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www.terrapinn.com/africarail

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1 9 T H A N N U A L

P O S T E V E N T R E P O R T

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SHOW NAME Africa Rail 2016

ABOUT19th annual Africa Rail, Africa’s largest and only rail show. Africa Rail is the leading marketplace and ideas exchange for African rail operators, end users and governments hungry for innovative solutions.

SPONSORS

General ElectricPassenger Rail Agency of South Africa Transnet EngineeringAlstom TransportGibela Grindrod South Africa (Pty) LtdHuawei Technologies Africa (Pty) Ltd Naledi Forging Thales Global Services SASAnsaldo STSRailway Safety Regulator (RSR)Siemens (Pty) LtdUnited Wagon CompanyRuckusAstrum

DATES 28-29 June 2016

VENUE Sandton Convention Centre

SHOW SIZE 8102m2

SPONSORS AND EXHIBITORS

Over 135 companies representing 23 countries

ATTENDEES 5729 attendees from 58 countries

NEW FOR 2016Exciting new product launches Event highlights and live demonstrationsNew networking platform- Jublia

WEBSITE www.terrapinn.com/africarail

2017 DATES 13-14 June 2017, Johannesburg, South Africa

SUMMARY THANK YOU

BRONZE SPONSORSSILVER SPONSOR

GOLD SPONSORS

ASSOCIATE SPONSORSPLATINUM SPONSOR:

TO OUR SPONSORS

DELEGATE LOUNGE SPONSORWIFI SPONSOR

EXECUTIVE

– 4 –– 3 –

“Biggest rail exhibition in Africa!”Stephane Guy, Services Operations Director,

Gibela Rail Transportation

“Excellent opportunity to meet the key players in the rail industry.”

Regula Niehus, Communication Specialist ABB South Africa (Pty) Ltd

“Good networking opportunity and a well organised event.”

Rion Goosen, Marketing Executive GEAR Group

“Well attended by other African countries and leading brands.”

Cleo Ehlers, Knowledge Manager Letsema Consulting and Advisory (Pty) Ltd

“Very interesting agenda and high quality show.”

Marcelo Pardal, RAM Southern Africa – Transport Thales

“It has been tremendous for us.”Mr. Stephen Bennett, Sales Manager

Hardface Technology Pty Ltd

– 6 –– 5 –

ATTENDEE

AND STATSBREAKDOWN WHO WE ARE

5729 RAIL OPERATORS, GOVERNMENT AUTHORITIES AND SERVICE PROVIDERS ATTENDED FROM 2214 COMPANIES AND 58 COUNTRIES.

BY INDUSTRY

20%

Rail authorities & operators

VendorsEnd-users Investors / financiers

Logistics and supply chain,

cargo and freight forwarders

Government, municipalities and

regulators

15% 10% 10%15%30%

8%

37%

31%10%

8%

USA ASIA

SOUTHERN AFRICA

REST OF AFRICAMIDDLE EAST

EUROPE6%

ANGOLA ARGENTINA AUSTRALIA AUSTRIA BELGIUM BOTSWANA BRAZIL CANADA CHINA CONGO CONGO D R C CYPRUSCZECH REPUBLICDEM. PEOPLES REPUBLIC OF KOREA DENMARK DUBAI EGYPT ETHIOPIA FINLAND

FRANCE GERMANY GHANA GREECE HONG KONG INDIA IRAN ITALYKENYA LUXEMBOURGMADAGASCAR MALAWI MALAYSIAMAURITIUS MOZAMBIQUE NAMIBIA NIGERIA POLAND PORTUGAL

QATAR REUNION ISLANDS RUSSIAN FEDERATION SINGAPORESOUTH AFRICASOUTH KOREASOUTH SUDAN SPAIN SWAZILAND SWEDENSWITZERLAND TURKEY UKRAINE UNITED ARAB EMIRATESUNITED KINGDOM UNITED REPUBLIC OF TANZANIA UNITED STATES ZAMBIA ZIMBABWE

IN JUST 5 YEARS THE NUMBER OF ATTENDEES HAS DOUBLED AND THE NUMBER OF EXHIBITORS HAS INCREASED ANNUALLY BY 30%.65% OF 2016 SPONSORS AND EXHIBITORS RE-BOOKED ONSITE FOR 2017.

