Wine 2.0 The Social Production Revolution www.crushpadwine.com
19- ETATS-UNIS Crushpad Overview
Mar 25, 2016
The Social Production Revolution www.crushpadwine.com Crushpad Background • Founded in 2004 • Pioneered high-end, small lot custom wine model • 5000+ customers in 35 states, 6 countries • 150 commercial wine brands launched • Operates crushnet.com Democratizing The Wine Industry Industrial economy model • Limitations to consumer – No experiences, customization or community – Prices doubled by inefficient channel – Direct to consumer shipping: no material impact
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Wine 2.0The Social Production Revolution
www.crushpadwine.com
Crushpad Background
• Founded in 2004• Pioneered high-end, small
lot custom wine model• 5000+ customers in 35
states, 6 countries• 150 commercial wine
brands launched• Operates crushnet.com
Democratizing The Wine Industry
Wine Industry Today
• Limitations to consumer– No experiences, customization or community– Prices doubled by inefficient channel– Direct to consumer shipping: no material impact
Industrial economy model
Wine 2.0
• Consumer-centric• Experiential• Transparent• Educational• Affordable• Viral• Scalable
Crushpad Ecosystem
Marketingand Sales
Requirements and Capital
Unique Wines
Web 2.0
CRUSHNET
MassCustomization
CRUSHPAD
Long TailEconomics
CRUSHPADCOMMERCE
The Future
• Online channel for boutique wines• Opens experience model to everyone• Built on five key principles
– Story– Experience– Value– Scarcity– Trust
• First viable online DTC model?• Preview release in Q409
Wine 2.0The Social Production Revolution
www.crushpadwine.com
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