- 1 - 18th Busan International Food Expo Result Report ( 2011. 7. 5 ) Korea Health Industry Development Institute Busan Munhwa Broadcasting Corporation Korea Industrial Marketing Institute
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18th Busan International Food
Expo Result Report
( 2011. 7. 5 )
Korea Health Industry Development Institute
Busan Munhwa Broadcasting Corporation
Korea Industrial Marketing Institute
1.O v e r v i e w----------------------
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2.C o n c u r r e n t
E v e n t s
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3.E x h i b i t i o n
Ach ievement
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4.Visitors analysis----------------------
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5.Development Plan----------------------
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6. Plan for the Next
E x h i b i t i o n
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- contents -
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Ministry for Food, Agriculture, Forestry and Fisheries,
Korea Agro-Fisheries Trade Corporation, Korea
Packaging Machinery Association, Korea Food
Industry Association, Korea Packaging Association,
Korea Bakers Association Busan Branch, The Korean
Dietetic Association Busan Branch, Korea Restaurant
Association Busan Branch
1. Overview
● Title : The 18th Busan International Food Expo
- BOFAS2011 -
● Period : Thursday - Sunday, June, 2 - 5 , 2011 / 4days
● Venue : BEXCO (Busan Exhibition & Convention Center), Hall 2
● Exhibition Space: 8,836㎡
● Number of Booth : 450 Booths (250 Companies from 15 Countries)
● Hosts
▶ Organizer : Korea Health Industry Development Institute
Busan Munhwa Broadcasting Corporation
▶ Managed by : The Culinary Society of Korea, Korea Cooks Association,
Korea Industrial Marketing Institute, T&D Korea
▶ Sponsor :
▶Special Sponsor : Gwangju International Food Fiar,
Feel Gyeongnam Expo 2011, Interpark,
Monthly Hotel&Restaurant, Monthly Coffee&Tea
Busan Cooking Machine Business Cooperatives
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● Exhibits
General &
Processed
Food
Exhibition
Agricultural Products & Processed Foods, Meat & Processed
Foods, Poultry Products & Processed Foods, Frozen foods,
Dairy Products, Food Additives & Ingredients, Healthy &
Organic Food, Food Franchise, Retail Service & Others
Institutional
Food Service
Management systems, food ingredients distribution systems,
HACCP consulting, drinking water management systems, POS
systems, food delivery, catering service, event lunch box,
fancy lunch box
Processing
Foods
Food manufacturing, processing and cooking equipment. food
preservation quality maintenance, food sanitation control,
measurement and inspection, environmental protection and
recycling, information service system, palletizing equipment, slush
and ice-creams machines, vegetable cutters, norimaki/sushi
makers, mixers, peeling machines, cleaning and sanitation
equipment, meat processing machinery, baking and confectionary
machines, ice machines, sterilizers, refrigeration equipment.
Food
Packaging
Packing Materials & Supplies, packing and wrapping machinery,
labeling & marking equipment, services for packaging & labeling
technology, packing process control systems and equipment
Kitchen
Utensils
Ovens ,dish dryer, ice maker, coffee machines, mixer, juice
machines, dishwasher, ventilator, showcase, tableware, airtight
containers, ceramics, baking products, pots and pans, etc.