WE BRING THE RAIL OPERATORS AND GOVERNMENT TO YOU

950+ VIP attendeesTHOUSANDS OF meetings between sponsors and attendees took place onsite over 2 days

TOP REASONS VISITORS CAME TO THE SHOW

THE PLACE TO MAKE DEALS HAPPEN

4UPDATE ON

TECHNOLOGY/PRODUCTS/

SERVICES

3SEEK

REPRESENTATION

2RECOMMEND

PURCHASE PRODUCTS

1TO PURCHASE PRODUCTS OR

SERVICES

OUR DIFFERENCE

– 8 –– 7 –

EXHIBITORSTHANKS TO OUR

“It was a great conference. One of the most impactful one’s for me.”

Ntombi Twala, Business Development Executive Transnet Engineering

“Africa Rail was brilliant! I thoroughly enjoyed the show and was very

impressed, was by far the best show I have been too. The opportunities for

South Africa are exciting and I very much look forward to the future.”

Chyrice Moore, Sales Westar Manufacturing (Pty) Ltd

– 10 –– 9 –

SPEAKERSHARMONYA CONFERENCE AND EXHIBITION IN PAST

INCLUDE

Isaiah OkothGroup Chief

Executive, Rift Valley Railways, Kenya

Piet SebolaGroup Executive- Strategic Asset Development

Company, PRASA

Bongani MankewuChief Executive

Officer, Rail Road Association, South

Africa

Hlengiwe SaydDirector: Rail

Policy & Strategy Development, DoT,

South Africa

Engr. Fidet OkhiriaManaging Director,

Nigerian Railway Corporation

Chimeta MulambiaHead of Production

Planning and Control, Central and East African Railways,

Malawi

Matthias HandschinBusiness

Development Director and Railway

System Lecturer, Alstom

Thomas BiegVP Mining & Freight

Rail Solutions, Siemens, USA

Peter ThomasCommercial Director,

GE Transportation Software &

Solutions

Honourable Minister Rotimi AmaechiMinister, Federal

Ministry of Transport, Nigeria

Paul BrooksPresident, Chartered Institute of Logistics

and Transport International, United

Kingdom

Simon DaumHead of Strategy

Passenger Transport International,

Deutsche Bahn, Germany

Argent ChuulaCEO, Alliance for

Commodity Trade in Eastern & Southern

Africa, COMESA, Zambia

Renato de CastroInternational

Advisor, The World e-Governments Organization of Cities and Local Governments

(WeGo), South Korea

Olivier FrendoManaging Director,

Goldman Sachs International

Atsushi SakaiDeputy Director,

Japan Railway Group

Christopher Musonda

CEO, Zambia Railways Limited

Essam SelimFormer chairman and MD, Egyptian National Railways

Johny SmithCEO, Walvis Bay Corridor Group,

Namibia

Chidi IzuwahExecutive Director,

The Presidency, Infrastructure

Concession Regulatory

Commission, Nigeria

Hon Minister Alpheus G Naruseb

Minister, Ministry of Works and

Transport, Namibia

Tshepo KgobeSenior Executive

Manager: Technical Services, Gautrain

Management Agency, South Africa

Andrea GiuricinManaging Director, CRIET-Transport,

Center of research on transport economics,

University of Milan Bicocca, Italy

Running for the 19th year, the conference saw over 950 railway executives, from over 58 countries come together to create some of the world’s most advanced railway networks, through world class conference sessions and business introductions.

In 2016, the two day lineup featured incredible speakers from the world’s leading railways, governments and suppliers, hosting over 50 conference sessions, pre-event workshop and site visit, two full day workshops and 15 roundtable sessions.

The conference played a key role as the annual meeting place for railway operators, government departments and world-class solution providers from across the globe looking to plan, design, operate and maintain the railways of the future.

FOR THE LAST DECADE, AFRICA RAIL HAS BEEN THE CATALYST FOR INNOVATION IN FREIGHT AND PASSENGER TRAVEL ACROSS AFRICA AND THE 2016 EDITION OF THE CONFERENCE WAS NO DIFFERENT.

“Fabulous management of the conference, I really enjoyed, it was a great show.“Simon Daum, Strategy Passenger Transport International

DB Mobolity Logistics Ag

“Congratulations for the excellent manner in which the conference had been organized! I had enjoyed the two days thoroughly interacting with 250+ prominent people!”

