1 TREND INDUSTRI MINUMAN RINGAN 18 Oktober 2017 Seminar FOOD REVIEW - Bogor Classified - Unclassified
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TREND INDUSTRI MINUMAN RINGAN
18 Oktober 2017Seminar FOOD REVIEW - Bogor
Classified - Unclassified
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DATA INDUSTRI
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Apa Itu Minuman Ringan
DEFINISI
Classified - Unclassified
• Minuman Ringan adalah Minuman Siap Saji Non Alkohol atau di
internasional di kenal sebagai NARTD (Non-Alcoholic Ready To Drink)
• Minuman Ringan tumbuh dari kebutuhan masyarakat modern yang
menginginkan produk minuman yang praktis di bawa, aman (hygiene) dan
tentunya dengan harga terjangkau dan memiliki added value.
• Dalam konteks ASRIM, Industri minuman ringan meliputi:
minuman dalam kemasan ( AMDK),
minuman berkarbonasi
minuman teh siap saji
minuman jus dan sari buah
minuman kopi dan susu
minuman isotonic (sport dan energy)
Negara dengan jumlah penduduk ke Empat
Terbesar di dunia : 250 Juta konsumen
> 25% Muda: 63 Juta antara 15-29 thn
141 Juta Kelas Menengah di tahun 2020
Tingkat Urbanisasi 54%
US$ 491Bn Personal Consumption di 2014
Masyarakat yg Optimis (BI’s Consumer
Confidence Index > 100)
POTRET INDONESIA
Positif Demografi dan Ekonomi = Long Term Potential
Classified - Unclassified
INDIKATOR EKONOMI
Classified - Unclassified
Faisal Basri – Peta Perekonomian di Era Digital - Oktober 2017
INDIKATOR EKONOMI
• Pertumbuhan ekonomi mengalami stagnasi
• Konsumsi Rumah Tangga mengalami penurunan
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INDIKATOR EKONOMI
• Penurunan porsi Belanja
RT secara jangka
panjang
Faisal Basri – Transformasi Struktural daya Beli- Oktober 2017
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INDICATOR 2012 2013 2014 2015** Q3 2016***GDP Growth 6.03 5.56 5.02 4.79 5.02
GDP Growth Non Oil Industry 6,98 5,45 5,61 5.04 4.56F&B Growth base in 2010 10,33 4,07 9,49 7.54 8.55
Contribution to GDP Non-Oil Industry Sector 29,52 29,01 29,74 30.86 33.61
Source : BPS , calculated by Kemenperin
**Temporary*** very temporary
F&B Growth 8.2 % and Contribution 33% to GDP Non Oil Industry Sector
KONDISI MAKRO
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KONDISI MAKRO
F&B Industry (Source: BPS)
Category
2014 2015 Growth
Medium - Large Small & Micro Medium - Large Small & Micro Medium - Large Small & Micro
Food 877,771 2,324,212 719,116 3,664,208 (18.07) 57.65
Beverages 52681 81,027 46,379 85,167 (11.96) 5.11
Total 930,452 2,405,239 765,495 3,749,375 (17.73) 55.88
% 27.89 72.11 16.95 83.05
Category
2014 2015 Growth
Medium - Large Small & Micro Medium - Large Small & Micro Medium - Large Small & Micro
Food 5,794 1,198,491 5,438 1,567,019 (6.14) 30.75
Beverages 374 44,694 310 47,130 (17.11) 5.45
Total 6,168 1,243,185 5,748 1,614,149 (6.81) 29.84
% 0.49 99.51 0.35 99.65
Jumlah Pekerja
Jumlah Perusahaan Source : BPS
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KONDISI INDUSTRI
Sumber : BKPM
• Industri Makanan dan Minuman tetap menjadi salah satu penyumbang
investasi DDI terbesar di 2016
• Namun investor asing masih ragu untuk menanamkan modalnya di Indonesia.
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KONDISI INDUSTRI
Classified - Unclassified
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015F
Bulk Water 6,390 8,339 9,511 10,500 12,269 13,886 15,136 15,420 16,240 17,405 18,790
RTD Packaged Water 3,361 3,732 4,180 4,979 5,797 6,388 7,173 7,531 8,449 9,426 9,983
RTD Tea 892 1,000 1,098 1,126 1,181 1,195 1,215 1,402 1,620 1,783 1,949
RTD Juice / Juice Drink 310 363 492 558 625 707 783 917 995 1,036 1,077
RTD Carbonated Drink 546 485 528 562 586 541 573 678 815 902 985
RTD Isotonic Drink 63 244 250 314 417 455 496 504 528 515 531
RTD Energy Drink 68 72 78 81 84 87 90 87 83 78 70
RTD Coffee 34 60 79 84 88 93 102 122 156 200 234
RTD Dairy / Soy (excl. White Milk) 368 435 486 545 594 651 729 802 883 971 1,147
Total 12,032 14,730 16,703 18,747 21,641 24,003 26,298 27,464 29,769 32,315 34,766
Growth 22.43% 13.39% 12.24% 15.44% 10.91% 9.56% 4.43% 8.39% 8.55% 7.58%
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PREFERENSI KONSUMEN
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PREFERENSI KONSUMEN
Classified - Unclassified
• Preferensi konsumsi masyarakat Indonesia masih menginginkan minuman hangat – Roy
Morgan 2010
• Mayoritas penduduk Indonesia mengkonsumsi Air Minum (97%) sedang yg mengkonsumsi
minuman cair kemasan hanya sekitar 10% - Studi Diet Total, Survey Konsumsi Makanan
Individu 2014 – Kemenkes.
