For Immediate release 1804 DESIGN GIVES THE « HAITIAN TOUCH » TO BEST WESTERN PREMIER – HAITI PORTAUPRINCE, APRIL 4 TH 2013 – Haiti is now one of the 35 happy few countries to welcome a Best Western Premier. Located in the heart of Pétionville, its lobby, pool, spa "Oxygen", restaurant "Le Michel", conference room "Louverture", common areas and the 106 guestrooms all have in common this very special Haitian touch given by Pascale Théard, designer of 1804 Design. "For the overall decoration of the Best Western Premier Haiti, we wanted both to work with international specialists and to make it a showcase of the rich culture of Haiti. We quickly identified the firm Studio 11 Design based in Texas (USA) for the international aspect and the local firm 1804 Design to materialize the “Haitian touch”. The choice for the local firm came naturally, as, 1804 Design, managed by Pascale Théard, was the best to interpret with elegance the Haitian spirit", says Christopher Handal, coowner of the new luxury hotel. 580 crafts and 42 decorative artworks, from more than 100 artists and artisans, from all parts of the country, have been carefully selected and/or conceptualized to reflect the richness of Haitian art, plus more than 200 original photographs. 15 art workshops have been working for seven months on this project. 1804 Design has worked on virtually all areas of the hotel to give them a touch of Haiti, while respecting the codes and standards of the Best Western brand, transmitted by Studio 11 Design. In the lobby, discover beaded tapestry and recycled iron drum pieces, tires figurines by Eugène André, handcrafted wood pieces from the 70s at the front desk, carved stones from Léogane in the spa, recycled iron drums masks in the restaurant and "pop art" flowers from CroixdesBouquets around the pool. In the rooms, woven dividers from Jacmel area, and banana leaves pictures. The Haitian spirit is everywhere, from SaintSoleil painting reproductions in wall covering, to consoles, mirrors, curtain calabashes, or art pieces in the
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1804 DESIGN GIVES THE « HAITIAN TOUCH » TO BEST WESTERN PREMIER – HAITI
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For Immediate release
1804 DESIGN GIVES THE « HAITIAN TOUCH » TO BEST WESTERN PREMIER – HAITI
PORT-‐AU-‐PRINCE, APRIL 4TH 2013 – Haiti is now one of the 35 happy few countries to welcome a Best Western Premier. Located in the heart of Pétionville, its lobby, pool, spa "Oxygen", restaurant "Le Michel", conference room "Louverture", common areas and the 106 guestrooms all have in common this very special Haitian touch given by Pascale Théard, designer of 1804 Design.
"For the overall decoration of the Best Western Premier Haiti, we wanted both to work with international specialists and to make it a showcase of the rich culture of Haiti. We quickly identified the firm Studio 11 Design based in Texas (USA) for the international aspect and the local firm 1804 Design to materialize the “Haitian touch”. The choice for the local firm came naturally, as, 1804 Design, managed by Pascale Théard, was the best to interpret with elegance the Haitian spirit", says Christopher Handal, co-‐owner of the new luxury hotel.
580 crafts and 42 decorative artworks, from more than 100 artists and artisans, from all parts of the country, have been carefully selected and/or conceptualized to reflect the richness of Haitian art, plus more than 200 original photographs. 15 art workshops have been working for seven months on this project.
1804 Design has worked on virtually all areas of the hotel to give them a touch of Haiti, while respecting the codes and standards of the Best Western brand, transmitted by Studio 11 Design. In the lobby, discover beaded tapestry and recycled iron drum pieces, tires figurines by Eugène André, handcrafted wood pieces from the 70s at the front desk, carved stones from Léogane in the spa, recycled iron drums masks in the restaurant and "pop art" flowers from Croix-‐des-‐Bouquets around the pool. In the rooms, woven dividers from Jacmel area, and banana leaves pictures. The Haitian spirit is everywhere, from Saint-‐Soleil painting reproductions in wall covering, to consoles, mirrors, curtain calabashes, or art pieces in the
rooms... Photos of Haiti are also present, such as decorative works in the lobby showing the "Multiple faces of Haiti," but also as a discovery of the country in the corridors leading to the rooms on the theme "Haiti, colors of the soul".
"I wanted to valorize our artists, and show that they come from everywhere in the country: Cul-‐de-‐Sac, Petit Goâve, Léogane, Jacmel, Village de Noailles, Bel-‐air or Grand-‐Rue. I also wanted to promote the skills of our artisans, working all materials form tire to beads and sequins, form wood or stone to recycled iron staging thoses pieces in a new way ”, says Théard.
This passionate promoter of Haitian art and craft excels at marrying contemporary furniture and crafts, as well as local resources. Nearly a hundred artists and artisans were solicited to create the "Haitian touch" at the Best Western Premier Pétionville -‐ Haiti.
1804 Design was actively involved in the design of original works with the artists. "I have a passion for everything that is handmade. In France, I worked in the luxury sector. What attracted me was this handwork. I wanted to get closer to artisans and their ancestral traditions”. Pascale Théard was also given carte blanche for the purchase of art, artwork design and manufacturing. The collaboration with Stacy Elliston and Kellie Sirna, the designers of Studio 11 Design, has been very rewarding. We brainstormed a lot and have been able to marry our visions, to find solutions to the many challenges ahead. This was a great opportunity to work alongside international hotels design experts ", she adds.
The result of this teamwork is of a surprising modernity, such as the reproduction, on wall covering, of a Saint Soleil painting magnified 3000 times on the hotel elevators. With the interplay of materials and their original application, the decoration and ambiance of this international hotel chain promote an atmosphere both very contemporary and “rooted in Haiti”, with a very authentic showcase of the diversity of Haitian culture: Haiti at its best. About Pascale Théard and 1804 Design : Pascale Théard, designer, has studied luxury marketing in Paris before getting back to her home country Haiti, to create Pascale Théard Créations, her sandals and luxury leather accessories brand, identified by voodoo symbols made in beads and sequins. In december 2011, she started 1804 Design, her design and decor studio. 1804 Design works tightly with local artisans in order to valorize their skills and improve their workshops. Pascale Théard promotes their “savoir-‐faire” while meeting her client expectations, whether they are institutions like the International Airport Toussaint Louverture, the Presidential Palace, the ministery of Foreign Affairs or the Prime Minister’s Office, or private companies like Club Indigo, Villa Créole and numerous individuals. For further information, interviews or photos, please contact: wellcom’ : [email protected]