19 Local SEO Myths to Ditch in 2015 Mike_J_Arce
Aug 17, 2015
19 Local SEO Mythsto Ditch in 2015
Mike_J_Arce
Mike_J_Arce
Mike ArceFounder & CEO of Loud Rumor
We help local businesses grow and get more customers.
Local SEO
Pay Per Click Management
Social Media Marketing
YouTube Advertising
Mike_J_Arce
19 Local SEO Mythsto Ditch in 2015
Mike_J_Arce
Mike_J_Arce
Mike_J_Arce
Mike_J_ArceMike_J_Arce
YOU MUST SUBMITYOUR WEBSITE TO
GOOGLE.
MYTH #1
Google is smart now.
no… you don’t need to do this.
Mike_J_Arce
MYTH #2
LINKING IS DEAD
Bad linking is dead.
Having great links are awesome!
Relevance Prominence Distance
Mike_J_Arce
Moving Company in Phoenix
Relevance
Prominence
Distance
movers.commoverscorp.commoving.org
moz.com/tools/seo-toolbar
Local First ASBA BBB Arizona Phoenix Chambers Phoenix Business Journal
Mike_J_Arce
MAKE FRIENDS AND GUEST BLOG!
Mike_J_Arce
MYTH #3
MORE LINKS ARE BETTER THAN
MORE CONTENTLinks ARE good.
But, if you’re a local business, prove yourself as an expert.
Provide great content.
Hire someone to write for you!
Mike_J_Arce
BLOGGINGGUEST BLOGGINGWEBSITE CONTENT
PUBLIC RELATIONSVIDEOSE-BOOKS/GUIDES
Mike_J_Arce
MYTH #4
SEO IS ALL ABOUT RANKING
SEO is about being found.
Then, it’s about being chosen.
Want proof?
Mike_J_Arce
Mike_J_Arce
Mike_J_Arce
Mike_J_Arce
6th MOST VISITED PAGE IN APRIL 2015!
Mike_J_ArceMike_J_Arce
META DESCRIPTIONS HAVE A HUGE IMPACT
ON RANKINGS
They don’t.
However, they do have a big impact on CTR (click through rate)
MYTH #5
Mike_J_Arce
NOTICE THE KEYWORDS SEARCHED IN BOLD?
Mike_J_Arce
SEO IS SOMETHING I CAN HAND OFF
TO MY I.T. OR WEB DESIGNER
SEO requires some technical expertise, but it’s not technical.
Creativity and a strong sense of marketing and sales
is a necessity.
MYTH #6
Mike_J_Arce
Mike_J_Arce
Mike_J_Arce
MYTH #7
KEYWORD OPTIMIZATION IS THE
KEY TO SEOUnderusing keywords is better
than overusing keywords.
Google knows what you do by the directories you’re listed in and the categories
you occupy.
Your site just confirms it’s true.
Mike_J_Arce
KEYWORDS NEED TO BE EXACT MATCH
Make sure your content makes sense.
Don’t stuff your content with several variations of your keyword.
Google is smart. Remember?
It knows who you are.
MYTH #8
Mike_J_Arce
GOODCanyon PT | Physical Therapist in Scottsdale, AZwww.canyon-pt.comCanyon PT has been providing quality physical therapy in Scottsdale, AZ since 2008. Call to set up a free consultation!
BADPhysical Therapist | Physical Therapy - Scottsdale, AZwww.canyon-pt.comScottsdale Physical Therapist | Physical Therapy Scottsdale, AZ | PT Pain Treatment | Neck Pain Physical Therapists in Scottsdale | Physical…
Mike_J_Arce
MYTH #9
THE H1 IS THE MOST IMPORTANT
ON-PAGE ELEMENTThis used to be
more important. It’s not today.
Instead, use it to focus on the user experience first.
Mike_J_Arce
Mike_J_Arce
Mike_J_Arce
MYTH #10
MY HOME PAGE NEEDS A LOT OF
CONTENTIt doesn’t. Keep it simple.
Forget the SEO and just provide a great experience.
What you do. Where you do it.
Some credentials. Some case studies.
