: `We needmore investment in bettertraffic planning, cleaner engi-nes, better terminals and im-proved rapid transit system.The answer lies in a partner-ship between the public sec-tor and the car industry.'

Volvo's cars for the Nineties are

designed to be environmentallycleaner. But the company is

continually seeking to improveenvironmental awareness

throughout the car industry

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