Helen White Amended UK version 6 26 April 2011 19 Spiced©: Liquid Sunshine – for good times, always – UK launch Distilled and blended by the world renowned Fernandes Distillers in Trinidad since 1890, 19 Spiced© is making a splash into the UK market with a brand new look but the same smooth and distinctive flavour – a taste of liquid sunshine – for good times, always. Caption for accompanying images: 19 Spiced© - a blend of the finest Golden Rum from Trinidad, aged to be mellow, spiced and enhanced with a subtle hint of vanilla. Although purely enjoyed over ice, 19 Spiced© is made to mix, as a basis for cocktails and great as a long drink, for instance with lemonade, cola, apple juice and ginger beer', combining great flavours with a taste of the Caribbean sunshine. With already more than 100 rums available at Manchester’s award winning famous Tiki bar Keko Moku, bar operator and winner of the UK’s ‘Best Good Time Bar’ Lyndon Higginson is already enthusiastic about serving 19 Spiced© in his bar: “I have a constant stream of brand owners asking me to taste and stock new rums and this one has got me excited! When these guys brought me 19 Spiced it blew me away – I love it! My bar is all about fun times, happy days and the mellow vanilla flavours are all about creating liquid sunshine – well done guys”. In recent blind tasting tests, 83% of participants preferred 19 Spiced to another leading brand of spiced rum and, according to Nielsen analyst Gavin Humphrey’s studies of consumer trends and tastes, now could hardly be a more exciting time for 19 Spiced© vanilla rum to launch when sales of golden rum are amongst the fastest growing in the spirits market, with value pouring ahead by almost 30% year on year. The rum category has seen a double digit sales rise over the past 12 months reflecting the UK’s ever increasing love affair with the tantalising tastes of both golden and spiced rums. Continues .. Image for demonstration purpose only
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Helen White Amended UK version 6
26 April 2011
19 Spiced©: Liquid Sunshine – for good times, always – UK launch
Distilled and blended by the world renowned Fernandes Distillers in Trinidad since 1890, 19 Spiced© is
making a splash into the UK market with a brand new look but the same smooth and distinctive
flavour – a taste of liquid sunshine – for good times, always.
Caption for accompanying images:
19 Spiced© - a blend of the finest Golden Rum from Trinidad, aged to
be mellow, spiced and enhanced with a subtle hint of vanilla.
Although purely enjoyed over ice, 19 Spiced© is made to mix, as a basis for cocktails and great as a
long drink, for instance with lemonade, cola, apple juice and ginger beer', combining great flavours
with a taste of the Caribbean sunshine.
With already more than 100 rums available at Manchester’s award winning famous Tiki bar Keko
Moku, bar operator and winner of the UK’s ‘Best Good Time Bar’ Lyndon Higginson is already
enthusiastic about serving 19 Spiced© in his bar: “I have a constant stream of brand owners asking
me to taste and stock new rums and this one has got me excited! When these guys brought me 19
Spiced it blew me away – I love it! My bar is all about fun times, happy days and the mellow vanilla
flavours are all about creating liquid sunshine – well done guys”.
In recent blind tasting tests, 83% of participants preferred 19 Spiced to another leading brand of
spiced rum and, according to Nielsen analyst Gavin Humphrey’s studies of consumer trends and
tastes, now could hardly be a more exciting time for 19 Spiced© vanilla rum to launch when sales of
golden rum are amongst the fastest growing in the spirits market, with value pouring ahead by almost
30% year on year. The rum category has seen a double digit sales rise over the past 12 months
reflecting the UK’s ever increasing love affair with the tantalising tastes of both golden and spiced
rums.
Continues ..
Image for demonstration purpose only
Helen White Amended UK version 6
26 April 2011
19 Spiced will be extensively supported by Party Nights, a new web site and by trade shows.
In England, Scotland & Wales 19 Spiced will be distributed by Malcolm Cowen Drinks:
telephone - 020 8965 1937 or contact [email protected]
19 Spiced: Background & Editor’s Notes: 19 Spiced is owned and imported into the UK by BOTL, a wines, spirits and beer wholesaler owned
jointly and equally between HT & Co Drinks of Park Royal, London and BOTL
Established in May 2010, the BOTL brand has all the ingredients to become a major player in the
drinks business throughout the UK while utilising all the experience of HT Drinks, the UK’s largest
independent distributor, to supply 19 Spiced throughout the UK. BOTL’s turnover forecasts for 2011
have been set at £10 million with further significant growth anticipated for 2012 and beyond.
Ends.
Editors please note: For further information please contact Helen White at Juiced Orange Marketing
on 0161 487 5115 or email [email protected]
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