Establishment
of
Restaurants
Liquor, tea, coffee, fast food, family restaurants, institutional
food service, Kitchen utensils, consulting
Others Publication, cooking schools, advertisement
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2. Concurrent Events
● Korean Food Live Cooking Show for Multicultural Families
▶ P e r io d : Thursday - Sunday, June, 2 - 5, 2011 10:00 - 17:00
▶ Organizer : Rinnai Korea
▶ P l a c e : The Rinnai Korea's Booth in the hall
●Rice Wine Seminar and Silla University Rice Wine Globalization Institute Symposium
▶ P e r i o d : Friday, June, 3rd, 2011 13:00 - 17:00
▶ Organizer : Silla University Rice Wine Globalization Institute
▶ P l a c e : BEXCO Multipurpose Hall 202-3
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● Coffee Seminar
▶ P e r i o d : Thursday - Sunday, June, 2 - 5, 2011 13:00 - 17:00
▶ Organizer : Busan Woman's Collage Hotel Barista Department
▶ P l a c e : BEXCO Multipurpose Hall 202-4
● Training for Healthy Food Developers
▶ P e r i o d: Thursday, June, 2nd, 2011 09:00 - 17:00
▶ Organizer: Korean Food and Drugs Administration Busan Branch
▶ P l a c e : BEXCO Multipurpose Hall 202-1
● Exhibition of Healthy Food For Summer Season
▶ P e r io d : Thursday - Sunday, June, 2 - 5, 2011
▶ Organizer : Korea Traditional Yaksun Institute
▶ P l a c e : The concurrent event booth in the BEXCO hall
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● Coffee Demonstration and Tasting
▶ P e r io d : Thursday - Sunday, June, 2 - 5, 2011 4days
▶ Organizer : Busan Woman's Collage Hotel Barista Department
▶ P l a c e : The concurrent event booth in the BEXCO hall
▶ Contents : - Latte Art and Hand Drip
- Espresso Coffee Extraction Method
● ‘Taste and Beauty of Green Culture’ Table Decoration
▶ P e r io d : Thursday - Sunday, June, 2 - 5, 2011 4days
▶ Organizer : Busan Woman's Collage Food Stylist Department,
Youngnam Yaksun Cooks Institute
▶ P l a c e : The concurrent event booth in the BEXCO hall
▶ Contents : Cancer/atopy prevention menu
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● Korea and Japan Business Meeting / Corporation Exchange
▶ P e r io d : Saturday, June, 4th, 2011
▶ P l a c e : Centum Hotel 2F in Haeundae-gu
▶ C o n te n ts : Business meeting for Japanese buyers, enterprisers, local exhibitors
/Seeking vitalizations of business exchange methods
▶ S c a l e : 40 Japanese buyers, 60 local exhibitors and enterprisers (Total about 100)
● Three Africa Coffee Experience (Kenya, Tanzania, Ethiopia)
▶ P e r io d : Thursday - Sunday, June, 2 - 5, 2011 4days
▶ P l a c e : COFFEE&TEA, Koguryo F&B, LAF INT'L's booths in the BEXCO hall
▶ Organizer : COFFEE&TEA, Koguryo F&B, LAF INTERNATIONAL
▶ Contents : Cancer/atopy prevention menu
● Cooks Uniforms Fashion Show
▶ P e r io d : Thursday - Sunday, June, 2 - 5, 2011 4days
▶ P l a c e : Daewoo Uniform booths in the BEXCO hall
▶ Organizer : Daewoo Uniform
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Category Data
Exhibition Space 8,836㎡
Number of Exhibitors247companies
from 15countries
Number of Booths 440booths
Industry Number of companies
General Foods 114
Food Additives/Ingredients 48
Meat & Processed Foods 5
Bakery 7
Liquor, Beverages 20
Food Packing Equipment 42
Establishment 5
Others 6
Total 247
CountryNumber of
CompaniesCountry
Number of
Companies
Korea 212 Kenya 1
America 5 Ethiopia 1
Italy 7 Tanzania 1
Germany 4 poland 1
Switzerland 3 Indonesia 1
England 2 Thailand 1
Japan 6 Denmark 1
Chile 1
3. Exhibition Achievement
● Exhibitors Analysis
▶ Scale
▶ Number of Companies by Industry
▶ Number of Companies by Country
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CompanyBooth
No.Company
Booth
No.