Ankala Saibaba, Chief Engineer Indian Railways

“Plenty of knowledge regarding African railways is shared during the event.”Arvind Khare, Former CEO

Campanhia Dos Caminhos De Ferro Da Beira S.A.R.L. - C.C.F.B.

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PRE-EVENT WORKSHOPAND SITE VISIT HOSTED BY PRASA, SIEMENS AND GIBELA

PRASA’s journey to deliver the next generation passenger rail services has gained significant momentum and has entered the roll-out phase. This phase incorporates receiving and testing the new trains manufactured by Gibela as well as the Gauteng Nerve Centre built by Siemens to integrate rail operations in Gauteng.

PRASA, Gibela and Siemens hosted Africa Rail delegates at the Wolmerton Depot to view the modern new trains with the latest international technology built by Gibela followed by a visit to the Siemens state-of-the-art Gauteng Nerve Centre (GNC) that uses GPS technology to operate the current and the new PRASA trains.

PRASA, in conjunction with Gibela and Siemens hosted a day themed around ‘’Investing in Passenger Rail Services, uplifting the economy”.

PRASA, SIEMENS AND GIBELA WERE THE OFFICIAL HOSTS OF THE PRE-EVENT WORKSHOP HELD ON THE 27TH JUNE 2016.

– 14 –– 13 –

STRONG buyer attendanceAFRICAN DEVELOPMENT BANK

AFROX

ALLIANCE FOR COMMODITY TRADE IN EASTERN & SOUTHERN AFRICA, COMESA

BENGUELA RAILWAY

BUSA

CAMPANHIA DOS CAMINHOS DE FERRO DA BEIRA S.A.R.L. - C.C.F.B.

CAMRAIL

CASABLANCA TRANSPORT SA

CENTRAL EAST AFRICAN RAILWAYS

CENTRE D'ETUDES DIPLOMATIQUES ET STRATEGIQUES

CHARTERED INSTITUTE OF LOGISTICS & TRANSPORT

CITY OF TSHWANE

CLUFF TRADE & INVESTMENTS

CROSSRAIL AND LONDON OVERGROUND

D B S A

DB ENGINEERING & CONSULTING GMBH

DEPARTMENT OF LABOUR UIF

DEPARTMENT OF TRADE AND INDUSTRY

DEPARTMENT OF TRANSPORT

DEPARTMENT OF TRANSPORT, SAFETY AND LIAISON

DEUTSCHE BAHN AG

EGYPT NATIONAL INSTITUTE OF TRANSPORT

EGYPTIAN RAILWAYS MAINTENANCE & SERVCES

EMBASSY OF SPAIN

ETHIO-DJIBOUTI RAILWAYS

ETHIOPIAN RAILWAY CORPORATION

EXIM BANK

FEDERAL MINISTRY OF TRANSPORT NIGERIA

GAUTENG WOMEN IN TRANSPORT

GAUTRAIN MANAGEMENT AGENCY

GOLDMAN SACHS INTERNATIONAL

HACO TIGER BRANDS

HIGH COMMISSION OF CANADA IN SOUTH AFRICA

HIHT

INDIAN RAILWAYS

JAPAN RAILWAYS GROUP

KENYA RAILWAYS

LIBYAN EXPRESS TRAIN COMPANY

MINISTRY OF RAILWAYS GOVT. OF INDIA

MINISTRY OF TRANSPORT AND INFRASTRUCTURE DEVELOPMENT

MINISTRY OF WORKS AND TRANSPORT NAMIBIA

NIGERIAN RAILWAY CORPORATION

OCBN BENIN-NIGER RAILWAYS

PAMOJA CAPITAL

PRESIDENT'S ADVISORY COUNCIL ON DOING BUSINESS IN AFRICA

PASSENGER RAIL AGENCY OF SOUTH AFRICA

RAIL WORKING GROUP

RAILROAD ASSOCIATION OF SOUTH AFRICA

RATP DEV / BOMBELA OPERATING COMPANY

REGULIS SA

RIFT VALLEY RAILWAYS

ROVOS RAIL

SETRAG GABON

SNCF

SWAZILAND RAILWAYS

THE PRESIDENCY, INFRASTRUCTURE CONCESSION REGULATORY COMMISSION,

THE WORLD E-GOVERNMENTS ORGANIZATION OF CITIES AND LOCAL GOVERNMENTS (WEGO)