Mike_J_Arce
MYTH #11MORE PAGES
IS BETTERIt’s good to have a page for
each individual service/product that you want to promote,
but not every single variation.
Don’t create a page for every silly thing just to rank for it.
Create quality pages for the most important stuff.
Mike_J_Arce
BADPersonal Training Private Training Physical Training Fitness Training Group Training Group Fitness Classes Workout Classes Boot Camps
GOODPersonal Training Group Fitness Training Boot Camps
Mike_J_Arce
MYTH #12
LOCAL SEO DOESN’T MATTER ANYMORE
Couldn’t be more false.
If you’re a local business, it not only helps you get found…
but it helps you get found by the people nearest you.
http://bit.ly/LR-Local-SEO
Mike_J_Arce
http://bit.ly/local-directory-guide
Want to Rank Higher? Pump Up Local Citations!
http://bit.ly/top-50-directoriesThe Ultimate List: 50 Local Business Directories
Case Study: How 1 Company Killed it in Local SEO
http://bit.ly/local-seo-guide
Mike_J_Arce
MYTH #13
MICROSITES AND OTHER DOMAINS I
OWN THAT LINK BACK TO MY SITE HELPS
MY SEOSlim to none.
Mike_J_Arce
THIS IS LIKE VOTING FOR YOURSELF MULTIPLE TIMES. IT STILL JUST COUNTS AS 1 VOTE.
Mike_J_Arce
WELL THEN I’LL JUST CHANGE MY REGISTRATION INFO!
DON’T BE THAT GUY
Mike_J_Arce
WELL THEN I’LL JUST CHANGE MY REGISTRATION INFO!YOU BECOME THIS GUY… ONLINE. SPAMMER EXTRAORDINAIRE
GOOGLE’S ON TO YOU
Mike_J_Arce
MYTH #14
GOOGLE CAN’T REALLY TELL IF I HAVE BAD
SITES LINKING TO MEPOST:
Panda Update Penguin Update
Hummingbird Update
YOU KNOW I CAN SEE YOU, RIGHT?
CUT IT OUT, GREG.
is like Santa.
Mike_J_ArceMike_J_Arce
WANT TO KNOW IF YOU HAVE BAD LINKS?
http://bit.ly/LR-bad-links
Mike_J_Arce
MYTH #15
THE USER EXPERIENCE HAS NOTHING TO DO
WITH YOUR SEOGoogle knows if your site is
providing a bad user experience.
Not mobile friendly Broken links Unorganized site structure Slow loading time Irrelevant content
Mike_J_ArceMike_J_Arce
WANT TO SEE HOW YOUR SITE TESTS ON THIS?
www.loudrumor.com/free-seo-audit/
Mike_J_Arce
MYTH #16
SOCIAL MEDIA HAS NOTHING TO DO
WITH SEOIf you post good content, like blogs, you’ll get shares. This means more…
Traffic Click Throughs Shares Opt-ins Leads
Mike_J_ArceMike_J_Arce
WHY DO YOU DO SEO?
GET TRAFFIC? GET LEADS? GET SALES?
Mike_J_ArceMike_J_ArceMike_J_Arce
Mike_J_Arce
MYTH #17
IT’S VIRTUALLY IMPOSSIBLE TO RANK
ABOVE A BIGGER COMPETITOR THAT’S
BEEN AROUND LONGER AND WITH A
BIGGER BUDGET.false.
Mike_J_ArceMike_J_ArceMike_J_ArceMike_J_Arce
Mike_J_Arce
MYTH #18
MORE PEOPLE ARE USING MOBILE THAN DESKTOP.
false.
More people are using mobile every year, but more people
are using desktops, too.
Desktop is still winning by over 18%
Mike_J_Arce
Build your site for all 3 platforms.
555-5555
Mike_J_ArceMike_J_ArceMike_J_Arce
Mike_J_Arce
MYTH #19
SEO IS DEAD.false.
We love PPC and Social, but nothing performs as well
as SEO when it’s done right.
24/7 listings more variations
better ROI further reach
Mike_J_Arce
Mike ArceFounder & CEO of Loud Rumor
We help local businesses grow and get more customers.
480-331-2723
Mike_J_Arce
Loud Rumor