10/16/2017 16
Consumption
World Population over 7 Billions
Lifestyle changes
More concern about food safety, health, Halal,
Double Burden of malnutrition, NCD, etc
Misleading information, Chemical phobia
Supply
Decreasing of agricultural land & natural resources
Era “cheap price” is over, related to global
climate change, reduction of productive
land, increasing demand of food &
energy
Competitiveness & struggling to reduce High cost economy
Trade
Liberalization Tariff is on going , unbalanced & sometimes unfair
Food Regulation more stringent & NTMs increased,
related to Food Safety, Standard
Eco-friendly products. (APEC 2012) (max 5%
Tariff)
Food Fight: Impact of Politic
Advances in technology ->double-edged sword: Support innovation and competitiveness
or Encourage NTMs
Development of IT: Interconnected and easier to access information
EVOLUSI INDUSTRI PERDAGANGAN
10/16/2017 17
Changes of Lifestyle
the diets style is shifting slowly from home-made cooked to packaged food.
The higher education
level, social class
increased.
“Time poor society” demands
increasingly more time-saving convenience
foods .
A young & small family, all
working people, has no enough time to prepare meals at home
No food stocks at home, down
sizing, single consumed,
Convenience,procurable,
quick service Convenience
store
Never shop or eat alone
again“let’s meet
and eat”
Eating, Sports, Entertainment,
Travelling,
Sharing & Collecting
Comfortable, Safe,
Affordable & Valuable
Classified - Unclassified
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Research Boston Consulting Group recently in 33 province , 393 district of Indonesia:
1. New middle & affluent consumers (MAC) will grow and has strong buying power
2. They are more optimist generation than previous generation
3. More critical to find good product, durable and functional
4. Consumption trend moves from merely fulfilling the basic needs become comfort
5. The decision to buy not only be dominated by advertisement, but, family and social
community has a strong push.
6. Mac also buy through media and internet, and look for the best offer
7. 63% respondent said to fulfill the family’s demand, then for their owned
8. Benefit and function of the product is the main consideration
PERILAKU KONSUMEN
1. Some consumers used products more frequently or “traded up” to more
premium version of products they use
2. As consumers saw economic conditions improve, they tended to adjust their
purchasing habits, increasing their willingness to spend money or becoming
more adventurous by buying in categories they had never before considered
3. Upper class consumers seek premium products, with greater benefit and
added value for health concern and lifestyle.
4. Middle and lower class consumers buy products that are considered premium,
influenced by other factors such as availability in more outlets and spending
more in advertising to awareness and drive purchase.
To grow in this new era, FMCG manufacturers need to adapt to these changes in
consumer behavior by driving:
1. Innovation, by understanding the need-gaps of upper class consumers ,
especially in area of convenience, health and lifestyle
2. Accessibility, by understanding purchase behavior of middle to lower class
consumers and ensure availability of smaller pack sizes at the right price
3. Portfolio management, by having the right portfolio to meet different
consumer purchase motivations and providing the right level on support
Classified - Unclassified 20
PERUBAHAN PREFERENSI
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OUTLOOK
DEMOGRAFI INDONESIA
Sources: Masterplan Acceleration and Expansion of Indonesia Economic Development 2011-2025Source: BKPM
• Dependency index mencapai titik terendah antara 2020 dan 2030 • Populasi produktif atau Working Age akan mencapai 70% dari populasi, dan
diperkirakan akan mencapai 300 penduduk di 2020 – 2025.Classified - Unclassified
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POTENSI DAN TANTANGAN
POTENSI
• Pertumbuhan Indonesia menjanjikan
perumbuhan pasar yang baik.
• Nielsen menyampaikan bahwa pertumbuhan
terbesar di tingkat konsumen menengah dan
bawah
• BPS 2013 menunjukkan bahwa konsumen
Indonesia membelanjakan 1,8 – 2% dari
belanja sebulan untuk minuman
• MEA tidak hanya tantangan tetapi yang
lebih penting adalah peluang
TPP RCEP ASEAN
GDP (+/-) USD Trillion 27 17 3
Population (+/-) millions 812 3,000 622
World Trade (+/- %) 30 40 9
Classified - Unclassified
Classified - Unclassified
FMCG Market ASEAN (Bio US$
POTENSI INDUSTRI
26Year : 2013
• Potensi pertumbuhan industri minuman
indonesia sangat prospektif
• Per capita spending masih di bawah
negara ASEAN lainnya
F&N Europe Road Show 2014
POTENSI INDUSTRI
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TERIMA KASIH
Classified - Unclassified
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