Feel Gyeongnam Expo 2011 E-605 Guemwhang Bio E-201
Daejeon Korea WACS Congress
Organizing Committee B-605 Gijang Mulsan D-101
DOT ONOX CORPORATION D-501 Kimcheonbangjjayugi C-805
Koshiyama Shouten Corp. D-506 Ggdu Story B-101
KY FOOD D-707 Ggreyong Food D-704
Turkey Kebab D-601 Sandlemae Food E-501
Uni-well D-705 Nammi Sangsa C-501
Win Chance Industries Co.,Ltd. E-601 NAM HYANG FOOD TORTILLA CO.,LTD. F-111
Gammaru Farm E-205 Dasarang Agricultural Co.,Ltd. F-115
KangKyung salted fish Food F-124 DAIRANG CO.,LTD. B-501
Kangsan Farm D-404 DAE SEUNG CONSULTING A-126
GANG HWA RED GINSENG D-910 Dae Woo Uniform C-704
GUWHA A-118 DAE HAN TRADING COMPANY C-304
Kunyoung Biotech D-810 The Korean Commercial Arbitration Board B-406
Kyungdong A-101 THE WAIN-ING COFFEE B-301
Kyongbuk University Fruit Town B-101 Doriwon D-310
Gyeongsangnam-do Agricultural Research
& Extension and 16 companiesE-201 Dotorak Blueberry F-127
Gyeongsangdo han gwa E-801 DONGBACK MINSOK GDGHD D-905
Kyung il CO.,LTD. A-115 Dongseo Pharmaceutical B-101
Kesung Farming Association D-304 Dongseo Packaging Machinery co. A-122
Korea Ginseng Expo.co E-704 Dongyang University R&DB Foundation D-407
KWANG - SHIN PACK C-601 DONG YANG ENGINEERING C-406
Gwangju Food E-902 Dongwoodang Pharmaceutical B-101
Gure Sansooyu F-125 DOOREE CORPORATION B-201
KOOKJE FOOD E-504 DOOWON PRODUCTS CO.,LTD E-904
Green mountain B-401 Doolreya E-206
Geumsan Ginseng Nonghyup E-705 DS Coffee B-404
▶ List of Exhibitors (in Korean alphabetical order)
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CompanyBooth
No.Company
Booth
No.
Dessert Kitchen Co., Ltd.E-602
B usan K o re a F o o d & D rug
A d m in is tra t io nE-301
Ddukbaegi Foods co.D-901
BUSAN TECHNO PARK Marine
Bio-industry Development CenterD-101
Lucaffe (Italy) B-403 Buan-gun E-101
Leeders Trade C-402 Blue Coffee Korea D-101
Rinnai Korea Corp. C-201 Business Center H-102
Marine Bio Process D-101 Hansin Tech C-604
Mushtopia E-201 Sandeulbeot E-303
MECS TECH CO.,LTD. C-507 Sansok Farm E-206
Myungsoung Moolsan B-504 SAMBOTECH CORPORATION B-604
Mujugun Yangcho Cooperative E-706 Sampo Sanghwang F-122
M u ju D e o k y u s a n B a n d ig o l
F a rm in g A s s o c ia t io nD-809
Seoul Food R&D Co.,LtdB-503
MuJusanmeoru Cluster E-303 Seocheon-gun Office D-904
Muju Ansjeongcheon Majakokban E-903 Seocheon Hansan Food D-904
Miga Food D-201 Sunkyung corporation A-105
U.S. Meat Export Federation F-107 Sunkyung Industry A-108
Mido Seafood E-801 Seondal Maeul E-203
Vikan / UNI-CHEM CO., LTD. C-701 SUNJIN SM Co., Ltd. B-704
Baekseo Farming association D-205 SEOL BONG ART CERAMICS C-810
BAEKJE LOCAL PRODUCTS CO.,LTD. E-502 Seolsongwon D-609
Mushroom Town B-101 SeomJingang Susan E-203
Beomchon food E-801 SEGISYSTEM CO.,LTD C-505
Borimall E-201 Sejin plus D-801
Bok Food F-128 Seha-n E-406
Burimddeok E-906 Salt Paradise D-207
Busan Barista Institute A-126 Sowan Farm D-305
B usan W om an 's U n iv .