TRANSNAMIB HOLDINGS LTD

TRANSNET FREIGHT RAIL

UGANDA RAILWAYS

URBAN ENERGY CONSERVATION AND TRANSPORTATION

WALVIS BAY CORRIDOR GROUP

ZAMBIA RAILWAYS LIMITED

– 16 –– 15 –

“ Good opportunity for networking” – Tomide Makanjuola,

Sales Manager (West Africa), GE TransportationSEMINARS

INFRASTRUCTURE AND MAINTENANCE:• How to increase your infrastructure life cycle

• Dangers of cost-cutting in maintenance.

• The ins and outs of Mechanised Ballast Tamping

• Overcoming skills shortages – the way forward

• Use of High Strength Steel to improve performance in the Rail Industry

• Modern Rail Signalling Systems for the African Continent

RAIL TECHNOLOGY:• The Next Generation of Shunting Locomotives

• System integration for railways

• Secured telecom systems to support Rail expansion in Africa

• To rehabilitate or start fresh – key considerations

• Business Development for the Rail Industry in Africa

• Cutting capital expenditure in mega projects

These ‘how to’ sessions covered technology, infrastructure and maintenance.Attendees gained insight on:

WE PROVIDED 2 DAYS OF JAM-PACKED FREE CONTENT ON THE EXHIBITION FLOOR GIVING ATTENDEES THE CHOICE OF TWO TECHNICAL SEMINARS TO ATTEND.

– 18 –– 17 –

HIGHLIGHTSEVENT

With 5700+ attendees, including 1,000+ CEOs and 150+ speakers from 2000+ companies and 55 countries, Africa Rail is the place where global industry leaders gather to share groundbreaking news. These announcements provided a focal point for conversation and generated tremendous buzz for organizations making them.

We had 50+ Industry, Mainstream and Tech Journalists, Broadcasters and Analysts who covered Africa, here are the sponsors and exhibitors who took advantage of announcing a new product, partnership, investment, company onsite at Africa Rail 2016.

– 20 –– 19 –

ONE TO ONEPARTNERING

1-2-1 PARTNERING IN OUR MEETING HUBSTo ensure that our sponsors and exhibitors met with their key prospects at the event we facilitated over 1300 pre-arranged meetings which took place in our dedicated networking lounge.

With 12 tables of meeting space and 3 private meeting rooms the area was fully utilized across the 2 days, with additional onsite introductions organized by the Networking Team.

THE NETWORKING PLATFORM- JUBLIAVIPs, visitors, sponsors and exhibitors all have access to this networking platform allowing attendees to connect prior to the event to pre-arrange meetings.

TRANSPORT AFRICA AWARDS DINNEROur dinner at the end of day one brought together VIPs, delegates and sponsors providing an informal networking platform and the perfect opportunity to catch up with decision makers that you had met earlier in the day.

Entertainment at the dinner offered a talking point, bringing people together and making more personal connections.

SPONSORS HAD 1-ON-1 MEETINGS WITH THE FOLLOWING BUYERS:• Mr Namhong Kim – Manager, Korail

• John Dottie - Managing Director, Nigerian Railway Corporation

• Stephenson Ngubane – CEO, Swaziland Railways

• Isaiah Okoth - Group Chief Executive, Rift Valley Railways

• Atsushi Sakai - Deputy Director, Japan Railways Group

• Mr Fernando Mausse – Director, Mozambique Ports & Railways

• Ulika Sinde - Head of Department:Rail, Benguela Railway

• Gaurav Agarwal - Director of Corporate Co-ordination, Ministry Of Railways, India

• Zebby Mukungu - Manager: Marketing and Sales, TransNamib Holdings

• Eng. Dr Betram Kiswaga - Deputy Managing Director, Tazara

• Bongani Mankewu – CEO, Rail Road Association

• Zelalem Asemu Bedane - Senior Design Leader, Ethiopian Railway Corporation

• Kofi Mbiah - Chief Executive Officer, Ghana Shippers Authority

• Samuel Mzileni - Director Operations, Swaziland Railways

• Johny Smith - Chief Executive Officer , Walvis Bay Corridor Group

• Hlengiwe Sayd – Director, Department Of Transport

• Yongama Ndungane - Deputy Director:Transport Policies & Strategies , Transport and public works