H o te l B a ris ta D epa rtm en tG-101
Songkwangdeok DongwonD-409
Busan Cooking Machinery Business
CooperativeA-104
SubiotechD-101
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Business Meeting D-502 Youngbaek Organic Salt D-209
Sunchon National Univ. Global
Trade Expert Incubating ProgramD-404
Yeongyang red pepper trade
corporationE-604
THE FOOD JOURNAL D-802 YoungcheonWine B-101
Busan Traditional Wine Industry Total
Solution System, Silla UniversityF-120 Yongcheon mugwort Association B-101
SinSin C-901YoungcheonKoreanmedicineindustry
Association and 3 CompaniesB-101
Simwon D-701 Ohreumjuga E-205
C T M B-101 Partenon D-805
Agrosuper C-502 OHJIN CORPORATION C-101
IBLINE CO.,LTD. F-101 Ocoo D-906
Anmyundo Nonghyup D-806 The Farming Okka Corporation E-405
Ansimga E-401 Woline Food E-203
Yanggu Korean Dandelion Association E-204 Wooseok Bio D-101
Yangwha Acanthopanax D-710 Woopo D-309
Eosungcho Farming Association E-206 UNTINGAMA C-804
SDI E-201 Wellbeing Life D-308
S&B Food Co.,Ltd. E-701 Bonaparte C-301
SEIL CO.,LTD. E-606 Eple F-105
AirLock Co.,LTD. B-302 Iksan Kwonga Food.do F-130
ACE PLUS D-909 Indonesian Trade Promotion Center D-604
HM Food Co.,Ltd. B-606 In D, Korea C-401
H R S D-301Imsil Cheese Livwstock
Cooperative AssociationF-103
Eco Forest C-504 Jangsaeng Balloon Flower E-201
Flowcrete Sam Kang E-505 Jangwon Package A-111
MH2 BIOCHEMICAL CO.,LTD. B-601 Jeonnam Development Cooperative D-210
Yakseon E-404 Jeonnam Marine Organism Department D-203
IDO. Co.Ltd. G-103Jeonju Univ. Royal Cuisine
Roasted Beef GochujangE-506
IDO Cooperative E-801 Genesis Co., Ltd. C-506
CompanyBooth
No.Company
Booth
No.
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CompanyBooth
No.Company
Booth
No.
JTS KOREA Co. B-701 TAE MYEONG GENERAL FOOD CO., LTD. E-402
GOOD-WIND CO.,LTD. C-408 Taewhan A-126
Positive Thinking D-303 Todam soybean D-804
E m b a s s y o f P o la n d T ra d e
& P ro m o t io n S e c tio nD-605 Farmpia co.,Ltd. E-403
Juklyeokwoon D-202 Bongpyeong buckwheat E-901
Jirisan Maeul E-204 Pohang Food Associ E-801
Jmfood E-703 Pohang haemaji bread E-801
Jilisan Medicinal Herb D-902 Blue Jeju F-112
JIN TRADING C-104 Punggi Ginseng Farming Corp. D-401
Cham Food E-203 Haneulnuri Hancho F-113
Changnyeong Farming Center D-303 haneuljungsung D-402
Cheonbang Wild Ginseng D-610 Habongjeong E-201
YESOM C-702 Hiduck D-405
Cheongbo Health B-101 Korea Furniture Woodwork Association G-104
Chengsane Food D-101 MATSUTANI KOREA LTD. C-302
Cheongsam D-406 Korea Wine B-101
CHUNGWOO FOOD CO. F-117K o re a F o o d S e rv ic e
In fo rm a tio n C o .,L tdC-802
Choongbuk Mushirum institute D-702 Korea Yakseon Institute G-102
Chiaksan Hwangolyeot D-709Korea Packaging Machinery
AssociationA-124
Cacaoria D-101 Hanshin Labelling Machine Co. Ltd B-505
C o ffe e & T e a e /G o g u rye F & B
/LAF IN TERN AT IO N ALB-901 Haeyeoreum D-206
CUTCO Korea Ltd. D-602 Haeormbio F-109
KAD. Int C-605 Support Center H-101
KTC CO.,LTD. A-120 HOTEL&RESTAURANT C-801
KOKINS A-114 Hongil Food D-101
Crete Sung Jin B-702 Hongwhawon E-204
Tavalon Co.,Ltd. C-303 Whangto Bay Salt Cooperative D-204
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Purpose Person Ratio(%) Route Person Ratio(%)
General Foods&Additives 17,987 42 General ad&Invitation 27,618 51%
Liquor&Beverages 6,512 16 Internet 4,078 7.5%
Food Processing
Equipment5,423 12 Media 8,940 16.5%
Food Packing
Material&Machinery5,548 13 Outdoor Billboards 4,875 9%
Hotel Cooking Equipment 7,542 9Press&Magazine 4,655 8.6%
Clients 1,342 2.5%
Others 3,543 8 Others 2,638 4.9%
Total 46,555 100 Total 54,146 100%
Classification Total 6. 2(Thur) 6. 3(Fri) 6. 4(Sat) 6. 5(Sun)
Visitors Total 59,075 11,932(98) 14,288(145) 17,466(124) 14,947(75)
Region Person Ratio(%) Position Person Ratio(%)
Seoul+Kyounggi 4,471 8 Manufacture 19,822 36
Busan 30,227 51 Trade Business 3,512 11
Ulsan 3,236 5 Distribution 7,030 22
Chungcheong+Daejeon 2,595 4 Public Servant 1,382 4
Kyongbuk+Daegu 4,530 8 Teaching 2,692 8
Jeolla+Kwangju 3,538 6 Media 164 0.5
Kyoungnam+Jeju 5,535 9 Search 2,084 7
Kangwon 489 1 Student 2,142 11.5
Others 4,454 8 Total 38,828 100
Total 59,075 100
Category Person Ratio(%) Purpose Person Ratio(%)
Administration 14,567 34 To get information 17,913 37
General Officework 9,535 26 Purchasing 5,995 14
Ad/PR 955 4 Market Research 6,871 20
Planning/Marketing 5,844 10 General Visit 9,272 29
Sales 7,843 26
Total 38,744 100 Total 40,051 100
4. Visitors Analysis
● Visitors by Day: 59,075 (including 442 overseas visitors)
※Increasing Visitors; Public Day, Friday - Sun, June, 3 - 5, June
● Visitors by Region ● Visitors by Industry
● Visitors by Job Function ● Purpose of Visit
● Interesting Fields ● How to Come to Know
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6. Plan for the Next Exhibition
● Title : The 19th Busan International Food Expo (BOFAS2012)
● Period
▶ Thursday - Sunday, June, 14 - 17, 2012 / 4days
● Venue
▶ BEXCO (Busan Exhibition & Convention Center), Hall 1
● Scale
▶ 450 Booths (250 companies)
● Exhibits
▶ General foods, food additives/ingredients, meat & processed foods, bakery area,
liquor&beverages, food packing equipment, establishment of restaurants, others
● Organizer
▶ Korean Food and Drugs Administration Busan Branch(scheduled)
Korea Health Industry Development Institute
Busan Munhwa Broadcasting Corporation
● Managed by
▶ The Culinary Society of Korea, Korea Cooks Association
Korea Industria l Marketing Institute, T&D Korea
Monthly Hotel&Restaurant, Monthly Coffee&Tea
● Sponsor
▶ It will be scheduled (related institutions, organizations, associations)
● Concurrent Events
▶ It will be scheduled