With so many buyers at the event, we understand the importance of networking, which is why we didn’t leave anything to chance. We made sure everyone leaves the event having met all the prospects they needed to. Our networking activities included the following:

THIS YEAR WE HOSTED OVER 950 GUESTS FROM ACROSS AFRICA

“The conference had very insightful discussions and it was a great

networking platform.”Ashanti Mbanga, Candidate Transport Economist

Department Of Road & Transport

– 22 –– 21 –

TRANSPORT AFRICA AWARDS

This year, the Transport Africa Awards awarded winners in the following categories:

Our Awards dinner at the end of day one brought together VIPs, delegates and sponsors providing an informal networking platform and the perfect opportunity to catch up with decision makers that you had met earlier in the day. Entertainment at the dinner, bringing people together and making more personal connections made for a memorable evening.

EXQUISITE FOOD AND THE COMPANY OF SOME OF THE GREATEST AND MOST INFLUENTIAL MINDS WITHIN THE TRANSPORT SECTOR GUARANTEED AN EVENING PACKED WITH FUN AND NETWORKING AT THE HIGHEST LEVEL.

CATEGORY SPONSORED BY CATEGORY SPONSORED BY

AWARD: AFRICAN TRANSPORT INNOVATION AWARD

WINNER: FASTJET

AWARD: AFRICAN TRANSPORT LEADER IN SKILLS DEVELOPMENT

WINNER: TRANSNET ENGINEERING

AWARD: AFRICAN TRANSPORT PREMIER PROJECT OF THE YEAR

WINNER: EL-MANSUR ATELIER

AWARD: AFRICAN TRANSPORT FREIGHT AND LOGISTICS COMPANY OF THE YEAR

WINNER: DACHSER SOUTH AFRICA

AWARD: AFRICAN TRANSPORT LEADER OF THE YEAR

WINNER: JOHNNY SMITH, CEO, WALVIS BAY CORRIDOR GROUP

AWARD: AFRICAN RAILWAY OPERATOR OF THE YEAR

WINNER: ETHIO-DJIBOUTI RAILWAYS

AWARD: AFRICAN AIRPORT/ AIRLINE OPERATOR OF THE YEAR

WINNER: ETHIOPIAN AIRLINES

– 24 –– 23 –

MARKETING

PERFORMANCE

The marketing campaign utilised every channel possible and reached an audience of over 1 million:

• Adverts in over 67 industry publications• Show website: over 96,000 impressions• Online advertising with a reach of more than 985,000• 103 EDMs to external databases

• Widespread digital and social media campaigns with a global reach

• Event guide distributed to all visitors onsite• Promotion and branding onsite

AFRICA RAIL DELIVERED A POWERFUL MULTI-CHANNEL MARKETING CAMPAIGN THAT ACHIEVED IMPRESSIVE RESULTS. INVESTMENT IN THE RIGHT MEDIA, TO REACH THE RIGHT AUDIENCE ENSURES AFRICA RAIL STAYS FRONT OF MIND WITH RAIL OPERATORS, GOVERNMENT AND SUPPLIERS.

ASSOCIATIONS:

“Attendance would add value to any engineer, and in particular those associated with the Rail

and Cargo industries.”du Toit Grobler, Professional Electrical & Pr Cert Mech

Engineer, SAIEE

MEDIA PARTNERS:

“There is relevant information at the show and it’s a great opportunity to network.”

Nelisiwe Simelane, Metallurgist/Technical Sales, Thermitrex (PTY) Ltd

– 26 –– 25 –

HOW WE SPREAD THE WORDTHE BROCHURE

With the exhibition elevated as Africa’s number one rail conference and exhibition we used the brochure to invite

buyers from across Africa and globally.

The brochure was a great platform to show off all the exhibitors for Africa Rail and let our customers see

why they needed to attend.

BROCHUREWe distributed the brochure to our own

transport database, over 55 industry publications and through our partners,

leading to over 1000 people downloading the brochure in the lead up to the show.

THE VISITOR TICKET Simple and effective, the flyers and fold-out mini brochure was another way to let people know who they would be meeting on the expo floor. As well as the event highlights that will be taking place by our 2016 sponsors.

With a list of all sponsors and exhibitors, it was a quick and easy way to show that Africa Rail had more exhibitors than ever before.

Over 25 000 people received the visitor ticket.

BILLBOARDAfrica Rail chose specific locations leading up to the event to

target the right visitors, high impact areas targeting all the right buyers and visitors.

SOCIAL MEDIABefore and during the show, Facebook was key in engaging

our exhibitors, visitors and speakers into exchanging ideas and experiences surrounding Africa Rail.

We reached over 50 000 Facebook users.

The Africa’s transport group on LinkedIn had 1500 group members, where key announcements and highlights were

shared.

EMAILSOver 135 emails to our own database and over 103 emails via 3rd party databases.

ONLINEOFFLINE

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COVERAGEMARKETINGPRESSSPONSOR AND EXHIBITOR

AFRICA RAIL ATTRACTED INTERNATIONAL PRESS COVERAGE FROM MAINSTREAM AND TRADE PUBLICATIONS51 members of the press attended from:

• 3S Media

• Access Africa

• Africa Business Radio

• Africa Energy

• Africa Engineer Magazine

• Africa House

• African Business Central

• AfriRail magazine

• Amwal Al Ghad English

• BtoB

• Bulk Handling Today Magazine

• Business Day

• Cape Business News

• College Publishers

• Daily Morning Publication

• ECSA

• Engineering News

• Essential Business Africa

• European Railway Review

• Global Africa Network

• Interact Media Defined

• International Railway Journal

• Isivinini News

• JBCCR

• Les Afriques

• Mams FM

• Media24

• Ngantcha’s International Business Consulting

• Oziafrica

• Oziafrica.com

• Progressive Independent News Agency

• Radio Islam

• Rail Personnel

• Rail Working Group

• Railway Gazette International

• Railway Pro

• Rapporteur Africa Media

• S A B C - T V O B

• SA Rail

• SABC News

• SASTALC

• SCLG

• SF Media

• Sham Media

• South African Association of Freight Forwarders

• Supply chain logistics group

• Transport Forum

• Transport World Africa

• Voice of Leaders

• wattnow Magazine

• ZWBDC

At the end of the day, the show is all about helping everyone meet the right contacts to do business.

We can tell the world how great Africa Rail is, but it’s much more convincing coming from the sponsors and exhibitors who invest their time and money in being present at the show.

That’s why our exhibitors who promote their involvement in the show so heavily ultimately have the busiest stands. Africa Rail created unique marketing packs for each sponsor and exhibitor.

How did our exhibitors promote themselves?

• personalised html invites• banners• email signatures• advertising in magazines • press releases for distribution in the media pack and externally through partners• copies of the brochure and visitor ticket

– 30 –– 29 –

“Very informative and opportunity to build and develop our railway network.”

Franklin Matthias, Commercial Manager, Huawei

“This was the perfect platform for our company to showcase, engage and

exchange with colleagues in the same industry as us but also to put our best

foot forward in terms of announcing ourselves onto the global market. “Pauline Lumkwane, PA to Managing Director,

Ecoan Engineering

“Great way of networking. “Thato Msibi, Materials Planner, Gibela Rail

Consortium

“Good platform for networking and gathering strategic info. “

Rowan Cashel, Business Development Director, Group Five Construction

“Extremely informative. Very professional. “

Lorraine Kalu, Buyer, Gear Rail SA

“I had many meetings with different companies, which we all know it’s not easy get a meeting request confirmed.

It’s actual a big opportunity to attend. “Gladys Ncube, Director Of Operations, R&G

Logistics

“Been part of the show for years. “Johan Weideman, Workshop Supervisor, Siemens

“Great place for networking. Good for brand marketing. “

Thabo Mokhadi, Executive Sales & Marketing Manager, ANSYS RAIL

IF YOU’D LIKE TO BECOME AN EXHIBITOR, SPONSOR OR SPEAKER AT AFRICA RAIL, CALL TARRYN THEUNISSEN ON +27 (0)11 516 4044 OR EMAIL [email protected]

EXHIBIT | SPONSOR | SPEAK

GET INVOLVED